Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Kraft and the Mayo Man Launch Contest for a New Brand Ambassad...
CPG - Influencers

Some believe that as we walk through the doors of success, it is important to hold them open for others as we go. That is exactly what Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft. ...

Adweek
May 11, 2021

Kraft Mayo Offers Kits to Help Overcome ‘Mayophobia̵...
CPG - Online

Kraft Mayo is giving away kits to help consumers overcome an "irrational fear" of mayonnaise, a condition the condiment brand describes as "mayophobia." Parent company Kraft Heinz is running a social ...

Marketing Dive
March 31, 2021

Heinz Asks Fans to Wait 57 Minutes for Website to Load in Late...
CPG - Dining - Online

Heinz is challenging fans to an online endurance test that could see them win a product package tailored to family burger night, according to a press release. The "Hold for Heinz" sweepstakes asks vi...

Marketing Dive
February 26, 2021

Suggestive Kraft Mac & Cheese campaign vanishes after bac...
CPG

Kraft Mac & Cheese’s attempt at being a bit frisky by suggesting its fans “send noods” vanished soon after some parents expressed their displeasure over the play on words. For the full s...

AdAge
October 14, 2020

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