Mattel and Epic Resort Destinations Reveal New Experiences for...
Attractions - Toys

Barbie’s Beach House, Castle Grayskull, and a life-size Pictionary board are soon going to be in the same park. Mattel and Epic Resort Destinations have revealed that the Mattel Adventure Park — ...

Toy Book
May 25, 2022

Mattel, Warner Bros. Developing Live-Action ‘American Gi...
Streaming - Television - Toys

American Girl is headed to HBO Max and Cartoon Network. Mattel inked a deal with Warner Bros. for a pair of live-action American Girl specials that will be available on Cartoon Network and HBO Max. M...

ToyBook
May 12, 2022

Barbie’s World Comes To Life In New Touring Attraction
Live Entertainment

The World of Barbie's North American tour launches this summer in Toronto, letting guests experience life-size versions of the doll brand’s interactive playsets. LA-based events company Kilburn Liv...

Kidscreen
May 4, 2022

LatAm & Licensed Figures Drive 19% Increase In Mattel’s...
Toys

A 41% increase in action figure sales driven by Jurassic World and Lightyear toys, and a bump in LatAm business, propelled the company to its highest-ever Q1 net sales result. Mattel has reported jus...

Kidscreen
April 29, 2022

Mattel Launches He-Man and the Masters Of the Universe Roblox ...
Tech

Mattel has announced a virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! on Roblox. Launching today, the game invites Roblox players and MOTU fans...

ToyNews
April 27, 2022

Mattel Films and Warner Bros. Pictures Announce J.J. Abrams’...
Partnerships - Press Releases - Theatrical - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Pictures announced today that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring ...

Faisal Hussain
April 26, 2022

Barbie Debuts Queen Elizabeth II Tribute Collection Doll
Toys

In celebration of The Queen’s historic Platinum Jubilee, Barbie is recognising Her Majesty Queen Elizabeth II, the longest-ruling monarch in British history, with a Tribute Collection Barbie doll ma...

Toy News
April 21, 2022

Mattel & Camp Create Life-Sized, Rentable Barbie DreamCam...
Toys - Travel

Like most Barbie accessories, the iconic doll’s DreamCamper features everything a child could want, from a pool slide to bumper stickers and puppies. Alas, it’s only big enough to accommodate Barb...

Adweek
April 19, 2022

Mattel & Lucasfilm Launch New Star Wars Shorts and Plush
Streaming - Toys

Younger-skewing Star Wars Galactic Pals content and toys are launching today at StarWarsKids.com and Target, featuring fan-favorite characters teaching important life lessons. Mattel and Lucasfilm ar...

Kidscreen
April 14, 2022

Primark Launches Barbie Themed Beauty Collection and Shoppers ...
Fashion - Retail - Toys

When it comes to collections inspired by some of our childhood icons, Primark seems to be gift that just keeps on giving. And it looks like the budget high-street fashion chain has another winner on ...

Daily Record
April 5, 2022

Mattel Inks Licensing Deal for DreamWorks’ TROLLS
Streaming - Toys

Mattel, Inc. on signed a multiyear global licensing deal with Universal Brand Development for DreamWorks Animation’s “Trolls” franchise, according to a Monday (March 29) press release. As part ...

Pymnts
March 29, 2022

Hot Wheels Legends Tour Presented by Mobil 1 Returns April 202...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today marks the start of the 2022 Hot Wheels Legends Tour, as fan car registration is officially open. Celebrating its fifth year, this epic global contest offers ...

Faisal Hussain
March 21, 2022

Mattel in Growth Mode After a Solid 2021
Toys

Mattel beat Wall Street’s estimates for its Q4 performance, posting a net sales increase of 10% to US$1.79 billion. For the year, net sales were up by 19% to US$5.45 billion. And at this rate of gro...

Kidscreen
February 11, 2022

Barbie Dreamhouse Celebrates 60 Years of Giving Dreams a Home...
Non-Profit - Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide celebrations to mark the 60th anniversary of the Barbie Dreamhouse with a year-long collaboration with Habita...


