Pringles enters Minecraft with new limited-edition Pringles Mi...
Press Releases

Attention 'Minecrafters' and snackers: two iconic names from each world are collaborating for the first time to release a suspicious-ly scrumptious mashup, introducing Pringles® Minecraft Suspicious ...

Nicholas Fox
April 12, 2023

Build a Fun Breakfast Experience with New Kellogg’s Fros...
CPG - Gaming - Press Releases - Retail

Minecraft is beloved by a community of millions for its endless creative potential, engaging survival gameplay, and iconic mobs — and now there's a new way for players to further immerse themselves ...

Sasha Villalobos
March 21, 2023

Mattel and Minecraft Partner on New MINECRAFT CREATOR SERIES C...
Gaming - Online - Press Releases - Toys

LOS ANGELES--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Minecraft today announced a partnership to launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introduci...

Angelina Luspo
January 31, 2023

Gaming Partnerships That Got the Win in 2022
Beverages - Dining - Electronics - Esports - Gaming

Gaming companies are activating all different kinds of creative partnerships in 2022. Take a look at some of the biggest gaming partnerships that happened this year. HyperX and Crown Channel On Tw...

Nicholas Fox
December 9, 2022

Bandwagon: What Trends Are Shaping Holiday Toy Sales?
Retail - Toys

As we bear down on the holiday selling season for toys—the “hard eight,” as the two-month sales push in Q4 is often called—bets have been placed, retail sets and online storefronts are ready t...

November 29, 2022

It’s Game on for Burberry & Minecraft
Fashion - Online

Burberry is the latest fashion brand to enter Minecraft's metaverse. The British label has collaborated with the GOAT of gaming to bring checks and trenchcoats into The Overworld, and Minecraft motifs...

October 21, 2022

Snap Inc. and Disguise Launch Halloween AR Shopping Experience
Classic Characters - Fashion - Gaming - Online - Partnerships

POWAY, Calif.--(BUSINESS WIRE)--Disguise Inc., subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK) and world leaders in costume design and manufacturing, today with Snap Inc. announced the launch of an A...

Faisal Hussain
October 12, 2022

Survey: What Kids Actually Think About the Metaverse
Branding - Fashion - Gaming - Online

Although we’ve been talking about transmedia for over a decade now, the form it takes keeps changing. Right now, it’s being reshaped—and resold—as the metaverse, an amorphous form billed by te...

June 2, 2022

ANGRY BIRDS and MINECRAFT Reveal Collaboration
Classic Characters - Gaming

It’s time for another collaboration in Minecraft, as Angry Birds is now joining the game. It’s out now on the Marketplace. The Angry Birds DLC features classic characters from the franchise. Play...

Nintendo Everything
May 20, 2022

Jason Momoa to Star in MINECRAFT Movie at WB
Gaming - Theatrical

From the watery kingdom of Atlantis to the dangerous deserts of Arrakis, Jason Momoa may be heading to the video game world of Minecraft for Warner Bros., Variety has confirmed. The “Aquaman” and...

April 19, 2022

Lacoste x Minecraft Collab is Coming
Fashion - Gaming

After kicking off 2022 with a release alongside Awake NY, Lacoste collaborations look set to continue this year as the label has taken to social media to tease what looks like an upcoming partnership ...

March 11, 2022

Puma Reveals Its New Minecraft Collaboration
Fashion - Gaming

Puma has revealed its collaborative Minecraft shoes, a collection that includes looks in full-family sizing. The range will release throughout February and March. The iconic suede Suede, for instance...

Footwear News
February 15, 2022

Minecraft Announced New Collab with Puma
Fashion - Gaming

A new collaboration between Puma and Minecraft is coming. The popular video game series confirmed its forthcoming project with the German sportswear brand last week on Twitter with a short video. The...

Footwear News
January 27, 2022

Minecraft Releases ‘How to Train Your Dragon’ DLC ...
Gaming - Theatrical Just in case Minecraft didn't already have enough content for you to enjoy, a new slice of DLC is now available based on DreamWorks' How to Train Your Drag...

Nintendo Life
May 12, 2021

Microsoft & Mattel Debut Spring 2021 Minecraft Toys
Gaming - Toys

Minecraft continues to be a blockbuster gaming franchise and this year Microsoft and Mattel are extending the brand further into the toy aisles with a fresh assortment of new products. The Minecraft ...

The Toy Book
February 23, 2021

Super Nintendo World Theme Park Recreated In Minecraft
Attractions - Gaming

A dedicated Minecraft fan is recreating the Super Nintendo World theme park in Universal Studios Japan within the game. The opening of the theme park based on some of Nintendo’s most popular games, ...

February 1, 2021

Pepsi is Using Minecraft to Train Employees (Instead of Zoom)
Beverages - Tech

In the program, employees mimic an imaginary distribution company that produces pallets with different products and ships those pallets to the warehouse, which then sends them to customers based on th...

January 29, 2021

Microsoft turned its sustainability report into a Minecraft ma...
Branding - Electronics - Gaming

Microsoft released its annual sustainability report today, and Minecraft developer Mojang decided to turn it into something interactive. Called simply “Sustainable City,” the new Minecraft map is ...

The Verge
January 28, 2021

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