Michelob Ultra Pure Gold is now brewed with 100% renewable electricity from solar power, per a press release. To mark the announcement, the certified-organic lager teamed with Colombian musician Malum...
Michelob Ultra Organic Seltzer is promoting the introduction of its new Classic Collection with a campaign that pits the beverage brand against the artificial intelligence (AI) "community,".
For the ...
Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...
The Mandalay Bay Resort and Casino in Las Vegas has sold the naming rights for its 12,000-seater sports and entertainment venue to beverage giant Anheuser-Busch.
The multi-year deal will see the Mand...
Miller Lite, a Molson Coors brand, is sparring with AB InBev's Michelob Ultra through a typing challenge intended to distract from its rival's in-game Super Bowl ad.
The beer marketed by Molson Coors...
The hard seltzer market just got a bit more crowded.
Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, is launching a hard seltzer for people who prioritize natural flavors and enjoy an acti...
Last Call is celebrating the holidays with the 20in20 countdown of the nonprofit marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we...
Michelob Ultra aims to urge people to watch "The Match III" by giving them a chance to win beer and golf-related prizes with its social media sweepstakes. Because the prizes are directly related to th...
The celebrity golf tournament, featuring Phil Mickelson and Payton Manning, will add Barkley and Curry as players. Money raised will go to support HBCU’s; Michelob ULTRA, DraftKings, AT&T, along...
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