NBC’s Macy’s Thanksgiving Day Parade Tops 20M View...
Live Entertainment - Streaming - Television

NBC’s coverage of the Macy’s Thanksgiving Day Parade drew a total of 25.4 million total viewers and a 6.4 rating in the adults 18-49 demographic on Thursday across the live broadcast and encore im...

November 30, 2021

Peacock Looks to Grab Its Share of Thanksgiving Day Audience
Live Entertainment - Streaming - Television

This year’s Turkey Day just might give another bird a boost. NBCUniversal-owned streaming service Peacock is hoping to get a big viewership bump on Thanksgiving Day this year when it simulcasts NBC...

November 24, 2021

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