NBA megastar, businessman and philanthropist LeBron James entered a multi-year partnership with premium bottled water brand LIFEWTR. The deal intersects with James’ purpose of community empowerment ...
LeBron James is kicking off National Cereal Day next month in colorful style, thanks to a new collaboration with Fruity Pebbles and Nike. March 7 will see the release of the legendary NBA player’s l...
PLANO, Texas, Jan. 31, 2022 /PRNewswire/ -- In the next chapter of their multi-year partnership, Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the relea...
PLANO, Texas, Dec. 20, 2021 /PRNewswire/ -- Everyone faces different obstacles in life, but it's how they respond to those challenges – their "ridges" – that truly sets them apart from the rest. G...
LeBron James and Maverick Carter's SpringHill company is partnering with Clubhouse to create a series of programs on the live audio platform, the companies have revealed.
Under the branding of Spring...
Over the weekend, Warner Bros. dropped the first official Space Jam 2: A New Legacy Trailer. And it immediately caught comparisons to both Ready Player One and the LEGO movie franchise for its use of ...
What the heck is an NFT anyway?
Simply put, a non fungible token is anything in a digital form; say an image, a video or a song, with a unique signature that is accounted for by Blockchain technology...
PepsiCo is launching a new line of energy drinks called Mtn Dew Rise Energy as the company doubles down on its bet on the category.
The line is meant to appeal to energy-drink fans and draw in new co...
NBA star LeBron James has become a partner at Fenway Sports Group, making him a part-owner of MLB’s Boston Red Sox. He will also receive ownership stakes in FSG’s other assets, including NASCAR te...
LA Lakers superstar LeBron James is set to leave Coca-Cola after 18 years to join rival PepsiCo.
The move was first reported by Front Office Sports (FOS), which said the Los Angeles Lakers forward wi...
Microsoft has partnered with LeBron James and Warner Bros. to provide free coding lessons to the next generation of developers. The programs will be themed around the upcoming film Space Jam: A New Le...
James will have to wait until Friday for a chance to win his fourth NBA crown, but he picked up another accolade today when General Mills announced that James will be the next athlete to grace the ico...
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