Taste the Roar with MTN DEW Uproar, A New Refreshingly Bold Be...
Beverages - Press Releases - Retail

ORLANDO, Fla., Oct. 6, 2021 /PRNewswire/ -- Today MTN DEW® announces the launch of its newest flavor, MTN DEW Uproar, an exhilarating, flavor-charged blend of berry and kiwi that can only be foun...

Faisal Hussain
October 6, 2021

MTN DEW® Brings The Heat With New MTN DEW® FLAMIN’ HOT...
Beverages - CPG - Partnerships - Press Releases

PURCHASE, N.Y., Aug. 25, 2021 /PRNewswire/ -- MTN DEW meets FLAMIN' HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT' is no exce...

Faisal Hussain
August 25, 2021

The Boston Beer Company Partners With PepsiCo for US Launch of...
Beverages - Partnerships - Press Releases

BOSTON, Aug. 10, 2021 /PRNewswire/ -- The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage.  The partnership unites...

Faisal Hussain
August 10, 2021

LeBron Talks About Pepsi Deal & Mtn Dew Partnership
Beverages - CPG - Influencers

PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...

CNBC
May 13, 2021

Speedway & Mtn Dew Relaunch Bigger, Bolder ‘Year of...
Beverages - Retail

Speedway LLC is teaming up with PepsiCo's Mtn Dew brand to relaunch the Year of Dew in 2021. The year-long platform gives fans the opportunity to enter for a chance to win exclusive prizes at Speedway...

Convenience Store News
January 14, 2021

Mtn Dew releases its first new flavor in more than a decade
Beverages - CPG

A decade after its last permanent flavor release, PepsiCo is launching Major Melon at a time when many companies have streamlined portfolios to favor more popular flavors and products. Although the n...

FoodDive
January 7, 2021

Mtn Dew opens ‘direct-to-gamer’ store for DTC sale...
Beverages - Gaming

PepsiCo's Mtn Dew Game Fuel this month opened an online store for direct-to-consumer sales of its full line of soft drinks aimed at video game fans. To celebrate the launch, Mtn Dew is running a sweep...

Marketing Dive
December 22, 2020

Mtn Dew, Papa John’s power up gaming fans with controlle...
Dining - Gaming - Influencers

PepsiCo's Mtn Dew soft drink brand and pizza chain Papa John's on Thursday sponsored a livestreamed video game contest between pro basketball player Jamal Murray and gaming celebrity Dr DisRespect ...

Marketing Dive
December 14, 2020

Mountain Dew, AMC partner for ‘Walking Dead’ produ...
Beverages - Television

Mountain Dew will play a role in an upcoming episode of the AMC's "The Walking Dead: World Beyond," according to a report by Variety. Characters in the show will consume the product and mention it by ...

Marketing Dive
November 13, 2020

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