Molson Coors brand Miller Lite introduced a “Grill Share” program that includes local pop-up stations and nationwide giveaways, according to a press release. The effort was created by DDB Chicago....
CHICAGO--(BUSINESS WIRE)--Summer, everyone’s favorite time of year, is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh - mosquitoes. A study shows that...
CHICAGO--(BUSINESS WIRE)--Beer advertising and the Super Bowl have long gone hand-in-hand, but for the first time in more than 30 years, Molson Coors Beverage Company will advertise on the national st...
Miller Lite is releasing a limited-edition can to honor America’s first documented female brewer, according to a press release. The release is timed to coincide with the Fourth of July.
The name Ma...
CHICAGO--(BUSINESS WIRE)--This Summer, Coors Light will become the official beer of everything unofficial, and the brand is kicking off by signaling the start of jorts season. Because officially, the ...
Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years last week. The campaign comes at a time when the demand for imported beers is growing, especia...
CHICAGO--(BUSINESS WIRE)--Coors Light today announced it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations, and is set to become the largest beer brand i...
Meet Mary Jones, the new brand from Jones Soda that will feature cannabis-infused sodas, gummies and syrups.
It’s a bold step for the publicly traded company, which is best known for its craft soda...
CHICAGO, Feb. 24, 2022 /PRNewswire/ -- Today Blue Moon Brewing Company announces the expansion of Blue Moon LightSky, the brand's light yet surprisingly flavorful, citrus-forward beer, with its firs...
CHICAGO--(BUSINESS WIRE)--Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverage...
Philadelphia-based coffee roaster La Colombe is expanding its reach. With the help of the Molson Coors Beverage Company, the brewer's ready-to-drink lattes and coffees will be more widely accessible. ...
POTTSVILLE, Pa., Aug. 23, 2021 /PRNewswire/ -- The Yuengling Company announced that the brand's flagship beers are officially available across the state of Texas, starting today.
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Molson Coors Beverage Company next month will release its first full-strength spirit, a blended American whiskey made with Coors malt and Rocky Mountain water called Five Trail.
Under the banner Coor...
The company says that launching a hard seltzer as a line extension of a beer brand hasn’t worked out as well
as its independent seltzer brands. It will channel its efforts into ‘red-hot’ Topo Ch...
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new re...
Cann, which is one of the best-selling cannabis beverages in the country, sells a six-pack for about $20. That is a steep price, considering a case only has 12 mg of THC total and 24 mg of CBD, a non-...
Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run.
For National Beer Day today (April 7), the marketer deplo...
Budweiser hopes to set aside old rivalries this St. Patrick's Day by amplifying its efforts to make beer brewing more sustainable. Promotional materials for the campaign that riffs on "green" concepts...
Selling beer in a grocery store shares a driving principle with real estate: location, location, location. Accessibility and aesthetics are essential to coercing a shopper to buy. And while a beer pyr...
While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...
Miller Lite, a Molson Coors brand, is sparring with AB InBev's Michelob Ultra through a typing challenge intended to distract from its rival's in-game Super Bowl ad.
The beer marketed by Molson Coors...
Molson Coors Beverage is partnering with Casa Komos Beverage Group to distribute Superbird, a 100% blue agave tequila-based cocktail. Using Molson Coors' distribution network, Superbird will expand na...
Molson Coors is eying up lemonade as ‘an emerging sub-segment of the seltzer space’: and will launch Vizzy Lemonade Hard Seltzer in April.
The 5% ABV drink will come in 4 flavors and join the lik...
Molson Coors is taking an unconventional approach to advertising its Coors Light and Coors Seltzer products around the Super Bowl, applying the science of Targeted Dream Incubation to get people to dr...
Coors Light, which is marketed by Molson Coors Beverage, this week debuted a multichannel campaign featuring the "Beerman," an imperfect snowman built to keep cans of beer cold and who's ready to let ...
Truly Hard Seltzer, which is owned by Boston Beer Company, is giving away trips home for the holidays via private airline company Wheels Up to select essential workers, the company said in a press rel...
Canadian cannabis giant Aphria is expanding into the U.S. with its $300 million acquisition of SweetWater Brewing Company, according to a release. The deal is expected to close by the end of 2020.
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CMO laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.
For the full story, visit Marketing Dive - https://www.marketingdive.com/news/inside-mo...
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