February 4, 2022

Netflix Lands MASTER OF THE UNIVERSE Feature
Streaming - Toys

By the power of Grayskull, Mattel Films has partnered with Netflix to develop and release its long-awaited live-action Masters of the Universe movie. The project was originally in development at Sony...

Kidscreen
January 31, 2022

Mattel Inks Licensing Deal for Disney Princess, Frozen
Streaming - Theatrical - Toys

Mattel has inked a multi-year global licensing agreement with the House of Mouse for its Disney Princess and Frozen franchises, with a first range of products expected to hit shelves in 2023. The dea...

Kidscreen
January 26, 2022

Hot Wheels Unleashed Contest Turns Fan Design Into Real Die-Ca...
Gaming - Toys

An exciting Hot Wheels Unleashed design contest will transform the winner's in-game vehicle into a real die-cast car. The 2021 racing game, developed by Milestone and based on Mattel's popular model c...

Screen Rant
January 25, 2022

New Barbie Honors Journalist Ida B. Wells
Retail - Toys

Ida B. Wells, the famed Black journalist who worked to expose the horrors of lynching, has now been immortalized by Barbie. The latest addition to Barbie's "Inspiring Women" series, the Wells doll fea...

CNN
January 13, 2022

WarnerMedia Global Brands and Experiences to Launch Most Robus...
Classic Characters - Fashion - Health & Beauty - Online - Partnerships

In celebration of the upcoming cinematic experience created by director Matt Reeves, the new “The Batman” lifestyle merchandise collection allows fans to channel Batman/Bruce Wayne and Catwoman/Se...

Faisal Hussain
January 12, 2022

Barbie Collaborates with Balmain on Ready-to-Wear & Acces...
Fashion - Toys

Mattel has announced the launch of a partnership between the Barbie brand and French fashion label Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and cul...

License Global
January 10, 2022

These Are the Best New Toys of 2021, According to Top Toy Expe...
Retail - Toys

Toys are more important now than ever. A toy refresh provides hours of indoor entertainment (essential for rainy days), offers educational elements (from STEM skills to all-important role play and ima...

Good Housekeeping
January 5, 2022

Mattel Creations Teams Up with VeeFriends to Transform Rare NF...
Online - Partnerships - Press Releases - Tech - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today a collaboration for the NFT community and crypto currency holders from Mattel Creations and VeeFriends with a reimagined...

Faisal Hussain
December 20, 2021

Mattel to Develop First Movie CHRISTMAS BALLOON Based on All-N...
Streaming - Television - Theatrical - Toys

Mattel is ready to take flight with a new live-action film called Christmas Balloon, its first project based on a brand-new IP. Inspired by a true story, this family drama is about a young girl livin...

Mattel, Christmas Balloon
December 16, 2021

Sega, Mattel, Hasbro, and More: Netflix’s 2021 Kids̵...
Publishing - Streaming - Toys

Here at Kidscreen, we spend a lot of time talking with buyers about what content they want. But it’s one thing to say you want to buy a certain type of show, and a whole other thing to go out and pi...

Kidscreen
November 29, 2021

Study Says Diverse Dolls Drive Sales
Retail - Toys

New research from ViacomCBS Consumer Products has found that 66% of Black and Hispanic moms go out of their way to buy dolls from inclusive brands. The number-one factor driving doll purchases among ...

Kidscreen
November 24, 2021

MONSTER HIGH: Nickelodeon & Mattel Set Cast for TV Movie
Television - Toys

Nickelodeon and Mattel have scared up a cast for its upcoming live-action TV musical movie Monster High, tapping Miia Harris, Ceci Balagot, Nayah Damasen, Case Walker, Kyle Selig and more. Directed a...

Deadline
November 9, 2021

Mattel to Launch ‘Clean’ Cosmetics Line
Health & Beauty - Toys

Mattel and Spain’s Mondo Toys have signed a multi-year partnership to launch a line of “clean” makeup products for Barbie, including a lipstick, three eyeshadows, a lip gloss, a makeup case and ...

