Pepsi Apple Pie & Candy Kraft Mac & Cheese: Why Food...
Beverages - Branding - CPG

One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...

Fast Company
May 7, 2021

Ferrara Relaunches Fruit Snack Brand with Funables
CPG - Retail

The company is prioritizing entertainment on the pack, with games such as tic-tac-toe, stickers and licensing partnerships, including Batman and Barbie. Redesigned packaging will also devote more spac...

FoodDive
May 6, 2021

Oscar Mayer Introduces Extensive Brand Refresh
Agencies - Branding - CPG

Oscar Mayer is trying to bring a stronger sense of cohesion and modernity to its brand through the "Keep it Oscar" platform. The move includes a reworking of Oscar Mayer's logo, packaging and assets l...

FoodDive
April 28, 2021

Jell-O Embraces The Office’s Stapler Prank
CPG - Television

Without any collaboration from the show or NBC—Jell-O is offering up to 100 sets that include a stapler-shaped mold, one box of black cherry-flavored Jell-O gelatin for the stapler, and four boxes o...

AdAge
March 18, 2021

How Nestlé is Shaping its Portfolio
Branding - CPG

With more than $30 billion in transactions since 2018, the world's largest food company is refocusing its offerings on faster-growing categories popular with consumers. Since 2017, Switzerland-based ...

FoodDive
March 7, 2021

Hormel Buying Planters from Kraft Heinz for $3 Billion
CPG

Kraft Heinz came to own Planters through a series of mergers. Kraft’s acquisition of Nabisco Brands in 2000 brought the nut brand into its portfolio, then Kraft merged with Heinz in a 2015 megadeal....

CNBC
February 3, 2021

Kraft Just Unveiled Pink Mac Cheese That Tastes Like Candy f...
CPG

Once you’re stuffed with enough chocolate, Kraft is making sure you can continue the festive eating with its new Candy Mac & Cheese. Forget everything you know about your favorite macaroni and c...

Best Products
January 27, 2021

Kraft Heinz flips amateur artwork into ketchup labels
Branding - CPG

Kraft Heinz Canada this week launched a campaign asking people to submit drawings of ketchup for a chance to see their artwork on a custom bottle label. The campaign was inspired by a global experimen...

Marketing Dive
January 22, 2021

Velveeta’ queso-themed couch gives Miami Dolphins fans p...
CPG - Sports

Velveeta will install a couch it has dubbed the Quesofa in Hard Rock Stadium to give two Miami Dolphins fans a unique perspective on a Dec. 20 game The decked-out piece of furniture features a warm...

Marketing Dive
December 15, 2020

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