Mattel is ready to take its licensing to infinity and beyond. In addition to a global agreement (excluding Japan) for the upcoming Disney/Pixar feature film Lightyear, the toyco has also announced a m...
In celebration of its 50th anniversary, UNO decided to pair up with Nike (NYSE:NKE -0.01%) to commemorate the moment with a special Air Force 1 Low release. While the sportswear powerhouse has chalked...
Following the success of their Hot Wheels collaborations, Mattel and Tesla have teamed up for the first-ever buildable Cybertruck model.
The MEGA x Cybertruck features more than 3,000 pieces and incl...
Fashion week may be over, but the surprise drops keep coming!
Mattel announced that Mattel Creations — the company’s design collaboration and direct-to-consumer platform — is teaming up with th...
Mattel has launched a new career Barbie to highlight a career where women are “underrepresented.”
Barbie Music Producer “is mixing it up as a music producer to show girls more role models in th...
The parent company of the infamous doll giant, Mattel, recently announced its partnership with the longtime guitar maker, Fender, to create a new Barbie Collection of song lessons on the Fender Play g...
Fisher-Price Play Lab, Mattel’s research arm, is moving beyond toy testing to bring audience insights to all of the company’s TV and film content, starting with Thomas & Friends: All Engines G...
MINNEAPOLIS, Aug. 23, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announces the return of Bullseye's Top Toys list this holiday season, along with plans to expand to over 160 Disne...
In celebration of Elvis Week, August 11-17, Mattel inked a deal with Authentic Brands for a pair of new toys that celebrate the legacy of Elvis Presley.
Following the recent release of Run-DMC as Fis...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® will donate $5 for each eligible Barbie doctor, nurse and paramedic doll sold at Target to the First Respo...
Logjams at seaports around the world are leaving some American toy companies scrambling this summer to ensure sufficient supply will reach retail shelves come this year’s holiday shopping season. Th...
As the global economic recovery from the pandemic gathers steam, big businesses are grappling with a formidable problem: What to do about rising prices?
What's happening: On earnings calls across tim...
The Barbie Pop-Up Truck is back, proving that life in plastic is even more glamorous than Aqua’s iconic song made it seem. This time, the truck has a whole new ‘70s beachy look, with the Malibu Ba...
Mattel’s president and COO, Richard Dickson and the firm’s head of global consumer products and franchise marketing, Roz Nowicki will be taking to the stage at the upcoming Licensing Expo Virtual ...
Tennis champion Naomi Osaka now has her own line of Barbie dolls. The 23-year-old star became a part of Mattel Inc's push to make its iconic toy line more diverse with dolls based on different role mo...
Mattel revealed today that they will be holding their own esports tournament as the first Uno Championship Series will happen this year. The events are being held as part of the 50th anniversary for t...
EL SEGUNDO, Calif. – June 24, 2021 – Mattel, Inc. (NASDAQ: MAT) announced today plans to develop Polly Pocket, Mattel’s popular micro-doll line, into a live-action motion picture. Mattel Fi...
As Shark Week lurks around the corner, merchandising partners are looking to take a big bite of this Discovery program’s hype with releases of apparel, accessories, toys, food, and more.
Veteran pa...
The country’s first Mattel theme park, complete with Hot Wheels and Thomas the Tank Engine attractions, is coming to Glendale.
The Mattel Adventure Park will be part of the ambitious Crystal Lagoon...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic*. The launch is in line with Matte...
UNO teamed up with the It Gets Better Project (IGB) — a nonprofit dedicated to uplifting, empowering, and connecting to the LGBTQ+ community globally — for UNO Play with Pride. The colorful, 112-c...
Ynon Kreiz has made play his work. As the chief executive of Mattel , the 76-year-old toy company, Mr. Kreiz oversees Barbie dolls, Hot Wheels cars and other children’s products that have filled toy...
Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash).
...
In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...
Barbie Fashion Battle will feature 12 adult designers, divided into two "fashion houses" headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in ...
Following the March 1, 2021 debut of Mattel’s new range of toys inspired by DreamWorks Animation’s Spirit Untamed, Universal Brand Development has dropped the curtain on its entire cross-category ...
Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign.
Best known for hosting h...
Nickelodeon and Mattel have teamed up on two projects featuring the Clawdeen Wolf, Draculaura and Frankie Stein characters.
The ViacomCBS-owned network will premiere the two projects in 2022.
The an...
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