Kidscreen
November 8, 2021

Finalists Unveiled for 2022 Toy of the Year (TOTY) Awards
Press Releases - Toys

NEW YORK, Nov. 8, 2021 /PRNewswire/ -- From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finali...

Faisal Hussain
November 8, 2021

Mattel, Warner Music Group Arts Division and iHeartMedia Bring...
Music - Toys

Mattel and Warner Music Group’s Arts Music division have announced a partnership with iHeartMedia to launch Barbie Radio exclusively on iHeartRadio, iHeartMedia’s free all-in-one digital music, po...

License Global
November 5, 2021

Mattel Locks in Partnerships with Lightyear & WWE
Television - Theatrical - Toys

Mattel is ready to take its licensing to infinity and beyond. In addition to a global agreement (excluding Japan) for the upcoming Disney/Pixar feature film Lightyear, the toyco has also announced a m...

Kidscreen
October 21, 2021

UNO Links Up With Nike to Drop a Special Edition Air Force 1 L...
Fashion - Toys

In celebration of its 50th anniversary, UNO decided to pair up with Nike (NYSE:NKE -0.01%) to commemorate the moment with a special Air Force 1 Low release. While the sportswear powerhouse has chalked...

HypeBeast
October 20, 2021

Mattel & Tesla Collaborate on Mega X Cybertruck Project
Automotive - Toys

Following the success of their Hot Wheels collaborations, Mattel and Tesla have teamed up for the first-ever buildable Cybertruck model. The MEGA x Cybertruck features more than 3,000 pieces and incl...

The Toy Book
October 13, 2021

Holiday Shopping 2021: Toymakers Warn of Shipping Delays, Powe...
Toys

Even from the porch of his home in Malibu, toy executive Isaac Larian can’t escape this holiday season’s biggest business challenge. He can see a long line of container ships idle at the Port of L...

CNBC
October 7, 2021

This Hot Wheels X Gucci Collab Ignites the #Gucci100 Celebrati...
Fashion - Toys

Fashion week may be over, but the surprise drops keep coming! Mattel announced that Mattel Creations — the company’s design collaboration and direct-to-consumer platform — is teaming up with th...

PopInsider
October 5, 2021

Barbie Partners with the European Space Agency for Intergalact...
Toys

Barbie is partnering with the European Space Agency and it's only European female astronaut in an effort to inspire young girls to pursue careers in space and STEM (science, technology, engineering, a...

Sky News
October 4, 2021

Mattel Launches New Career Barbie to Highlight Gender Gap in M...
Music - Toys

Mattel has launched a new career Barbie to highlight a career where women are “underrepresented.” Barbie Music Producer “is mixing it up as a music producer to show girls more role models in th...

Penn Live
September 13, 2021

Mattel and Fender Partner for Barbie-Inspired Lessons
Music - Toys

The parent company of the infamous doll giant, Mattel, recently announced its partnership with the longtime guitar maker, Fender, to create a new Barbie Collection of song lessons on the Fender Play g...

American Songwriter
September 7, 2021

Mattel’s Play Lab Expands Into Content
Streaming - Television - Toys

Fisher-Price Play Lab, Mattel’s research arm, is moving beyond toy testing to bring audience insights to all of the company’s TV and film content, starting with Thomas & Friends: All Engines G...

Kidscreen
August 30, 2021

Target Announces Most Exclusives Ever and Disney Expansion Ahe...
Partnerships - Press Releases - Retail - Toys

MINNEAPOLIS, Aug. 23, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announces the return of Bullseye's Top Toys list this holiday season, along with plans to expand to over 160 Disne...

Faisal Hussain
August 23, 2021

Mattel Family’s Barbie Penthouse Lists For $10 Million
Toys

Barbie fans may be all shook up over Mattel’s new female Elvis Presley collectible doll. Still, purists can immerse themselves in a classic by enjoying a tour of the real Barbie penthouse, which hit...

Forbes
August 13, 2021

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