Why Brands and Retailers Like Ross Simons and Macy’s Are Jum...
CPG - Fashion - Health & Beauty - Household - Retail

From Aldi’s to Legos to Sephora, the advent calendar trend in holiday retail continues to boom. Sales executives say the novelty of an assortment of products, plus the scarcity of a limited edition,...

Modern Retail
December 19, 2022

#aldi #chanel #holiday2022 #legos #lindt

2022 Brand & Entertainment Holiday Partnerships
Attractions - Beverages - CPG - Dining - Fashion

Tis the season for holiday partnerships, but not just the winter-y ones! Explore the programs that brands and entertainment companies activated throughout 2022. Chipotle Delivers Its First BeReal S...

Nicholas Fox
 December 5, 2022

#bereal #bluey #cash-app #chipotle #chuck-e-cheese

Claire’s Announces Partnership With Macy’s, Openin...
Fashion - Health & Beauty - Partnerships - Press Releases - Retail

HOFFMAN ESTATES, Ill., Nov. 29, 2022 /PRNewswire/ -- Claire's Holdings LLC today announces its partnership with Macy's, a leading destination for style and inspiration, as the latest omnichannel ret...

Faisal Hussain
 November 29, 2022

#claires #macys

Macy’s Launches Parade Metaverse Experience and Invites Fans...
Attractions - Live Entertainment - Non-Profit - Online - Partnerships

NEW YORK--(BUSINESS WIRE)--The Macy’s Thanksgiving Day Parade®, the nation’s most beloved holiday event, returns to the web3 virtual world this holiday season with a brand-new Parade experience t...

Faisal Hussain
 November 21, 2022

#big-brothers-big-sisters-of-america #holiday2022 #macys #metaverse #nft

Illumination Minion to Make First Flight in the Macy’s T...
Attractions - Classic Characters - Live Entertainment - Press Releases - Theatrical

UNIVERSAL CITY, Calif., Oct. 28, 2022 /PRNewswire/ -- On Thanksgiving Day, November 24, 2022, Illumination's Minion Stuart will appear in his inaugural flight as a famed giant character balloon in...

Faisal Hussain
 October 28, 2022

#illumination #macys #minions #thanksgiving-day-parade

VeeFriends Launches Collectible Characters Exclusively for Mac...
Finance - Online - Partnerships - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--VeeFriends, created by serial entrepreneur Gary Vaynerchuk, will launch its first-ever limited series of collectible characters exclusively at Macy's and Toys"R"Us®. The co...

Faisal Hussain
 October 5, 2022

#gary-vaynerchuk #macys #toysrus #veefriends

Macy’s Expands WHP Global Partnership to Bring Toys“R”Us...
Press Releases - Retail - Toys

NEW YORK--(BUSINESS WIRE)--Macy’s expands partnership with WHP Global to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season. Beginning late July and rolling...

Angelina Luspo
 July 18, 2022

#macys #toys-r-us

Macy’s Takes July Fourth Bonanza to Web3 with Free NFT Drop
Live Entertainment - Tech

Macy’s is tying a nonfungible token (NFT) component into its Fourth of July celebration this year as it recognizes the growing prevalence of Web3, according to a press release. The retailer is rele...

Marketing Dive
June 22, 2022

#macys #nft #web3

Toys”R”Us Announces Geoffrey’s World Tour
Classic Characters - Press Releases - Retail - Toys

NEW YORK, May 24, 2022 /PRNewswire/ -- Toys"R"Us, the world's leading authority in toys, unveiled plans today for Geoffrey's World Tour, the brand's first 360-degree global marketing campaign set to...

Faisal Hussain
 May 25, 2022

#macys #toysrus #whp-global

YouTube Teases Livestream Shopping Expansion With Co-Streams, ...
Fashion - Health & Beauty - Household - Online - Retail

One new feature, explained YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. This could effectively double the draw for the event, as each creator ...

TechCrunch
May 19, 2022

#forever-21 #klarna #macys #nordstrom #talkshoplive

Private Labels Are Flooding Retail
Fashion - Health & Beauty - Retail

While private label brands have been around for a long time, we now see growing interest in them. Many of the new labels are well designed, made with quality fabrics, and attractively priced. They sel...

Forbes
May 12, 2022

#jcpenney #kohls #macys #meijer #the-bay

Cheaper Doughnuts, Free Gas Cards and More: Retailers and Rest...
CPG - Dining - Finance - Retail

Along with fried chicken, biscuits and iced tea, family meals at Southern fast-food chain Bojangles now include a free $10 gas card. At select Krispy Kreme shops, the price of a dozen glazed doughnut...

