LeBron James Partners with LIFEWTR to Champion for Underrepres...
Beverages - Non-Profit - Sports

NBA megastar, businessman and philanthropist LeBron James entered a multi-year partnership with premium bottled water brand LIFEWTR. The deal intersects with James’ purpose of community empowerment ...

Yahoo! News
July 13, 2022

More LeBron James and Fruity Pebbles Shoe Design Announced
Fashion - Sports

LeBron James continues to honor the fan-favorite cereal in his latest Nike (NYSE:NKE -0.31%) release. Just last month, the “Fruity Pebbles” series takes on the Nike LeBron 19 Low silhouette in “...

March 4, 2022

LeBron James Creates Color-Changing Nike Sneakers With Fruity ...
CPG - Fashion - Sports

LeBron James is kicking off National Cereal Day next month in colorful style, thanks to a new collaboration with Fruity Pebbles and Nike. March 7 will see the release of the legendary NBA player’s l...

Footwear News
February 25, 2022

Ruffles and LeBron James Introduce New Flamin’ Hot Chedd...
CPG - Sports

PLANO, Texas, Jan. 31, 2022 /PRNewswire/ -- In the next chapter of their multi-year partnership, Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the relea...

Nicholas Fox
January 31, 2022

LeBron James Announces Multi-Year Partnership with Ruffles
CPG - Press Releases

PLANO, Texas, Dec. 20, 2021 /PRNewswire/ -- Everyone faces different obstacles in life, but it's how they respond to those challenges – their "ridges" – that truly sets them apart from the rest. G...

Nicholas Fox
December 20, 2021

LeBron James and Maverick Carter’s SpringHill Partners w...
Influencers - Sports

LeBron James and Maverick Carter's SpringHill company is partnering with Clubhouse to create a series of programs on the live audio platform, the companies have revealed. Under the branding of Spring...

The Hollywood Reporter
September 17, 2021

Space Jam 2 Easter Egg Hunt Trailer Points Out Everything You ...
Streaming - Theatrical

Over the weekend, Warner Bros. dropped the first official Space Jam 2: A New Legacy Trailer. And it immediately caught comparisons to both Ready Player One and the LEGO movie franchise for its use of ...

Movie Web
April 5, 2021

69 Million Reasons Why You Should Care About NFTs
Finance - Online - Tech

What the heck is an NFT anyway? Simply put, a non fungible token is anything in a digital form; say an image, a video or a song, with a unique signature that is accounted for by Blockchain technology...

Yahoo! Finance
March 29, 2021

PepsiCo Unveils New Line of Mountain Dew Energy Drinks with Le...
Beverages - Branding - CPG - Sponsorships

PepsiCo is launching a new line of energy drinks called Mtn Dew Rise Energy as the company doubles down on its bet on the category. The line is meant to appeal to energy-drink fans and draw in new co...

March 17, 2021

LeBron James Scores Ownership in Boston Red Sox
Finance - Sports

NBA star LeBron James has become a partner at Fenway Sports Group, making him a part-owner of MLB’s Boston Red Sox. He will also receive ownership stakes in FSG’s other assets, including NASCAR te...

Sport Techie
March 17, 2021

LeBron James leaves Coca-Cola to team up with Pepsi
Beverages - Branding - CPG

LA Lakers superstar LeBron James is set to leave Coca-Cola after 18 years to join rival PepsiCo. The move was first reported by Front Office Sports (FOS), which said the Los Angeles Lakers forward wi...

January 20, 2021

Microsoft, LeBron James offer Space Jam-themed coding programs
Sports - Theatrical

Microsoft has partnered with LeBron James and Warner Bros. to provide free coding lessons to the next generation of developers. The programs will be themed around the upcoming film Space Jam: A New Le...

December 16, 2020

LeBron James And His I Promise Students Adorn Iconic Wheaties ...
CPG - Sports

James will have to wait until Friday for a chance to win his fourth NBA crown, but he picked up another accolade today when General Mills announced that James will be the next athlete to grace the ico...

October 7, 2020

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