Sprinkles to Help Lexus Celebrate “December to Remember&...
Automotive - Dining - Non-Profit

Every year, Lexus ushers in the holidays with its famous “December to Remember” campaign, which includes the familiar jingle, red bow and gift-giving moment. This year, the signature red bow retur...

Bake Mag
December 1, 2022

Lexus Joins Forces With adidas and adidas S.E.E.D to Create a ...
Automotive - Fashion - Partnerships - Press Releases - Theatrical

PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- Strength in unity unlocks new possibilities and today, Lexus unveils what's possible when the luxury automaker, adidas, adidas S.E.E.D, Calty Design Rese...

Faisal Hussain
November 14, 2022

BLACK PANTHER Sequel Inspires Sprite, Lexus to Champion Women ...
Automotive - Beverages - Theatrical

Sprite and Lexus are running tie-in campaigns around “Black Panther: Wakanda Forever,” the anticipated sequel to the 2018 Marvel Studios blockbuster, per separate news releases. For its first col...

Marketing Dive
October 10, 2022

Lexus Collaborates with the Esports Awards
Automotive - Esports - Gaming - Streaming

Ahead of its seventh annual event, the Esports Awards has revealed luxury automaker Lexus as its official title sponsor. This is the fourth year that Lexus has collaborated with the awards event. The ...

Esports Insider
September 30, 2022

Lexus Takes On Mission To Save The World In ‘Moonfall...
Automotive - Press Releases - Theatrical

PLANO, Texas, Jan. 14, 2022 /PRNewswire/ -- Buckle up and brace yourself for the ride of a lifetime. Lexus is taking on yet another exciting role as Lionsgate's official automotive partner on the epic...

Nicholas Fox
January 14, 2022

Lexus Reveals Marvel ETERNALS-Inspired Vehicles
Automotive - Theatrical

Lexus has joined forces with Marvel Studios as their exclusive automotive partner to reveal 10 collaborative character-themed designs based on all 10 superheroes set to appear in the highly anticipate...

October 19, 2021

Fender Teams Up Lexus for a Hotrodded Custom Shop Strat Design...
Automotive - Music

Ever since Yamaha teamed up with Spongebob Squarepants, all bets have been off with regards brand tie-ins and the electric guitar. Even so, Fender carpooling spec ideas with luxury car giant Lexus for...

October 6, 2021

Lexus Teams Up with Marvel’s ETERNALS
Automotive - Theatrical

In a challenging era for car sales, sometimes you need a team of superheroes to help get the metal off the lot. Lexus, the luxury-auto unit of Toyota, is joining with the Marvel band of altruistic al...

October 4, 2021

Lexus, Champion, & Salehe Bembury Team Up on Apparel Coll...
Automotive - Fashion

Automaker Lexus has teamed up with designer Salehe Bembury and athleticwear company Champion on a capsule collection inspired by Lexus cars. The unisex collection includes three pieces: a hoodie, t-s...

Fashion United
August 17, 2021

Lexus Announced as 100 Thieves Official Automotive Partner
Automotive - Esports

North American esports organisation 100 Thieves has announced a partnership with luxury automotive marque Lexus. As a result of the partnership, the 100 Thieves Content House will be renamed the Lexu...

ESports Insider
July 27, 2021

Antebellum | Lexus
Automotive - Partnerships - Streaming - Theatrical

Lionsgate partnered with Lexus on a promotion celebrating the release of ANTEBELLUM.  Due to the COVID-19 pandemic, a traditional premiere was out of the question for ANTEBELLUM but Lionsgate ...

Lionsgate | Lexus
June 3, 2021

Lexus Promises First Battery-Electric Vehicle by 2022

Toyota and Lexus have been criticized for being late to the battery-electric vehicle game, while other companies have been pouring billions of dollars into their development. Instead, Toyota and Lexus...

May 20, 2021

Porsche Takes Excellent Adventure with ‘Bill & Ted&...
Automotive - Branding - Theatrical

Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...

March 17, 2021

Lexus Partners With Complex on Car-inspired Shoe, Video Series
Automotive - Fashion

Lexus sponsored a video documentary that shows how a group of designers participated in a challenge to customize a sneaker inspired by the luxury car brand's 2021 IS sedan, per an announcement. Viewer...

Marketing Dive
March 1, 2021

Twitch Reaches Beyond Gaming
Branding - Streaming

Amazon-owned Twitch had grown steadily since its 2011 launch, but the coronavirus pandemic led to a significant surge in viewership as homebound consumers seek fresh programming to stay entertained. W...

Marketing Dive
February 19, 2021

Lexus crowdsources gamer-ready car design on Twitch
Automotive - Streaming

Lexus enlisted the Twitch community on Jan. 13 to create a customized version of its 2021 IS sedan, designed by and for gamers, according to details emailed to Marketing Dive. Twitch streamer Fuslie ...

Marketing Dive
January 14, 2021

Toyota Taps Lexus VP As New Marketing Chief

Lisa Materazzo has been selected to head Toyota division marketing, the automaker announced today. Ed Laukes, who has been with the automaker since 1989, is retiring from his post as group vice pre...

Media Post
December 11, 2020

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