Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east.
The Hot Wheels Monster Trucks fleet along with iconi...
The figure of the world-renowned author features her in a floor-length dress donning a matching head wrap, just as Angelou typically wore. The doll is also holding a copy of her legendary autobiograph...
The latest additions to Mattel‘s popular Fisher-Price Laugh & Learn collection of toddler toys are inspired by some familiar entertainment tech items from the ’80s and ’90s.
Taking cues fro...
UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th Anniversary
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel (NASDAQ: MAT) announces its global ce...
A shipment of toys from China was inspected upon its arrival in late November. Officers submitted digital images of the toys to CBP’s Consumer Products and Mass Merchandising Center for Excellence a...
If you've been waiting anxiously for your radio-controlled Cybertruck, you're going to have to wait a little longer: Mattel has had to delay it until May 2021, according to Bloomberg.
The RC cars, an...
Mattel partnered with Hello Kitty to create a range of co-branded Barbie and Hello Kitty products.
Content from Netflix appears to be driving sales for one of the most famous existing brands in toys: Barbie.
Toy industry insiders may still be looking for the first massive hit toy line to s...
A seasoned licensing vet with ties to Charlie Brown, the Teenage Mutant Ninja Turtles, and The Simpsons has a new role at the home of Barbie, Hot Wheels, and the Masters of the Universe.
For the fu...
A trio of classic toys have joined the lineup at the National Toy Hall of Fame.
For the full story, visit The Toy Book - https://toybook.com/2020-national-toy-hall-of-fame-inductees-revealed/
The 117 finalists were announced this morning by a group of well-known online influencers.
For the full story, visit PRNewswire - https://www.prnewswire.com/news-releases/2021-toy-of-the-year-t...
Whether it’s a yearning for nostalgia or simply a desire to get kids to put down their tablets, parents are reaching for old favorites like Tonka, Hot Wheels and Play-Doh.
For the full story, vis...
McDonald’s launched the first Happy Meal in 1979. It was the brainchild of marketer Dick Brams, who had the idea.
For the full story, visit 24/7 Wall Street - https://247wallst.com/special-re...
Mattel is bringing characters like Barbie and Thomas the Tank Engine to life in the pages of children's books in a collaboration with Bookful, the augmented reality (AR) book app for children.
For ...
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