Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTo...
CPG - Influencers - Online - Partnerships - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--This back-to-school season, Nature Valley is launching a first-of-its-kind rewards program on TikTok for families who are making sustainable choices to reduce, reuse and ...

Faisal Hussain
August 2, 2022

General Mills Unlocks Mobile Rewards with Back-to-School Campa...
CPG - Tech

General Mills started a mobile-based campaign that offers students and schools a chance to win rewards during back-to-school season. The marketer of brands such as Cheerios, Yoplait and Nature Valley ...

August 13, 2021

Study: Brand Innovation Post-Pandemic Will Play on Familiar Tr...
CPG - Household - Retail

While innovation continued at a level pace in 2020, the number of line extensions fell 29% compared to the previous three-year average, according to a new analysis by IRI. This is as consumption shift...

Food Dive
February 22, 2021

Nature Valley Makes Recyclable Wrappers for Granola Bars

Nature Valley Crunchy granola bars will have fully recyclable plastic wrappers starting this spring, a first for the category. The new wrappers are a step toward the General Mills brand's goal of havi...

Food Dive
February 18, 2021

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