LeBron Talks About Pepsi Deal & Mtn Dew Partnership
Beverages - CPG - Influencers

PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...

May 13, 2021

Speedway & Mtn Dew Relaunch Bigger, Bolder ‘Year of...
Beverages - Retail

Speedway LLC is teaming up with PepsiCo's Mtn Dew brand to relaunch the Year of Dew in 2021. The year-long platform gives fans the opportunity to enter for a chance to win exclusive prizes at Speedway...

Convenience Store News
January 14, 2021

Mtn Dew releases its first new flavor in more than a decade
Beverages - CPG

A decade after its last permanent flavor release, PepsiCo is launching Major Melon at a time when many companies have streamlined portfolios to favor more popular flavors and products. Although the n...

January 7, 2021

Mtn Dew opens ‘direct-to-gamer’ store for DTC sale...
Beverages - Gaming

PepsiCo's Mtn Dew Game Fuel this month opened an online store for direct-to-consumer sales of its full line of soft drinks aimed at video game fans. To celebrate the launch, Mtn Dew is running a sweep...

Marketing Dive
December 22, 2020

Mtn Dew, Papa John’s power up gaming fans with controlle...
Dining - Gaming - Influencers

PepsiCo's Mtn Dew soft drink brand and pizza chain Papa John's on Thursday sponsored a livestreamed video game contest between pro basketball player Jamal Murray and gaming celebrity Dr DisRespect ...

Marketing Dive
December 14, 2020

Mountain Dew, AMC partner for ‘Walking Dead’ produ...
Beverages - Television

Mountain Dew will play a role in an upcoming episode of the AMC's "The Walking Dead: World Beyond," according to a report by Variety. Characters in the show will consume the product and mention it by ...

Marketing Dive
November 13, 2020

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