Michelob Ultra’s Sustainably Brewed Beer Samples the Sun...
Beverages - CPG - Music

Michelob Ultra Pure Gold is now brewed with 100% renewable electricity from solar power, per a press release. To mark the announcement, the certified-organic lager teamed with Colombian musician Malum...

Marketing Dive
April 20, 2021

Michelob Ultra Hacks Social Media in New Partnership Driven Ca...
Beverages - CPG

Michelob Ultra Organic Seltzer is promoting the introduction of its new Classic Collection with a campaign that pits the beverage brand against the artificial intelligence (AI) "community,". For the ...

Marketing Dive
March 18, 2021

Budweiser Encourages Rivals to Join ‘Green’ St. Pa...
Beverages - Tech

Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...

Marketing Dive
March 16, 2021

Las Vegas Aces’ Home Venue to be Renamed Michelob Ultra Aren...
Beverages - Branding - Sponsorships - Sports

The Mandalay Bay Resort and Casino in Las Vegas has sold the naming rights for its 12,000-seater sports and entertainment venue to beverage giant Anheuser-Busch. The multi-year deal will see the Mand...

Sports Pro
February 16, 2021

Miller Lite offers Super Bowl fans calorie-burning distraction...
Beverages - Sports

Miller Lite, a Molson Coors brand, is sparring with AB InBev's Michelob Ultra through a typing challenge intended to distract from its rival's in-game Super Bowl ad. The beer marketed by Molson Coors...

Marketing Dive
February 1, 2021

Michelob ULTRA releases organic hard seltzer line
Beverages

The hard seltzer market just got a bit more crowded. Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, is launching a hard seltzer for people who prioritize natural flavors and enjoy an acti...

Beverage Industry
January 25, 2021

20-in-20 Nonprofit Marketing Partnerships: Best Friends
Blog Post - Community - Entertainment - Non-Profit - Opportunities

Last Call is celebrating the holidays with the 20in20 countdown of the nonprofit marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we...

Earl Schultz
December 25, 2020

Michelob Ultra promotes inclusion with #GiftofGolf social swee...
Beverages - Sports

Michelob Ultra aims to urge people to watch "The Match III" by giving them a chance to win beer and golf-related prizes with its social media sweepstakes. Because the prizes are directly related to th...

Mobile Marketer
November 30, 2020

“The Match III” will feature Charles Barkley and Steph Cur...
Beverages - Sports - Tech

The celebrity golf tournament, featuring Phil Mickelson and Payton Manning, will add Barkley and Curry as players. Money raised will go to support HBCU’s; Michelob ULTRA, DraftKings, AT&T, along...

Front Office Sports
October 19, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.