Mattel Drives into NFTs with Hot Wheels

Mattel is gearing up to launch its first non-fungible tokens (NFTs). They’ll take the form of three exclusive digital Hot Wheels cars that will be offered up at auction on the Mattel Creations e-com...

June 17, 2021

Discovery Lands Multiple Licensing Deals for Shark Week
Fashion - Streaming - Television - Toys

As Shark Week lurks around the corner, merchandising partners are looking to take a big bite of this Discovery program’s hype with releases of apparel, accessories, toys, food, and more. Veteran pa...

The Toy Book
June 16, 2021

The Country’s First Mattel Theme Park is Coming

The country’s first Mattel theme park, complete with Hot Wheels and Thomas the Tank Engine attractions, is coming to Glendale. The Mattel Adventure Park will be part of the ambitious Crystal Lagoon...

June 11, 2021

Mattel Launches Barbie Loves the Ocean; Its First Fashion Doll...
Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic*. The launch is in line with Matte...

Earl Schultz
June 10, 2021

Quarantine Toy Sales Bump Outlasts Lockdowns

Lockdowns in the US may have come to an end, but it looks like the toy sales bump they inspired is sticking around. Between January and April 2021, US toy sales grew by 27% compared to the same period...

June 9, 2021

Mattel Introduces UNO Play with Pride in Partnership with It G...

UNO teamed up with the It Gets Better Project (IGB) — a nonprofit dedicated to uplifting, empowering, and connecting to the LGBTQ+ community globally — for UNO Play with Pride. The colorful, 112-c...

The Toy Book
May 11, 2021

Mattel Rolls Out Playback Toy Recycling Program

The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for fa...

USA Today
May 10, 2021

Mattel Tackles Playtime in a Post-COVID World

Ynon Kreiz has made play his work. As the chief executive of Mattel , the 76-year-old toy company, Mr. Kreiz oversees Barbie dolls, Hot Wheels cars and other children’s products that have filled toy...

Wall Street Journal
May 7, 2021

Mattel to Produce ‘Karma’s World’ for Netfli...
Streaming - Toys

Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash). ...

The Toy Book
April 26, 2021

Mattel’s Masters of the Universe, Barbie, Hot Wheels Pus...
CPG - Toys

In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...

The Toy Book
April 23, 2021

Mattel CEO Discusses ‘Record Quarter’ for the Maker of Ico...
Retail - Toys

Mattel’s results from the first quarter reflect the company’s multi-year transformation strategy that put the toy manufacturer in position to accelerate growth, CEO Ynon Kreiz said. For the full ...

April 23, 2021

Twitter, Mattel & Adobe Sign Equal Pay Pledge
Online - Toys

California women lose a combined total of $78.6 billion each year because of the gender pay gap, and California’s First Partner Jennifer Siebel Newsom and the California Commission on the Status of ...

March 25, 2021

Mattel, Barbie Heads to Unscripted, Competition TV
Television - Toys

Barbie Fashion Battle will feature 12 adult designers, divided into two "fashion houses" headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in ...

The Hollywood Reporter
March 23, 2021

Mattel, DreamWorks, Universal Debut ‘Spirit Untamed̵...
CPG - Gaming - Streaming - Television - Toys

Following the March 1, 2021 debut of Mattel’s new range of toys inspired by DreamWorks Animation’s Spirit Untamed, Universal Brand Development has dropped the curtain on its entire cross-category ...

The Toy Book
March 22, 2021

New Barbie Partnership with Radio One Broadcaster Clara Amfo

Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting h...

Toy News Online
March 4, 2021

Nickelodeon & Mattel Partner on Monster High TV Projects
Television - Toys

Nickelodeon and Mattel have teamed up on two projects featuring the Clawdeen Wolf, Draculaura and Frankie Stein characters. The ViacomCBS-owned network will premiere the two projects in 2022. The an...

March 2, 2021

Fisher Price
Opportunities - Toys

Fisher-Price might be 90 years old but they don't act a day over 5.

March 1, 2021

Mattel Outlines 2021 & Beyond, Expects Sales to Grow by M...
Retail - Toys

Shares of Mattel rose as much as 4% on Wednesday as the company outlined its plans for 2021 and beyond. As part of the company’s investor day presentation, the toy maker reiterated its expectation ...

February 24, 2021

Microsoft & Mattel Debut Spring 2021 Minecraft Toys
Gaming - Toys

Minecraft continues to be a blockbuster gaming franchise and this year Microsoft and Mattel are extending the brand further into the toy aisles with a fresh assortment of new products. The Minecraft ...

The Toy Book
February 23, 2021

Mattel Expands Barbie, American Girl Content
Retail - Toys

Mattel is working on a new American Girl online series to spotlight female changemakers and has locked in several deals for two fresh Barbie specials. Conversations for Change will launch on the Amer...

February 19, 2021

Mattel Drops the Hammer on Disney-Pixar Cars Week NASCAR Colla...
Sports - Theatrical - Toys

Mattel unleashed a new 1:55-scale die-cast Cars NASCAR assortment that puts a NASCAR-ified spin on classic characters from Pixar’s Cars franchise, including Lightning McQueen, Jackson Storm, Mater, ...

