Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

September 23, 2021

Lego Announces QUEER EYE Fab Five Set
Streaming - Toys

You can't buy style, taste and class. But you can build them, with a fabulous new Queer Eye Lego set based on the hit Netflix makeover series. The glamorous Lego set comes with minifigs of the Fab Fi...

September 14, 2021

Lego and adidas Are Back With a New Kids Sneaker
Fashion - Toys

adidas and Lego have teamed up on a cool new version of adidas’ Forta Run sneakers for kids. Dubbed the adidas Forta Run x Lego Baumhaus, the sneakers feature a Lego brick-inspired print across the...

Footwear News
August 26, 2021

Target Announces Most Exclusives Ever and Disney Expansion Ahe...
Partnerships - Press Releases - Retail - Toys

MINNEAPOLIS, Aug. 23, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announces the return of Bullseye's Top Toys list this holiday season, along with plans to expand to over 160 Disne...

Faisal Hussain
August 23, 2021

LEGO Announces ‘Seinfeld’ Set So You Can Celebrate...
Streaming - Television - Toys

To celebrate the anniversary of the first episode of Seinfield, July 5, 1989, LEGO revealed a new set inspired by the iconic comedy show. Designed by LEGO fan Brent Waller, the Seinfeld set brings Jer...

July 6, 2021

LEGO Flagship NYC Store Opens with a Musical
Retail - Toys

It’s really just a promo for the newly-opened flagship LEGO Store on Fifth Ave in New York City. But it’s still as close as we’ve ever gotten to a Broadway-style musical from the LEGO Group, com...

Brick Fanatics
June 25, 2021

Lego Unveils First Bricks Made From Recycled Plastic

Lego Group lays the groundwork for a recycling revolution for future brick kits. Lego has set a goal for itself: make all of its products from sustainable sources by 2030. It took a big step in that ...

June 23, 2021

Lego & Adidas’ New Collection Includes a Buildable ...
Fashion - Toys

Lego and Adidas have another collaboration on the way, which includes two new versions of the classic Superstar shoe. For the latest project, the popular toy company reimagined the shell-toe silhouet...

Footwear News
June 16, 2021

KIDZ Bop | The LEGO Group
Music - Partnerships - Toys

KIDZ Bop teamed with The LEGO Group for a LEGO Vidiyo co-branded video series and fan sweepstakes as part of KIDZ Bop's 20th anniversary celebration.  LEGO Vidiyo, the innovative music video m...

LEGO Built a Life-Size Lamborghini Sián Out of 400,000 Pieces
Automotive - Toys

LEGO has built several replicas of cars, but in creating the Lamborghini Sián FKP 37, the company tried a lot of new things. According to a report from Geeky Gadgets, this was the first time that hex...

June 11, 2021

Legoland California Opens The Lego Movie World, 6 New Attracti...
Attractions - Travel

CARLSBAD, Calif. (CNS) – Streamers filled the air, sparklers burst in the sky and entertainers packed the stage as Legoland California Resort opened The Lego Movie World Thursday, based on the films...

Fox 5
June 1, 2021

LEGO Launching First-Ever LGBTQ Set Ahead of Pride Month

Now get ready for "Everyone Is Awesome," a new, rainbow-colored Lego set introduced Wednesday by the toy company ahead of LGBTQ Pride Month. The 346-piece collection, available for purchase starting J...

USA Today, LA Times
May 21, 2021

Lego Reveals Its Biggest Ever Buildable R2-D2 Set
CPG - Toys

LEGO has revealed its biggest ever buildable R2-D2 construction kit with over 2,300 pieces in the set. The set will also come with an exclusive R2 Minifigure as well as a "special Lucasfilm 50th anni...

April 22, 2021

Can Cupnoodles Museum, Lego Playground Lure Families Back to H...

Hong Kong’s shopping malls are upping their family entertainment offerings in a bid to woo back local shoppers put off by the pandemic. Companies operating such attractions are only too happy to ta...

The Coronavirus Pandemic
April 20, 2021

Why the Black Market for LEGO Bricks is So Lucrative

Some coveted Lego sets make a tempting target for thieves because they're hard to track and they sell for big money on the black market, according to a man who runs a news site dedicated to the toy br...

