Mattel launches virtual collectibles Barbie line with web3 bra...
Tech - Toys

NEW YORK--(BUSINESS WIRE)--Today, Mattel, Inc.’s (NASDAQ: MAT) Barbie, the #1 fashion doll brand, and Boss Beauties, a top women-led web3 brand, are debuting their Boss Beauties x Barbie virtual col...

Owen Emerson
May 9, 2023

Mattel and Minecraft Partner on New MINECRAFT CREATOR SERIES C...
Gaming - Online - Press Releases - Toys

LOS ANGELES--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Minecraft today announced a partnership to launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introduci...

Angelina Luspo
January 31, 2023

Adults Are Buying Toys for Themselves, and It’s the Biggest ...
Retail - Toys

There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” This kidulting trend started to rise in prominence around a decade ago, as superh...

CNBC
December 20, 2022

Mattel Adventure Park’s Rides and Attractions Unveiled
Attractions - Classic Characters - Toys

Epic Resort Destinations has revealed more information about the new Mattel Adventure Park, due to open in Glendale, Arizona in 2023. The world’s first Mattel theme park will feature rides and attr...

Blooloo
November 23, 2022

MONSTER HIGH Renewed for Season 2 at Nickelodeon
Television - Toys

“Monster High” has been renewed for Season 2 at Nickelodeon. The series is based on the Mattel toy franchise of the same name. The second season will consist of 20 episodes. The series debuted on...

Variety
November 17, 2022

Mattel, Pokémon on Board for More Building Sets
Classic Characters - Toys

Mattel has renewed a partnership to produce and distribute licensed Pokémon MEGA toys and building sets as sales surge in that category. Mattel has renewed its licensing agreement with The Pokémon ...

Kidscreen
October 28, 2022

Nickelodeon Orders Second MONSTER HIGH Movie
Television - Toys

Nickelodeon is heading back to school, greenlighting a second Monster High movie from Mattel just a few weeks after the first film’s rollout. Both pics are based on Mattel’s franchise about the k...

Kidscreen
October 25, 2022

Mattel Inks Netflix Deal, Sets Barbie Interactive Special
Streaming - Toys

Netflix and toymaker Mattel have signed a long-term deal to bring more Barbie programming to the streamer. The first project under the multi-year content partnership is an interactive special called ...

Hollywood Reporter
October 21, 2022

Tina Turner Gets the Barbie Treatment: Where to Buy the Music ...
CPG - Music - Online - Retail - Toys

Tina Turner is the latest music icon to have a Barbie doll made in her likeness. Mattel released the Tina Turner Barbie doll on Thursday (Oct. 13) as the latest edition to the brand’s Barbie Signatu...

Billboard
October 14, 2022

Nickelodeon and Mattel Debut Official Trailer for All-New Mons...
Press Releases - Television

BURBANK, Calif., Oct. 6, 2022 /PRNewswire/ -- Nickelodeon and Mattel today released the official trailer for Monster High, the original animated series based on the globally loved and iconic Monster ...

Nicholas Fox
October 6, 2022

Mattel Announces New Diverse MONSTER HIGH Dolls
Toys

Globally embraced fashion doll line Monster High is returning on Oct. 1, introducing a new line of characters which highlight the inclusive messaging at the core of the brand. The characters, includin...

Yahoo
September 27, 2022

Mattel Introduces Bruno the Brake Car, First Autistic Characte...
Classic Characters - Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today the introduction of Bruno, the first autistic character in the iconic Thomas & Friends franchise. Mattel Television...

Faisal Hussain
September 7, 2022

Mattel Partners with Save the Children to Help Improve the Liv...
Non-Profit - Partnerships - Press Releases - Retail - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Mattel Children’s Foundation announced today that they are partnering with Save the Children to invest in the next generation. Fro...

Faisal Hussain
August 24, 2022

Fisher-Price Unveils TED LASSO-Inspired Toy Line
Streaming - Toys

Sometimes good things come in small packages... Sounds like something Coach Lasso might say, which is fitting since Fisher-Price's newest edition in its Little People Collector toy line is inspired b...

