Barbie’s Beach House, Castle Grayskull, and a life-size Pictionary board are soon going to be in the same park.
Mattel and Epic Resort Destinations have revealed that the Mattel Adventure Park — ...
American Girl is headed to HBO Max and Cartoon Network.
Mattel inked a deal with Warner Bros. for a pair of live-action American Girl specials that will be available on Cartoon Network and HBO Max. M...
The World of Barbie's North American tour launches this summer in Toronto, letting guests experience life-size versions of the doll brand’s interactive playsets.
LA-based events company Kilburn Liv...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Pictures announced today that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring ...
Younger-skewing Star Wars Galactic Pals content and toys are launching today at StarWarsKids.com and Target, featuring fan-favorite characters teaching important life lessons.
Mattel and Lucasfilm ar...
When it comes to collections inspired by some of our childhood icons, Primark seems to be gift that just keeps on giving.
And it looks like the budget high-street fashion chain has another winner on ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today marks the start of the 2022 Hot Wheels Legends Tour, as fan car registration is officially open. Celebrating its fifth year, this epic global contest offers ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide celebrations to mark the 60th anniversary of the Barbie Dreamhouse with a year-long collaboration with Habita...
Mattel has inked a multi-year global licensing agreement with the House of Mouse for its Disney Princess and Frozen franchises, with a first range of products expected to hit shelves in 2023.
The dea...
An exciting Hot Wheels Unleashed design contest will transform the winner's in-game vehicle into a real die-cast car. The 2021 racing game, developed by Milestone and based on Mattel's popular model c...
In celebration of the upcoming cinematic experience created by director Matt Reeves, the new “The Batman” lifestyle merchandise collection allows fans to channel Batman/Bruce Wayne and Catwoman/Se...
Mattel has announced the launch of a partnership between the Barbie brand and French fashion label Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and cul...
Toys are more important now than ever. A toy refresh provides hours of indoor entertainment (essential for rainy days), offers educational elements (from STEM skills to all-important role play and ima...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today a collaboration for the NFT community and crypto currency holders from Mattel Creations and VeeFriends with a reimagined...
Mattel is ready to take flight with a new live-action film called Christmas Balloon, its first project based on a brand-new IP.
Inspired by a true story, this family drama is about a young girl livin...
Here at Kidscreen, we spend a lot of time talking with buyers about what content they want. But it’s one thing to say you want to buy a certain type of show, and a whole other thing to go out and pi...
Nickelodeon and Mattel have scared up a cast for its upcoming live-action TV musical movie Monster High, tapping Miia Harris, Ceci Balagot, Nayah Damasen, Case Walker, Kyle Selig and more.
Directed a...
Mattel and Spain’s Mondo Toys have signed a multi-year partnership to launch a line of “clean” makeup products for Barbie, including a lipstick, three eyeshadows, a lip gloss, a makeup case and ...
NEW YORK, Nov. 8, 2021 /PRNewswire/ -- From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finali...
Mattel and Warner Music Group’s Arts Music division have announced a partnership with iHeartMedia to launch Barbie Radio exclusively on iHeartRadio, iHeartMedia’s free all-in-one digital music, po...
Mattel is ready to take its licensing to infinity and beyond. In addition to a global agreement (excluding Japan) for the upcoming Disney/Pixar feature film Lightyear, the toyco has also announced a m...
In celebration of its 50th anniversary, UNO decided to pair up with Nike (NYSE:NKE -0.01%) to commemorate the moment with a special Air Force 1 Low release. While the sportswear powerhouse has chalked...
Following the success of their Hot Wheels collaborations, Mattel and Tesla have teamed up for the first-ever buildable Cybertruck model.
The MEGA x Cybertruck features more than 3,000 pieces and incl...
Fashion week may be over, but the surprise drops keep coming!
Mattel announced that Mattel Creations — the company’s design collaboration and direct-to-consumer platform — is teaming up with th...
Mattel has launched a new career Barbie to highlight a career where women are “underrepresented.”
Barbie Music Producer “is mixing it up as a music producer to show girls more role models in th...
The parent company of the infamous doll giant, Mattel, recently announced its partnership with the longtime guitar maker, Fender, to create a new Barbie Collection of song lessons on the Fender Play g...
Fisher-Price Play Lab, Mattel’s research arm, is moving beyond toy testing to bring audience insights to all of the company’s TV and film content, starting with Thomas & Friends: All Engines G...
MINNEAPOLIS, Aug. 23, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announces the return of Bullseye's Top Toys list this holiday season, along with plans to expand to over 160 Disne...
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