Mattel Locks in Partnerships with Lightyear & WWE
Television - Theatrical - Toys

Mattel is ready to take its licensing to infinity and beyond. In addition to a global agreement (excluding Japan) for the upcoming Disney/Pixar feature film Lightyear, the toyco has also announced a m...

October 21, 2021

UNO Links Up With Nike to Drop a Special Edition Air Force 1 L...
Fashion - Toys

In celebration of its 50th anniversary, UNO decided to pair up with Nike (NYSE:NKE -0.01%) to commemorate the moment with a special Air Force 1 Low release. While the sportswear powerhouse has chalked...

October 20, 2021

Mattel & Tesla Collaborate on Mega X Cybertruck Project
Automotive - Toys

Following the success of their Hot Wheels collaborations, Mattel and Tesla have teamed up for the first-ever buildable Cybertruck model. The MEGA x Cybertruck features more than 3,000 pieces and incl...

The Toy Book
October 13, 2021

Holiday Shopping 2021: Toymakers Warn of Shipping Delays, Powe...

Even from the porch of his home in Malibu, toy executive Isaac Larian can’t escape this holiday season’s biggest business challenge. He can see a long line of container ships idle at the Port of L...

October 7, 2021

This Hot Wheels X Gucci Collab Ignites the #Gucci100 Celebrati...
Fashion - Toys

Fashion week may be over, but the surprise drops keep coming! Mattel announced that Mattel Creations — the company’s design collaboration and direct-to-consumer platform — is teaming up with th...

October 5, 2021

Barbie Partners with the European Space Agency for Intergalact...

Barbie is partnering with the European Space Agency and it's only European female astronaut in an effort to inspire young girls to pursue careers in space and STEM (science, technology, engineering, a...

Sky News
October 4, 2021

Mattel Launches New Career Barbie to Highlight Gender Gap in M...
Music - Toys

Mattel has launched a new career Barbie to highlight a career where women are “underrepresented.” Barbie Music Producer “is mixing it up as a music producer to show girls more role models in th...

Penn Live
September 13, 2021

Mattel and Fender Partner for Barbie-Inspired Lessons
Music - Toys

The parent company of the infamous doll giant, Mattel, recently announced its partnership with the longtime guitar maker, Fender, to create a new Barbie Collection of song lessons on the Fender Play g...

American Songwriter
September 7, 2021

Mattel’s Play Lab Expands Into Content
Streaming - Television - Toys

Fisher-Price Play Lab, Mattel’s research arm, is moving beyond toy testing to bring audience insights to all of the company’s TV and film content, starting with Thomas & Friends: All Engines G...

August 30, 2021

Target Announces Most Exclusives Ever and Disney Expansion Ahe...
Partnerships - Press Releases - Retail - Toys

MINNEAPOLIS, Aug. 23, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announces the return of Bullseye's Top Toys list this holiday season, along with plans to expand to over 160 Disne...

Faisal Hussain
August 23, 2021

Mattel Family’s Barbie Penthouse Lists For $10 Million

Barbie fans may be all shook up over Mattel’s new female Elvis Presley collectible doll. Still, purists can immerse themselves in a classic by enjoying a tour of the real Barbie penthouse, which hit...

August 13, 2021

Barbie & Fisher-Price Celebrate Elvis with New Collectibl...

In celebration of Elvis Week, August 11-17, Mattel inked a deal with Authentic Brands for a pair of new toys that celebrate the legacy of Elvis Presley. Following the recent release of Run-DMC as Fis...

The Toy Book
August 12, 2021

US Sales of Outdoor & Sports Toys Sizzle

As temperatures rose across the US this year, so did sales in outdoor and sports toys. Between January and June 2021, US sales in the supercategory increased by 11% compared to the same period in 2020...

August 10, 2021

Toy Industry Grows 19% in First Half of 2021 as Consumers Head...

The U.S. toy industry grew almost 20 percent in the first half of 2021, up $1.7 billion to $11 billion, according to The NPD Group. The industry saw a compound annual growth rate (CAGR) of 9 percent i...

August 5, 2021

Mattel Pledges Zero Waste by 2030

Mattel has announced a new plan to reduce its greenhouse gas emissions by 50% and achieve zero manufacturing waste by 2030. It will use its 2019 metrics as a baseline. To achieve these goals, Mattel ...

August 5, 2021

Mattel Once Again Says #ThankYouHeroes by Supporting First Res...
Non-Profit - Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® will donate $5 for each eligible Barbie doctor, nurse and paramedic doll sold at Target to the First Respo...

Faisal Hussain
August 4, 2021

Toy Prices Are Going Up Ahead of the Holiday Season

Logjams at seaports around the world are leaving some American toy companies scrambling this summer to ensure sufficient supply will reach retail shelves come this year’s holiday shopping season. Th...

Wall Street Journal
July 30, 2021

How Nestlé, Keurig & Mattel Are Coping with Inflation
Beverages - CPG - Finance - Retail - Travel

As the global economic recovery from the pandemic gathers steam, big businesses are grappling with a formidable problem: What to do about rising prices? What's happening: On earnings calls across tim...

CNN Business
July 30, 2021

Mattel’s Barbie Pop-Up Tour is Back
Attractions - Live Entertainment - Toys

The Barbie Pop-Up Truck is back, proving that life in plastic is even more glamorous than Aqua’s iconic song made it seem. This time, the truck has a whole new ‘70s beachy look, with the Malibu Ba...

