U.S. Toy Industry Grows 16% as Pandemic Fuels Play

Despite retail sales being flat for the first quarter and fears of catastrophic declines as nationwide stay-at-home orders took effect amid the spread of the COVID-19 pandemic, U.S. toy industry sales...

The Toy Book
January 25, 2021

No brand is safe from Fortnite
Gaming - Sports - Theatrical

Crossovers like these are by no means a new thing for Fortnite. The game’s last season was a multimonth Marvel mashup, there have been multiple Star Wars-themed cosmetics, other real-world streamers...

The Verge
January 22, 2021

Captain America Eyes Return To The MCU

In a move that is sure to rock the Marvel Cinematic Universe, sources tell Deadline that Chris Evans is cleaning the dust off his Captain America attire as he expected reprise the role in the MCU in s...

January 14, 2021

Marvel’s Kevin Feige on ‘WandaVision,’ ‘Star Wars’ a...
Streaming - Television - Theatrical

On Friday, Marvel Studios embarks on its biggest gamble since the debut of “The Avengers” in 2012 with the premiere of its first TV series for Disney Plus, “WandaVision.” While other Marvel di...

January 11, 2021

Funko to reveal 2021 lineup with 2-week virtual event

A new calendar year means new product reveals from Funko and its subsidiaries. However, with Toy Fair New York postponed this year, those reveals will come via a virtual event. This morning, Funko an...

The Toy Book
January 6, 2021

How Marvel Studios Is Reassembling for 2021 and Beyond
Streaming - Theatrical

For the first time since 2009, the world went the year without a single Marvel Studios project. During the Disney Investors Day presentation on Dec. 10, studio chief Kevin Feige made clear that, shoul...

December 24, 2020

Black Panther is now available in Fortnite
Gaming - Theatrical

Marvel superhero Black Panther is now available in Fortnite. You can get him, Captain Marvel, and Taskmaster as part of the Marvel Royalty and Warriors Pack. Epic had hinted toward Black Panther’s ...

The Verge
December 22, 2020

Podcasting 101: Embrace the audio-first strategy
Music - Streaming

The kids industry has been investing in audio content in a major way this year. Big players including Marvel and National Geographic have lined up new podcasts, and the market is quickly filling up wi...

December 15, 2020

Everything you need to know about the Disney Investor Day
Streaming - Television - Theatrical

Disney has surpassed 137 million paid subscribers across all of its direct-to-consumer services, with Disney+ making the bulk of that base at 86.8 million subs as of December 2. The media giant ori...

December 11, 2020

Disney Stock Surges to All-Time Highs on Streaming Momentum, M...
Streaming - Television - Theatrical

Shares of Disney popped more than 12% Friday morning, as investors cheered the Mouse House’s monster-size content flex outlined at its 2020 investor day for stepped-up push to accelerate its global ...

December 11, 2020

Major Announcements at Disney Investor Day
Streaming - Television - Theatrical

Obi-Wan, She-Hulk and a new Pinocchio: Disney+ is about to get a lot bigger, and more expensive. Last year, Disney debuted Disney+ at an investor event on its famed studio lot. The new streaming se...

CNN Business
December 11, 2020

The Madalorian and ‘Baby Yoda’ come to Fortnite
Gaming - Streaming

Following a cataclysmic event starring the supervillain Galactus, the latest season of Fortnite is almost here. Chapter 2: Season 5 has been dubbed “zero point,” and it involves hunters from diffe...

The Verge
December 2, 2020

‘The Mandalorian,’ ‘Avengers,’ ‘Stranger Things’ a...
Streaming - Television - Theatrical

Disney Plus’ “The Mandalorian,” Marvel’s “Avengers” films and Netflix’s “Stranger Things” are the top entertainment franchises, according to a new survey from the National Research G...

November 30, 2020

‘Deadpool 3’: Marvel Studios And Ryan Reynolds Tap The Mol...
Streaming - Theatrical

As Disney continues to figure out what to do with Fox properties acquired in the merger, one of the biggest IPs, Deadpool, looks to be gaining momentum. For the full story, visit Deadline  -  htt...

November 23, 2020

Marvel’s Spider-Man Miles Morales | Adidas
Fashion - Gaming - Partnerships

Marvel collaborated with Adidas on a promotion celebrating the gaming release of Marvel’s Spider-Man: Miles Morales with a new sneaker that will appear both in-game and in-stores for real-life consu...

Marvel | Adidas
November 23, 2020

Epic gives $1m in Fortnite, Marvel Knockout Super Series

Being part of the Epic’s official Fortnite competitive scene, the $1M Super Cup, as the name says, has a total prize pool of $1M USD to be awarded to the best players worldwide. Tags: Fortnite, Dis...

Esports Observer
November 19, 2020

SiriusXM punches up podcast push with exclusive Marvel shows
Podcasts - Streaming

SiriusXM is dramatically expanding its podcast content offerings, launching a new destination for original, exclusive and popular podcasts including original shows from Disney’s Marvel Entertainment...

November 19, 2020

Disney | Amazon Alexa
Branding - Partnerships - Tech

Disney partnered with Amazon Alexa for a series of branded Alexa Skills showcasing content from Disney brands. Disney collaborated with Amazon Alexa on a variety of Disney, Pixar, Star Wars, and Ma...

Disney | Amazon Alexa
November 17, 2020

Adidas Releases Spider-Man: Miles Morales Superstar Sneaker
Fashion - Gaming

For the first time, Marvel and adidas have collaborated to create a sneaker that will be worn by the titular character in Marvel’s Spider-Man: Miles Morales and will be available for fans in the rea...

November 11, 2020

Team Liquid renews partnership with Marvel Entertainment
Esports - Theatrical

The agreement will include launching new exclusive merchandise and collaborative content, with plans in place to drop one more piece of Marvel apparel before the end of the year. For the full story...

Esports Insider
October 26, 2020

Disney Store Unveil the Top 15 Toys for the 2020 Holiday Seaso...

This marks the third year the retailer is sharing a list of holiday must-haves for Disney fans, families and gift-givers alike. For the full story, visit Business Wire  -  https://www.businesswir...

Business Wire
October 21, 2020

Disney Streaming reorg cheers investors, confuses insiders

Shares of the giant rose on the news but internally, employees across the board were left puzzled by both the timing and contents of the announcement. For the full story, visit Variety  -  https:...

October 14, 2020

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.