Every year, Lexus ushers in the holidays with its famous “December to Remember” campaign, which includes the familiar jingle, red bow and gift-giving moment. This year, the signature red bow retur...
PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- Strength in unity unlocks new possibilities and today, Lexus unveils what's possible when the luxury automaker, adidas, adidas S.E.E.D, Calty Design Rese...
Sprite and Lexus are running tie-in campaigns around “Black Panther: Wakanda Forever,” the anticipated sequel to the 2018 Marvel Studios blockbuster, per separate news releases.
For its first col...
Ahead of its seventh annual event, the Esports Awards has revealed luxury automaker Lexus as its official title sponsor. This is the fourth year that Lexus has collaborated with the awards event. The ...
PLANO, Texas, Jan. 14, 2022 /PRNewswire/ -- Buckle up and brace yourself for the ride of a lifetime. Lexus is taking on yet another exciting role as Lionsgate's official automotive partner on the epic...
Lexus has joined forces with Marvel Studios as their exclusive automotive partner to reveal 10 collaborative character-themed designs based on all 10 superheroes set to appear in the highly anticipate...
Ever since Yamaha teamed up with Spongebob Squarepants, all bets have been off with regards brand tie-ins and the electric guitar. Even so, Fender carpooling spec ideas with luxury car giant Lexus for...
In a challenging era for car sales, sometimes you need a team of superheroes to help get the metal off the lot.
Lexus, the luxury-auto unit of Toyota, is joining with the Marvel band of altruistic al...
Automaker Lexus has teamed up with designer Salehe Bembury and athleticwear company Champion on a capsule collection inspired by Lexus cars.
The unisex collection includes three pieces: a hoodie, t-s...
North American esports organisation 100 Thieves has announced a partnership with luxury automotive marque Lexus.
As a result of the partnership, the 100 Thieves Content House will be renamed the Lexu...
Lionsgate partnered with Lexus on a promotion celebrating the release of ANTEBELLUM.
Due to the COVID-19 pandemic, a traditional premiere was out of the question for ANTEBELLUM but Lionsgate ...
Toyota and Lexus have been criticized for being late to the battery-electric vehicle game, while other companies have been pouring billions of dollars into their development. Instead, Toyota and Lexus...
Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...
Lexus sponsored a video documentary that shows how a group of designers participated in a challenge to customize a sneaker inspired by the luxury car brand's 2021 IS sedan, per an announcement. Viewer...
Amazon-owned Twitch had grown steadily since its 2011 launch, but the coronavirus pandemic led to a significant surge in viewership as homebound consumers seek fresh programming to stay entertained. W...
Lexus enlisted the Twitch community on Jan. 13 to create a customized version of its 2021 IS sedan, designed by and for gamers, according to details emailed to Marketing Dive.
Twitch streamer Fuslie ...
Lisa Materazzo has been selected to head Toyota division marketing, the automaker announced today.
Ed Laukes, who has been with the automaker since 1989, is retiring from his post as group vice pre...
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