HBO Unveils Trailer, Photos for WINNING TIME: THE RISE OF THE ...

We’re getting the first look at Adam McKay’s anticipated 1980s L.A. Lakers drama series. HBO today released the first trailer and photos (see below) for Winning Time: The Rise Of The Lakers Dynast...

December 9, 2021

LA Lakers Announce DWS As Second Global Partner
Sponsorships - Sports

The agreement marks the Lakers’ second global partnership, coming after the Korean food company Bibigo signed a five-year jersey patch deal worth a reported US$100 million in September. The multi-y...

Sports Pro Media
October 13, 2021

Hulu Scores 9-Part Lakers Docuseries with Director Antoine Fuq...
Sports - Streaming - Television

Hulu announced that a new expansive, nine-part Original docuseries chronicling the history of the storied Los Angeles Lakers franchise will join the Hulu Originals lineup. The project comes to Hulu fr...

May 11, 2021

NBA, Mondelez Reach Multiyear Marketing, Licensing Partnership
Branding - CPG - Sports

The NBA and Mondelez International announced a multiyear licensing and marketing partnership that will make the conglomerate behind Oreo, Chips Ahoy!, Nutter Butter, Ritz Crackers, Trident and Sour P...

March 10, 2021

Lakers Tag Sportfive to Find Next Jersey Sponsor
Agencies - Branding - Sponsorships - Sports

With the Lakers’ three-year contract with Wish expiring, the team has hired the sports business agency Sportfive to secure the team’s jersey patch sponsor for the 2021-2022 NBA season. The agency ...

Yahoo Sports
February 17, 2021

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