Mars Celebrates Women Who Are Flipping The Status Quo With M&#...
CPG - Non-Profit - Press Releases

NEWARK, N.J., Jan. 5, 2023 /PRNewswire/ -- This month, M&M'S®, proudly part of Mars, will release its first-ever packs spotlighting dynamic female M&M'S characters. The all-female packs cel...

Faisal Hussain
January 5, 2023

Mars Acquires Whole-Fruit Snacking Brand Tru Fru
CPG - Partnerships - Press Releases

MCLEAN, Va., Dec. 19, 2022 /PRNewswire/ -- Today Mars, Incorporated, a family-owned, global leader in confectionery, snacking, food, and pet care products and services announced that it has signed a...

Faisal Hussain
December 19, 2022

Mars Steps Into The Performance Nutrition Game With New SNICKE...
CPG - Press Releases

NEWARK, N.J., Dec. 13, 2022 /PRNewswire/ -- Today, SNICKERS®, proudly part of Mars, announced SNICKERS Hi Protein bars, a brand-new performance nutrition bar. SNICKERS Hi Protein bars feature the sam...

Nicholas Fox
December 13, 2022

Mars Inflates Flavor And Fun Into Workdays With Limited-Editio...
Branding - CPG - Household - Press Releases

NEWARK, N.J., July 27, 2022 /PRNewswire/ -- Everyone's workday can get monotonous, but STARBURST® believes summer is the time to have fun no matter where the office is. Whether working outside of the...

Nicholas Fox
July 27, 2022

Mars Has Secretly Become Bigger Than Coca-Cola, and the Reason...
Beverages - CPG - Pets

In announcing that CEO Grant F. Reid is stepping down, the company also revealed that sales grew 50% to almost $45 billion in 2021, according to a statement. While total revenue can also include suppl...

June 23, 2022

Mars Introduces CO2COA: A Sustainability Inspired Animal-Free,...
CPG - Partnerships - Press Releases

CHICAGO, June 16, 2022 /PRNewswire/ -- Today, Mars, Incorporated, a world leader in confectionery, announced a new sustainability inspired chocolate experience, CO2COA™, is joining the family of sna...

Nicholas Fox
June 16, 2022

M&M’S Partners With Lil Nas X To Bring People Toget...
CPG - Influencers - Music - Partnerships - Press Releases

NEWARK, N.J., May 31, 2022 /PRNewswire/ -- Today M&M'S®, a proud part of the Mars family of brands, has announced that the brand is partnering with one of the most influential, groundbreaking ...

Faisal Hussain
May 31, 2022

Iconic M&M’S Brand Announces Global Commitment to C...
CPG - Press Releases

NEWARK, N.J., Jan. 20, 2022 /PRNewswire/ -- M&M'S®, part of the Mars, Incorporated portfolio of brands, has announced a global commitment to creating a world where everyone feels they belong, a...

Faisal Hussain
January 21, 2022

TWIX Brings Iconic Rivalry To The NFT Space
CPG - Finance - Press Releases

NEWARK, N.J., Oct. 14, 2021 /PRNewswire/ -- Today, Mars Wrigley's TWIX® announced it's putting the "fun" in non-fungible token (NFT) as Left TWIX and Right TWIX bring their iconic, joyful rivalr...

Faisal Hussain
October 14, 2021

Mars to Reportedly Acquire PrettyLitter
CPG - Pets

Mars has reportedly agreed to acquire PrettyLitter, a direct-to-consumer brand of cat litter. Bloomberg reported that the company will pay “$500 million to $1 billion” for the company, citing peo...

Pet Product News
September 20, 2021

TWIX Shakers Seasoning Blend Launching In September 2021
CPG - Partnerships - Press Releases

PARSIPPANY, N.J., Aug. 30, 2021 /PRNewswire/ -- B&G Foods announced today the launch of TWIX® Shakers Seasoning Blend, the first official seasoning blend to boast the distinct taste of the i...

Faisal Hussain
August 30, 2021

Kind Moves into Fast-Growing Plant-Based Ice Cream

The frozen space is one of six new categories the 15-year-old Kind has entered into during the past year as it moves beyond its core bars to become a broader snacking company. Kind's Frozen Pints wil...

May 18, 2021

Pepsi Apple Pie & Candy Kraft Mac & Cheese: Why Food...
Beverages - Branding - CPG

One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...

Fast Company
May 7, 2021

Massive M&M’S Store Now Open at Mall of America
CPG - Retail

If you like to end your visits to the Mall of America on a sweet note, its latest attraction is happy to oblige. The 24,000-square-foot M & M's store is now open and, judging from the number of c...

Yahoo Finance
May 5, 2021

How Consumers See Brand Activism

The report delved into opinions about changes to logos and product names taken by a number of companies, including PepsiCo (Pearl Milling Company), Mars (Ben’s Original), Land O’Lakes, Hasbro (Pot...

April 1, 2021

The Most Popular Candy from Every Decade

Feeling nostalgic? Take a trip down memory lane to see what the most popular candy from your childhood was. Most Popular Candy of 1941: M&Ms These little chocolate jewels were invented to send as ...

Taste of Home
March 31, 2021

Tastemade and Mars
CPG - Partnerships - Streaming

Online video network Tastemade partnered with candy-maker Mars on an exciting Easter promotion. The partnership consisted of Mars and Tastemade, along with Pinterest, working together to create sev...

Tastemade and Mars
March 17, 2021

Mars Enlists Tastemade for DIY Easter Videos on Pinterest
CPG - Household - Online

Candymaker Mars has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M's Minis for Easter....

Marketing Dive
March 10, 2021

Kind debuts Frozen Breakfast Smoothie Bowl
CPG - Household - Retail

With more homebound consumers making breakfast a standard part of their morning routine, Kind is attempting to grab a bigger portion of the meal with its first frozen snack offering aimed at the categ...

Food Dive
March 9, 2021

Valentine’s Day: M&M’s White Chocolate Cheesecake Fla...

No matter what you think about Valentine’s Day, you have to admit that the candy offerings are some of the best that we get all year. Mars, Incorporated first released its M&M’s Whit...

Best Products
January 22, 2021

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