First it was the footlong sandwich, then the footlong cookie, and now – the BAKED Lay's® Footlong! Today, BAKED Lay's® announced its latest collaboration with Subway, revealing its first-ever 12-i...
Many consumers have resumed the daily habits and activities they enjoyed before the pandemic, leading to an uptick in demand for on-the-go snacks.
Many schools now require shareable items to be indiv...
Innovative CPG partnerships have become popular across all categories, including quick service, experiential, tech, fashion and more.
Check out some great examples of impactful programs from 2022....
PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- To celebrate National Pickle Day today, Lay's and Subway debut a new way to play into the nation's passion for all things pickle – including pickleball,...
New Lay's Kettle Cooked® Fritos® Chili Cheese joins Doritos®, Cheetos® and Funyuns® as the latest iconic flavor to be transformed into a Lay's chip
PLANO, Texas, Aug. 9, 2022 /PRNewswire/ -- Rea...
PLANO, Texas, March 31, 2022 /PRNewswire/ -- Coachella is about to get fresher than ever thanks to Lay's®. America's favorite chip brand is headed to the desert for the first time to transform Coac...
PLANO, Texas, Jan. 11, 2022 /PRNewswire/ -- Football fans know there's no place quite like their favorite NFL team's home field – the hallowed grounds where the passion of the game comes to life....
PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...
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