Entertainment Weekly
August 10, 2022

Hot Wheels Ollies into Fingerboards with Tony Hawk
CPG - Influencers - Retail - Sports - Toys

Mattel’s Hot Wheels brand is partnering with iconic skateboarder Tony Hawk on its first line of fingerboard toys and playsets. A first wave of Hot Wheels Skate products will launch in Walmart store...

Kidscreen
July 27, 2022

Mattel Announces Multi-Year Agreement with SpaceX to Produce T...
Electronics - Partnerships - Press Releases - Tech - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a multi-year agreement with SpaceX to create and market products that inspire children and...

Faisal Hussain
July 21, 2022

Matchbox Car Movie in Development at Mattel, Skydance
Theatrical - Toys

Joining the ranks of Polly Pocket, Uno and Masters of the Universe, Matchbox is the latest toy line to get the movie treatment from Mattel Films. Mattel is partnering with Skydance for the project ba...

Hollywood Reporter
July 19, 2022

Mattel Opens Its Vault to Revitalize Dormant Brands
Classic Characters - Retail - Toys

Barbie is about to reunite with some old friends. Mattel, the maker of the popular fashion doll, is dusting off three dormant lines that have not been on toy shelves in decades: Major Matt Mason, Big ...

The New York Times
July 18, 2022

Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team...
Non-Profit - Partnerships - Press Releases - Retail - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that the Barbie brand, in partnership with the Jane Goodall Institute, is introducing a Dr. Jane Goodall Inspiring Women...

Faisal Hussain
July 12, 2022

Former Disney Exec Josh Silverman Replaces Roz Nowicki at Matt...
Toys

A major change is underway in the executive ranks at Mattel this week, as the LA-based toyco names a new global head of consumer products and chief franchise officer. Disney veteran Josh Silverman is...

Kidscreen
June 16, 2022

Hot Wheels Returns to Forza in the First, Eagerly Awaited Expa...
Gaming - Partnerships - Press Releases - Toys

Today at the Xbox & Bethesda Games Showcase, we announced that Forza Horizon and Hot Wheels are back together, with the Forza Horizon 5: Hot Wheels expansion. Coming July 19 to Xbox consoles, PC...

Faisal Hussain
June 14, 2022

Mattel to Release ‘Cryptoys’ NFTs on Flow Blockcha...
Tech - Toys

The global toy company is partnering with OnChain Studios to bring its "iconic IP" to the metaverse. Mattel is getting into NFTs. The toymaker will partner up with Web3 company OnChain Studios to de...

Toy Book
June 10, 2022

Forever 21 x Barbie Launches In-Store, Online and in the Metav...
Fashion - Partnerships - Press Releases - Tech

Retro-inspired Collaboration Kicks Off Summer for Fans Everywhere LOS ANGELES--(BUSINESS WIRE)--On the heels of launching a new brand campaign entitled, ‘Forever LA’ - leading fashion retailer, F...

Sasha Villalobos
June 9, 2022

Mattel Extends PlayBack Recycling Scheme to Include Fisher-Pri...
Toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which e...

Toy News
June 7, 2022

Mattel and Epic Resort Destinations Reveal New Experiences for...
Attractions - Toys

Barbie’s Beach House, Castle Grayskull, and a life-size Pictionary board are soon going to be in the same park. Mattel and Epic Resort Destinations have revealed that the Mattel Adventure Park — ...

Toy Book
May 25, 2022

Mattel, Warner Bros. Developing Live-Action ‘American Gi...
Streaming - Television - Toys

American Girl is headed to HBO Max and Cartoon Network. Mattel inked a deal with Warner Bros. for a pair of live-action American Girl specials that will be available on Cartoon Network and HBO Max. M...

