Subway Launches Direct Delivery Nationwide powered by DoorDash
Automotive - Branding

Now available nationwide, Subway Delivery powered by DoorDash allows guests to order their Subway favorites via the Subway app or on Guests can now earn and redeem Subway MyWay Rewards poi...

QSR Magazine
September 14, 2021

Nascar, I Am Athlete Announce New Content Partnership

Following a brief collaboration earlier this season, NASCAR and I AM ATHLETE, the fastest-growing, athlete-led media platform, today announced the launch of new content partnership focused on spotligh...

September 7, 2021

Allied Esports & NASCAR Launch Truck Tour
Esports - Gaming - Live Entertainment - Sports

Esports entertainment company Allied Esports has announced a collaboration with NASCAR to introduce gaming activations that will take place at a number of Cup Series races. The collaboration will see...

Esports Insider
August 5, 2021

Six Flags Gets Into the Credit Card Business with Visa & ...
Attractions - Finance - Live Entertainment

Six Flags today announced a new co-branded credit card that offers extra rewards for purchases at its theme parks. The Credit One Bank Six Flags Rewards Visa offers cardholders reward points equal to...

Theme Park Insider
June 23, 2021

NASCAR Co-Owner Pitbull Mixing Racing With Upcoming Tour
Live Entertainment - Music - Sports

The man known as Mr. Worldwide is ready to get back to his main business, even as he spends more and more time with his latest investment in NASCAR. Pitbull’s new tour titled “I Don’t Know About...

June 21, 2021

NFL Signs First-Ever Spirits Deal with Diageo
Beverages - Sports

It will include all of Diageo’s spirits portfolio, although the company plans to focus primarily on the Smirnoff, Crown Royal and Captain Morgan Spiced Rum brands at the start. Its Guinness beer is ...

June 16, 2021

Nascar Launches Rocket League Partnership
Automotive - Gaming - Sports

Deal marks first in Rocket League to feature commercial partners. Nine Nascar teams will feature in the series' fan pack, and the partnership is part of Nascar's drive to engage younger audiences. Th...

SportsPro Media
May 4, 2021

NASCAR | Satisfi Labs
Partnerships - Sports - Tech

NASCAR partnered with knowledge management platform Satisfi Labs to help ease fans back into NASCAR races safely with technology at their side.

NASCAR | Satisfi Labs
April 28, 2021

NASCAR Forms Partnership With Boys & Girls Clubs of Ameri...
Automotive - Branding - Sports

NASCAR has formed a multi-year partnership with the Boys & Girls Clubs of America to support the nonprofit’s mission of enabling and enriching the lives of young people, the sanctioning body ann...

NBC Sports
April 26, 2021

Nascar to Bring A.I.Fan Engagement and Safety to Tracks with S...
Automotive - Sports - Tech

Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season. Throu...

Sport Business
April 20, 2021

Nascar and DoorDash Partner in Multi-Year Deal
Automotive - Branding - Online - Sports

US stock car racing series Nascar has announced a multi-year partnership with digital food delivery platform DoorDash. NASCAR and DoorDash have said that the partnership will be activated via communi...

Sports Pro
March 1, 2021

How Dale Earnhardt’s Business Savvy Built a Marketing Empire...
Automotive - Sponsorships - Sports

NBC Sports will take a look at the life, legacy and long-lasting impact of Dale Earnhardt who died 20 years ago this week during the final round of the 2001 Daytona 500 on February 18, 2001. This is t...

February 18, 2021

NASCAR to Use Netflix’ ‘The Crew’ to Engage ...
Automotive - Sports - Streaming

US stock car racing series Nascar is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via its upcoming Netflix sitcom The Crew. Created and dev...

Sports Business
February 12, 2021

Richard Childress Racing First NASCAR Team to Sign Sports Bett...
Automotive - Branding - Gaming - Sports

Richard Childress Racing have announced a multifaceted partnership with online gaming platform BetMGM, becoming the first Nascar team to sign a sports betting deal. The agreement designates BetMGM as...

Sports Pro
February 5, 2021

Busch Takes Recruitment for Pit Crew Job to Twitter During Day...
Automotive - Beverages - Retail - Sports

Busch is celebrating next week's return of NASCAR with a pair of contests to win a recreational vehicle or a full-time job paying $50,000 a year in a professional pit crew. Each contest asks entrants ...

Marketing Dive
February 2, 2021

Jordan’s NASCAR team signs 5 sponsors
Automotive - Branding - Sports

The new NASCAR team that features the troika of Michael Jordan, Denny Hamlin and Bubba Wallace has long-term ambitions to change the face of racing, but an important step toward getting there starts t...

Charlotte Business Journal
January 26, 2021

Ally to sponsor inaugural Nascar Cup Series race at Nashville
Automotive - Branding - Sports

Ally Financial, a leading digital financial-services company, has been named the presenting sponsor of the inaugural Nascar Cup Series race at Nashville Superspeedway in June. The Cup Series race on ...

January 20, 2021

How COVID-19 Changed the Esports Industry in 2020

Many in the esports industry went into 2020 with high expectations for continued growth in the space based on recent developments in 2019, which drew to a close with news such as Deutsche Telekom acqu...

December 24, 2020

New Jersey trending to approve esports gambling

The esports and betting industries have become closer than ever throughout the course of this year. A great number of betting companies, as well as bettors themselves, turned to esports after the pand...

Esports Insider
December 7, 2020

Fan Engagement, Media Partnerships Will Drive Sports Betting D...

Activity is expected to remain hotly competitive in the media space in light of mega-deals between PointsBet and NBC Universal, FanDuel and Turner Sports For the full story, visit Sports Handle  -...

Sports Handle
October 28, 2020

NBA Signs Deal to Launch Lottery Game for Next Season

Fans with smartphones will be able to scan the QR code on their paper lottery ticket to visit EquiLottery’s app that tracks game results and a user’s winnings. For the full story, visit Sport T...

Sport Techie
October 22, 2020

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