The Toy Book
February 11, 2021

Cartoon Network, Netflix Snap Up Mattel’s New 2D Thomas ...
Streaming - Television

Cartoon Network and Netflix have acquired Mattel Television’s newest 2D-animated iteration of Thomas & Friends for a fall premiere in the US. Both deals include all 104 episodes and two special...

February 11, 2021

Hasbro, Mattel Say Toy Boom to Extend Beyond Covid-19
Retail - Toys

Hasbro Inc. and Mattel Inc. enjoyed a boost during the Covid-19 pandemic as lockdowns spurred parents to spend on everything from board games to Barbie dolls for their children. Now the toy makers ar...

Wall Street Journal
February 11, 2021

Mattel & Warner Music Launch New Fisher-Price Album Sooo ...
Music - Toys

Mattel’s Fisher-Price has partnered with Warner Music Group’s Arts Music Division to launch a new album for babies and toddlers, titled Sooo Sleepy. The album will feature 13 instrumental songs f...

ToysNews Online
February 5, 2021

Mattel Films & Lil Yachty Partner on Live-Action UNO Movi...
Theatrical - Toys

Mattel Films is developing a live-action heist comedy “UNO” movie inspired by the card game, the company announced on Thursday. Mattel Films will produce the project alongside Grammy-nominated rap...

The Wrap
February 5, 2021

Whac-A-Mole Game Show Being Developed by Mattel & Freeman...
Television - Toys

Following the recent news that The UNO Game Show is in development from Mattel Television and Propagate (Running Wild with Bear Grylls, Chopped), Mattel Inc. is partnering with Fremantle (American Ido...

The Toy Book
February 2, 2021

Barbie named NPD’s top global toy property for 2020
CPG - Toys

Mattel was a big winner at The NPD Group’s 2020 Toy Industry Performance Awards for the Americas. The toymaker’s Barbie brand was named 2020′s top global toy property, while its Hot Wheels Singl...

January 27, 2021

Mattel Creations Preps Madsaki x Masters of the Universe Drop
Fashion - Toys

Mattel continues to expand its Mattel Creations line with products at the intersection of art and toys, often with a pop culture twist. Mattel teased some of the items in this collection on the Mattel...

The Toy Book
January 26, 2021

U.S. Toy Industry Grows 16% as Pandemic Fuels Play

Despite retail sales being flat for the first quarter and fears of catastrophic declines as nationwide stay-at-home orders took effect amid the spread of the COVID-19 pandemic, U.S. toy industry sales...

The Toy Book
January 25, 2021

Hot Wheels Ultimate Drive-thru Heads to Six Flags Over Georgia
Attractions - Toys

Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east. The Hot Wheels Monster Trucks fleet along with iconi...

The Toy Book
January 22, 2021

Mattel Reveals Dr. Maya Angelou Barbie

The figure of the world-renowned author features her in a floor-length dress donning a matching head wrap, just as Angelou typically wore. The doll is also holding a copy of her legendary autobiograph...

Black Enterprise
January 21, 2021

Fisher-Price goes retro for new laugh & learn collection

The latest additions to Mattel‘s popular Fisher-Price Laugh & Learn collection of toddler toys are inspired by some familiar entertainment tech items from the ’80s and ’90s. Taking cues fro...

The Toy Book
January 12, 2021

UNO Celebrates 50 Years of Bringing People Together
Press Releases - Toys

UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th Anniversary EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel (NASDAQ: MAT) announces its global ce...

Thomas Kee
January 11, 2021

U.S. Customs & Border Protection nab $1.3 million in boot...

A shipment of toys from China was inspected upon its arrival in late November. Officers submitted digital images of the toys to CBP’s Consumer Products and Mass Merchandising Center for Excellence a...

The Toy Book
December 23, 2020

Hot Wheels is giving the real Tesla experience by delaying the...
Automotive - Tech - Toys

If you've been waiting anxiously for your radio-controlled Cybertruck, you're going to have to wait a little longer: Mattel has had to delay it until May 2021, according to Bloomberg. The RC cars, an...

The Verge
December 21, 2020

Online sales reach $10.8 billion on Cyber Monday
Finance - Retail

Cyber Monday spending rose 15.1% year over year, according to Adobe, which analyzes website transactions from 80 of the top 100 U.S. online retailers. That came in short of Adobe’s original forecast...

December 1, 2020

Barbie | Hello Kitty
CPG - Partnerships - Toys

Mattel partnered with Hello Kitty to create a range of co-branded Barbie and Hello Kitty products.

Mattel | Hello Kitty
November 27, 2020

Netflix may be driving Barbie sales as pandemic viewing booms
Streaming - Toys

Content from Netflix appears to be driving sales for one of the most famous existing brands in toys: Barbie.   Toy industry insiders may still be looking for the first massive hit toy line to s...

The Toy Book
November 24, 2020

Roz Nowicki joins Mattel as Head of Global Consumer Products a...
People - Toys

A seasoned licensing vet with ties to Charlie Brown, the Teenage Mutant Ninja Turtles, and The Simpsons has a new role at the home of Barbie, Hot Wheels, and the Masters of the Universe. For the fu...

The Toy Book
November 16, 2020

Barbie & Hello Kitty partner on products
CPG - Toys

Mattel and Sanrio are collaborating on a fashion range inspired by both brands that's set to roll out across Europe in 2021. For the full story, visit Kidscreen  -

November 9, 2020

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