Mars to Reportedly Acquire PrettyLitter
CPG - Pets

Mars has reportedly agreed to acquire PrettyLitter, a direct-to-consumer brand of cat litter. Bloomberg reported that the company will pay “$500 million to $1 billion” for the company, citing peo...

Pet Product News
September 20, 2021

Mars Petcare Launches Plant-First Dog Food: Karma
CPG - Pets

Mars Petcare has introduced Karma, a new brand of plant-first dog food. Karma is made with more than 60 percent plants and supplemented with real chicken or white fish for the “optimal balance of nu...

Pet Product News
July 8, 2021

Pet Trends to Watch in 2021
Pets - Retail

It’s not unusual for a pet owner to go on the hunt for new protein sources for their dog when their go-to choice becomes problematic, for example, as in the case of a newly developed food intoleranc...

Pet Product News
March 19, 2021

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