Papa Johns Releases Gaming Bundle in Partnership with MTN DEW ...
Beverages - Dining - Gaming

MTN DEW and NBA 2K23 are dropping a gaming-ready bundle at Papa Johns just in time for the release of NBA 2K23 on September 9. With an assist from basketball legend Shaquille "Shaq" O'Neal, MTN DEW a...

QSR Magazine
September 8, 2022

Spirit Halloween and MTN DEW Summon Four New Costume Flavors f...
Beverages - Fashion - Press Releases

EGG HARBOR TOWNSHIP, N.J., Aug. 25, 2022 /PRNewswire/ -- Spirit Halloween, North America's largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in ...

Nicholas Fox
August 25, 2022

Casey’s and MTN DEW Team up to Charge Your Outdoor Adventure...
Beverages - Partnerships - Press Releases - Retail

ANKENY, Iowa--(BUSINESS WIRE)--Today Casey’s® and MTN DEW® announce the launch of MTN DEW OVERDRIVE™, the newest addition to the MTN DEW flavor line-up, exclusively available at Casey’s conve...

Faisal Hussain
June 14, 2022

MTN DEW and Hooters Join Forces To Reward the Ultimate Wingman...
Beverages - Dining - Press Releases

ORLANDO, Fla., May 31, 2022 /PRNewswire/ -- Everyone has their go-to wingman, their co-pilot of adventures - whether it's a loyal bestie, lifelong partner, or favorite fishing buddy - and MTN DEW and ...

Nicholas Fox
May 31, 2022

MTN DEW Announces the Return of Tropical Punch with Original T...
Beverages

MTN DEW is bringing back the ultimate fan favorite with its upcoming release its nostalgic tropical punch flavor. MTN DEW Typhoon first hit the shelve in 2010 and returned for a limited time only for...

Hypebeast
May 24, 2022

MTN DEW Flamin’ Hot Becomes The Official Drink Of Hell A...
Beverages - Influencers - Press Releases

PURCHASE, N.Y., April 21, 2022 /PRNewswire/ -- There is no better place than Hell to welcome back by overwhelming demand, MTN DEW® FLAMIN' HOT®. So good in fact, that not only is MTN DEW FLAMIN' HOT...

Nicholas Fox
April 21, 2022

Buffalo Wild Wings And MTN DEW Thrill Sports Fans With An Excl...
Beverages - Dining - Press Releases

PURCHASE, N.Y., March 3, 2022 /PRNewswire/ -- Buffalo Wild Wings® and MTN DEW® are bringing sports fans a reason to celebrate by recruiting an all-new exclusive beverage to their lineup: MTN DEW Leg...

Nicholas Fox
March 3, 2022

MTN DEW and RUFFLES Are Giving Basketball Fans the Chance To W...
Beverages - CPG - Live Entertainment - Sports

ORLANDO, Fla., Feb. 28, 2022 /PRNewswire/ -- Heading into one of the most exciting times of the year for basketball, MTN DEW® and RUFFLES® have teamed up to help fans level-up one of their favorite ...

Nicholas Fox
February 28, 2022

The Wait Is Finally Over: New HARD MTN DEW Hits Shelves in Sel...
Beverages - Partnerships - Press Releases

BOSTON, Feb. 22, 2022 /PRNewswire/ -- The Boston Beer Company today announced the launch of HARD MTN DEW®, a new alcoholic beverage featuring four bold flavors, including original MTN DEW®, Baja...

Faisal Hussain
February 22, 2022

MTN DEW Awards $200,000 to 40 Nonprofit Organizations That Cha...
Beverages - Non-Profit - Press Releases

PURCHASE, N.Y., Jan. 18, 2022 /PRNewswire/ -- MTN DEW® announces 40 recipients of the MTN DEW Outdoor Grants program, which awards $200,000 to organizations championing the great outdoors across...

Faisal Hussain
January 18, 2022

Taste the Roar with MTN DEW Uproar, A New Refreshingly Bold Be...
Beverages - Press Releases - Retail

ORLANDO, Fla., Oct. 6, 2021 /PRNewswire/ -- Today MTN DEW® announces the launch of its newest flavor, MTN DEW Uproar, an exhilarating, flavor-charged blend of berry and kiwi that can only be foun...

Faisal Hussain
October 6, 2021

MTN DEW® Brings The Heat With New MTN DEW® FLAMIN’ HOT...
Beverages - CPG - Partnerships - Press Releases

PURCHASE, N.Y., Aug. 25, 2021 /PRNewswire/ -- MTN DEW meets FLAMIN' HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT' is no exce...

Faisal Hussain
August 25, 2021

The Boston Beer Company Partners With PepsiCo for US Launch of...
Beverages - Partnerships - Press Releases

BOSTON, Aug. 10, 2021 /PRNewswire/ -- The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage.  The partnership unites...

Faisal Hussain
August 10, 2021

LeBron Talks About Pepsi Deal & Mtn Dew Partnership
Beverages - CPG - Influencers

PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...

CNBC
May 13, 2021

Speedway & Mtn Dew Relaunch Bigger, Bolder ‘Year of...
Beverages - Retail

Speedway LLC is teaming up with PepsiCo's Mtn Dew brand to relaunch the Year of Dew in 2021. The year-long platform gives fans the opportunity to enter for a chance to win exclusive prizes at Speedway...

Convenience Store News
January 14, 2021

Mtn Dew releases its first new flavor in more than a decade
Beverages - CPG

A decade after its last permanent flavor release, PepsiCo is launching Major Melon at a time when many companies have streamlined portfolios to favor more popular flavors and products. Although the n...

FoodDive
January 7, 2021

Mtn Dew opens ‘direct-to-gamer’ store for DTC sale...
Beverages - Gaming

PepsiCo's Mtn Dew Game Fuel this month opened an online store for direct-to-consumer sales of its full line of soft drinks aimed at video game fans. To celebrate the launch, Mtn Dew is running a sweep...

Marketing Dive
December 22, 2020

Mtn Dew, Papa John’s power up gaming fans with controlle...
Dining - Gaming - Influencers

PepsiCo's Mtn Dew soft drink brand and pizza chain Papa John's on Thursday sponsored a livestreamed video game contest between pro basketball player Jamal Murray and gaming celebrity Dr DisRespect ...

Marketing Dive
December 14, 2020

Mountain Dew, AMC partner for ‘Walking Dead’ produ...
Beverages - Television

Mountain Dew will play a role in an upcoming episode of the AMC's "The Walking Dead: World Beyond," according to a report by Variety. Characters in the show will consume the product and mention it by ...

Marketing Dive
November 13, 2020

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