Study: Brand Innovation Post-Pandemic Will Play on Familiar Tr...
CPG - Household - Retail

While innovation continued at a level pace in 2020, the number of line extensions fell 29% compared to the previous three-year average, according to a new analysis by IRI. This is as consumption shift...

Food Dive
February 22, 2021

Nature Valley Makes Recyclable Wrappers for Granola Bars
CPG

Nature Valley Crunchy granola bars will have fully recyclable plastic wrappers starting this spring, a first for the category. The new wrappers are a step toward the General Mills brand's goal of havi...

Food Dive
February 18, 2021

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