Maybelline partnered with video game developer Zynga to launch an in-game playable ad. esigned by Zynga’s in-house gaming studio, Studio E, “Maybelline Mascara Merge” involves merging three icon...
Maybelline New York has partnered with media company Time Out on a campaign, “Dating IRL,” that seeks to encourage real life dating, according to a press release. The campaign will run from July t...
Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...
The retailer launched on the platform in October 2019 and has recently made moves to create seamless and engaging shopping experiences for customers, with its dedicated livestream shopping events. The...
Brick-and-mortar retail continues to be a focus at Ulta Beauty, as the beauty company announced it will open 40 new stores this year.
Among the future priorities for the retailer, the beauty company ...
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