Coors Light’s Chill Polish Brings Color-Changing Technology ...
Beverages - CPG - Health & Beauty - Press Releases

Coors Light fans know that when the mountains turn blue, the beer’s ready to drink. This winter, the beer brand is bringing the color-changing technology on its packaging to the hands of its drinke...

Sasha Villalobos
 November 16, 2022

#coors-light #molson-coors

Coors Banquet Named the Official Beer Partner of Paramount Net...
Beverages - Opportunities - Partnerships - Press Releases - Streaming

GOLDEN, Colo., Nov. 9, 2022 /PRNewswire/ -- Coors Banquet, the beer proudly born and brewed in Golden, Colorado, since 1873, is partnering with TV's #1 show "Yellowstone" as the official beer integ...

Faisal Hussain
 November 9, 2022

#molson-coors #paramount

Vizzy Becomes Exclusive Hard Seltzer of Pickleball in New Part...
Beverages - Branding - CPG - Live Entertainment - Press Releases

Molson Coors Brings Lineup of Beer, Hard Seltzer and Non-Alc to the PPA, Starting This Fall Molson Coors Beverage Company (NYSE: TAP) today announces a new partnership with the Professional Picklebal...

Sasha Villalobos
 October 10, 2022

#molson-coors #pickleball #ppa #vizzy

Miller High Life Creates a Beer-Infused Ice Cream on a Stick
Beverages - CPG

Developed with Tipsy Scoop, Ice Cream Dive Bar packs 5% alcohol by volume, similar to a beer, and aims to reinforce the brand’s deep connection to dive bars. “Our spiritual home,” Vydra said. T...

Adweek
August 16, 2022

#miller-high-life #molson-coors #tipsy-scoop

Miller Lite Rents Out Grills in Latest Summer Stunt
Beverages - CPG - Dining

Molson Coors brand Miller Lite introduced a “Grill Share” program that includes local pop-up stations and nationwide giveaways, according to a press release. The effort was created by DDB Chicago....

Marketing Dive
August 8, 2022

#molson-coors

Coors Light “Thirst Trap” Device Captures Mosquitoes to Sa...
Beverages - Household - Press Releases

CHICAGO--(BUSINESS WIRE)--Summer, everyone’s favorite time of year, is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh - mosquitoes. A study shows that...

Faisal Hussain
 July 27, 2022

#coors-light #molson-coors

It’s Finally Miller Time: Molson Coors Gets a Chance at ...
Beverages - Branding - Live Entertainment - Press Releases - Sports

CHICAGO--(BUSINESS WIRE)--Beer advertising and the Super Bowl have long gone hand-in-hand, but for the first time in more than 30 years, Molson Coors Beverage Company will advertise on the national st...

Sasha Villalobos
 July 14, 2022

#fox #molson-coors #super-bowl

Miller Lite Honors Female Brewer Mary Lisle with Limited-Editi...
Beverages

Miller Lite is releasing a limited-edition can to honor America’s first documented female brewer, according to a press release. The release is timed to coincide with the Fourth of July. The name Ma...

Marketing Dive
June 23, 2022

#molson-coors

Coors Light Celebrates the Unofficial Start of Summer by Turni...
Attractions - Beverages - CPG - Fashion - Press Releases

CHICAGO--(BUSINESS WIRE)--This Summer, Coors Light will become the official beer of everything unofficial, and the brand is kicking off by signaling the start of jorts season. Because officially, the ...

Faisal Hussain
 May 17, 2022

#coors #molson-coors

Molson Coors’ Peroni Looks for US Foothold With Appeal t...
Beverages - Branding

Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years last week. The campaign comes at a time when the demand for imported beers is growing, especia...

FoodDive
March 22, 2022

#blue-moon #millennials #molson-coors #peroni #pilsner-urquell

Coors Light Eliminates 6-Pack Plastic Rings Globally
Beverages - CPG - Press Releases

CHICAGO--(BUSINESS WIRE)--Coors Light today announced it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations, and is set to become the largest beer brand i...

Faisal Hussain
 March 16, 2022

#coors-light #molson-coors

Jones Soda Unveils Cannabis-Infused Sodas, Syrups and Gummies ...
Beverages - Branding - CPG

Meet Mary Jones, the new brand from Jones Soda that will feature cannabis-infused sodas, gummies and syrups. It’s a bold step for the publicly traded company, which is best known for its craft soda...

