M&M’s Introduces Purple Candy Mascot to Celebrate Accep...
Branding - CPG - Music - Non-Profit - Online

M&M’s today (Sept. 28) expanded its crew of characters with the introduction of Purple, a female, peanut M&M “spokescandy.” The addition to its roster of mascots is the first in a decade...

Marketing Dive
September 28, 2022

M&M’S Partners With Lil Nas X To Bring People Toget...
CPG - Influencers - Music - Partnerships - Press Releases

NEWARK, N.J., May 31, 2022 /PRNewswire/ -- Today M&M'S®, a proud part of the Mars family of brands, has announced that the brand is partnering with one of the most influential, groundbreaking ...

Faisal Hussain
May 31, 2022

Mars Reintroduces Skittles Pride Packs to Support LGBTQ+ Commu...
CPG - Non-Profit

Mars Wrigley brand Skittles has teamed up with GLAAD for the third year on the brand's annual Pride packs. While they have historically been all gray to represent the brand's efforts of support, this...

Candy Industry
May 10, 2022

Mars Wrigley Partners With Selecta On Smart Vending Solutions
CPG - Tech

Cham, Switzerland — Mars Wrigley has entered into a strategic partnership with Selecta Group to introduce a new generation of intelligent vending machines with user-friendly touch screens, detailed ...

Candy & Snack Today
March 3, 2022

Experiential Pop-Up Market Will Feature New Starburst Airs

Hackettstown, NJ — The Starburst Airs Market is an experiential pop-up market Mars Wrigley will host on Saturday, March 5, in Playa Del Rey, CA. The company describes the pop-up as a “fully immers...

Candy & Snack Today
March 1, 2022

Skittles and Nutrabolt Release Sugar-Free C4 Energy Drinks
Beverages - CPG

Following its Starburst flavor release, Nutrabolt‘s C4 Energy has returned with another candy collaboration. Partnering with Mars Wrigley once again, the latest offering draws from Skittles‘ taste...

February 4, 2022

Snap Goes Trick-Or-Treating With Universal, Hershey, Home Depo...
Branding - CPG - Retail - Streaming - Theatrical

Snap Inc. is trick-or-treating with brands including DirecTV Stream, Hershey, The Home Depot, Mars Wrigley, Universal Pictures and Walmart this Halloween. A custom augmented reality experience on Sna...

October 29, 2021

Skittles Introduces the World’s First Sanctuary for Gumm...

If you get misty-eyed at those notorious ads that pair guilt-provoking monologues with stock images of helpless puppies, brace yourself for this Skittles campaign. Top line In honor of National Gummi...

July 14, 2021

Gummy Bears & Candy Bars Are Casualties of the Pandemic

Shopping online means fewer unplanned purchases. But manufacturers and retailers are testing tactics to bring impulse buying to the web. STANDING IN LINE to pay at a grocery store, you’re in an opt...

May 6, 2021

Mars Bar Rover Will Chase You Around a Store
CPG - Tech

Does anyone have the self-control to actually resist those shelves full of impulse purchase snacks at most checkouts? Apparently they do, because Mars Wrigley is stepping up its game with an autonomou...

May 6, 2021

CBS nearly sold out of Super Bowl ad inventory
Sports - Television

The relatively well-selling Super Bowl ad inventory suggests marketers are not especially concerned with the chance of the big game not occurring due to upticks in COVID-19 that have caused postponeme...

Marketing Dive
December 3, 2020

Mars Wrigley to align with shifting c-store shopping behavior

While many at Mars Wrigley expressed hope the pandemic will end soon and both businesses and consumers can return to less socially distanced lifestyles, the company has been doubling down on digital p...

Food Dive
November 12, 2020

Reese’s brand is the ‘economic engine’ driving Hershey&#...

Annual sales of Reese’s have surpassed $2 billion, easily positioning it as the nation’s No. 1 confectionery brand. In 2019, the company’s global sales of licensed merchandise topped $1.6 billio...

Penn Live
November 2, 2020

Candy makers create celebrations for a COVID-19 Halloween

The National Confectioners Association launched its Halloween Central website to share safety protocols from experts as well as creative Halloween activities that follow these guidelines. For the f...

Smart Brief
October 29, 2020

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