Molson Coors Makes La Colombe Coffee Cans Available Nationwide
Beverages - Retail

Philadelphia-based coffee roaster La Colombe is expanding its reach. With the help of the Molson Coors Beverage Company, the brewer's ready-to-drink lattes and coffees will be more widely accessible. ...

Thrillist
September 13, 2021

Yuengling’s Iconic Beers Officially Hit Shelves Across T...
Beverages - Partnerships - Press Releases

POTTSVILLE, Pa., Aug. 23, 2021 /PRNewswire/ -- The Yuengling Company announced that the brand's flagship beers are officially available across the state of Texas, starting today. ...

Faisal Hussain
August 23, 2021

Molson Coors’ Bet on Dwayne Johnson’s Zoa Energy is Off to...
Beverages

Zoa Energy, Molson Coors Beverage’s latest bet beyond beer, seems to be paying off for the brewer. The new energy drink was created by actor and former professional wrestler Dwayne Johnson, his ex-...

CNBC
August 18, 2021

Molson Coors to Release Five Trail Blended American Whiskey, I...
Beverages - Press Releases

Molson Coors Beverage Company next month will release its first full-strength spirit, a blended American whiskey made with Coors malt and Rocky Mountain water called Five Trail. Under the banner Coor...

Faisal Hussain
August 4, 2021

Blue Moon Creates a Beer Glass for Pandemic-Era Happy Hour
Beverages

The 9-to-5 work week is no longer the golden standard it once was. During more than a year of lockdown, countless people underwent job changes and many simply don’t clock out the way they once did. ...

Adweek
July 21, 2021

Coors Will Discontinue Its Seltzer Brand in the US
Beverages

The company says that launching a hard seltzer as a line extension of a beer brand hasn’t worked out as well as its independent seltzer brands. It will channel its efforts into ‘red-hot’ Topo Ch...

Beverage Daily
July 13, 2021

Molson Coors Unveils Proof Point Spirited Seltzers
Beverages

Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new re...

Beverage Industry
May 24, 2021

Cannabis Beverage ‘Cann’ is Coming for Hard Seltze...
Beverages - Influencers

Cann, which is one of the best-selling cannabis beverages in the country, sells a six-pack for about $20. That is a steep price, considering a case only has 12 mg of THC total and 24 mg of CBD, a non-...

Forbes
April 28, 2021

Molson Coors Puts Giant QR Codes on Runners to Push Low-Calori...
Beverages - CPG - Tech

Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run. For National Beer Day today (April 7), the marketer deplo...

Marketing Dive
April 7, 2021

Miller Lite’s ‘Bar Smells’ Candles Sell Out ...
Household - Online

Many Americans have been homebound for more than a year now due to the coronavirus pandemic. That means we've missed out on countless memories that could have been made in dive bars (queue The Chainsm...

USA Today
March 25, 2021

Budweiser Encourages Rivals to Join ‘Green’ St. Pa...
Beverages - Tech

Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...

Marketing Dive
March 16, 2021

How Over-the-Top Grocery Store Beer Displays Are Built
Beverages - Branding - Retail

Selling beer in a grocery store shares a driving principle with real estate: location, location, location. Accessibility and aesthetics are essential to coercing a shopper to buy. And while a beer pyr...

VinePair
February 9, 2021

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

Miller Lite offers Super Bowl fans calorie-burning distraction...
Beverages - Sports

Miller Lite, a Molson Coors brand, is sparring with AB InBev's Michelob Ultra through a typing challenge intended to distract from its rival's in-game Super Bowl ad. The beer marketed by Molson Coors...

Marketing Dive
February 1, 2021

Molson Coors Moves to RTD Spirits with Superbird Partnership
Beverages

Molson Coors Beverage is partnering with Casa Komos Beverage Group to distribute Superbird, a 100% blue agave tequila-based cocktail. Using Molson Coors' distribution network, Superbird will expand na...

FoodDive
January 27, 2021

Molson Coors launches Vizzy Lemonade Hard Seltzer
Branding

Molson Coors is eying up lemonade as ‘an emerging sub-segment of the seltzer space’: and will launch Vizzy Lemonade Hard Seltzer in April. The 5% ABV drink will come in 4 flavors and join the lik...

Beverage Daily
January 27, 2021

Coors pulls from ‘Inception’ to insert brand into ...
Beverages - Sports

Molson Coors is taking an unconventional approach to advertising its Coors Light and Coors Seltzer products around the Super Bowl, applying the science of Targeted Dream Incubation to get people to dr...

Marketing Dive
January 27, 2021

Bud Light to launch hard seltzer lemonade as new rivals enter ...
Beverages

Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category. The Anheuser-Busch InBev brand entered the hard seltzer market a ...

CNBC
January 8, 2021

Coors Light builds a ‘Beerman’ who’s ready t...
Beverages - Online

Coors Light, which is marketed by Molson Coors Beverage, this week debuted a multichannel campaign featuring the "Beerman," an imperfect snowman built to keep cans of beer cold and who's ready to let ...

Marketing Dive
December 10, 2020

Truly Hard Seltzer flies essential workers home on private pla...
Beverages - CPG - Travel

Truly Hard Seltzer, which is owned by Boston Beer Company, is giving away trips home for the holidays via private airline company Wheels Up to select essential workers, the company said in a press rel...

Marketing Dive
November 18, 2020

Cannabis company Aphria to acquire SweetWater Brewing for $300...
Beverages - CPG

Canadian cannabis giant Aphria is expanding into the U.S. with its $300 million acquisition of SweetWater Brewing Company, according to a release. The deal is expected to close by the end of 2020. ...

Food Dive
November 5, 2020

Inside Molson Coors’ marketing playbook for 2020 and bey...
Beverages

CMO laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March. For the full story, visit Marketing Dive  -  https://www.marketingdive.com/news/inside-mo...

Marketing Dive
October 23, 2020

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