CNBC
March 11, 2022

#coca-cola #constellation-brands #jones-soda #mary-jones #molson-coors

Blue Moon Expands Lightsky Brand and Launches New LightSky Tro...
Beverages - Press Releases

CHICAGO, Feb. 24, 2022 /PRNewswire/ -- Today Blue Moon Brewing Company announces the expansion of Blue Moon LightSky, the brand's light yet surprisingly flavorful, citrus-forward beer, with its firs...


February 24, 2022

#blue-moon-brewing-company #molson-coors

Molson Coors Enters Exclusive Agreement With The Coca-Cola Com...
Beverages - CPG - Partnerships - Press Releases

CHICAGO--(BUSINESS WIRE)--Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverage...

Faisal Hussain
 January 25, 2022

#coca-cola #molson-coors #simply-spiked-lemonade #topo-chico

Anheuser-Busch to Distribute Vitamin D-Loaded ShineWater
Beverages

AB InBev's Anheuser-Busch will use its distribution network (AB One) to distribute ShineWater, a ready-to-drink hydration beverage with 100% of the daily recommended vitamin D, the company said in a s...

FoodDive
September 30, 2021

#ab-inbev #anheuser-busch #molson-coors #shinewater #vita-coco

Molson Coors Makes La Colombe Coffee Cans Available Nationwide
Beverages - Retail

Philadelphia-based coffee roaster La Colombe is expanding its reach. With the help of the Molson Coors Beverage Company, the brewer's ready-to-drink lattes and coffees will be more widely accessible. ...

Thrillist
September 13, 2021

#hyvee #kroger #la-colombe #molson-coors #target

Yuengling’s Iconic Beers Officially Hit Shelves Across T...
Beverages - Partnerships - Press Releases

POTTSVILLE, Pa., Aug. 23, 2021 /PRNewswire/ -- The Yuengling Company announced that the brand's flagship beers are officially available across the state of Texas, starting today. ...

Faisal Hussain
 August 23, 2021

#molson-coors #yuengling

Molson Coors’ Bet on Dwayne Johnson’s Zoa Energy is Off to...
Beverages

Zoa Energy, Molson Coors Beverage’s latest bet beyond beer, seems to be paying off for the brewer. The new energy drink was created by actor and former professional wrestler Dwayne Johnson, his ex-...

CNBC
August 18, 2021

#molson-coors #zoa

Molson Coors to Release Five Trail Blended American Whiskey, I...
Beverages - Press Releases

Molson Coors Beverage Company next month will release its first full-strength spirit, a blended American whiskey made with Coors malt and Rocky Mountain water called Five Trail. Under the banner Coor...

Faisal Hussain
 August 4, 2021

#molson-coors

Blue Moon Creates a Beer Glass for Pandemic-Era Happy Hour
Beverages

The 9-to-5 work week is no longer the golden standard it once was. During more than a year of lockdown, countless people underwent job changes and many simply don’t clock out the way they once did. ...

Adweek
July 21, 2021

#blue-moon #molson-coors

Coors Will Discontinue Its Seltzer Brand in the US
Beverages

The company says that launching a hard seltzer as a line extension of a beer brand hasn’t worked out as well as its independent seltzer brands. It will channel its efforts into ‘red-hot’ Topo Ch...

Beverage Daily
July 13, 2021

#molson-coors #topo-chico #vizzy #zz

Molson Coors Unveils Proof Point Spirited Seltzers
Beverages

Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new re...

Beverage Industry
May 24, 2021

#molson-coors

Cannabis Beverage ‘Cann’ is Coming for Hard Seltze...
Beverages - Influencers

Cann, which is one of the best-selling cannabis beverages in the country, sells a six-pack for about $20. That is a steep price, considering a case only has 12 mg of THC total and 24 mg of CBD, a non-...

Forbes
April 28, 2021

#baron-davis #gwyneth-paltrow #jim-beam #kate-hudson #molson-coors

Molson Coors Puts Giant QR Codes on Runners to Push Low-Calori...
Beverages - CPG - Tech

Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run. For National Beer Day today (April 7), the marketer deplo...