CNBC
April 14, 2022

#bojangles #costco #giant-eagle #krispy-kreme #kroger

Maluma Partners with Reunited Clothing for First Apparel Line
Music - Retail

Maluma, a Colombian reggaetón powerhouse, is setting his sights on the world of fashion with the debut of his first unisex apparel line. Titled Royalty by Maluma, the collection is designed in collab...

HYPEBEAST
March 22, 2022

#macys #maluma #royalty-by-maluma

Macy’s is Overhauling Its Website and Retraining Employees i...
Branding - Fashion - Online - Retail

Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chai...

CNBC
March 15, 2022

#macys

More Fashion Brands Are Making the ‘Easy Transition’ to Ho...
Fashion - Household - Retail

Category expansion is a common tactic for fashion brands looking to bring in new customers, and home decor is increasingly their category of choice. The reasons fashion brands launch home products ar...

Glossy
March 8, 2022

#brooklinen #macys #quince #target

Pandora Announces Partnership with Macy’s for Nationwide Rol...
Fashion - Online - Partnerships - Press Releases - Retail

Pandora, the world's largest jewelry brand, has announced a partnership with Macy’s for Pandora shop-in-shops in key market locations across the U.S. Following a strong customer response to a Novem...

Faisal Hussain
 February 23, 2022

#macys #pandora

Macy’s Will Not Spin Off Online Business
Online - Retail

Macy's decided against a push by an activist investor to spin off its online business and forecast better-than-expected annual sales after a bumper holiday quarter that was driven by strong demand for...

Reuters
February 22, 2022

#macys

Wetzel’s Pretzels is Heading Back to the Mall With a Macy’...
Dining

Wetzel’s Pretzels — the 350-unit pretzel chain with locations mostly in California and Arizona — is expanding its store prototype horizons with a partnership with Macy’s. The pretzel chain ope...

National Restaurant News
February 14, 2022

#macys #wetzels-pretzels

Adidas To Launch New Initiatives to Celebrate Female Athletes ...
Fashion

Jan. 31, 2022: Adidas is launching several new women-focused initiatives as part of the brand’s Impossible Is Nothing campaign. The new programs will focus on supporting new and established athletes...

Footwear News
February 1, 2022

#adidas #ami #brioni #denise-mercedes-and-maria-castellanos #dsw

Saks CEO Marc Metrick Says E-Commerce Split Makes Sense for Lu...
Fashion - Online - Retail

Saks Fifth Avenue CEO Marc Metrick said Friday that splitting the e-commerce and brick-and-mortar sides of the luxury retailer into two companies is allowing it to win additional shoppers and cater to...

CNBC
December 13, 2021

#gap #hudsons-bay-company #j-crew #kohls #macys

Macy’s Reliance on Stores for E-Commerce Weighs on Mulled Sp...
Fashion - Health & Beauty - Household - Online - Retail

Macy’s Inc is grappling with how to make its e-commerce business a standalone company without losing customers who rely on its department stores to pick up or return items they bought online, accord...

Reuters
December 3, 2021

#macys #saks-fifth-avenue

Macy’s to Donate to Make-A-Wish Foundation
Non-Profit - Retail

Macy’s has pledged to donate up to 1 million dollars to the Make-A-Wish Foundation. As a part of its Believe campaign, Macy’s will donate 1 dollar for every letter to Santa that is sent online on...

FashionUnited
November 30, 2021

#macys #make-a-wish-foundation

It’s Time to Be Merry at Macy’s This Holiday Season
Attractions - Live Entertainment - Online - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--Santa Claus returns to delight children of all ages at Macy’s (NYSE: M) this holiday season. Since 1861, generations of children have enjoyed the magic of a visit with the...

Faisal Hussain
 October 19, 2021

#christmas #holiday #macys

Macy’s Teams Up with Fanatics
Fashion - Retail - Sports

Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...

RetailDive
October 13, 2021

#adidas #fanatics #macys #mlb #nba

Macy’s, Lucasfilm, & Funko Unveil Baby Yoda-Themed ...
Attractions - Live Entertainment - Retail - Streaming - Toys

Contrary to popular belief, small things can come in big packages. For proof, just look to the skies at this year's edition of the Macy's Thanksgiving Day Parade where The Mandalorian's pint-sized sup...

Yahoo!
September 20, 2021

#baby-yoda #funko #macys #thanksgiving-day-parade #the-mandalorian

Macy’s Thanksgiving Day Parade Returns To March Down The Str...
Attractions - Live Entertainment - Press Releases

NEW YORK--(BUSINESS WIRE)--Today, Macy’s, Inc. (NYSE: M) and the City of New York announced the return of the world-famous Macy’s Thanksgiving Day Parade®, set to march down the streets of New Yo...

