Game publisher Riot Games has teamed up with Hong Kong singer and record producer Jackson Wang to perform at the 2022 League of Legends World Championship finals opening ceremony.
The singer will per...
Lil Nas X is adding a new line to his résumé: president of “League of Legends.”
Riot Games announced that the Grammy-winning, genre-busting rapper/singer/songwriter has come on board with the h...
The LCS, Riot Games’ North American League of Legends competition, has announced a partnership with television network HBO.
The deal sees both entities work together to promote House of the Dragon,...
From the Metaverse to IRL: Coca-Cola® Creations Opens Portal to Gaming-Inspired Coca-Cola® Zero Sugar Byte
Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the s...
Riot Games has announced that Fenty Beauty by Rihanna has become the official beauty partner of Arcane, Riot’s upcoming animated series. Arcane premieres this Saturday, Nov. 6 on Netflix.
Fenty Bea...
Today, we’re launching Reddit’s first-ever avatar partnership, in collaboration with Riot Games. The character avatars are themed to the new League of Legends animated series, Arcane, debuting...
Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023.
Moreover, KitKat’s partnership with Ri...
Spotify is adding a weekly news show about League of Legends esports to its roster of Spotify Original podcasts. The show, Rift Reaction, is set to be a 40-episode series and will be hosted by esports...
Riot Games has revealed that League of Legends: Wild Rift, the publisher’s mobile MOBA title, will launch its first-ever global esports tournament in the fourth quarter of 2021.
The announcement wa...
The long-awaited League of Legends animated series is coming to Netflix. The streaming service confirmed today that the show, called Arcane, will be available later this fall. The show was first annou...
Chinese streaming platform Huya has secured exclusive live broadcast rights to the League of Legends Pro League (LPL), the top tier of the esports competition in China, from 2021 until 2025.
The five...
The University of Kentucky (UK) has joined forces with multinational esports organisation Gen.G to host an invitational competition involving other universities.
The University of Kentucky Esports In...
The BBC has linked up with video game developer Electronic Arts (EA) to air live coverage of the FIFA 21 Global Series esports competition.
The agreement will see the UK’s public service broadcaste...
Grubhub is setting out to up the ante in esports this year by kicking off a three-year partnership with the League Championship Series, Riot Games' North American “League of Legends” Professional ...
Streaming analytics company StreamElements and Arsenal.gg have released their year-end report, which concludes that Twitch saw an 83% increase in hours watched from 2019 – 17B, up from 9B. The Amaz...
The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping purse numbers that were starting to catch mainstream attention.
After a nearly...
Riot Games has reported viewership figures for the League of Legends World Championship, which generated a 23.04M average minute audience across all platforms. This is up from 2019’s championship ev...
Mastercard will serve as the presenting sponsor of the opening ceremony, delivering a broadcast spot in English and Mandarin, and debut a content series called the “Digital Priceless Experiences.”...
During League of Legends World Championship on Saturday, Beats By Dre was featured on team TOP Esports’ team jerseys, even though Bose is the official sponsor of the tournament.
For the full stor...
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