Skittles Introduces the World’s First Sanctuary for Gumm...
CPG

If you get misty-eyed at those notorious ads that pair guilt-provoking monologues with stock images of helpless puppies, brace yourself for this Skittles campaign. Top line In honor of National Gummi...

Adweek
July 14, 2021

Gummy Bears & Candy Bars Are Casualties of the Pandemic
CPG

Shopping online means fewer unplanned purchases. But manufacturers and retailers are testing tactics to bring impulse buying to the web. STANDING IN LINE to pay at a grocery store, you’re in an opt...

Wired
May 6, 2021

Mars Bar Rover Will Chase You Around a Store
CPG - Tech

Does anyone have the self-control to actually resist those shelves full of impulse purchase snacks at most checkouts? Apparently they do, because Mars Wrigley is stepping up its game with an autonomou...

Gizmodo
May 6, 2021

CBS nearly sold out of Super Bowl ad inventory
Sports - Television

The relatively well-selling Super Bowl ad inventory suggests marketers are not especially concerned with the chance of the big game not occurring due to upticks in COVID-19 that have caused postponeme...

Marketing Dive
December 3, 2020

Mars Wrigley to align with shifting c-store shopping behavior
CPG

While many at Mars Wrigley expressed hope the pandemic will end soon and both businesses and consumers can return to less socially distanced lifestyles, the company has been doubling down on digital p...

Food Dive
November 12, 2020

Reese’s brand is the ‘economic engine’ driving Hershey&#...
CPG

Annual sales of Reese’s have surpassed $2 billion, easily positioning it as the nation’s No. 1 confectionery brand. In 2019, the company’s global sales of licensed merchandise topped $1.6 billio...

Penn Live
November 2, 2020

Candy makers create celebrations for a COVID-19 Halloween
CPG

The National Confectioners Association launched its Halloween Central website to share safety protocols from experts as well as creative Halloween activities that follow these guidelines. For the f...

Smart Brief
October 29, 2020

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