L.O.L. Surprise Dolls Celebrate Earth Day With New Sustainable...

With big personality comes big heart, and no one proves that more than the L.O.L. Surprise dolls. Just in time for Earth Day (April 22), these glam girls are showing love to the Blue Planet with new, ...

Toy Book
April 15, 2022

L.O.L. Surprise! Dolls Are Going Digital In Second ‘Twightli...
Tech - Toys

The fierce and fashionable L.O.L. Surprise! dolls are O.T.W. back to the metaverse for a second installment of the popular Roblox game, Twilight Daycare, and this time they’re backed by the power of...

April 7, 2022

Holiday Shopping 2021: Toymakers Warn of Shipping Delays, Powe...

Even from the porch of his home in Malibu, toy executive Isaac Larian can’t escape this holiday season’s biggest business challenge. He can see a long line of container ships idle at the Port of L...

October 7, 2021

MGA & Sony Sign Music Partnership for LOL Surprise
Music - Toys

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in suppo...

Toy News Online
February 24, 2021

U.S. Toy Industry Grows 16% as Pandemic Fuels Play

Despite retail sales being flat for the first quarter and fears of catastrophic declines as nationwide stay-at-home orders took effect amid the spread of the COVID-19 pandemic, U.S. toy industry sales...

The Toy Book
January 25, 2021

Little Tikes to further expand tech offerings
Tech - Toys

Little Tikes has billed reception to the Tobi Robot Smartwatch as ÒfantasticÓ with a record success following its launch across PR and media earlier this year. The launch has been cited as Ôthe per...

Toy News Online
December 24, 2020

U.S. Customs & Border Protection nab $1.3 million in boot...

A shipment of toys from China was inspected upon its arrival in late November. Officers submitted digital images of the toys to CBP’s Consumer Products and Mass Merchandising Center for Excellence a...

The Toy Book
December 23, 2020

TikTok is quickly becoming a marketing destination for toy com...
Influencers - Online - Toys

TikTok is quickly becoming a force in the toy-marketing industry. Toy maker Zuru Toys' senior digital manager predicts TikTok will be on par with YouTube as a toy-marketing destination in the next sev...

Business Insider
December 21, 2020

MGA Entertainment launches new #Hairgoals and the first OMG Re...

Proving the brand’s staying power within a dolls sector that has seen strong sales and engagement across the board throughout this year of the pandemic, #Hairgoals Series 2, a range of dolls that co...

December 18, 2020

Genius Brands to acquire ChizComm

ChizComm represents more than 30 toy companies (including MGA Entertainment, Jakks Pacific and Jazwares). For the full story, visit Kidscreen  -  https://kidscreen.com/2020/11/16/genius-brands-to...

November 16, 2020

PUMA, L.O.L. Surprise! unbox new collab
Fashion - Toys

A new sneaker and apparel collection featuring L.O.L. Surprise! fan favorites, Diva and Queen Bee. Diva is featured in the PUMA Future Rider x Diva sneaker. For the full story, visit License Global...

License Global
November 13, 2020

2021 Toy of the Year (TOTY) Award Finalists Unveiled

The 117 finalists were announced this morning by a group of well-known online influencers. For the full story, visit PRNewswire  -  https://www.prnewswire.com/news-releases/2021-toy-of-the-year-t...

October 29, 2020

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