Lowe’s to Help Builders Create a New World of Possibilit...
Gaming - Household - Online - Partnerships - Press Releases

MOORESVILLE, N.C., June 21, 2022 /PRNewswire/ -- Lowe's has been at the forefront of building in the real world for more than 100 years and today announced it will begin helping builders of the meta...

Faisal Hussain
June 22, 2022

Popeye the Sailor Man is Set to Enter the Metaverse
Classic Characters - Finance

Popeye the Sailor Man is partnering with custom watch brand UNDONE and MADworld to release a specialised NFT collection across Asia. The Popeye Metaverse Madness tells the story of Popeye in differen...

Licensing Source
May 13, 2022

Degree Deodorant Hosts the World’s-First Marathon in the...
CPG - Online - Partnerships - Press Releases

NEW YORK, April 25, 2022 /PRNewswire/ -- The Metaverse, positioned as a new virtual world free of physical limitations and societal stereotypes, is not yet meeting these ambitions. In fact, 60% of p...

Faisal Hussain
April 25, 2022

Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Thems...
Agency - Branding - Esports - Gaming - Online

NEW YORK--(BUSINESS WIRE)--Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. The study, titled ...

Faisal Hussain
April 21, 2022

Coca-Cola Creations Gaming-Inspired Coca-Cola Zero Sugar Byte
Beverages - Gaming - Online - Press Releases - Tech

From the Metaverse to IRL: Coca-Cola® Creations Opens Portal to Gaming-Inspired Coca-Cola®  Zero Sugar Byte Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the s...

Faisal Hussain
April 5, 2022

Nearly 7 Million People Have Visited Nike’s Metaverse St...
Fashion - Gaming - Online - Sports

Nike claims that nearly 7 million people from around the world have visited Nikeland, its metaverse store, since it opened five months ago. There is a lot of brand hesitancy around the metaverse, due...

The Drum
March 22, 2022

Heineken Just Punked People with its First Metaverse Beer
Beverages - Online

Welcome to marketing in 2022, when brands are rushing to enter the metaverse and launch products and experiences that don’t exist in the real world. Heineken is the latest advertiser to jump on the...

Adweek
March 17, 2022

Wrangler Announces First-of-its-kind NFT, That Links the Metav...
Fashion - Finance - Music - Online - Partnerships

GREENSBORO, N.C.--(BUSINESS WIRE)--Wrangler®, a brand that has spent the last 75 years dedicated to creating the world’s best denim, is kicking off its milestone anniversary focused on the next fro...

Faisal Hussain
February 23, 2022

Applebee’s CMO on Embracing Everything From ’80s N...
Branding - Dining

Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight real-life regular customers for the first time. https://www.youtube.com/wat...

RestaurantDive
February 14, 2022

The Brooklyn Nets are the First Pro US Sports Team to Join the...
Esports - Gaming - Live Entertainment - Tech

The Brooklyn Nets have officially become the first professional sports team to enter the Metaverse. Dubbed the “Netaverse,” the NBA team debuted a new innovative video system over the weekend that...

HypeBeast
January 18, 2022

Investors Are Paying Millions For Virtual Land In The Metavers...
Online - Tech

It’s no secret the real estate market is skyrocketing, but the Covid pandemic is creating another little-known land rush. Indeed, some investors are paying millions for plots of land — not in New ...

CNBC
January 14, 2022

Nike Just Bought a Virtual Shoe Company That Makes NFTs and Sn...
Fashion - Online - Retail - Tech

The apparel giant just announced the acquisition of RTFKT Studios, which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture a...

The Verge
December 14, 2021

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