Macy’s Thanksgiving Day Parade Lures Close to 28M Viewer...
Attractions - Live Entertainment - Streaming - Television

NBC’s telecast of the 2022 Macy’s Thanksgiving Parade earned a 7.2 rating in the 18-49 demo and 27.7 million viewers (including digital, streaming on Peacock and encore viewing). That’s the most...

Deadline
November 28, 2022

New York Life’s “Toy House of Marvelous Milestones” Floa...
Finance - Live Entertainment - Press Releases

The New York Life “Toy House of Marvelous Milestones” float, which debuted in 2019, will be featured once again in the Macy’s Thanksgiving Day Parade®. Taking place on November 24th, the Macy...

Angelina Luspo
November 16, 2022

Wonder Bread Joins Macy’s Thanksgiving Day Parade With M...
Branding - CPG - Press Releases

THOMASVILLE, Ga., Oct. 20, 2022 /PRNewswire/ -- Celebrating 101 years of bringing joy, wonder, and innovation to kitchen tables across America, Wonder® Bread is proud to announce its collaboration wi...

Nicholas Fox
October 20, 2022

NBC’s Macy’s Thanksgiving Day Parade Tops 20M View...
Live Entertainment - Streaming - Television

NBC’s coverage of the Macy’s Thanksgiving Day Parade drew a total of 25.4 million total viewers and a 6.4 rating in the adults 18-49 demographic on Thursday across the live broadcast and encore im...

Deadline
November 30, 2021

Peacock Looks to Grab Its Share of Thanksgiving Day Audience
Live Entertainment - Streaming - Television

This year’s Turkey Day just might give another bird a boost. NBCUniversal-owned streaming service Peacock is hoping to get a big viewership bump on Thanksgiving Day this year when it simulcasts NBC...

Adweek
November 24, 2021

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