Riot Games Teamed Up with Jackson Wang for League of Legends W...
Esports - Gaming - Music

Game publisher Riot Games has teamed up with Hong Kong singer and record producer Jackson Wang to perform at the 2022 League of Legends World Championship finals opening ceremony. The singer will per...

Esports Insider
October 31, 2022

Lil Nas X Named LEAGUE OF LEGENDS President, Promises Explosiv...
Esports - Gaming - Live Entertainment - Music

Lil Nas X is adding a new line to his résumé: president of “League of Legends.” Riot Games announced that the Grammy-winning, genre-busting rapper/singer/songwriter has come on board with the h...

September 16, 2022

The LCS Partners with HBO for HOUSE OF THE DRAGON Release
Esports - Gaming - Streaming - Television

The LCS, Riot Games’ North American League of Legends competition, has announced a partnership with television network HBO. The deal sees both entities work together to promote House of the Dragon,...

Esports Insider
August 8, 2022

Coca-Cola Creations Gaming-Inspired Coca-Cola Zero Sugar Byte
Beverages - Gaming - Online - Press Releases - Tech

From the Metaverse to IRL: Coca-Cola® Creations Opens Portal to Gaming-Inspired Coca-Cola®  Zero Sugar Byte Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the s...

Faisal Hussain
April 5, 2022

Riot Partners With Rihanna’s Fenty Beauty Brand Ahead of ARC...
Esports - Gaming - Health & Beauty

Riot Games has announced that Fenty Beauty by Rihanna has become the official beauty partner of Arcane, Riot’s upcoming animated series. Arcane premieres this Saturday, Nov. 6 on Netflix. Fenty Bea...

Dot Esports
November 8, 2021

Reddit and Riot Games Partner to Introduce Avatars for Upcomin...
Gaming - Online - Partnerships - Press Releases - Television

Today, we’re launching Reddit’s first-ever avatar partnership, in collaboration with Riot Games. The character avatars are themed to the new League of Legends animated series, Arcane, debuting...

Faisal Hussain
November 2, 2021

Riot Games Welcomes Back In-Person Fans at League of Legends U...

This year’s League of Legends Championship Series (LCS) finale is the latest esports event to welcome an audience to attend in person. Riot Games announced on Friday that the final two matches of th...

The Verge
July 12, 2021

KitKat Extends Partnership with Riot Games Through 2023
CPG - Esports

Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023. Moreover, KitKat’s partnership with Ri...

Esports Insider
May 28, 2021

Spotify Gets a Weekly League of Legends Esports Podcast
Esports - Gaming - Podcasts - Podcasts - Streaming

Spotify is adding a weekly news show about League of Legends esports to its roster of Spotify Original podcasts. The show, Rift Reaction, is set to be a 40-episode series and will be hosted by esports...

The Verge
May 25, 2021

Riot Games Unveils Esports Plans for VALORANT, Wild Rift &...
Esports - Gaming - Tech

Riot Games has revealed that League of Legends: Wild Rift, the publisher’s mobile MOBA title, will launch its first-ever global esports tournament in the fourth quarter of 2021. The announcement wa...

Esports Insider
May 7, 2021

League of Legends Animated Series Coming to Netflix This Fall
Gaming - Streaming

The long-awaited League of Legends animated series is coming to Netflix. The streaming service confirmed today that the show, called Arcane, will be available later this fall. The show was first annou...

The Verge
May 4, 2021

Huya Pays $310M for Exclusive League of Legends Rights in Chin...
Esports - Gaming - Streaming

Chinese streaming platform Huya has secured exclusive live broadcast rights to the League of Legends Pro League (LPL), the top tier of the esports competition in China, from 2021 until 2025. The five...

Sports Pro Media
April 30, 2021

University of Kentucky and Gen.G Join Forces to Host Invitatio...
Branding - Esports - Gaming - Streaming

The University of Kentucky (UK) has joined forces with multinational esports organisation Gen.G to host an invitational competition involving other universities. The University of Kentucky Esports In...

Esports Insider
March 8, 2021

BBC to Broadcast FIFA 21 Global Series
Esports - Sponsorships - Streaming - Television

The BBC has linked up with video game developer Electronic Arts (EA) to air live coverage of the FIFA 21 Global Series esports competition. The agreement will see the UK’s public service broadcaste...

Sports Pro
February 19, 2021

Grubhub, Riot Games Levels Up with Esports Partnership
Branding - Esports - Online - Sponsorships

Grubhub is setting out to up the ante in esports this year by kicking off a three-year partnership with the League Championship Series, Riot Games' North American “League of Legends” Professional ...

License Global
January 28, 2021

Twitch Sets New Streaming Milestone in December
Gaming - Streaming

Streaming analytics company StreamElements and have released their year-end report, which concludes that Twitch saw an 83% increase in hours watched from 2019 – 17B, up from 9B. The Amaz...

The Esports Observer
January 13, 2021

Top 10 Esports Games of 2020 by Total Winnings
Esports - Gaming

The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping purse numbers that were starting to catch mainstream attention. After a nearly...

Esports Observer
January 4, 2021

Riot Games Reports 23M Average Minute Audience for Worlds 2020
Esports - Gaming

Riot Games has reported viewership figures for the League of Legends World Championship, which generated a 23.04M average minute audience across all platforms. This is up from 2019’s championship ev...

Esports Observer
December 9, 2020

Mastercard thanks fans with League of Legends Worlds 2020 acti...

Mastercard will serve as the presenting sponsor of the opening ceremony, delivering a broadcast spot in English and Mandarin, and debut a content series called the “Digital Priceless Experiences.”...

Esports Observer
October 29, 2020

Beats sponsors TOP Esports League of Legend Worlds Championsh...
Esports - Gaming

During League of Legends World Championship on Saturday, Beats By Dre was featured on team TOP Esports’ team jerseys, even though Bose is the official sponsor of the tournament. For the full stor...

Esports Observer
October 19, 2020

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