April 6, 2021

Adidas & LEGO Partner in Latest Collab
Fashion - Retail

The collaboration between the LEGO Group and Adidas is continuing with a new pair of trainers that integrates bricks from your collection. The UltraBoost DNA x LEGO Plates shoes have been revealed ov...

Brick Fanatics
April 5, 2021

April Fools’ Day 2021: Duolingo TP, Velveeta Skincare &#...

April 1 is typically a day for silly jokes, and companies have put a lot of effort into trying to make people laugh. Last year was an exception (and Google is sitting this year out again), but some br...

April 1, 2021

The LEGO Foundation Names New CEO

The LEGO Foundation has named Anne-Birgitte Albrectsen as its new CEO, taking over the role on September 1. Albrectsen will succeed current CEO John Goodwin, who has headed up the organization since 2...

March 26, 2021

Music Partnership Showcase: Universal Music Group x LEGO
Gaming - Music - Partnership Blogs - Tech - Toys

Today’s Marketing Partnerships Showcase features a tech and music partnership that is centered on expanding children's creativity and innovation around music. Universal Music Group collaborated w...

Andrew Gormley
March 4, 2021

Scalpers Try to Cash in as LEGO IKEA Range Launches
Retail - Toys

The LEGO Group and IKEA’s BYGGLEK range has launched in Singapore, and the LEGO-compatible storage boxes are already being snapped up by resellers. 8days reports that fans have been queuing outside...

Brick Fanatics
February 19, 2021

Universal Music and LEGO
Music - Partnerships - Toys

Universal Music Group partnered with LEGO to create Vidiyo, a playful and innovative music video maker whose experience was designed to expand children's creativity and passion for music.

LEGO Partners with SEGA on Sonic Brick Set
Gaming - Toys

24-year-old Sonic fan Viv Grannell used the Lego Ideas website to upload a Sonic Mania - Green Hill Zone brick set idea. In order to be taken seriously by Lego, the idea needs to attract 10,000 suppor...

February 4, 2021

Barbie named NPD’s top global toy property for 2020
CPG - Toys

Mattel was a big winner at The NPD Group’s 2020 Toy Industry Performance Awards for the Americas. The toymaker’s Barbie brand was named 2020′s top global toy property, while its Hot Wheels Singl...

January 27, 2021

LEGO teams with Universal Music Group to launch LEGO Vidiyo
Music - Tech - Toys

Aimed at kids aged seven to ten, LEGO Vidiyo aims to provide a safe universe where they can explore physical and digital play by letting them experiment with play and music. LEGO states that the platf...

Toy News Online
January 26, 2021

LEGO adds to BricQ Motion & extends LEGO Braille Bricks

New developments from LEGO Education have seen the learning and education-focused arm of the Danish toy maker introduce two new, tech-free launches for hands-on STEAM learning in schools. Called Bric...

Toy News Online
January 6, 2021

The New LEGO Jeep Wrangler Rubicon
Automotive - Toys

LEGO makes a number of different cars in its Technic series of kits, with iconic vehicles like the Bugatti Chiron, Land Rover Defender, and Fiat 500 all being immortalized in the brand's plastic brick...

The Drive
December 3, 2020

Black Friday in-store sales down as online sales broke records...
Online - Retail

Even with a month of sales dubbed "Black Friday," online sales still broke records Friday as shoppers continued to click "add to cart" and scoop up deals from home. The digital sales boost came as ...

USA Today
November 28, 2020

Lego’s Rad New Ghostbusters Ecto-1
Theatrical - Toys

The Ecto-1 from the Ghostbusters films is one of the greatest movie cars of all time, and it's finally here as a super-detailed Lego set. Full Story: The Drive (11/17) For the full story, visit The...

The Drive
November 17, 2020

Kids And Families Are The Right Audience At The Right Time For...
CPG - Toys

Many brands focused their efforts on helping kids and families navigate the challenges of quarantines and social unrest… For the full story, visit Digital Media Solutions  -  https://insights.d...

Digital Media Solutions
November 11, 2020

2021 Toy of the Year (TOTY) Award Finalists Unveiled

The 117 finalists were announced this morning by a group of well-known online influencers. For the full story, visit PRNewswire  -

October 29, 2020

adidas and the LEGO Group embark on a multi-year partnership
Sports - Toys

Like the bricks that serve as this partnership’s inspiration, the collab fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel and hardware. F...

October 20, 2020

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