Hot Wheels Returns to Forza in the First, Eagerly Awaited Expa...
Gaming - Partnerships - Press Releases - Toys

Today at the Xbox & Bethesda Games Showcase, we announced that Forza Horizon and Hot Wheels are back together, with the Forza Horizon 5: Hot Wheels expansion. Coming July 19 to Xbox consoles, PC...

Faisal Hussain
June 14, 2022

Microsoft Flight Simulator Launches TOP GUN: MAVERICK Expansio...
Gaming - Theatrical

Microsoft’s long-awaited Top Gun: Maverick expansion for Microsoft Flight Simulator is now available free for all players. After being delayed to match the movie’s shifted release date, the Top Gu...

The Verge
May 27, 2022

American Airlines and Microsoft Partnership Takes Flight to Cr...
Partnerships - Press Releases - Tech - Travel

FORT WORTH, Texas and REDMOND, Wash., May 18, 2022 /PRNewswire/ -- American Airlines and Microsoft Corp. are partnering to use technology to create better, more connected experiences for customers...

Faisal Hussain
May 18, 2022

Microsoft Looks to Build Out Xbox’s In-Game Advertising ...
Branding - Gaming

Microsoft is reportedly looking into letting advertisers insert ads into free-to-play Xbox games. This program is reportedly going to launch by the third quarter of this year. According to Business I...

April 18, 2022

Go Fast! Introducing “Sonic the Hedgehog 2” Custom Xbox Co...
Classic Characters - Electronics - Gaming - Partnerships - Press Releases

To catch these controllers, you better be faster than Sonic and more powerful than Knuckles! Xbox and Paramount Pictures have teamed up to celebrate the upcoming film “Sonic the Hedgehog 2” to rel...

Faisal Hussain
March 24, 2022

How Ads with Dogs and Cats Affect Consumer Behavior
Agencies - Branding - Pets

Pet adoption rates have climbed significantly, with about one in five households having acquired a dog or cat since the outbreak of the COVID-19 pandemic. Pets also frequently appear in popular cultur...

How the Biggest Deal in Gaming History Will Impact Adland
Agencies - Esports - Gaming

The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...

The Drum
January 19, 2022

Microsoft to Acquire Activision Blizzard for $68.7 Billion
Esports - Gaming

Microsoft is acquiring Activision, the troubled publisher of Call of Duty, World of Warcraft, and Diablo. The deal will value Activision at $68.7 billion, far in excess of the $26 billion Microsoft pa...

The Verge
January 18, 2022

The Best Gadgets of 2021
Electronics - Tech

A year after a global pandemic knocked all of us back on our heels, gadget makers are struggling to meet the demand caused by our dramatic shift in work and life routines. Coupled with an ongoing chip...

January 6, 2022

Microsoft Partners With Meta To Integrate Teams Into Its Faceb...

Microsoft is partnering with Meta, the company formerly known as Facebook, to integrate Microsoft Teams into Zuckerberg’s Workplace platform. Facebook Workplace, or Workplace by Meta as it’s now b...

The Verge
November 10, 2021

Sega and Microsoft Announce Gaming ‘Strategic Alliance&#...

Sega and Microsoft have announced that they have agreed to a “strategic alliance” that will see Sega produce games built on Microsoft’s Azure cloud platform. Announced in a press release, Sega ...

November 2, 2021

Microsoft & AMD Partnership Brings Ray Tracing to Halo In...

Microsoft has selected AMD as its exclusive PC partner for Halo Infinite. While this means plenty of marketing opportunities, it’s also fostered a closer engineering partnership with AMD that Micros...

The Verge
October 21, 2021

6 Blockbuster Gaming and Esports Partnerships From 2021
CPG - Esports - Gaming - Non-Profit - Partnership Blogs

Gaming and esports partnerships had a strong 2021, coming on the heels of rapid growth in the past few years. The space is primed to become the largest sector of the entertainment business, and with t...

Abby Calcara
October 14, 2021

Microsoft Surface event recap: Surface Laptop Studio, Surface ...