Marketing Dive
April 7, 2021

#instagram #molson-coors #snapchat #twitter

Miller Lite’s ‘Bar Smells’ Candles Sell Out ...
Household - Online

Many Americans have been homebound for more than a year now due to the coronavirus pandemic. That means we've missed out on countless memories that could have been made in dive bars (queue The Chainsm...

USA Today
March 25, 2021

#miller-lite #molson-coors

Budweiser Encourages Rivals to Join ‘Green’ St. Pa...
Beverages - Tech

Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...

Marketing Dive
March 16, 2021

#bud-light #budweiser #michelob-ultra #molson-coors #st-patricks-day

How Over-the-Top Grocery Store Beer Displays Are Built
Beverages - Branding - Retail

Selling beer in a grocery store shares a driving principle with real estate: location, location, location. Accessibility and aesthetics are essential to coercing a shopper to buy. And while a beer pyr...

VinePair
February 9, 2021

#molson-coors

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

#ab-in-bev #budweiser #coca-cola #miller-lite #molson-coors

Miller Lite offers Super Bowl fans calorie-burning distraction...
Beverages - Sports

Miller Lite, a Molson Coors brand, is sparring with AB InBev's Michelob Ultra through a typing challenge intended to distract from its rival's in-game Super Bowl ad. The beer marketed by Molson Coors...

Marketing Dive
February 1, 2021

#ab-inbev #michelob-ultra #miller-lite #molson-coors #super-bowl

Molson Coors Moves to RTD Spirits with Superbird Partnership
Beverages

Molson Coors Beverage is partnering with Casa Komos Beverage Group to distribute Superbird, a 100% blue agave tequila-based cocktail. Using Molson Coors' distribution network, Superbird will expand na...

FoodDive
January 27, 2021

#molson-coors #superbird

Coors pulls from ‘Inception’ to insert brand into ...
Beverages - Sports

Molson Coors is taking an unconventional approach to advertising its Coors Light and Coors Seltzer products around the Super Bowl, applying the science of Targeted Dream Incubation to get people to dr...

Marketing Dive
January 27, 2021

#molson-coors #super-bowl

Molson Coors launches Vizzy Lemonade Hard Seltzer
Branding

Molson Coors is eying up lemonade as ‘an emerging sub-segment of the seltzer space’: and will launch Vizzy Lemonade Hard Seltzer in April. The 5% ABV drink will come in 4 flavors and join the lik...

Beverage Daily
January 27, 2021

#mikes-hard #molson-coors #truly #vizzy

Bud Light to launch hard seltzer lemonade as new rivals enter ...
Beverages

Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category. The Anheuser-Busch InBev brand entered the hard seltzer market a ...

CNBC
January 8, 2021

#anheuser-busch #bon-viv #boston-beers-company #bud-light-seltzer #molson-coors

Coors Light builds a ‘Beerman’ who’s ready t...
Beverages - Online

Coors Light, which is marketed by Molson Coors Beverage, this week debuted a multichannel campaign featuring the "Beerman," an imperfect snowman built to keep cans of beer cold and who's ready to let ...

Marketing Dive
December 10, 2020

#coors-light #molson-coors

Truly Hard Seltzer flies essential workers home on private pla...
Beverages - CPG - Travel

Truly Hard Seltzer, which is owned by Boston Beer Company, is giving away trips home for the holidays via private airline company Wheels Up to select essential workers, the company said in a press rel...

Marketing Dive
November 18, 2020

#boston-beers-company #molson-coors #truly-hard-seltzer

Cannabis company Aphria to acquire SweetWater Brewing for $300...
Beverages - CPG

Canadian cannabis giant Aphria is expanding into the U.S. with its $300 million acquisition of SweetWater Brewing Company, according to a release. The deal is expected to close by the end of 2020. ...

Food Dive
November 5, 2020

#aphria #constellation-brands #molson-coors #sweetwater

Inside Molson Coors’ marketing playbook for 2020 and bey...
Beverages

CMO laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March. For the full story, visit Marketing Dive  -  https://www.marketingdive.com/news/inside-mo...

Marketing Dive
October 23, 2020

#coors-light #inbev #miller-lite #molson-coors

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