Hasbro & Franklin Sports Relaunch NERF Sports
Sports - Toys

Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports. The reinvented NERF Sports brand kicks off with a spring l...

The Toy Book
May 3, 2021

Report: MLB.TV Sees Record Viewing Figures for Start of 2021 S...
Sports - Streaming

The opening day of the 2021 Major League Baseball (MLB) season was the most watched on the league’s MLB.TV streaming service in its history, according to Sports Business Journal (SBJ). Users reporte...

Sports Pro Media
April 16, 2021

Topps is Releasing Official NFT Baseball Cards on April 20th
Finance - Sports - Tech

Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps baseball cards. Topps is selling the new NFT baseball cards through...

The Verge
April 12, 2021

Cincinnati Reds Offer Discounted Tickets for Vaccinated Fans
Health & Beauty - Sports

Major League Baseball’s (MLB) Cincinnati Reds are offering discounted game tickets to fans who have received a coronavirus vaccination. The franchise said view level tickets will be available at a ...

Sports Pro Media
April 8, 2021

Sponsorship Market Dynamics Favor Premium Sports Brands in the...
Branding - Sponsorships - Sports

In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...

Sport Business
April 7, 2021

MLB | Budweiser
Beverages - Partnerships - Sports

Major League Baseball partnered with Budweiser on a promotion that opened up pop-up fan experiences on Opening Day of the 2021 season.

MLB | Budweiser
April 6, 2021

MLB to Use Tagboard to Create Interactive Content Experiences
Online - Sports - Tech

Major League Baseball (MLB) has agreed a four-year partnership with Tagboard to use the startup’s cloud-based production platform to create interactive content for both in-venue and at-home broadcas...

Sports Pro Media
March 26, 2021

Amazon Slates Yankees Games to Stream On Prime Video
Sports - Streaming - Television

Kicking off a partnership with the YES Network, Amazon Prime Video has announced a schedule of 21 New York Yankees games to stream during the 2021 season. The simulcasts of games produced by YES and ...

Deadline
March 24, 2021

MLB Expands YouTube Streaming Deal to 21 Games
Online - Sports - Streaming

Major League Baseball renewed and expanded its broadcast agreement with YouTube for the 2021 season, upping the number of streamed games to 21. This season will see one game livestreamed per week acro...

Sport Techie
March 16, 2021

MLB proposes delayed 154-game 2021 season
Sports

Major League Baseball (MLB) has proposed a 154-game 2021 regular season, which would be delayed by one month and extended one week, as well as an expanded postseason, according to Yahoo Sports. The p...

Sports Pro
February 1, 2021

Heading into Super Bowl, NFL Ratings Increase for the Conferen...
Sports - Television

After a ratings drop-off during the NFL regular season and the first two weeks of the postseason, the audience for the two championship games grew from last year. This bodes well with Super Bowl LV up...

Forbes
January 27, 2021

Budweiser Zero unites athletes to support Dry January
Beverages - Sports

Budweiser Zero, Budweiser's first zero-alcohol brew, assembled a squad of athlete ambassadors for a Team Zero campaign promoting Dry January, per materials emailed to Marketing Dive. Dry January is a ...

Marketing Dive
January 17, 2021

20-in-20 Marketing Partnerships, Nonprofit: Boys & Girls ...
Finance - Non-Profit - Partnership Blogs - Sports - Television

Last Call is celebrating the holidays with the 20in20 countdown of the nonprofit marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we...

Earl Schultz
December 29, 2020

Gatorade finds its new Derek Jeter in young Padres star Fernan...
Beverages - Sports

The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company. Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...

CNBC
December 18, 2020

Why US sports TV ratings have been down during the pandemic
Sports - Television

“You can’t watch everything at once.” The NBA, NHL and MLB all suffered double-digit domestic viewership declines this year as rescheduled seasons and events were squeezed into the second half o...

Sports Pro Media
December 14, 2020

New Jersey trending to approve esports gambling
Esports

The esports and betting industries have become closer than ever throughout the course of this year. A great number of betting companies, as well as bettors themselves, turned to esports after the pand...

Esports Insider
December 7, 2020

Sinclair partnership with Bally’s for naming rights to Fox S...
Sports - Television

For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions. Tags: S...

Awful Announcing
November 20, 2020

ESPN+ surpasses 10.3m subs as streaming revenues grow 41%
Sports - Streaming

The milestone also marks a significant uptick in quarterly growth compared to Disney’s performance during sport’s coronavirus hiatus earlier in the year. For the full story, visit SportsPro Med...

SportsPro Media
November 13, 2020

Trevor Bauer becomes first MLB athlete partner for Lids
Fashion - Sports

The partnership will now make Lids the exclusive headwear retailer for Bauer, unveiling several limited-edition custom hats, t-shirts, and new customizations throughout the year, which will be availab...

The Source
November 10, 2020

MLB lost $3.1 billion in 2020
Sports

Due to the pandemic, the MLB lost $3.1 billion this season. Each individual team lost an average of $100 million. For the full story, visit Yahoo!  -  https://sports.yahoo.com/much-money-world-se...

Yahoo!
November 4, 2020

Partnerships are building long term business for Lysol
CPG - Household

Reckitt Benckiser lends Lysol name to hotel, airline and transportation brands that need cleaning credibility and gets long-term supply deals. For the full story, visit AdAge  -  https://adage.co...

AdAge
November 4, 2020

Sports leagues are betting on augmented reality
Sports - Tech

Sports leagues are turning to technology to bring fans closer to the game, even if they’re physically distant. For the full story, visit CNBC  -  https://www.cnbc.com/2020/11/01/tech-augmented-...

CNBC
November 1, 2020

MLB owners approve the sale of the Mets
Sports

Steve Cohen has purchased 95% of the team, now valued at $2.5 billion. Cohen is CEO and president of Point72 Asset Management. 26 of the 32 MLB owners approved the sale, along with NYC mayor Bill de B...

ESPN
October 30, 2020

Dodgers set record for online sales following World Series win
Fashion - Retail - Sports

The team set the record for most merchandise sales in the first 8 hours following their win on Fanatics. For the full story, visit Front Office Sports  -  https://frontofficesports.com/dodgers-se...

Front Office Sports
October 29, 2020

NBA Signs Deal to Launch Lottery Game for Next Season
Sports

Fans with smartphones will be able to scan the QR code on their paper lottery ticket to visit EquiLottery’s app that tracks game results and a user’s winnings. For the full story, visit Sport T...

Sport Techie
October 22, 2020

Behind the Slump in TV Sports Ratings
Sports - Television

A crowded menu, cord cutting and other factors... For the full story, visit Hollywood Reporter  -  https://www.hollywoodreporter.com/live-feed/behind-the-slump-in-tv-sports-ratings

Hollywood Reporter
October 22, 2020

Mookie Betts wins free tacos for America
Dining - Sports

Taco Bell created a fun way for viewers to earn a free taco by giving away a free taco when a player steals a base. The Dodgers right fielder stole second in the fifth inning of Game 1. For the ful...

CBS Sports
October 21, 2020

Major League Baseball Teams Up With Lysol
Household - Sports

The partnership will include Lysol microbiologists visiting ballparks to consult on existing disinfection protocols. For the full story, visit AdWeek  -  https://www.adweek.com/brand-marketing/ma...

AdWeek
October 19, 2020

Taco Bell World Series freebie returns: If a base is stolen, g...
Dining - Sports

Whether or not you're a baseball fan, Taco Bell is offering an incentive to pay attention to World Series 2020… For the full story, visit USA Today  -  https://www.usatoday.com/story/money/food...

USA Today
October 19, 2020

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