Microsoft's been a busy tech giant lately. Not only is the company working on Windows 11, which makes its debut on Oct. 5, but it's got a ton of hardware in the works powered by that new operating sys...

Tom's Guide
September 22, 2021

Xbox and Special Olympics Hold First ‘Gaming for Inclusi...
Esports - Gaming - Non-Profit

Gaming in general is moving toward accessibility, but that's not as much the case in esports, which like other sports are competitive and by nature somewhat exclusive. Xbox and the Special Olympics ar...

Yahoo! News
September 16, 2021

Windows 11 Gets October 5th Launch Date

Microsoft is rolling out its newest operating system, Windows 11, earlier than expected for some PC users. Starting October 5, the company will begin a "phased and measured" approach to the free upgr...

CNN Business
September 1, 2021

Retailers Continue Momentum with Boys & Girls Clubs of Am...
Dining - Fashion - Health & Beauty - Non-Profit - Partnerships

ATLANTA – AUGUST 16, 2021 – Boys & Girls Clubs of America launched its 2021 Back2School cause campaign in July, and is continuing its momentum with retailers around the country. As millions...

Faisal Hussain
August 19, 2021

Special Olympics and Microsoft Team Up to Build Global Inclusi...
Esports - Gaming - Influencers - Non-Profit - Partnerships

10 AUGUST – WASHINGTON, D.C., USA: Special Olympics announced the launch of the inaugural esports experience Gaming for Inclusion presented by Microsoft. From 12 – 14 September, Special Olympics...

Faisal Hussain
August 17, 2021

Microsoft Hires Former Uber Exec to Lead a New Consumer Apps E...

Microsoft is hiring Manik Gupta, the former head of product at Uber, in a renewed effort to boost Microsoft’s consumer apps. Gupta will be responsible for Microsoft Teams consumer, Skype, and GroupM...

The Verge
August 17, 2021

Waze & Xbox Partner for Halo-Themed Voice Navigation
Gaming - Tech

It's been 20 years since Halo debuted on Microsoft's first video game console, the Xbox, and that makes me feel old. Aside from my personal feelings, it's a monumental occasion for the franchise as it...

August 3, 2021

Facebook’s Smart Glasses Will Be Its Next Stab at Hardwa...
Electronics - Online - Tech

The smart glasses came up while Zuckerberg was describing his vision for “building the next computing platform” aka mixed reality. In particular, he emphasized that VR is moving beyond gaming and ...

July 29, 2021

Krispy Kreme & Microsoft Debut Xbox-themed Donuts
Dining - Gaming

Krispy Kreme has created an Xbox doughnut. The fluffy doughnut is a marketing collaboration with Microsoft to celebrate 20 years of Xbox, and will be sold at Krispy Kreme stores, cabinets, and online ...

The Verge
July 28, 2021

Everything Microsoft Announced at Windows 11 Event

One of the most used pieces of software on the planet is about to get an upgrade. Microsoft announced a new version of its Windows software, with a new look as well as upgrades under the hood. The new...

June 24, 2021

Xbox Design Lab Returns with Series X Customizable Controllers

Microsoft is bringing back its Xbox Design Lab with a new controller option for the Xbox Series X controller. The Xbox Design Lab closed in October ahead of the Xbox Series X release. Open once again ...

June 18, 2021

Microsoft and Xbox Are Moving Beyond Consoles
Gaming - Tech

As the story goes, when Phil Spencer became head of Xbox in 2014, he got a call from newly-appointed CEO Satya Nadella. "I don't actually know a whole lot about why we're in gaming," Nadella said to h...

June 11, 2021

Microsoft is Getting Back into Physical Retail—Sort Of
Retail - Tech

Microsoft is returning to selling products at brick-and-mortar stores, kind of. The software giant will start selling products at its “Experience Centers” in London, New York City, and Sydney next...

The Verge
June 9, 2021

Microsoft Event to Announce “Next Generation of Windows&...

