Oreo Releases First Pride-Theme Retail Pack For Pride

Oreo is releasing its first Pride-themed retail pack as part of a running collaboration with LGBT activism organization PFLAG National, per news shared in an email with Marketing Dive. Timed for Prid...

Marketing Dive
May 12, 2022

Mondelez Ditches Trident and Dentyne Gum in America

Mondelez is spitting out its gum business. At least, in some parts of the world. Another surprising pandemic casualty, gum sales tumbled in the early days of Covid, as foot traffic at convenience stor...

CNN Business
May 11, 2022

Mondelez to Buy Bimbo Confectionery Business

Mondelez International announced it has reached an agreement to acquire the Ricolino confectionery business from Grupo Bimbo SAB de CV for approximately $1.3 billion. Headquartered in Mexico City, Ric...

Food Business News
May 2, 2022

Once an Afterthought, Brand Licensing Reaps Billions for CPGs ...

Once an afterthought for many multibillion-dollar food and beverage manufacturers, brand licensing deals are rapidly evolving into a lucrative source of revenue for CPGs aiming to grow their business,...

February 25, 2022

As Inflation Rises, Private Labels Are Quietly Taking Over Ret...
CPG - Health & Beauty - Household - Online - Retail

Consumers may begin looking to stretch their budgets as the cost of essential items continue to rise, making room for cheaper private label brands to take market share. The Consumer Price Index, a ke...

Modern Retail
February 4, 2022

Oreo & Pokémon Release Limited Edition Cookies
CPG - Gaming - Television

Oreos are one of the best snacks on this planet. It is a fact that is not up for debate. What other cookie is good enough for its own indestructible vault? Those tasty chocolate cookies with creme fil...

September 9, 2021

New Oreo Packaging Helps You Craft the Perfect Mixtape
CPG - Music

Oreo is playing into nostalgia by turning its own packs into a tool for creating mixtapes. “Press Play to Win,” created by Digitas U.K., is an activation that continues the brand’s “Stay Play...

August 9, 2021

Oreo Opens Its First-Ever Cafe
CPG - Dining

Oreo gets its first-ever physical cafe found in East Rutherford, New Jersey. Simply called the Oreo Cafe, the “immersive” experience offers the cookie brand’s original merch, unique Oreo-infused...

August 4, 2021

Oreo Teams with Ford, Green Giant, Hanes for Kid-Repellant Pac...
Automotive - CPG - Household

We all know the feeling: reaching for a secret stash of sweets after a particularly stressful day, only to find that it’s been discovered, the treats demolished, thanks to some thieving roommate, si...

July 15, 2021

Twitch & Mondelez Release Limited-Edition Sour Patch Kids...
CPG - Streaming

Streaming platform Twitch teamed up with beverage, candy and food giant Mondelēz International on a limited-edition custom mix of Sour Patch Kids candy featuring popular Twitch creator TimTheTatman. ...

July 1, 2021

Mondelēz’s Triscuit is the Latest Brand to Embrace Trac...

Mondelēz International said consumers purchasing its Triscuit brand will be able to trace the journey of the white-winter wheat baked into some of its Triscuit crackers from a co-op of farmers’ fie...

June 25, 2021

Mondelez Aims to Accelerate Growth in Well-Being Snacking
CPG - Retail

SnackFutures, Mondelez International's innovation and venture hub, announced the first nine startups participating in its recently launched CoLab, a program for early-stage well-being snack brands, th...

Food Dive
May 10, 2021

Chips Ahoy! Teams with “America’s Got Talent”...
Branding - CPG

Beginning early May, fans can find limited-edition Chip's Got Talent Chips Ahoy! packs in stores nationwide to unlock prizes and an Augmented Reality (AR) talent show of Chips Ahoy! characters – Chi...

May 5, 2021

Oreo Cookies & Creme Eggs are Back With a Twist for the E...
CPG - Retail

Tis the season for egg-shaped food and pastel colors. Mondelez International, parent company of the Oreo brand, brought back the Oreo Easter Cookies to Target stores in the U.S. for a limited time fo...

USA Today
March 29, 2021

Sour Patch Kids sets up April Fools’ ‘Prank Fund&#...
CPG - Influencers - Online

Sour Patch Kids, the candy brand marketed by Mondelez International, is doling out cash prizes and candy to select TikTok users who post videos of their pranks for April Fools' Day. The marketer team...

Marketing Dive
March 23, 2021

Mondelez Swoops on Sports Nutrition Brand
CPG - Finance - Retail

U.S. snacks giant Mondelez has struck a deal to buy sports nutrition brand Grenade, as it looks to tap into growing consumer demand for health-focused snacks, which has surged during the COVID-19 pand...

Market Watch
March 22, 2021

NBA, Mondelez Reach Multiyear Marketing, Licensing Partnership
Branding - CPG - Sports

The NBA and Mondelez International announced a multiyear licensing and marketing partnership that will make the conglomerate behind Oreo, Chips Ahoy!, Nutter Butter, Ritz Crackers, Trident and Sour P...

March 10, 2021

Chips Ahoy! Cookies And The Shoe Surgeon Team Up For Fan-Inspi...
CPG - Fashion - Non-Profit - Press Releases

NEW YORK, Feb. 10, 2021 /PRNewswire/ -- To kick off 2021 in style, Chips Ahoy! animated spokes-cookie, Chip, needs some fresh new kicks and is looking no further than his own fans for inspiration on t...

Faisal Hussain
February 12, 2021

2021 Video Game Releases
Blog Post - Gaming - Opportunity Blogs

These are some of the highly anticipated video games for 2021! 2020 saw a huge increase in video game sales and players, and 2021 looks to be even better for video games and the gaming industry as a w...

Thomas Kee
January 19, 2021

20-in-20 Movie Marketing Partnerships: Trolls World Tour
Dining - Health & Beauty - Partnership Blogs - Streaming - Theatrical

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...

Earl Schultz
December 17, 2020

20-in-20 Marketing Partnerships, Gaming: Halo Infinite
Beverages - CPG - Gaming - Partnership Blogs - Retail

Last Call is celebrating the holidays with the 20in20 countdown of the gaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wi...

Earl Schultz
December 15, 2020

Lady Gaga and Oreo ‘spread musical messages of kindness&...
CPG - Music

Lady Gaga has a sweet treat in store for her little (cookie) monsters. The pop star partnered with Oreo to release a line of cookies inspired by her feel-good dance album "Chromatica." Taking design ...

December 2, 2020

Consumers say snacking is a ‘lifeline’ during pand...

The survey of 6,292 adults found 70% of millennials and 67% of those working from home during the pandemic prefer snacking over meals. For the full story, visit Food Dive  -  https://www.fooddive...

Food Dive
November 11, 2020

Mondelez CEO touts growth after pandemic as CPG keeps tight fo...

Dirk Van de Put said while he played a bigger role guiding the company through coronavirus, it has shifted back to normal operations and expects sales hurt by the outbreak to recover. For the full ...

Food Dive
November 10, 2020

Sour Patch Kids turns the tables on Halloween trick-or-treatin...

Sour Patch Kids is helping families celebrate Halloween safely by hosting a reverse trick-or-treating event around the country. The Mondelez-owned brand will deliver special Sour Patch Kids packages o...

Marketing Dive
October 12, 2020

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