Microsoft and Xbox Are Moving Beyond Consoles
Gaming - Tech

As the story goes, when Phil Spencer became head of Xbox in 2014, he got a call from newly-appointed CEO Satya Nadella. "I don't actually know a whole lot about why we're in gaming," Nadella said to h...

June 11, 2021

Microsoft is Getting Back into Physical Retail—Sort Of
Retail - Tech

Microsoft is returning to selling products at brick-and-mortar stores, kind of. The software giant will start selling products at its “Experience Centers” in London, New York City, and Sydney next...

The Verge
June 9, 2021

Microsoft Event to Announce “Next Generation of Windows&...

Microsoft is hosting an event on June 24th, where the company intends to unveil the "next generation of Windows." The event will be held at 8 AM PT / 11 AM ET with Microsoft CEO Satya Nadella and Chi...

June 3, 2021

Secrets Spill at Epic Games v. Apple Trial
Gaming - Streaming - Tech

It’s been just over three weeks since the Epic v. Apple proceedings kicked off, and the news has been relentless. So as we wait for a verdict to roll in, we’re taking a quick turn through all the ...

The Verge
May 28, 2021

Microsoft Reduces Windows Store Sales Cut to 12%

Microsoft is shaking up the world of PC gaming today with a big cut to the amount of revenue it takes from games on Windows. The software giant is reducing its cut from 30 percent to just 12 percent f...

The Verge
April 30, 2021

Kids Aren’t Just Playing Kids’ Games Anymore
Esports - Gaming

The key components of all games -- whether card games, board games, playground games or video games -- are universal: goals, rules, strategy, challenge and interaction. What's even more interesting i...

Gaming Industry
April 26, 2021

NBA, Microsoft Launch Advanced Stat Platform for Fans
Electronics - Sports - Tech

The NBA has launched a new fan-facing portal for advanced metrics called CourtOptix that is powered by Microsoft Azure and will offer new insights on expected shot value, shot efficiency, success vers...

Sport Techie
April 23, 2021

Xbox Cloud Gaming Rolls Out in Beta on iOS and PC
Electronics - Gaming - Tech

The era of cloud gaming hasn’t arrived with the intensity that may have seemed imminent a couple years ago when major tech platforms announced their plays. In 2021, the market is still pretty much n...

Tech Crunch
April 21, 2021

Vaccine Passport Apps are About to be Everywhere. It Could Get...
Electronics - Health & Beauty - Online

As the vaccine rollout continues to accelerate and the broader US economy prepares to reopen, talk of vaccine verification apps has heated up. Tech companies, health care providers and even retail st...

CNN Business
April 14, 2021

Why Microsoft Wants to Buy Discord
Influencers - Online - Tech

Microsoft is reportedly having discussions with Discord to buy the communications app. The Wall Street Journal reports that Microsoft is in “exclusive talks” to acquire Discord, and a deal could c...

The Verge
March 26, 2021

Microsoft Makes Xbox Party Chat Free as Part of its Xbox Live ...
Gaming - Online

Microsoft is announcing today that Xbox Party Chat will be free for Xbox owners soon. The software maker has started testing a new Xbox dashboard update with testers today that unlocks Xbox Party Chat...

The Verge
March 25, 2021

Xbox Live is Getting a New Name
Gaming - Online - Tech

After over 18 years, Microsoft will soon rename Xbox Live. The service will be called Xbox network. Some of the earliest mentions of the name change came from beta testers of Xbox’s new dashboard, h...

March 23, 2021

Microsoft’s Bethesda purchase leads to 20 Bethesda games...
Gaming - Online

Starting Friday, subscribers to Xbox Game Pass will see a new wave of games from Bethesda Softworks, whose parent company was acquired by Microsoft for $7.5 billion. Xbox Game Pass has surged in popu...

USA Today
March 12, 2021

Microsoft Completes Bethesda Acquisition, Promises Some Xbox a...
Electronics - Gaming - Retail

Microsoft has finalized its $7.5 billion deal to acquire ZeniMax Media, the parent company of Doom and Fallout studio Bethesda Softworks. Microsoft now has 23 first-party game studios, compared to So...

The Verge
March 9, 2021

Here’s Why There’s a Fight Over Cookies

For decades, "cookies" have been tracking you around the web. They're the snippets of code that uniquely identify your browser and allow those shoe ads to follow you from site to site after you visit ...

CNN Business
March 9, 2021

Chewy Co-Founder Tapped to Lead GameStop E-Commerce Transforma...
Gaming - Retail

Ryan Cohen is back in the spotlight this week after GameStop named him to lead the company’s e-commerce transformation, the stock rallied more than 40% on Monday. Sarah Needleman, reporter at the Wa...

March 9, 2021

Xbox Game Pass Aims for Sports Fans With NBA 2k21, Madden NFL ...
Gaming - Sports

Microsoft is adding four sports games to Xbox Game Pass in March and April. Madden NFL 21 arrives today as part of EA Play for Xbox Game Pass Ultimate subscribers, and Football Manager 2021 will arriv...

The Verge
March 3, 2021

Microsoft & Mattel Debut Spring 2021 Minecraft Toys
Gaming - Toys

Minecraft continues to be a blockbuster gaming franchise and this year Microsoft and Mattel are extending the brand further into the toy aisles with a fresh assortment of new products. The Minecraft ...

