MGA & Sony Sign Music Partnership for LOL Surprise
Music - Toys

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in suppo...

Toy News Online
February 24, 2021

U.S. Toy Industry Grows 16% as Pandemic Fuels Play
Toys

Despite retail sales being flat for the first quarter and fears of catastrophic declines as nationwide stay-at-home orders took effect amid the spread of the COVID-19 pandemic, U.S. toy industry sales...

The Toy Book
January 25, 2021

Little Tikes to further expand tech offerings
Tech - Toys

Little Tikes has billed reception to the Tobi Robot Smartwatch as ÒfantasticÓ with a record success following its launch across PR and media earlier this year. The launch has been cited as Ôthe per...

Toy News Online
December 24, 2020

U.S. Customs & Border Protection nab $1.3 million in boot...
Toys

A shipment of toys from China was inspected upon its arrival in late November. Officers submitted digital images of the toys to CBP’s Consumer Products and Mass Merchandising Center for Excellence a...

The Toy Book
December 23, 2020

TikTok is quickly becoming a marketing destination for toy com...
Influencers - Online - Toys

TikTok is quickly becoming a force in the toy-marketing industry. Toy maker Zuru Toys' senior digital manager predicts TikTok will be on par with YouTube as a toy-marketing destination in the next sev...

Business Insider
December 21, 2020

MGA Entertainment launches new #Hairgoals and the first OMG Re...
Toys

Proving the brand’s staying power within a dolls sector that has seen strong sales and engagement across the board throughout this year of the pandemic, #Hairgoals Series 2, a range of dolls that co...

ToyNews
December 18, 2020

Genius Brands to acquire ChizComm
Toys

ChizComm represents more than 30 toy companies (including MGA Entertainment, Jakks Pacific and Jazwares). For the full story, visit Kidscreen  -  https://kidscreen.com/2020/11/16/genius-brands-to...

Kidscreen
November 16, 2020

PUMA, L.O.L. Surprise! unbox new collab
Fashion - Toys

A new sneaker and apparel collection featuring L.O.L. Surprise! fan favorites, Diva and Queen Bee. Diva is featured in the PUMA Future Rider x Diva sneaker. For the full story, visit License Global...

License Global
November 13, 2020

2021 Toy of the Year (TOTY) Award Finalists Unveiled
Toys

The 117 finalists were announced this morning by a group of well-known online influencers. For the full story, visit PRNewswire  -  https://www.prnewswire.com/news-releases/2021-toy-of-the-year-t...

PRNewswire
October 29, 2020

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