Miller Lite | New Balance
Beverages - Fashion - Partnerships

Miller Lite teamed with New Balance on a Father's Day promotion that created a "shoe koozie." The partnership consisted of Miller Lite collaborating with New Balance to develop the "Shoezie" which ...

Miller Lite’s ‘Bar Smells’ Candles Sell Out ...
Household - Online

Many Americans have been homebound for more than a year now due to the coronavirus pandemic. That means we've missed out on countless memories that could have been made in dive bars (queue The Chainsm...

USA Today
March 25, 2021

Coors Light Swaps Quarantine Clutter for Beer in Spring Cleani...
Beverages - Household

Coors Light is setting up exchanges where people can trade unwanted gear they've accrued over the course of the pandemic. Consumers can visit The Battery in Atlanta, GA, or Allegiant Stadium in Parad...

Marketing Dive
March 17, 2021

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

Miller Lite offers Super Bowl fans calorie-burning distraction...
Beverages - Sports

Miller Lite, a Molson Coors brand, is sparring with AB InBev's Michelob Ultra through a typing challenge intended to distract from its rival's in-game Super Bowl ad. The beer marketed by Molson Coors...

Marketing Dive
February 1, 2021

Inside Molson Coors’ marketing playbook for 2020 and bey...
Beverages

CMO laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March. For the full story, visit Marketing Dive  -  https://www.marketingdive.com/news/inside-mo...

Marketing Dive
October 23, 2020

Complexity Gaming expands Miller Lite partnership into streami...
Beverages - Esports - Gaming

Complexity Gaming and Miller Lite have announced an expansion of their previous partnership, with the focus shifting from live, in-person activations to streaming and content creation. For the ...

Esports Insider
October 20, 2020

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