Nestlé Rolling Out a Vegan KitKat Later This Year, but Not in...
CPG

The plant-based movement has found a new partner: the KitKat. Nestlé confirmed it will roll out a vegan version of its popular chocolate treat later this year in "several countries across the globe....

USA Today
February 16, 2021

How a Beans-on-Toast Tweet Brought Brands Together
Blog Post - Branding - CPG - Online

Weetabix, for the unfamiliar, is a "whole-grain wheat breakfast cereal" that "comes in the form of palm-sized rounded rectangle-shaped biscuits." For the purpose of this post, that's about all you nee...

Faisal Hussain
February 10, 2021

Adidas, KitKat, HyperX and Other Esport Partnerships in Januar...
Automotive - CPG - Esports - Sponsorships

January was a busy month for sponsorships and partnerships in esports: G2 x adidas; the LEC and four new partners; Na’Vi and Raid: Shadow Legends, plus many, many more. For the full story, visit Es...

Esports Insider
February 5, 2021

KitKat giving iconic slogan a break to mark 85th anniversary
CPG

KitKat is giving its iconic slogan, “Have a break, have a KitKat,” a 10-day rest as part of a campaign honoring the brand’s 85th anniversary. For the full story, visit Candy Industry  -  ht...

Candy Industry
October 21, 2020

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