Major League Baseball Allows Teams to Sell CBD Sponsorships
Health & Beauty - Sponsorships - Sports

Major League Baseball teams have been told they can sell CBD sponsorships. CBD stands for cannabidiol and is a chemical compound found naturally in cannabis plants. The commissioner’s office inform...

AP News
June 24, 2022

Fanatics Collectibles and Topps Announce Comprehensive College...
Partnerships - Press Releases - Publishing - Retail - Sports

NEW YORK, June 9, 2022 /PRNewswire/ -- Today, Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broa...

Faisal Hussain
June 9, 2022

HI-CHEW Teams Up With the Chicago Cubs, St. Louis Cardinals, a...
Attractions - Branding - CPG - Partnerships - Press Releases

IRVINE, Calif., May 5, 2022 /PRNewswire/ -- HI-CHEWTM, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, ...

Faisal Hussain
May 6, 2022

Astros Collaborate with Amazon to Bring Just Walk Out Technolo...
Live Entertainment - Partnerships - Press Releases - Retail - Sports

HOUSTON, TX – The Astros have collaborated with Amazon to equip two food and beverage stores at Minute Maid Park with Amazon’s Just Walk Out technology, providing fans a faster and easie...

Faisal Hussain
April 13, 2022

Anheuser-Busch’s ‘National Recycling League’...
Beverages - Partnerships - Press Releases - Sports - Television

ST. LOUIS, April 12, 2022 /PRNewswire/ -- As one of the country's largest sponsors of live sports and entertainment, Anheuser-Busch is uniting its sports team partners – including Major League Bas...

Faisal Hussain
April 12, 2022

Fanatics Expands Empire With Purchase of Throwback Jersey Reta...
Fashion - Retail

Fanatics, known for its sports apparel and more, has teamed up with a host of celebrities, including the rapper Jay-Z and the D’Amelio family of TikTok fame, to buy the brand merchandising company M...

The New York Times
February 18, 2022

Fanatics Bets Big on Trading Card Boom
Retail - Sports

Fanatics has acquired Topps' trading card and collectibles business for roughly $500 million. Fanatics, the world's largest seller of licensed sports apparel, is now the dominant player in the booming...

Axios
January 5, 2022

Adobe and MLB Partner to Create Next Generation Fan Experience...
Press Releases - Sports - Tech

Adobe and Major League Baseball (MLB), North America’s most historic professional sports league, today announced a major expansion of our partnership to reimagine fan engagement and continue to brin...

Angelina Luspo
November 24, 2021

Macy’s Teams Up with Fanatics
Fashion - Retail - Sports

Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...

RetailDive
October 13, 2021

Introducing Facebook Fantasy Games
Online - Press Releases - Tech - Toys

Facebook is rolling out Facebook Fantasy Games in the US and Canada on the Facebook app for iOS and Android. Facebook Fantasy Games are free, simple prediction games that help fans enjoy sports, TV sh...

Faisal Hussain
September 7, 2021

Topps Out, as MLB Card Provider After 70-Year Partnership; Fan...
Finance - Publishing - Retail - Sports

Topps has been synonymous with trading cards, particularly baseball cards, for 70 years. That era will soon be over. Major League Baseball and the Major League Baseball Players Association are ending...

The New York Times
August 23, 2021

Chevrolet & Guy Fieri Are Making Apple Pie Hot Dogs for M...
Automotive - Dining - Influencers - Sports

Major League Baseball is set to host its first ever regular season game in Iowa on Thursday, and it will be played at a new park that looks just like the one from the movie "Field of Dreams." The Chic...

CBS Sports
August 12, 2021

Cleveland’s MLB Team Changes Name to Guardians
Sports

After 105 years, Cleveland's baseball team has officially dropped the name Cleveland Indians and formally changed its name to the Cleveland Guardians. The Ohio MLB team announced its name change in a...

The Wrap
July 23, 2021

MLB & Candy Digital Offer Los Angeles Dodgers NFT World S...
Finance - Online - Sports

Major League Baseball and Fanatics-owned Candy Digital will release another NFT and attach some perks to lure collectors. The parties will offer an exclusive nonfungible token honoring the Los Angele...

CNBC
July 9, 2021

Hasbro & Franklin Sports Relaunch NERF Sports
Sports - Toys

Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports. The reinvented NERF Sports brand kicks off with a spring l...

The Toy Book
May 3, 2021

Report: MLB.TV Sees Record Viewing Figures for Start of 2021 S...
Sports - Streaming

The opening day of the 2021 Major League Baseball (MLB) season was the most watched on the league’s MLB.TV streaming service in its history, according to Sports Business Journal (SBJ). Users reporte...

Sports Pro Media
April 16, 2021

Topps is Releasing Official NFT Baseball Cards on April 20th
Finance - Sports - Tech

Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps baseball cards. Topps is selling the new NFT baseball cards through...

The Verge
April 12, 2021

Cincinnati Reds Offer Discounted Tickets for Vaccinated Fans
Health & Beauty - Sports

Major League Baseball’s (MLB) Cincinnati Reds are offering discounted game tickets to fans who have received a coronavirus vaccination. The franchise said view level tickets will be available at a ...

Sports Pro Media
April 8, 2021

Sponsorship Market Dynamics Favor Premium Sports Brands in the...
Branding - Sponsorships - Sports

In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...

Sport Business
April 7, 2021

MLB | Budweiser
Beverages - Partnerships - Sports

Major League Baseball partnered with Budweiser on a promotion that opened up pop-up fan experiences on Opening Day of the 2021 season.