ToyBook
May 12, 2022

Barbie’s World Comes To Life In New Touring Attraction
Live Entertainment

The World of Barbie's North American tour launches this summer in Toronto, letting guests experience life-size versions of the doll brand’s interactive playsets. LA-based events company Kilburn Liv...

Kidscreen
May 4, 2022

LatAm & Licensed Figures Drive 19% Increase In Mattel’s...
Toys

A 41% increase in action figure sales driven by Jurassic World and Lightyear toys, and a bump in LatAm business, propelled the company to its highest-ever Q1 net sales result. Mattel has reported jus...

Kidscreen
April 29, 2022

Mattel Launches He-Man and the Masters Of the Universe Roblox ...
Tech

Mattel has announced a virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! on Roblox. Launching today, the game invites Roblox players and MOTU fans...

ToyNews
April 27, 2022

Mattel Films and Warner Bros. Pictures Announce J.J. Abrams’...
Partnerships - Press Releases - Theatrical - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Pictures announced today that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring ...

Faisal Hussain
April 26, 2022

Barbie Debuts Queen Elizabeth II Tribute Collection Doll
Toys

In celebration of The Queen’s historic Platinum Jubilee, Barbie is recognising Her Majesty Queen Elizabeth II, the longest-ruling monarch in British history, with a Tribute Collection Barbie doll ma...

Toy News
April 21, 2022

Mattel & Camp Create Life-Sized, Rentable Barbie DreamCam...
Toys - Travel

Like most Barbie accessories, the iconic doll’s DreamCamper features everything a child could want, from a pool slide to bumper stickers and puppies. Alas, it’s only big enough to accommodate Barb...

Adweek
April 19, 2022

Mattel & Lucasfilm Launch New Star Wars Shorts and Plush
Streaming - Toys

Younger-skewing Star Wars Galactic Pals content and toys are launching today at StarWarsKids.com and Target, featuring fan-favorite characters teaching important life lessons. Mattel and Lucasfilm ar...

Kidscreen
April 14, 2022

Primark Launches Barbie Themed Beauty Collection and Shoppers ...
Fashion - Retail - Toys

When it comes to collections inspired by some of our childhood icons, Primark seems to be gift that just keeps on giving. And it looks like the budget high-street fashion chain has another winner on ...

Daily Record
April 5, 2022

Mattel Inks Licensing Deal for DreamWorks’ TROLLS
Streaming - Toys

Mattel, Inc. on signed a multiyear global licensing deal with Universal Brand Development for DreamWorks Animation’s “Trolls” franchise, according to a Monday (March 29) press release. As part ...

Pymnts
March 29, 2022

Hot Wheels Legends Tour Presented by Mobil 1 Returns April 202...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today marks the start of the 2022 Hot Wheels Legends Tour, as fan car registration is officially open. Celebrating its fifth year, this epic global contest offers ...

Faisal Hussain
March 21, 2022

Mattel in Growth Mode After a Solid 2021
Toys

Mattel beat Wall Street’s estimates for its Q4 performance, posting a net sales increase of 10% to US$1.79 billion. For the year, net sales were up by 19% to US$5.45 billion. And at this rate of gro...

Kidscreen
February 11, 2022

Barbie Dreamhouse Celebrates 60 Years of Giving Dreams a Home...
Non-Profit - Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide celebrations to mark the 60th anniversary of the Barbie Dreamhouse with a year-long collaboration with Habita...


February 4, 2022

Netflix Lands MASTER OF THE UNIVERSE Feature
Streaming - Toys

By the power of Grayskull, Mattel Films has partnered with Netflix to develop and release its long-awaited live-action Masters of the Universe movie. The project was originally in development at Sony...

Kidscreen
January 31, 2022

Mattel Inks Licensing Deal for Disney Princess, Frozen
Streaming - Theatrical - Toys

Mattel has inked a multi-year global licensing agreement with the House of Mouse for its Disney Princess and Frozen franchises, with a first range of products expected to hit shelves in 2023. The dea...

Kidscreen
January 26, 2022

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