The Toy Book
February 23, 2021

Kid Device Usage Changing as a Result of the Pandemic
Gaming - Streaming - Toys

The pandemic is shifting where and how kids spend their time on digital devices, according to new data from the “Dubit Trends: Share of Time 2020 v 2019″ report. The research company has found tha...

February 19, 2021

Microsoft starts new program to make more accessible games

Microsoft is expanding its accessibility efforts with a new program for evaluating Xbox and PC games. Today, its gaming accessibility team announced that developers can send their games to be evaluate...

The Verge
February 17, 2021

Volkswagen Partners With Microsoft on Automated Cars
Automotive - Tech

Volkswagen Group is enlisting Microsoft’s help to speed up the development of autonomous driving systems, the company announced. It has already worked for several years with Microsoft on cloud compu...

February 11, 2021

Agency - Gaming - Opportunities

Did you know there are 3 billion gamers worldwide? From the DC Universe, magical spells, fast cars, zombies, to The Master Chief there’s something out there for everyone.

February 8, 2021

Xbox Series X Restock Updates for Target, Walmart, Amazon, Ant...

Gamers looking to land the Xbox Series X and Xbox Series S face more frustration after limited restocks at Amazon and Newegg quickly sold out last week. Microsoft's next-gen console remains unavailab...

February 8, 2021

Microsoft unveils new Employee Experience, Microsoft Viva to h...

Microsoft Corp. on Thursday announced Microsoft Viva, the first employee experience platform to bring tools for employee engagement, learning, wellbeing and knowledge discovery, directly into the flow...

February 4, 2021

Microsoft turned its sustainability report into a Minecraft ma...
Branding - Electronics - Gaming

Microsoft released its annual sustainability report today, and Minecraft developer Mojang decided to turn it into something interactive. Called simply “Sustainable City,” the new Minecraft map is ...

The Verge
January 28, 2021

Xbox Series X
Electronics - Gaming - Opportunities

Introducing the new Xbox Series X|S. Power Your Dreams.

Microsoft Xbox
January 25, 2021

Microsoft backs General Motors’ Cruise Automation

Microsoft is in on the future of self-driving cars. General Motors' self-driving car subsidiary, Cruise Automation, announced the company participated in the latest round of funding. Although the firm...

January 19, 2021

Cosmetic treatments in 2021
Health & Beauty - Online

With what seemed an eternity of nonstop lockdowns and social restrictions in 2020, we all had to learn and adapt to the new way of living. The adoption of solutions such as Zoom or Microsoft Teams,...

January 15, 2021

The Morning After: CES 2021 starts with drones, 8K TVs and rob...
Electronics - Tech

Sony's self-driving car, Samsung's robots and a few routers were all part of CES day one. For the full story, visit Engadget   -

January 12, 2021

How the Nintendo Switch thrived in a year of next-gen consoles

Demand for this adaptive portable device is yet to cease and has only gotten stronger as families of gamers have found themselves stuck indoors looking for mindful, accessible escapism. Nintendo has f...

December 31, 2020

Zoom may launch an email and calendar app
Online - Tech

The company is already working on the email product, which the report states will be a web email service Zoom may begin testing as early as next year. The calendar app appears farther off and it’s u...

December 23, 2020

Microsoft, LeBron James offer Space Jam-themed coding programs
Sports - Theatrical

Microsoft has partnered with LeBron James and Warner Bros. to provide free coding lessons to the next generation of developers. The programs will be themed around the upcoming film Space Jam: A New Le...

December 16, 2020

Google’s gaming platform, Stadia, comes to iOS beta
Gaming - Streaming

Google Stadia has finally made its way to iOS over a year after launch. The company’s mobile web beta for the iPhone and iPad, first announced last month, is launching today. That means any Stadia u...

The Verge
December 16, 2020

Europe threatens to break up Big Tech
Online - Tech

Officials across Europe on Tuesday unveiled legislation that would give regulators sweeping new powers to take on US tech giants, threatening huge fines and raising the prospect of breakups or bans fo...

CNN Business
December 16, 2020

2020 Gaming Listicles: Top Games, Streamers & More
Esports - Gaming - Listicles

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Microsoft, Warner Bros. court ‘Space Jam’ game des...
Gaming - Sports - Theatrical

Microsoft and Warner Bros. are running a social media contest to find the best new ideas for a video game tie-in for the movie sequel "Space Jam: A New Legacy," which will be released next summer in t...

Marketing Dive
December 15, 2020

20-in-20 Marketing Partnerships, Gaming: Halo Infinite
Beverages - CPG - Gaming - Partnership Blogs - Retail

Last Call is celebrating the holidays with the 20in20 countdown of the gaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wi...

Earl Schultz
December 15, 2020

Tech’s biggest losers in 2020
Electronics - Gaming - Health & Beauty - Tech

it’d be easy to just say all of 2020 was terrible and call it a day. But while most of the year was awful for everyone, some things in tech suffered more than others. TikTok, for example, got jerke...

December 15, 2020

Are the “Console Wars” Still Happening?

The Battle Between Sony, Microsoft and Nintendo They have been installed on the podium of casual entertainment, and even professional pre and post COVID-19, globally. It is obvious, The Washington ...

December 15, 2020

With 100 billion hours watched on YouTube for gaming, the site...
Gaming - Online - Tech

More people watched gaming content on YouTube in 2020 than ever before, and part of that expansion is thanks to YouTube’s global outreach, said the company’s head of gaming, Ryan Wyatt. About 1...

December 14, 2020

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.