Microsoft is hosting an event on June 24th, where the company intends to unveil the "next generation of Windows." The event will be held at 8 AM PT / 11 AM ET with Microsoft CEO Satya Nadella and Chi...

June 3, 2021

Secrets Spill at Epic Games v. Apple Trial
Gaming - Streaming - Tech

It’s been just over three weeks since the Epic v. Apple proceedings kicked off, and the news has been relentless. So as we wait for a verdict to roll in, we’re taking a quick turn through all the ...

The Verge
May 28, 2021

Microsoft Reduces Windows Store Sales Cut to 12%

Microsoft is shaking up the world of PC gaming today with a big cut to the amount of revenue it takes from games on Windows. The software giant is reducing its cut from 30 percent to just 12 percent f...

The Verge
April 30, 2021

Kids Aren’t Just Playing Kids’ Games Anymore
Esports - Gaming

The key components of all games -- whether card games, board games, playground games or video games -- are universal: goals, rules, strategy, challenge and interaction. What's even more interesting i...

Gaming Industry
April 26, 2021

NBA, Microsoft Launch Advanced Stat Platform for Fans
Electronics - Sports - Tech

The NBA has launched a new fan-facing portal for advanced metrics called CourtOptix that is powered by Microsoft Azure and will offer new insights on expected shot value, shot efficiency, success vers...

Sport Techie
April 23, 2021

Xbox Cloud Gaming Rolls Out in Beta on iOS and PC
Electronics - Gaming - Tech

The era of cloud gaming hasn’t arrived with the intensity that may have seemed imminent a couple years ago when major tech platforms announced their plays. In 2021, the market is still pretty much n...

Tech Crunch
April 21, 2021

Vaccine Passport Apps are About to be Everywhere. It Could Get...
Electronics - Health & Beauty - Online

As the vaccine rollout continues to accelerate and the broader US economy prepares to reopen, talk of vaccine verification apps has heated up. Tech companies, health care providers and even retail st...

CNN Business
April 14, 2021

Why Microsoft Wants to Buy Discord
Influencers - Online - Tech

Microsoft is reportedly having discussions with Discord to buy the communications app. The Wall Street Journal reports that Microsoft is in “exclusive talks” to acquire Discord, and a deal could c...

The Verge
March 26, 2021

Microsoft Makes Xbox Party Chat Free as Part of its Xbox Live ...
Gaming - Online

Microsoft is announcing today that Xbox Party Chat will be free for Xbox owners soon. The software maker has started testing a new Xbox dashboard update with testers today that unlocks Xbox Party Chat...

The Verge
March 25, 2021

Xbox Live is Getting a New Name
Gaming - Online - Tech

After over 18 years, Microsoft will soon rename Xbox Live. The service will be called Xbox network. Some of the earliest mentions of the name change came from beta testers of Xbox’s new dashboard, h...

March 23, 2021

Microsoft’s Bethesda purchase leads to 20 Bethesda games...
Gaming - Online

Starting Friday, subscribers to Xbox Game Pass will see a new wave of games from Bethesda Softworks, whose parent company was acquired by Microsoft for $7.5 billion. Xbox Game Pass has surged in popu...

USA Today
March 12, 2021

Microsoft Completes Bethesda Acquisition, Promises Some Xbox a...
Electronics - Gaming - Retail

Microsoft has finalized its $7.5 billion deal to acquire ZeniMax Media, the parent company of Doom and Fallout studio Bethesda Softworks. Microsoft now has 23 first-party game studios, compared to So...

The Verge
March 9, 2021

Chewy Co-Founder Tapped to Lead GameStop E-Commerce Transforma...
Gaming - Retail

Ryan Cohen is back in the spotlight this week after GameStop named him to lead the company’s e-commerce transformation, the stock rallied more than 40% on Monday. Sarah Needleman, reporter at the Wa...

March 9, 2021

Here’s Why There’s a Fight Over Cookies

For decades, "cookies" have been tracking you around the web. They're the snippets of code that uniquely identify your browser and allow those shoe ads to follow you from site to site after you visit ...

CNN Business
March 9, 2021

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