Miller High Life Creates a Beer-Infused Ice Cream on a Stick
Beverages - CPG

Developed with Tipsy Scoop, Ice Cream Dive Bar packs 5% alcohol by volume, similar to a beer, and aims to reinforce the brand’s deep connection to dive bars. “Our spiritual home,” Vydra said. T...

Adweek
August 16, 2022

Miller High Life Releases Gingerbread Dive Bar Kit
Beverages - CPG

According to folklore, there was a fabulous gingerbread house hidden deep in the woods, though stumbling on it nearly spelled doom for curious kids Hansel and Gretel. In more contemporary mythology, ...

Adweek
December 2, 2021

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