NBA 2K League Names Wilson Official Match Ball
Esports - Sports

Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA. The new ball will make...

Esports Insider
June 1, 2021

Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
May 12, 2021

Sony’s PlayStation5 Named Official Console of NBA 2K League
Branding - Electronics - Esports - Gaming

The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association’s esports property. A...

Sports Business
April 5, 2021

Apple Arcade Just Got a Huge Update of New Games, Including Mo...
Gaming

Apple’s gaming subscription service just got a massive influx of new titles. The headliner is Fantasian — the latest release from the creator of Final Fantasy — which is joined by other titles l...

The Verge
April 2, 2021

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