Save Mart Partners with Fandango & Vudu to Send Shoppers ...
Retail - Streaming - Television - Theatrical

The Save Mart Companies and its banner stores have partnered with Fandango to provide movie rewards that shoppers can spend at theaters or on the Vudu streaming service. Dozens of items throughout st...

GroceryDive
July 20, 2021

M&M’s Leads CPG Brands on DTC Strategy
CPG - Retail

M&M's runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester and shared with Marketing Dive. ...

FoodDive
March 17, 2021

Mars Enlists Tastemade for DIY Easter Videos on Pinterest
CPG - Household - Online

Candymaker Mars has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M's Minis for Easter....

Marketing Dive
March 10, 2021

M&M’s Revives Messages Packs with Integrated Spotif...
Beverages - Branding - CPG - Music

Mars Wrigley candy brand M&M's is bringing back its limited-time Messages packaging with a multichannel campaign that is integrated with audio streaming platform Spotify. Each M&M's Messages p...

Marketing Dive
February 26, 2021

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