MLB | Budweiser
April 6, 2021

MLB to Use Tagboard to Create Interactive Content Experiences
Online - Sports - Tech

Major League Baseball (MLB) has agreed a four-year partnership with Tagboard to use the startup’s cloud-based production platform to create interactive content for both in-venue and at-home broadcas...

Sports Pro Media
March 26, 2021

Amazon Slates Yankees Games to Stream On Prime Video
Sports - Streaming - Television

Kicking off a partnership with the YES Network, Amazon Prime Video has announced a schedule of 21 New York Yankees games to stream during the 2021 season. The simulcasts of games produced by YES and ...

Deadline
March 24, 2021

MLB Expands YouTube Streaming Deal to 21 Games
Online - Sports - Streaming

Major League Baseball renewed and expanded its broadcast agreement with YouTube for the 2021 season, upping the number of streamed games to 21. This season will see one game livestreamed per week acro...

Sport Techie
March 16, 2021

MLB proposes delayed 154-game 2021 season
Sports

Major League Baseball (MLB) has proposed a 154-game 2021 regular season, which would be delayed by one month and extended one week, as well as an expanded postseason, according to Yahoo Sports. The p...

Sports Pro
February 1, 2021

Heading into Super Bowl, NFL Ratings Increase for the Conferen...
Sports - Television

After a ratings drop-off during the NFL regular season and the first two weeks of the postseason, the audience for the two championship games grew from last year. This bodes well with Super Bowl LV up...

Forbes
January 27, 2021

Budweiser Zero unites athletes to support Dry January
Beverages - Sports

Budweiser Zero, Budweiser's first zero-alcohol brew, assembled a squad of athlete ambassadors for a Team Zero campaign promoting Dry January, per materials emailed to Marketing Dive. Dry January is a ...

Marketing Dive
January 17, 2021

20-in-20 Marketing Partnerships, Nonprofit: Boys & Girls ...
Finance - Non-Profit - Partnership Blogs - Sports - Television

Last Call is celebrating the holidays with the 20in20 countdown of the nonprofit marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we...

Earl Schultz
December 29, 2020

Gatorade finds its new Derek Jeter in young Padres star Fernan...
Beverages - Sports

The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company. Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...

CNBC
December 18, 2020

Why US sports TV ratings have been down during the pandemic
Sports - Television

“You can’t watch everything at once.” The NBA, NHL and MLB all suffered double-digit domestic viewership declines this year as rescheduled seasons and events were squeezed into the second half o...

Sports Pro Media
December 14, 2020

New Jersey trending to approve esports gambling
Esports

The esports and betting industries have become closer than ever throughout the course of this year. A great number of betting companies, as well as bettors themselves, turned to esports after the pand...

Esports Insider
December 7, 2020

Sinclair partnership with Bally’s for naming rights to Fox S...
Sports - Television

For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions. Tags: S...

Awful Announcing
November 20, 2020

ESPN+ surpasses 10.3m subs as streaming revenues grow 41%
Sports - Streaming

The milestone also marks a significant uptick in quarterly growth compared to Disney’s performance during sport’s coronavirus hiatus earlier in the year. For the full story, visit SportsPro Med...

SportsPro Media
November 13, 2020

Trevor Bauer becomes first MLB athlete partner for Lids
Fashion - Sports

The partnership will now make Lids the exclusive headwear retailer for Bauer, unveiling several limited-edition custom hats, t-shirts, and new customizations throughout the year, which will be availab...

The Source
November 10, 2020

MLB lost $3.1 billion in 2020
Sports

Due to the pandemic, the MLB lost $3.1 billion this season. Each individual team lost an average of $100 million. For the full story, visit Yahoo!  -  https://sports.yahoo.com/much-money-world-se...

Yahoo!
November 4, 2020

Partnerships are building long term business for Lysol
CPG - Household

Reckitt Benckiser lends Lysol name to hotel, airline and transportation brands that need cleaning credibility and gets long-term supply deals. For the full story, visit AdAge  -  https://adage.co...

AdAge
November 4, 2020

Sports leagues are betting on augmented reality
Sports - Tech

Sports leagues are turning to technology to bring fans closer to the game, even if they’re physically distant. For the full story, visit CNBC  -  https://www.cnbc.com/2020/11/01/tech-augmented-...

CNBC
November 1, 2020

MLB owners approve the sale of the Mets
Sports

Steve Cohen has purchased 95% of the team, now valued at $2.5 billion. Cohen is CEO and president of Point72 Asset Management. 26 of the 32 MLB owners approved the sale, along with NYC mayor Bill de B...

ESPN
October 30, 2020

Dodgers set record for online sales following World Series win
Fashion - Retail - Sports

The team set the record for most merchandise sales in the first 8 hours following their win on Fanatics. For the full story, visit Front Office Sports  -  https://frontofficesports.com/dodgers-se...

Front Office Sports
October 29, 2020

NBA Signs Deal to Launch Lottery Game for Next Season
Sports

Fans with smartphones will be able to scan the QR code on their paper lottery ticket to visit EquiLottery’s app that tracks game results and a user’s winnings. For the full story, visit Sport T...

Sport Techie
October 22, 2020

Behind the Slump in TV Sports Ratings
Sports - Television

A crowded menu, cord cutting and other factors... For the full story, visit Hollywood Reporter  -  https://www.hollywoodreporter.com/live-feed/behind-the-slump-in-tv-sports-ratings

Hollywood Reporter
October 22, 2020

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