Mars Celebrates Women Who Are Flipping The Status Quo With M&#...
CPG - Non-Profit - Press Releases

NEWARK, N.J., Jan. 5, 2023 /PRNewswire/ -- This month, M&M'S®, proudly part of Mars, will release its first-ever packs spotlighting dynamic female M&M'S characters. The all-female packs cel...

Faisal Hussain
January 5, 2023

M&M’S Partners With Lil Nas X To Bring People Toget...
CPG - Influencers - Music - Partnerships - Press Releases

NEWARK, N.J., May 31, 2022 /PRNewswire/ -- Today M&M'S®, a proud part of the Mars family of brands, has announced that the brand is partnering with one of the most influential, groundbreaking ...

Faisal Hussain
May 31, 2022

M&M’s and adidas Collab on Limited Edition Sneakers
CPG - Fashion

adidas Originals has had lots of fun with its Forum silhouette, welcoming collaborations with the likes of South Park, Jeremy Scott, and Bad Bunny, who each added their own wild take on the classic ba...

April 13, 2022

New M&M’s Bags Pay Tribute to Iconic Album Covers
CPG - Music

M&M’s have sure been making headlines lately. But we’re not here to debate the pros and cons of having go-go boots. No, this is a different kind of M&M’s story. Via DesignTAXI, we’ve l...

January 28, 2022

Save Mart Partners with Fandango & Vudu to Send Shoppers ...
Retail - Streaming - Television - Theatrical

The Save Mart Companies and its banner stores have partnered with Fandango to provide movie rewards that shoppers can spend at theaters or on the Vudu streaming service. Dozens of items throughout st...

July 20, 2021

M&M’s Leads CPG Brands on DTC Strategy
CPG - Retail

M&M's runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester and shared with Marketing Dive. ...

March 17, 2021

Mars Enlists Tastemade for DIY Easter Videos on Pinterest
CPG - Household - Online

Candymaker Mars has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M's Minis for Easter....

Marketing Dive
March 10, 2021

M&M’s Revives Messages Packs with Integrated Spotif...
Beverages - Branding - CPG - Music

Mars Wrigley candy brand M&M's is bringing back its limited-time Messages packaging with a multichannel campaign that is integrated with audio streaming platform Spotify. Each M&M's Messages p...

Marketing Dive
February 26, 2021

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