Mitch Litvak
 September 8, 2021

#macys #thanksgiving-day-parade

Martha Stewart Wine Co. Announces Brand Expansion
Beverages - Branding - Online - Partnerships - Press Releases

LOS ANGELES, Sept. 2, 2021 /PRNewswire/ -- Marquee Brands, DRINKS, and Martha Stewart Wine Co., the online wine collection featuring a selection of wines hand-picked by America's lifestyle expert ...

Faisal Hussain
 September 2, 2021

#drinks #instacart #kroger #macys #marquee-brands

Ikea Pilots U.S. Furniture Buyback & Resale Program
Household - Retail

Ikea is piloting a furniture buyback and resale program in the United States as it aims to make the service a permanent fixture at its stores nationwide. The pilot program will be available at its st...

CBNC
August 30, 2021

#ikeam-gap #j-crew #macys #thredup

Retailers Bring Back ‘Above-the-Keyboard’ Clothes ...
Fashion - Retail

Retailers from Macy’s Inc to Target Corp, keen to see the apparel sales momentum of the second quarter keep going, are stocking shelves not just with clothing for the office and school, but for a re...

Regina Leader-Post
August 24, 2021

#macys #target #white-house-black-market

Toys R Us to Make a Comeback with New Toy Shops Inside More Th...
Retail - Toys

Toys R Us is making yet another comeback. This time, the iconic brand is teaming with Macy's to open toy shops in more than 400 department stores nationwide starting in 2022. Toys R Us mascot Geoffre...

USA Today
August 20, 2021

#macys #toys-r-us

Macy’s Says it’s Gaining New Customers Online, Shares Soar
Online - Retail

Macy’s reported fiscal second-quarter profit and revenue that topped analyst estimates, as customers returned to its stores to buy denim, luggage and new dresses. The department store chain also hi...

CNBC
August 20, 2021

#kohls #macys

Amazon is Reportedly Planning to Open Department Stores
Retail

Some of the first Amazon department stores are expected to be in California and Ohio. The locations will take up roughly 30,000 square feet, around the size of a Kohl’s or T.J. Maxx store but only a...

CNBC
August 19, 2021

#amazon #bed-bath-beyond #best-buy #kohls #macys

Macy’s to Revive Toys R Us In Stores & Online
Retail - Toys

Department store Macy’s announced a partnership with Toys R Us, which will bring the toy brand to macys.com just in time for the 2021 holiday season, then to 400 Macy’s stores. The Toys R Us inte...

Adweek
August 19, 2021

#macys #toys-r-us

Walmart Will Require Some Workers to Wear Masks in Stores
Retail

Walmart said Friday that it will begin requiring masks for store workers in high-risk counties in the U.S. as determined by the latest CDC rankings, regardless of vaccine status and effective immediat...

CNBC
July 30, 2021

#apple #gap #kroger #macys #walmart

Macy’s Launches ‘And Now This’ for the Fashion-Forward, ...
Fashion - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--Today, Macy’s (NYSE:M) introduced a new private brand, And Now This. The line launching in ready-to-wear and men’s categories for the fashion-forward, contemporary dres...

Faisal Hussain
 July 20, 2021

#macys

U.S. Retailers Shun Indoor Malls, Shift to Open-Air Centers
Attractions - Retail

New real estate industry data for June reveals that vacancy rates in the United States' indoor malls could surpass those in suburban shopping centers and strip malls. Experts say that a deeper change...

Yahoo! News
July 12, 2021

#athletica #bed-bath-and-beyond #bonobos #lululemon #macys

Bloomingdale’s Set to Open Bloomie’s Concept Store
Branding - Retail

The company, which is owned by Macy’s, said Bloomie’s will serve more as a hub for experiences, with a focus on fashion. The luxury department store chain Bloomingdale’s announced that it will u...

CNBC
July 7, 2021

#bloomies #bloomingdales #macys #nordstrom #target

Macy’s, JCPenney, and Other Retailers Partner with Resal...
Fashion - Tech

Over the past couple of years, resale has continued to make gains — propelled by millennial and Gen Z shoppers who not only increasingly use digital platforms but also have become more cognizant of ...

Footwear News
June 14, 2021

#burberry #jcpenney #macys #neiman-marcus #walmart

Macy’s 4th of July Fireworks Show Returns with Largest E...
Live Entertainment

As vaccination rates continue to rise in the U.S., more summer events are being added to our calendars — including the largest firework show in the country. New York City Mayor Bill de Blasio announ...

The Points Guy
June 11, 2021

#4th-of-july #macys

Etsy to Buy Apparel Resale Site Depop for $1.6B
Fashion - Retail

This deal allows the company to grow without sacrificing its reputation as a marketplace that caters to consumers on the lookout for special, well-made or vintage items. It also allows Etsy to jump i...

RetailDive
June 2, 2021

#depop #etsy #gap #gen-z #macys

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.