Thayers Natural Remedies hits the slopes for X Games Aspen par...
CPG - Health & Beauty - Press Releases - Sports

NEW YORK, Jan. 22, 2024 /PRNewswire/ -- Thayers is taking hydration to new heights with an expanded sponsorship of X Games Aspen. Following a successful partnership with X Games California 2023, Th...

Tiger Schenkman
January 22, 2024

L’Oreal Releases Ultra-Precise Smart Makeup Applicator f...
CPG - Electronics - Health & Beauty

L'Oréal has created a new high-tech motorised make-up applicator for users with limited hand and arm mobility - saying 'the future of beauty is inclusive'. According to the brand, its HAPTA device i...

Daily Mail
January 10, 2023

Prada’s Candy Crush Fragrance Campaign Drives Sales Bounce, ...
Fashion - Gaming - Health & Beauty - Retail

For Prada Beauty’s foray into the casual gaming space via a new Candy Crush campaign, the results have been sweet. Prada’s fragrance brand became the first beauty label to launch a mini-game in t...

December 16, 2022

L’Oréal’s Garnier Fructis Doubles Down on Esports with Te...
CPG - Esports - Gaming - Health & Beauty

L’Oréal brand Garnier Fructis has signed a partnership with Team Vitality, according to details shared by the global esports organization. The collaboration builds on a previous campaign and spans...

Marketing Dive
June 14, 2022

L’Oréal Enters Strategic Partnership With Emotif to Make Cu...
Health & Beauty

THE WHAT? L’Oréal has announced a strategic partnership with Emotiv combining one of the neurotechnology company’s devices with the French beauty giant’s proprietary scents and algorithms to he...

Global Cosmetics News
March 29, 2022

L’Oréal Files Trademarks NFTs and Metaverse
Health & Beauty

L’Oréal has filed a series of trademark applications covering the NFT and metaverse arena, according to a report published by CoinDesk. The applications range from ‘non-downloadable, virtual per...

Global Cosmetics News
February 22, 2022

L’Oréal and Verily Announce First-Of-Its-Kind Strategic...
Health & Beauty - Press Releases

CLICHY, France, Jan. 20, 2022 /PRNewswire/ -- L'Oréal, the world leader in beauty, and Verily, an Alphabet precision health company, announced today a strategic partnership, exclusive in beauty, t...

L'Oréal Groupe
January 25, 2022

L’Oréal Men Expert Partners With E-Sports Brand Fnatic
Esports - Gaming - Health & Beauty

London-based esports brand Fnatic has announced a partnership with L’Oréal Men Expert. As part of the deal, the duo will develop and deploy engaging and creative content as well as co-branded produ...

Global Cosmetic News
January 18, 2022

Barbie Gives L’oréal Professionnel’s Steampod a Limited-E...
Health & Beauty - Toys

Fans of L’Oréal Professionnel’s innovative Steampod hair styler will be thrilled to know that a new, limited-edition pink Barbie model is set to the hit the shelves this month. With over 2.2 mil...

October 19, 2021

NBCU Seeks New TV Audience Measurement By Recruiting Advertise...
Streaming - Television

NBCUniversal is on a quest to find something often believed elusive: a new system of measuring TV audiences who don’t always use traditional television to watch their favorite shows. Rather than go ...

October 14, 2021

Lancôme Partners With NAACP to Provide Scholarships for Young...
Health & Beauty

Lancôme, a L’Oréal brand, has partnered with the NAACP to provide a scholarship fund and mentoring programs for young women on their collegiate educational journey to foster self-confidence, empow...

Beauty Packaging
September 9, 2021

L’Oreal Targets Male Beauty with Push into New Growth Market
Health & Beauty - Retail

A newly-created market will account for the majority of L’Oreal’s new business over the coming decade — with men making up a big part of that, the French cosmetics giant has said. The combined ...

April 21, 2021

Walmart Returns to TikTok for Beauty-Focused Shoppable Livestr...
Health & Beauty - Online - Retail

Walmart is planning its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain's "Spring Shop-Along: Beauty Edition" will let viewers order pro...

March 10, 2021

L’oréal Launches Modiface Virtual Try-on Tool for Essie Bra...
Health & Beauty - Tech

L’Oréal has utilized AR reality developer Modiface to launch a new virtual try-on tool for its Essie nail brand, named Essie On Hand. Having purchased Modiface in 2018, the developer has created a...

Global Cosmetic News
February 25, 2021

Top Brand Campaigns on TikTok
Branding - Online

The creativity behind the brands of 2020 that moved us in all the best ways has become a central part of the entertaining, inspiring, and connected TikTok experience. For the full story, visit TikT...

December 28, 2020

Google launches AR beauty try-on tools in app
Health & Beauty

Consumers can virtually try on products from brands like L'Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. For the full story, visit RetailDive   -

December 21, 2020

Triller sets up NYX virtual pop-up shop
Health & Beauty - Online

Triller is gaining traction as an advertising platform as marketers seek to reach a growing audience for user-created videos. Digitally native brands like Manscaped, L'Oréal's NYX Professional Makeup...

Marketing Dive
December 18, 2020

Google’s new AR shopping feature lets you try on makeup
Health & Beauty - Online - Tech

Google wants to make it easier for you to try out makeup. Given that staying safe during the pandemic probably means you're not whiling away hours at the beauty counter at the mall, Google has new ...

December 17, 2020

L’Oreal Introduces new digital make-up line
Health & Beauty

  The beauty world wakes up to the fact that getting digitally-savvy is crucial now. Customers test "Signature Faces" collection on Google Duo, Snapchat and Instagram using AR tech. For the full s...

Global Cosmetics News
November 5, 2020

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