KIND Introduces its KIND “Better Than Ice Cream” T...
CPG - Dining - Press Releases

NEW YORK, May 25, 2022 /PRNewswire/ -- Today, KIND Healthy Snacks (KIND) is introducing its first-ever national in-person tour with its KIND "Better Than Ice Cream" Truck to share thousands of free KI...

Nicholas Fox
May 25, 2022

Kind Tells People to Buy Fresh Food Instead of Packaged Snack ...
Branding - CPG

The latest campaign from Kind, the maker of granola, snack bars and smoothie bowls, isn’t what consumers have come to expect: Instead of persuading people to buy its products, the brand is telling t...

February 23, 2022

Kind Moves into Fast-Growing Plant-Based Ice Cream

The frozen space is one of six new categories the 15-year-old Kind has entered into during the past year as it moves beyond its core bars to become a broader snacking company. Kind's Frozen Pints wil...

May 18, 2021

M&M’s Leads CPG Brands on DTC Strategy
CPG - Retail

M&M's runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester and shared with Marketing Dive. ...

March 17, 2021

Kind debuts Frozen Breakfast Smoothie Bowl
CPG - Household - Retail

With more homebound consumers making breakfast a standard part of their morning routine, Kind is attempting to grab a bigger portion of the meal with its first frozen snack offering aimed at the categ...

Food Dive
March 9, 2021

Kind Bars to be acquired by maker of Snickers

The deal for Kind North America comes three years after Mars, a privately held giant in the candy industry, took a minority stake in the company. For the full story, visit The New York Times  -  ...

The New York Times
November 18, 2020

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