Just Dropped: KRAFT Real Mayo and Juicy Couture Smooth Lover...
Branding - CPG - Fashion - Online - Press Releases

Known for its signature velvety smooth texture that’s whipped 3,000 times, KRAFT Real Mayo today announced the drop of “The Smooth Lover’s” collection. In partnership with Juicy Couture, the i...

Sasha Villalobos
November 7, 2022

Kraft Urges McDonald’s to Add Mac & Cheese to the B...
CPG - Dining

In recent years, Kraft Mac & Cheese has run a handful of marketing campaigns meant to get people talking. Or arguing with each other in a positive, fun-to-discuss kind of way. The brand, for exam...

Adweek
October 13, 2022

Kraft Rebrands Macaroni and Cheese to Promote Comfort Food Pos...
CPG

Kraft unveiled streamlined branding for its macaroni and cheese to promote the concept of “positive comfort,” per a news release. The move includes a name change from Kraft Macaroni & Cheese ...

Marketing Dive
June 24, 2022

Albertsons Ushers in Scent Marketing in Hopes Shoppers Stop, S...
CPG - Retail

For a limited time this Easter season, the stores will use scented diffusers to pump in the aroma around coolers filled with Philadelphia Cream Cheese. By pumping in the smell of baked cheesecake, Kra...

GroceryDive
April 14, 2022

Kraft Will Pay You to Not Make Cheesecake This Holiday Season
CPG

In light of the national cream cheese shortage, Kraft is offering customers $20 to bring another dessert to holiday gatherings instead of cheesecake. Supply chain issues have disrupted United States ...

NBC News
December 16, 2021

Kraft & Van Leeuwen Debut a Mac & Cheese Ice Cream
CPG

Kraft and Brooklyn’s Van Leeuwen Ice Cream is offering a complex summer treat: mac and cheese ice cream. The limited-edition offering is created with no artificial preservatives, dyes or flavors ...

HypeBeast
July 13, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Kraft and the Mayo Man Launch Contest for a New Brand Ambassad...
CPG - Influencers

Some believe that as we walk through the doors of success, it is important to hold them open for others as we go. That is exactly what Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft. ...

Adweek
May 11, 2021

Kraft Mayo Offers Kits to Help Overcome ‘Mayophobia̵...
CPG - Online

Kraft Mayo is giving away kits to help consumers overcome an "irrational fear" of mayonnaise, a condition the condiment brand describes as "mayophobia." Parent company Kraft Heinz is running a social ...

Marketing Dive
March 31, 2021

Heinz Asks Fans to Wait 57 Minutes for Website to Load in Late...
CPG - Dining - Online

Heinz is challenging fans to an online endurance test that could see them win a product package tailored to family burger night, according to a press release. The "Hold for Heinz" sweepstakes asks vi...

Marketing Dive
February 26, 2021

Suggestive Kraft Mac & Cheese campaign vanishes after bac...
CPG

Kraft Mac & Cheese’s attempt at being a bit frisky by suggesting its fans “send noods” vanished soon after some parents expressed their displeasure over the play on words. For the full s...

AdAge
October 14, 2020

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