Mars to Reportedly Acquire PrettyLitter
CPG - Pets

Mars has reportedly agreed to acquire PrettyLitter, a direct-to-consumer brand of cat litter. Bloomberg reported that the company will pay “$500 million to $1 billion” for the company, citing peo...

Pet Product News
September 20, 2021

TWIX Shakers Seasoning Blend Launching In September 2021
CPG - Partnerships - Press Releases

PARSIPPANY, N.J., Aug. 30, 2021 /PRNewswire/ -- B&G Foods announced today the launch of TWIX® Shakers Seasoning Blend, the first official seasoning blend to boast the distinct taste of the i...

Faisal Hussain
August 30, 2021

Kind Moves into Fast-Growing Plant-Based Ice Cream
CPG

The frozen space is one of six new categories the 15-year-old Kind has entered into during the past year as it moves beyond its core bars to become a broader snacking company. Kind's Frozen Pints wil...

FoodDive
May 18, 2021

Pepsi Apple Pie & Candy Kraft Mac & Cheese: Why Food...
Beverages - Branding - CPG

One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...

Fast Company
May 7, 2021

Massive M&M’S Store Now Open at Mall of America
CPG - Retail

If you like to end your visits to the Mall of America on a sweet note, its latest attraction is happy to oblige. The 24,000-square-foot M & M's store is now open and, judging from the number of c...

Yahoo Finance
May 5, 2021

How Consumers See Brand Activism
Branding

The report delved into opinions about changes to logos and product names taken by a number of companies, including PepsiCo (Pearl Milling Company), Mars (Ben’s Original), Land O’Lakes, Hasbro (Pot...

RetailWire
April 1, 2021

The Most Popular Candy from Every Decade
CPG

Feeling nostalgic? Take a trip down memory lane to see what the most popular candy from your childhood was. Most Popular Candy of 1941: M&Ms These little chocolate jewels were invented to send as ...

Taste of Home
March 31, 2021

Tastemade and Mars
CPG - Partnerships - Streaming

Online video network Tastemade partnered with candy-maker Mars on an exciting Easter promotion. The partnership consisted of Mars and Tastemade, along with Pinterest, working together to create sev...

Tastemade and Mars
March 17, 2021

Mars Enlists Tastemade for DIY Easter Videos on Pinterest
CPG - Household - Online

Candymaker Mars has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M's Minis for Easter....

Marketing Dive
March 10, 2021

Kind debuts Frozen Breakfast Smoothie Bowl
CPG - Household - Retail

With more homebound consumers making breakfast a standard part of their morning routine, Kind is attempting to grab a bigger portion of the meal with its first frozen snack offering aimed at the categ...

Food Dive
March 9, 2021

Valentine’s Day: M&M’s White Chocolate Cheesecake Fla...
CPG

No matter what you think about Valentine’s Day, you have to admit that the candy offerings are some of the best that we get all year. Mars, Incorporated first released its M&M’s Whit...

Best Products
January 22, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.