Pop Insider
July 29, 2021

Barbie, Hot Wheels Boost Mattel Sales as Shoppers Return to St...

Mattel is seeing strong growth in sales of both Barbie and Hot Wheels products as consumers return to in-person shopping, pushing the children’s entertainment company to a better-than-expected secon...

July 28, 2021

Mattel’s Richard Dickson & Roz Nowicki to Keynote at Li...

Mattel’s president and COO, Richard Dickson and the firm’s head of global consumer products and franchise marketing, Roz Nowicki will be taking to the stage at the upcoming Licensing Expo Virtual ...

Toys News Online
July 22, 2021

Naomi Osaka’s Barbie is Dressed in Nike & Already S...
Fashion - Sports - Toys

Tennis champion Naomi Osaka now has her own line of Barbie dolls. The 23-year-old star became a part of Mattel Inc's push to make its iconic toy line more diverse with dolls based on different role mo...

July 14, 2021

Mattel Announces the First Uno Championship Series
Esports - Gaming - Toys

Mattel revealed today that they will be holding their own esports tournament as the first Uno Championship Series will happen this year. The events are being held as part of the 50th anniversary for t...

Bleeding Cool
June 30, 2021

Mattel Films and MGM to Develop Polly Pocket Live-Action Motio...
Press Releases - Theatrical - Toys

EL SEGUNDO, Calif. – June 24, 2021 – Mattel, Inc. (NASDAQ: MAT) announced today plans to develop Polly Pocket, Mattel’s popular micro-doll line, into a live-action motion picture. Mattel Fi...

Faisal Hussain
June 25, 2021

Mattel Drives into NFTs with Hot Wheels

Mattel is gearing up to launch its first non-fungible tokens (NFTs). They’ll take the form of three exclusive digital Hot Wheels cars that will be offered up at auction on the Mattel Creations e-com...

June 17, 2021

Discovery Lands Multiple Licensing Deals for Shark Week
Fashion - Streaming - Television - Toys

As Shark Week lurks around the corner, merchandising partners are looking to take a big bite of this Discovery program’s hype with releases of apparel, accessories, toys, food, and more. Veteran pa...

The Toy Book
June 16, 2021

The Country’s First Mattel Theme Park is Coming

The country’s first Mattel theme park, complete with Hot Wheels and Thomas the Tank Engine attractions, is coming to Glendale. The Mattel Adventure Park will be part of the ambitious Crystal Lagoon...

June 11, 2021

Mattel Launches Barbie Loves the Ocean; Its First Fashion Doll...
Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic*. The launch is in line with Matte...

Earl Schultz
June 10, 2021

Quarantine Toy Sales Bump Outlasts Lockdowns

Lockdowns in the US may have come to an end, but it looks like the toy sales bump they inspired is sticking around. Between January and April 2021, US toy sales grew by 27% compared to the same period...

June 9, 2021

Mattel Introduces UNO Play with Pride in Partnership with It G...

UNO teamed up with the It Gets Better Project (IGB) — a nonprofit dedicated to uplifting, empowering, and connecting to the LGBTQ+ community globally — for UNO Play with Pride. The colorful, 112-c...

The Toy Book
May 11, 2021

Mattel Rolls Out Playback Toy Recycling Program

The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for fa...

USA Today
May 10, 2021

Mattel Tackles Playtime in a Post-COVID World

Ynon Kreiz has made play his work. As the chief executive of Mattel , the 76-year-old toy company, Mr. Kreiz oversees Barbie dolls, Hot Wheels cars and other children’s products that have filled toy...

Wall Street Journal
May 7, 2021

Mattel to Produce ‘Karma’s World’ for Netfli...
Streaming - Toys

Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash). ...

The Toy Book
April 26, 2021

Mattel’s Masters of the Universe, Barbie, Hot Wheels Pus...
CPG - Toys

In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...

The Toy Book
April 23, 2021

Mattel CEO Discusses ‘Record Quarter’ for the Maker of Ico...
Retail - Toys

Mattel’s results from the first quarter reflect the company’s multi-year transformation strategy that put the toy manufacturer in position to accelerate growth, CEO Ynon Kreiz said. For the full ...

April 23, 2021

Twitter, Mattel & Adobe Sign Equal Pay Pledge
Online - Toys

California women lose a combined total of $78.6 billion each year because of the gender pay gap, and California’s First Partner Jennifer Siebel Newsom and the California Commission on the Status of ...

March 25, 2021

Mattel, Barbie Heads to Unscripted, Competition TV
Television - Toys

Barbie Fashion Battle will feature 12 adult designers, divided into two "fashion houses" headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in ...

The Hollywood Reporter
March 23, 2021

Mattel, DreamWorks, Universal Debut ‘Spirit Untamed̵...
CPG - Gaming - Streaming - Television - Toys

Following the March 1, 2021 debut of Mattel’s new range of toys inspired by DreamWorks Animation’s Spirit Untamed, Universal Brand Development has dropped the curtain on its entire cross-category ...

The Toy Book
March 22, 2021

New Barbie Partnership with Radio One Broadcaster Clara Amfo

Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting h...

Toy News Online
March 4, 2021

Nickelodeon & Mattel Partner on Monster High TV Projects
Television - Toys

Nickelodeon and Mattel have teamed up on two projects featuring the Clawdeen Wolf, Draculaura and Frankie Stein characters. The ViacomCBS-owned network will premiere the two projects in 2022. The an...

March 2, 2021

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