Hot Wheels Ultimate Drive-thru Heads to Six Flags Over Georgia
Attractions - Toys

Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east. The Hot Wheels Monster Trucks fleet along with iconi...

The Toy Book
January 22, 2021

Mattel Reveals Dr. Maya Angelou Barbie

The figure of the world-renowned author features her in a floor-length dress donning a matching head wrap, just as Angelou typically wore. The doll is also holding a copy of her legendary autobiograph...

Black Enterprise
January 21, 2021

Fisher-Price goes retro for new laugh & learn collection

The latest additions to Mattel‘s popular Fisher-Price Laugh & Learn collection of toddler toys are inspired by some familiar entertainment tech items from the ’80s and ’90s. Taking cues fro...

The Toy Book
January 12, 2021

UNO Celebrates 50 Years of Bringing People Together
Press Releases - Toys

UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th Anniversary EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel (NASDAQ: MAT) announces its global ce...

Thomas Kee
January 11, 2021

U.S. Customs & Border Protection nab $1.3 million in boot...

A shipment of toys from China was inspected upon its arrival in late November. Officers submitted digital images of the toys to CBP’s Consumer Products and Mass Merchandising Center for Excellence a...

The Toy Book
December 23, 2020

Hot Wheels is giving the real Tesla experience by delaying the...
Automotive - Tech - Toys

If you've been waiting anxiously for your radio-controlled Cybertruck, you're going to have to wait a little longer: Mattel has had to delay it until May 2021, according to Bloomberg. The RC cars, an...

The Verge
December 21, 2020

Online sales reach $10.8 billion on Cyber Monday
Finance - Retail

Cyber Monday spending rose 15.1% year over year, according to Adobe, which analyzes website transactions from 80 of the top 100 U.S. online retailers. That came in short of Adobe’s original forecast...

December 1, 2020

Barbie | Hello Kitty
CPG - Partnerships - Toys

Mattel partnered with Hello Kitty to create a range of co-branded Barbie and Hello Kitty products.

Mattel | Hello Kitty
November 27, 2020

Netflix may be driving Barbie sales as pandemic viewing booms
Streaming - Toys

Content from Netflix appears to be driving sales for one of the most famous existing brands in toys: Barbie.   Toy industry insiders may still be looking for the first massive hit toy line to s...

The Toy Book
November 24, 2020

Roz Nowicki joins Mattel as Head of Global Consumer Products a...
People - Toys

A seasoned licensing vet with ties to Charlie Brown, the Teenage Mutant Ninja Turtles, and The Simpsons has a new role at the home of Barbie, Hot Wheels, and the Masters of the Universe. For the fu...

The Toy Book
November 16, 2020

Barbie & Hello Kitty partner on products
CPG - Toys

Mattel and Sanrio are collaborating on a fashion range inspired by both brands that's set to roll out across Europe in 2021. For the full story, visit Kidscreen  -

November 9, 2020

2020 National Toy Hall of Fame Inductees Revealed

A trio of classic toys have joined the lineup at the National Toy Hall of Fame. For the full story, visit The Toy Book  -

The Toy Book
November 5, 2020

US toy sales increased 19% in first three quarters

New NPD data shows that the pandemic hasn't been that bad for the toy industry after all, with puzzles, sports toys and building sets posting skyrocketing sales. For the full story, visit Kidscreen...

November 2, 2020

2021 Toy of the Year (TOTY) Award Finalists Unveiled

The 117 finalists were announced this morning by a group of well-known online influencers. For the full story, visit PRNewswire  -

October 29, 2020

Classic toys are making a comeback during the pandemic

Whether it’s a yearning for nostalgia or simply a desire to get kids to put down their tablets, parents are reaching for old favorites like Tonka, Hot Wheels and Play-Doh. For the full story, vis...

The Washington Post
October 29, 2020

40 Happy Meal Toys We’ll Never Forget

McDonald’s launched the first Happy Meal in 1979. It was the brainchild of marketer Dick Brams, who had the idea. For the full story, visit 24/7 Wall Street  -

24/7 Wall Street
October 26, 2020

Back to the Future Day Brings New Toys
Top Shelf - Toys

The promotion is anchored with a dedicated Amazon storefront with exclusive products spread across retail partners including Walmart, Target, and more For the full story, visit Toy Book  -  https...

Toy Book
October 21, 2020

Mattel brings iconic toy characters to life with AR-activated ...
Tech - Toys

Mattel is bringing characters like Barbie and Thomas the Tank Engine to life in the pages of children's books in a collaboration with Bookful, the augmented reality (AR) book app for children. For ...

Mobile Marketer
October 20, 2020

Packing a Punch With Toy Packaging Online

If this trend continues, and shopping online for toys becomes the new norm for the foreseeable future, what role will toy packaging play in online sales? For the full story, visit Toy Book  -  ht...

Toy Book
October 14, 2020

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