Sports Partnerships from 2022 That Created a Buzz
Automotive - Beverages - Fashion - Partnership Blogs - Retail

From basketball to racing to golf, 2022 brought lots of great sports partnerships to fruition! Check out a sampling of memorable sports partnerships from the year. United Airlines & the PGA Tea...

Nicholas Fox
 December 2, 2022

#formula-1 #jackass-forever #michelob-ultra #nba #pga

Michelob Ultra Celebrates Serena Williams’ Career with C...
Beverages - Branding - CPG - Influencers - Online

The tennis legend took the final bow of her tennis career at the US Open on Friday. Serena Williams, who announced plans to "evolve away" from tennis earlier this year, took the final bow of her sing...

Thrillist
September 7, 2022

#michelob-ultra #serena-williams

Anheuser-Busch’s ‘National Recycling League’...
Beverages - Partnerships - Press Releases - Sports - Television

ST. LOUIS, April 12, 2022 /PRNewswire/ -- As one of the country's largest sponsors of live sports and entertainment, Anheuser-Busch is uniting its sports team partners – including Major League Bas...

Faisal Hussain
 April 12, 2022

#anheuser-busch #bud-light #budweiser #keep-america-beautiful #michelob-ultra

Michelob Ultra & NBA Jam Team Up For ’90s Nostalgia
Beverages - Gaming - Sports

Michelob Ultra is encouraging fans to "Enjoy it Like It's 1993" with a collection of in-person and online activations that recreate elements of classic arcade game NBA Jam, according to a press releas...

Marketing Dive
March 2, 2022

#michelob-ultra #nba-jam

Michelob Ultra’s Sustainably Brewed Beer Samples the Sun...
Beverages - CPG - Music

Michelob Ultra Pure Gold is now brewed with 100% renewable electricity from solar power, per a press release. To mark the announcement, the certified-organic lager teamed with Colombian musician Malum...

Marketing Dive
April 20, 2021

#maluma #michelob-ultra #pure-gold

Michelob Ultra Hacks Social Media in New Partnership Driven Ca...
Beverages - CPG

Michelob Ultra Organic Seltzer is promoting the introduction of its new Classic Collection with a campaign that pits the beverage brand against the artificial intelligence (AI) "community,". For the ...

Marketing Dive
March 18, 2021

#bitcoin #michelob-ultra

Budweiser Encourages Rivals to Join ‘Green’ St. Pa...
Beverages - Tech

Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...

Marketing Dive
March 16, 2021

#bud-light #budweiser #michelob-ultra #molson-coors #st-patricks-day

Las Vegas Aces’ Home Venue to be Renamed Michelob Ultra Aren...
Beverages - Branding - Sponsorships - Sports

The Mandalay Bay Resort and Casino in Las Vegas has sold the naming rights for its 12,000-seater sports and entertainment venue to beverage giant Anheuser-Busch. The multi-year deal will see the Mand...

Sports Pro
February 16, 2021

#anheuser-busch #las-vegas-aces #michelob-ultra

Miller Lite offers Super Bowl fans calorie-burning distraction...
Beverages - Sports

Miller Lite, a Molson Coors brand, is sparring with AB InBev's Michelob Ultra through a typing challenge intended to distract from its rival's in-game Super Bowl ad. The beer marketed by Molson Coors...

Marketing Dive
February 1, 2021

#ab-inbev #michelob-ultra #miller-lite #molson-coors #super-bowl

Michelob ULTRA releases organic hard seltzer line
Beverages

The hard seltzer market just got a bit more crowded. Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, is launching a hard seltzer for people who prioritize natural flavors and enjoy an acti...

Beverage Industry
January 25, 2021

#anheuser-busch #michelob-ultra

20-in-20 Nonprofit Marketing Partnerships: Best Friends
Blog Post - Community - Entertainment - Non-Profit - Opportunities

Last Call is celebrating the holidays with the 20in20 countdown of the nonprofit marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we...

Earl Schultz
 December 25, 2020

#amazon-prime #best-friends-animal-society #heelr #michelob-ultra #warner-bros-pictures-2

Michelob Ultra promotes inclusion with #GiftofGolf social swee...
Beverages - Sports

Michelob Ultra aims to urge people to watch "The Match III" by giving them a chance to win beer and golf-related prizes with its social media sweepstakes. Because the prizes are directly related to th...

Mobile Marketer
November 30, 2020

#ab-inbev #michelob-ultra #nba #tnt

“The Match III” will feature Charles Barkley and Steph Cur...
Beverages - Sports - Tech

The celebrity golf tournament, featuring Phil Mickelson and Payton Manning, will add Barkley and Curry as players. Money raised will go to support HBCU’s; Michelob ULTRA, DraftKings, AT&T, along...

Front Office Sports
October 19, 2020

#att #draftkings #michelob-ultra

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