As Shark Week lurks around the corner, merchandising partners are looking to take a big bite of this Discovery program’s hype with releases of apparel, accessories, toys, food, and more.
Veteran pa...
The country’s first Mattel theme park, complete with Hot Wheels and Thomas the Tank Engine attractions, is coming to Glendale.
The Mattel Adventure Park will be part of the ambitious Crystal Lagoon...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic*. The launch is in line with Matte...
UNO teamed up with the It Gets Better Project (IGB) — a nonprofit dedicated to uplifting, empowering, and connecting to the LGBTQ+ community globally — for UNO Play with Pride. The colorful, 112-c...
Ynon Kreiz has made play his work. As the chief executive of Mattel , the 76-year-old toy company, Mr. Kreiz oversees Barbie dolls, Hot Wheels cars and other children’s products that have filled toy...
Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash).
...
In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...
Barbie Fashion Battle will feature 12 adult designers, divided into two "fashion houses" headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in ...
Following the March 1, 2021 debut of Mattel’s new range of toys inspired by DreamWorks Animation’s Spirit Untamed, Universal Brand Development has dropped the curtain on its entire cross-category ...
Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign.
Best known for hosting h...
Nickelodeon and Mattel have teamed up on two projects featuring the Clawdeen Wolf, Draculaura and Frankie Stein characters.
The ViacomCBS-owned network will premiere the two projects in 2022.
The an...
Fisher-Price might be 90 years old but they don't act a day over 5.
Minecraft continues to be a blockbuster gaming franchise and this year Microsoft and Mattel are extending the brand further into the toy aisles with a fresh assortment of new products.
The Minecraft ...
Mattel unleashed a new 1:55-scale die-cast Cars NASCAR assortment that puts a NASCAR-ified spin on classic characters from Pixar’s Cars franchise, including Lightning McQueen, Jackson Storm, Mater, ...
Cartoon Network and Netflix have acquired Mattel Television’s newest 2D-animated iteration of Thomas & Friends for a fall premiere in the US.
Both deals include all 104 episodes and two special...
Hasbro Inc. and Mattel Inc. enjoyed a boost during the Covid-19 pandemic as lockdowns spurred parents to spend on everything from board games to Barbie dolls for their children.
Now the toy makers ar...
Mattel’s Fisher-Price has partnered with Warner Music Group’s Arts Music Division to launch a new album for babies and toddlers, titled Sooo Sleepy.
The album will feature 13 instrumental songs f...
Mattel Films is developing a live-action heist comedy “UNO” movie inspired by the card game, the company announced on Thursday. Mattel Films will produce the project alongside Grammy-nominated rap...
Following the recent news that The UNO Game Show is in development from Mattel Television and Propagate (Running Wild with Bear Grylls, Chopped), Mattel Inc. is partnering with Fremantle (American Ido...
Mattel continues to expand its Mattel Creations line with products at the intersection of art and toys, often with a pop culture twist. Mattel teased some of the items in this collection on the Mattel...
Despite retail sales being flat for the first quarter and fears of catastrophic declines as nationwide stay-at-home orders took effect amid the spread of the COVID-19 pandemic, U.S. toy industry sales...
Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east.
The Hot Wheels Monster Trucks fleet along with iconi...
The figure of the world-renowned author features her in a floor-length dress donning a matching head wrap, just as Angelou typically wore. The doll is also holding a copy of her legendary autobiograph...
The latest additions to Mattel‘s popular Fisher-Price Laugh & Learn collection of toddler toys are inspired by some familiar entertainment tech items from the ’80s and ’90s.
Taking cues fro...
UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th Anniversary
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel (NASDAQ: MAT) announces its global ce...
A shipment of toys from China was inspected upon its arrival in late November. Officers submitted digital images of the toys to CBP’s Consumer Products and Mass Merchandising Center for Excellence a...
If you've been waiting anxiously for your radio-controlled Cybertruck, you're going to have to wait a little longer: Mattel has had to delay it until May 2021, according to Bloomberg.
The RC cars, an...
Mattel partnered with Hello Kitty to create a range of co-branded Barbie and Hello Kitty products.
Content from Netflix appears to be driving sales for one of the most famous existing brands in toys: Barbie.
Toy industry insiders may still be looking for the first massive hit toy line to s...
A seasoned licensing vet with ties to Charlie Brown, the Teenage Mutant Ninja Turtles, and The Simpsons has a new role at the home of Barbie, Hot Wheels, and the Masters of the Universe.
For the fu...
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