We’re getting the first look at Adam McKay’s anticipated 1980s L.A. Lakers drama series. HBO today released the first trailer and photos (see below) for Winning Time: The Rise Of The Lakers Dynast...
The agreement marks the Lakers’ second global partnership, coming after the Korean food company Bibigo signed a five-year jersey patch deal worth a reported US$100 million in September.
The multi-y...
Hulu announced that a new expansive, nine-part Original docuseries chronicling the history of the storied Los Angeles Lakers franchise will join the Hulu Originals lineup. The project comes to Hulu fr...
The NBA and Mondelez International announced a multiyear licensing and marketing partnership that will make the conglomerate behind Oreo, Chips Ahoy!, Nutter Butter, Ritz Crackers, Trident and Sour P...
With the Lakers’ three-year contract with Wish expiring, the team has hired the sports business agency Sportfive to secure the team’s jersey patch sponsor for the 2021-2022 NBA season. The agency ...
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