Give Me S’more: KRISPY KREME® Introduces New Hershey’s S&...
CPG - Dining - Partnerships - Press Releases

CHARLOTTE, N.C.--(BUSINESS WIRE)--Aug. 10, 2021-- Krispy Kreme has partnered with the Hershey’s brand, a necessity for campfire treats, to give doughnut lovers “s’more” of their favorite su...

Faisal Hussain
August 10, 2021

Krispy Kreme & Microsoft Debut Xbox-themed Donuts
Dining - Gaming

Krispy Kreme has created an Xbox doughnut. The fluffy doughnut is a marketing collaboration with Microsoft to celebrate 20 years of Xbox, and will be sold at Krispy Kreme stores, cabinets, and online ...

The Verge
July 28, 2021

Krispy Kreme Says Giving Away 1.5 Million Free Doughnuts Has H...
Dining - Health & Beauty - Retail

From free doughnuts and beer to million-dollar payouts, companies and community groups are trying all sorts of incentives to get more people vaccinated. Studies show the gambit might be more effectiv...

CNBC
June 1, 2021

Krispy Kreme Files for IPO
Dining - Finance

Krispy Kreme first went public in 2000 but had to file Chapter 11 bankruptcy following financial restatements and investigations into its accounting practices. The company was then bought by JAB Holdi...

Gen Z Helps Create Krispy Kreme Smartfood Popcorn
CPG - Dining

The newest Smartfood Popcorn combines the fun of snacking with a breakfast treat! And it was thought up with help from a Gen Z consumer panel. Smartfood and Krispy Kreme have joined forces to launch ...

Candy Industry
April 28, 2021

Krispy Kreme CEO Defends COVID Vaccine Promotion
Dining - Health & Beauty

Krispy Kreme, which announced plans this week to give a free donut to everyone who gets a free COVID-19 shot, is defending itself against some of the naysayers who think the freebie could have uninten...

Yahoo! Finance
March 29, 2021

Global Fried Chicken Wars & Free donuts: 5 Fast Food Stor...
Dining

The fried chicken sandwich wars are going global, cookie subscriptions are the new Netflix, and, for or better or worse, you can soon get a free doughnut every day for the rest of the year. Those are...

CNN Business
March 29, 2021

Dove Offers to Pay Other Brands to Diversify Their Ads
CPG - Health & Beauty - Household - Retail

Unilever's Dove brand is promoting inclusivity in advertising by offering to subsidize the cost of hiring diverse talent incurred by other brands, according to Dove South Africa's website and a newly ...

Marketing Dive
March 29, 2021

From Donuts to Cash to Weed—Businesses Pile on Vaccinated Pe...
Beverages - CPG - Health & Beauty - Household - Retail

Getting America vaccinated will go a long way toward helping the country return to some sort of normal. Already, employers such as Instacart, Target, Trader Joe’s, Chobani, Petco, Darden Restaurant...

CNBC
March 23, 2021

Krispy Kreme Serves Sweet Incentive for Vaccinated Customers
Dining - Health & Beauty - Retail

Krispy Kreme is offering free doughnuts to customers who have been vaccinated against COVID-19. Anyone who shows a valid vaccination card will receive a glazed doughnut for no extra cost through the r...

Marketing Dive
March 22, 2021

Halloween 2020: Lowe’s to have early curbside trick-or-t...
Retail

But some national chains – including Lowe's and Krispy Kreme – plan to offer alternatives. For the full story, visit USA Today  -  https://www.usatoday.com/story/money/2020/10/05/covid-trick-...

USA Today
October 6, 2020

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