CELSIUS to bring essential energy to Major League Soccer as le...
Beverages - CPG - Press Releases - Sports

Major League Soccer (MLS) and CELSIUS®, Essential Energy, maker of its lifestyle energy drink, today announced an agreement that designates CELSIUS as the official energy drink of MLS in the U.S. thr...

Trent Turquand
August 17, 2023

eMLS Returns with EA for 2023 with Largest Prize Pool Ever
Electronics - Esports - Gaming - Sponsorships - Sports

Major League Soccer and Electronic Arts have announced details for the latest edition of the eMLS, a North American FIFA-based esports league. The eMLS 2023 season will feature the largest prize pool ...

Esports Insider
December 9, 2022

Boys & Girls Clubs of America and Parichute Fight Food In...
Beverages - Non-Profit - Partnerships - Press Releases - Sports

ATLANTA--(BUSINESS WIRE)--Today, Boys & Girls Clubs of America, together with Parichute, The Coca-Cola Company and players of many Major League Soccer (MLS), National Women’s Soccer League (NWSL...

Faisal Hussain
November 17, 2022

Apple and Major League Soccer to Present All MLS Matches Aroun...
Partnerships - Press Releases - Sports - Streaming - Television

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® and Major League Soccer (MLS) today announced that the Apple TV® app will be the exclusive destination to watch every single live MLS match beginning in 20...

Faisal Hussain
June 14, 2022

From Snacks to Beer, CPGs Rethink the Art of Sampling
Beverages - CPG - Online - Retail

In an industry where taste is paramount, sampling is among the most useful tools for food and beverage brands to hook consumers and turn them into repeat customers. Sampling not only provides new bra...

August 23, 2021

CPG - Household - Partnerships - Retail - Sports

Major League Soccer teamed with Procter & Gamble on a multi-faceted promotion featuring numerous P&G brands.

April 27, 2021

Captain Morgan Teams With FanDuel on Soccer Betting Contest
Beverages - Sponsorships - Sports

Captain Morgan is partnering with gaming site FanDuel on a contest that offers cash rewards to people who make winning picks on professional soccer games, per an announcement. The "Captain Morgan Socc...

Marketing Dive
April 23, 2021

MLS and University of South Carolina Announce Multi-Year Educa...

Major League Soccer and the University of South Carolina announced Wednesday a historic multi-year partnership making South Carolina an official education partner of MLS. Through the strategic partner...

April 14, 2021

Portland Timbers and Thorns First US Soccer Teams to Partner w...
Branding - Online - Sponsorships - Sports

TikTok branding will appear on soccer shirts for the first time after the short-form video platform agreed a multi-year deal to become the sleeve sponsor of the Portland Timbers and Portland Thorns. ...

Sports Pro
February 24, 2021

Sports leagues are betting on augmented reality
Sports - Tech

Sports leagues are turning to technology to bring fans closer to the game, even if they’re physically distant. For the full story, visit CNBC  -  https://www.cnbc.com/2020/11/01/tech-augmented-...

November 1, 2020

LA Kings & LA Galaxy sign deal with new Esports partner
Esports - Sports

This is a new category for the LA Kings and LA Galaxy and the Company’s first partnership with an MLS and NHL team. For the full story, visit LA Galaxy  -  https://www.lagalaxy.com/post/2020/10...

LA Galaxy
October 13, 2020

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