Lancôme Partners With NAACP to Provide Scholarships for Young...
Health & Beauty

Lancôme, a L’Oréal brand, has partnered with the NAACP to provide a scholarship fund and mentoring programs for young women on their collegiate educational journey to foster self-confidence, empow...

Beauty Packaging
September 9, 2021

L’Oreal Targets Male Beauty with Push into New Growth Market
Health & Beauty - Retail

A newly-created market will account for the majority of L’Oreal’s new business over the coming decade — with men making up a big part of that, the French cosmetics giant has said. The combined ...

April 21, 2021

Walmart Returns to TikTok for Beauty-Focused Shoppable Livestr...
Health & Beauty - Online - Retail

Walmart is planning its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain's "Spring Shop-Along: Beauty Edition" will let viewers order pro...

March 10, 2021

L’oréal Launches Modiface Virtual Try-on Tool for Essie Bra...
Health & Beauty - Tech

L’Oréal has utilized AR reality developer Modiface to launch a new virtual try-on tool for its Essie nail brand, named Essie On Hand. Having purchased Modiface in 2018, the developer has created a...

Global Cosmetic News
February 25, 2021

Top Brand Campaigns on TikTok
Branding - Online

The creativity behind the brands of 2020 that moved us in all the best ways has become a central part of the entertaining, inspiring, and connected TikTok experience. For the full story, visit TikT...

December 28, 2020

Google launches AR beauty try-on tools in app
Health & Beauty

Consumers can virtually try on products from brands like L'Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. For the full story, visit RetailDive   -

December 21, 2020

Triller sets up NYX virtual pop-up shop
Health & Beauty - Online

Triller is gaining traction as an advertising platform as marketers seek to reach a growing audience for user-created videos. Digitally native brands like Manscaped, L'Oréal's NYX Professional Makeup...

Marketing Dive
December 18, 2020

Google’s new AR shopping feature lets you try on makeup
Health & Beauty - Online - Tech

Google wants to make it easier for you to try out makeup. Given that staying safe during the pandemic probably means you're not whiling away hours at the beauty counter at the mall, Google has new ...

December 17, 2020

L’Oreal Introduces new digital make-up line
Health & Beauty

  The beauty world wakes up to the fact that getting digitally-savvy is crucial now. Customers test "Signature Faces" collection on Google Duo, Snapchat and Instagram using AR tech. For the full s...

Global Cosmetics News
November 5, 2020

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