BACARDÍ rum named first spirits partner of the 2023 MTV Video...
Beverages - CPG - Live Entertainment - Press Releases - Television

As the First Spirits Partner of the 2023 MTV Video Music Awards, BACARDÍ rum is excited to partner with MTV and Paramount Brand Studio around the award show's celebration of 50 years of Hip Hop cultu...

Trent Turquand
August 23, 2023

VH1 Breaks from MTV and Joins BET Media Group in CEO Bob Bakis...
Music - Television

Paramount is moving oversight of VH1 over to the BET Media Group. That means the network behind the “RuPaul’s Drag Race” and “Love and Hip Hop” franchises, among others, will now fall under ...

November 10, 2022

Doritos Transforms Triangles All Around Us, Invites Fans on an...
Attractions - CPG - Esports - Fashion - Gaming

PLANO, Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic tr...

Faisal Hussain
August 24, 2022

MTV Launches New “Juicy Shore” Hard Seltzer Drink Just In ...
Branding - CPG

MTV has played home to many firsts in television – and pop culture – for more than 40 years, so it comes as no surprise that the powerhouse media brand is stepping into the beverage arena to launc...

May 19, 2022

Antoine Fuqua Signs Overall TV Deal with MTV, Paramount
Streaming - Television

Antoine Fuqua has signed an overall television deal with Paramount and MTV Entertainment Studios, Variety has learned. The deal comes after Fuqua served as executive producer on the Paramount Plus se...

March 22, 2022

MTV, TikTok, & Pepsi Team on New Music Competition Series
Beverages - Music - Online - Television

MTV has teamed with TikTok and Pepsi on a first-of-its-kind music competition series that showcases artists originally discovered on TikTok. Joe Jonas, Becky G and Sean Bankhead will serve as judges o...

March 4, 2022

2022 MTV Movie & TV Awards Return to Santa Monica in June
Music - Television - Theatrical

MTV is taking its Movie & TV Awards back to Santa Monica’s Barker Hangar. The network announced on Wednesday that its 2022 “MTV Movie & TV Awards” will air live on Sunday, June 5, follow...

March 2, 2022

MTV and Junkfood Clothing Unveil NBA All-Star Game Capsule
Fashion - Sports

Junk Food Clothing has partnered with quintessential ’80s entertainment cable channel MTV and the NBA for a nostalgic capsule collection for the upcoming All-Star game. The collection gives fans an...

February 18, 2022

Rockstar Energy Drink Unveils a New Kind of Energy Drink Rocks...
Beverages - Live Entertainment - Music - Partnerships - Press Releases

PURCHASE, N.Y., Feb.1, 2022 /PRNewswire/ -- Designed to give you the right amount of caffeine when you need it, Rockstar Energy Drink is creating a new kind of energy drink with the launch of Rocksta...

Faisal Hussain
February 1, 2022

MTV Expands Relationship With LGBTQ+ Advocacy Group All Out
Music - Non-Profit - Television

MTV Entertainment has expanded its relationship with All Out, a worldwide movement about standing up for LGBTQ+ rights. As part of the partnership MTVE and All Out will honour young change-makers fro...

The Music Network
October 22, 2021

ViacomCBS Enters Strategic NFT Partnership with RECUR
Finance - Online - Partnerships - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--ViacomCBS Inc. (NASDAQ: VIACA, VIAC) today announced a strategic partnership with leading non-fungible token (NFT) company RECUR to create a fan-focused platform that will b...

Faisal Hussain
October 13, 2021

Tony Bennett and Lady Gaga Partner With ViacomCBS for Three Sp...
Music - Streaming

The rollout for Tony Bennett and Lady Gaga’s second and final collaborative album, “Love for Sale,” will include saturation-level broadcast components in the months to come, as the pair have par...

September 16, 2021

TikTok Teams Up with MTV for New ‘Trending: VMA’ A...

TikTok is looking to further solidify its broader cultural presence by linking up with MTVs VMAs to launch a new, dedicated set of awards that will be voted on by TikTok users exclusively. The new Tik...

Social Media Today
September 10, 2021

Justin Bieber & Megan Thee Stallion Lead 2021 MTV VMA Nom...
Live Entertainment - Music

Justin Bieber and Megan Thee Stallion lead all nominees for the 2021 MTV Video Music Awards. The nominations, which MTV announced on Wednesday (Aug. 11), include seven for Bieber and six for Stallion,...

August 11, 2021

MTV VMA’s Returning to NYC in September
Music - Television

MTV have announced that their annual Video Music Awards (VMAs) will return to New York City for the 2021 ceremony on Sunday, September 12th, airing live from Brooklyn's Barclays Center. The 2020 VMAs...

June 8, 2021

Hulu’s Live TV Gets Nickelodeon, Comedy Central, MTV, and Ot...
Streaming - Tech

Hulu’s live TV service is finally getting nine new ViacomCBS channels — Comedy Central, BET, Nickelodeon, Nick Jr., VH1, CMT, MTV, TV Land, and Paramount Network — as part of its regular $64.99 ...

May 3, 2021

Pepsi Unveils Branded Reality Dating Show to Tout New Mango Fl...
Beverages - CPG - Television

Pepsi unveiled the trailer for a reality TV show that it had teased last month with the launch of its mango-flavored cola. The PepsiCo-owned brand is working with Velocity, ViacomCBS's branded content...

Marketing Dive
April 14, 2021

The Real World’ Reunites Original Cast 29 Years Later in...
Streaming - Television

"The Real World Homecoming: New York" proves you can go home again, although much has changed over three decades for one of TV's first reality franchises. "It was surreal," says Heather B. Gardn...

USA Today
March 4, 2021

Ex-Spotify exec unveils plan for a ‘Disneyland for Music’
Live Entertainment - Music

Former Spotify head of music Nick Holmsten has unveiled a plan to create a “playground for artists” in New York’s Times Square. For the full story, visit Variety  -

November 19, 2020

How will ViacomCBS team save some of its legacy cable brands?
Streaming - Television

These execs are tasked with saving ViacomCBS’ storied cable brands. For the full story, visit Variety  -

November 11, 2020

ViacomCBS to close legacy streamers as focus shifts to Paramou...
Brand News - Streaming - Television

ViacomCBS is to shut down its smaller legacy streamers, such as MTV Hits, whose content will be added to its upcoming premium service Paramount+. For the full story, visit Television Business Inter...

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