Coke Ads Insert Different Flavors into Memorable Basketball Mo...
Beverages - Branding - CPG - Influencers - Sports

Coca-Cola launched a multichannel campaign for its flavored colas that includes TV commercials during March Madness and a social influencer push. The "Unbelievably Delicious" effort highlights Coca-Co...

Marketing Dive
March 29, 2021

Buffalo Wild Wings Launches TikTok Challenge for March Madness
Dining - Online - Sports - Television

Buffalo Wild Wings launched a multichannel campaign around the return of the NCAA March Madness tournament, per a press release. Members of its Blazin' Rewards loyalty program can receive free boneles...

Marketing Dive
March 19, 2021

Coors Light Swaps Quarantine Clutter for Beer in Spring Cleani...
Beverages - Household

Coors Light is setting up exchanges where people can trade unwanted gear they've accrued over the course of the pandemic. Consumers can visit The Battery in Atlanta, GA, or Allegiant Stadium in Parad...

Marketing Dive
March 17, 2021

With $1 Billion on the Line, March Madness is Ready for its Co...
Sports - Streaming - Television

The NCAA men’s basketball tournament begins this week after last year’s cancelation due to the pandemic. CBS Sports and Turner Sports could bring in more than $1 billion in advertisement for the N...

CNBC
March 16, 2021

Samuel Adams Times Campaign for Non-Alcoholic IPA to March Mad...
Beverages - CPG - Sports

Samuel Adams has a new campaign built around an electronic insulated sleeve for beer cans that reminds users to pace their beer-drinking sessions by occasionally switching to a non-alcoholic beer, per...

Marketing Dive
March 12, 2021

Yuengling and DraftKings Announce Official Collaboration
Beverages - Branding - CPG - Online - Sports

Yuengling & Son, Inc., America's Oldest Brewery®, announced this week its collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fan...

Yogonet
March 11, 2021

NCAA March Madness Live Debuts New Features and Design; Opport...
Sports - Streaming - Tech

The NCAA, CBS Sports and Turner Sports will debut a new design for their second-screen streaming platform during the 2021 Division I college basketball tournament. NCAA March Madness Live will feature...

Sport Techie
March 11, 2021

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