Maybelline New York makes a splash in ROBLOX: a digital makeup...
Gaming - Health & Beauty - Press Releases

Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that...

Trent Turquand
October 2, 2023

Maybelline Partners with Zynga for Playable Ad Integration
Gaming - Health & Beauty

Maybelline partnered with video game developer Zynga to launch an in-game playable ad. esigned by Zynga’s in-house gaming studio, Studio E, “Maybelline Mascara Merge” involves merging three icon...

September 7, 2022

Maybelline Pairs with Time Out to Encourage IRL Dating
CPG - Health & Beauty - Online

Maybelline New York has partnered with media company Time Out on a campaign, “Dating IRL,” that seeks to encourage real life dating, according to a press release. The campaign will run from July t...

Marketing Dive
July 26, 2022

Maybelline & Dove Rank as Top Gen-Z Beauty Brands
Branding - Health & Beauty - Influencers - Online - Retail

Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...

July 6, 2021

Inside Walmart’s Growing TikTok Strategy
Health & Beauty - Online - Retail - Tech

The retailer launched on the platform in October 2019 and has recently made moves to create seamless and engaging shopping experiences for customers, with its dedicated livestream shopping events. The...

March 19, 2021

Ulta Beauty Optimistic About Retail, New CEO Announced
CPG - Health & Beauty - Retail

Brick-and-mortar retail continues to be a focus at Ulta Beauty, as the beauty company announced it will open 40 new stores this year. Among the future priorities for the retailer, the beauty company ...

March 12, 2021

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