Mountain Dew Launches Tournament to Support HBCU Gamers
Beverages - Esports - Gaming

The HBCU Esports League has announced a partnership with soft drink brand Mountain Dew to launch the MTN DEW Real Change Challenge. Both parties will work together to shine a spotlight on student gam...

Esports Insider
September 28, 2022

Apply To Be A Ranger For New MTN DEW® Outpost At Doe Mountain...
Attractions - Beverages - Press Releases

PURCHASE, N.Y., Dec. 8, 2021 /PRNewswire/ -- MTN DEW announces MTN DEW Outpost at Doe Mountain, 8,600 acres of rugged mountain wilderness that sits outside the town of Mountain City, Tennessee, to be ...

Nicholas Fox
December 8, 2021

Mountain Dew Releases Room Spray Collection, New Flavors, Merc...

This summer, MTN DEW® answers pleas from fans everywhere with a surge of tropical Baja goodness, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party ...

PR Newswire
June 17, 2021

PUBG Mobile | Mountain Dew
Beverages - Gaming - Partnerships

Gaming sensation PUBG Mobile teamed with MTN Dew on an exciting partnership that integrated promotion of the beverage into the world of the game. PUBG Mobile and MTN Dew worked together to add MTN ...

Mountain Dew Challenges NBA Fans to Best Zion Williamson in Mo...
Beverages - CPG - Online

Mobile gaming is having a moment in the spotlight as homebound consumers spend more time on their smartphones and seek new modes of entertainment. Recognizing the trend, Mountain Dew developed a limit...

Marketing Dive
April 5, 2021

PepsiCo Unveils New Line of Mountain Dew Energy Drinks with Le...
Beverages - Branding - CPG - Sponsorships

PepsiCo is launching a new line of energy drinks called Mtn Dew Rise Energy as the company doubles down on its bet on the category. The line is meant to appeal to energy-drink fans and draw in new co...

March 17, 2021

Mtn Dew Adds Influencers, Auction to Bob Ross Deepfake Video P...
Beverages - CPG - Influencers - Television

PepsiCo's Mtn Dew soft drink brand announced the premiere of an episode of "The Joy of Painting," the enduringly popular instructional show hosted by the late landscape painter Bob Ross. The episode ...

Marketing Dive
March 3, 2021

NBA, PepsiCo Renew Sponsorship Deal
Beverages - Branding - CPG - Sports

The National Basketball Association has renewed its sponsorship deal with PepsiCo, with the company retaining key league rights in both the soft drink and chip categories. The multiyear marketing par...

Sport Business
March 1, 2021

Mtn Dew Transports Fans to the World of Mtn Dew Major Melon
Beverages - Branding - Sports

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new ...

Beverage Industry
February 3, 2021

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