From Snacks to Beer, CPGs Rethink the Art of Sampling
Beverages - CPG - Online - Retail

In an industry where taste is paramount, sampling is among the most useful tools for food and beverage brands to hook consumers and turn them into repeat customers. Sampling not only provides new bra...

FoodDive
August 23, 2021

MLS | P&G
CPG - Household - Partnerships - Retail - Sports

Major League Soccer teamed with Procter & Gamble on a multi-faceted promotion featuring numerous P&G brands.

MLS | P&G
April 27, 2021

Captain Morgan Teams With FanDuel on Soccer Betting Contest
Beverages - Sponsorships - Sports

Captain Morgan is partnering with gaming site FanDuel on a contest that offers cash rewards to people who make winning picks on professional soccer games, per an announcement. The "Captain Morgan Socc...

Marketing Dive
April 23, 2021

MLS and University of South Carolina Announce Multi-Year Educa...
Sports

Major League Soccer and the University of South Carolina announced Wednesday a historic multi-year partnership making South Carolina an official education partner of MLS. Through the strategic partner...

MLS
April 14, 2021

Portland Timbers and Thorns First US Soccer Teams to Partner w...
Branding - Online - Sponsorships - Sports

TikTok branding will appear on soccer shirts for the first time after the short-form video platform agreed a multi-year deal to become the sleeve sponsor of the Portland Timbers and Portland Thorns. ...

Sports Pro
February 24, 2021

Sports leagues are betting on augmented reality
Sports - Tech

Sports leagues are turning to technology to bring fans closer to the game, even if they’re physically distant. For the full story, visit CNBC  -  https://www.cnbc.com/2020/11/01/tech-augmented-...

CNBC
November 1, 2020

LA Kings & LA Galaxy sign deal with new Esports partner
Esports - Sports

This is a new category for the LA Kings and LA Galaxy and the Company’s first partnership with an MLS and NHL team. For the full story, visit LA Galaxy  -  https://www.lagalaxy.com/post/2020/10...

LA Galaxy
October 13, 2020

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