Antebellum | Lexus
Automotive - Partnerships - Streaming - Theatrical

Lionsgate partnered with Lexus on a promotion celebrating the release of ANTEBELLUM.  Due to the COVID-19 pandemic, a traditional premiere was out of the question for ANTEBELLUM but Lionsgate ...

Lionsgate | Lexus
June 3, 2021

Lexus Promises First Battery-Electric Vehicle by 2022
Automotive

Toyota and Lexus have been criticized for being late to the battery-electric vehicle game, while other companies have been pouring billions of dollars into their development. Instead, Toyota and Lexus...

CNET
May 20, 2021

Porsche Takes Excellent Adventure with ‘Bill & Ted&...
Automotive - Branding - Theatrical

Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...

MarketingDive
March 17, 2021

Lexus Partners With Complex on Car-inspired Shoe, Video Series
Automotive - Fashion

Lexus sponsored a video documentary that shows how a group of designers participated in a challenge to customize a sneaker inspired by the luxury car brand's 2021 IS sedan, per an announcement. Viewer...

Marketing Dive
March 1, 2021

Twitch Reaches Beyond Gaming
Branding - Streaming

Amazon-owned Twitch had grown steadily since its 2011 launch, but the coronavirus pandemic led to a significant surge in viewership as homebound consumers seek fresh programming to stay entertained. W...

Marketing Dive
February 19, 2021

Lexus crowdsources gamer-ready car design on Twitch
Automotive - Streaming

Lexus enlisted the Twitch community on Jan. 13 to create a customized version of its 2021 IS sedan, designed by and for gamers, according to details emailed to Marketing Dive. Twitch streamer Fuslie ...

Marketing Dive
January 14, 2021

Toyota Taps Lexus VP As New Marketing Chief
Automotive

Lisa Materazzo has been selected to head Toyota division marketing, the automaker announced today. Ed Laukes, who has been with the automaker since 1989, is retiring from his post as group vice pre...

Media Post
December 11, 2020

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