MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in suppo...
Despite retail sales being flat for the first quarter and fears of catastrophic declines as nationwide stay-at-home orders took effect amid the spread of the COVID-19 pandemic, U.S. toy industry sales...
Little Tikes has billed reception to the Tobi Robot Smartwatch as ÒfantasticÓ with a record success following its launch across PR and media earlier this year. The launch has been cited as Ôthe per...
A shipment of toys from China was inspected upon its arrival in late November. Officers submitted digital images of the toys to CBP’s Consumer Products and Mass Merchandising Center for Excellence a...
TikTok is quickly becoming a force in the toy-marketing industry.
Toy maker Zuru Toys' senior digital manager predicts TikTok will be on par with YouTube as a toy-marketing destination in the next sev...
A new sneaker and apparel collection featuring L.O.L. Surprise! fan favorites, Diva and Queen Bee. Diva is featured in the PUMA Future Rider x Diva sneaker.
For the full story, visit License Global...
The 117 finalists were announced this morning by a group of well-known online influencers.
For the full story, visit PRNewswire - https://www.prnewswire.com/news-releases/2021-toy-of-the-year-t...
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