4 Snack Trends That Will Impact C-Stores in 2023
CPG - Retail

Many consumers have resumed the daily habits and activities they enjoyed before the pandemic, leading to an uptick in demand for on-the-go snacks. Many schools now require shareable items to be indiv...

CStoreDive
January 10, 2023

Perfectly Packaged CPG Partnerships in 2022
CPG - Dining - Fashion - Health & Beauty - Live Entertainment

Innovative CPG partnerships have become popular across all categories, including quick service, experiential, tech, fashion and more. Check out some great examples of impactful programs from 2022....

Sasha Villalobos
December 6, 2022

Lay’s and Subway Team Up with Football Superstar Eli Man...
CPG - Press Releases - Retail - Sports

PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- To celebrate National Pickle Day today, Lay's and Subway debut a new way to play into the nation's passion for all things pickle – including pickleball,...

Nicholas Fox
November 14, 2022

Lay’s Mashes Up Snack Aisle with Newest Batch of Flavor ...
Branding - CPG - Press Releases - Retail

New Lay's Kettle Cooked® Fritos® Chili Cheese joins Doritos®, Cheetos® and Funyuns® as the latest iconic flavor to be transformed into a Lay's chip PLANO, Texas, Aug. 9, 2022 /PRNewswire/ -- Rea...

Sasha Villalobos
August 10, 2022

Lay’s Heads to Coachella With Lay’s Fresh 4D, an I...
Attractions - CPG - Live Entertainment - Music - Partnerships

PLANO, Texas, March 31, 2022 /PRNewswire/ -- Coachella is about to get fresher than ever thanks to Lay's®. America's favorite chip brand is headed to the desert for the first time to transform Coac...

Faisal Hussain
April 6, 2022

Lay’s Celebrates Football Fandom With Golden Grounds: A ...
CPG - Partnerships - Press Releases - Sports

PLANO, Texas, Jan. 11, 2022 /PRNewswire/ -- Football fans know there's no place quite like their favorite NFL team's home field – the hallowed grounds where the passion of the game comes to life....

Faisal Hussain
January 21, 2022

Lay’s Transforms Signature Potato Chips into Holiday Vod...
Beverages - CPG

Lay’s has a new product for the holiday season, but this time it is far from its traditional chip offering. While Lay’s has been a chip icon for decades, the F&B brand is taking its talents to...

HypeBeast
December 16, 2021

PepsiCo Commits $1M To Improve Access To Soccer In Underserved...
Beverages - Branding - CPG - Sports

PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...

PR Newswire
April 28, 2021

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