The agreement sees Coinbase become the North American basketball league’s first ever cryptocurrency partner. Coinbase also becomes the exclusive cryptocurrency platform of the Women’s National Bas...
Over the years, Google has aggressively sponsored the NBA, and that’s increasing for the league’s “75th anniversary season.”
The company is specifically using the NBA and basketball as an opp...
Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...
The NBA is making a foray into beauty.
The professional basketball league is teaming with ColourPop on a beauty collaboration that pays homage to six of its beloved teams — the Boston Celtics, the ...
Toronto Raptors Global Ambassador and Certified Lover Boy Drake has launched a new line of NBA-themed gear in collaboration with OVO.
The new range is an "exclusive capsule collection celebrating six...
10 AUGUST – WASHINGTON, D.C., USA: Special Olympics announced the launch of the inaugural esports experience Gaming for Inclusion presented by Microsoft. From 12 – 14 September, Special Olympics...
The National Basketball Association is doing a full-court press on podcasts: The league announced a multiyear partnership with iHeartMedia to coproduce and launch more than 20 new hoops-oriented podca...
CBS, NBC and Fox tied for second place behind ABC’s NBA Finals. ABC cruised to a Thursday ratings victory thanks to Game 2 of the 2021 NBA Finals.
The home team Phoenix Suns won Game 2 118-108. Pho...
IRVINE, Calif., July 1, 2021 /PRNewswire/ -- Everybody is rooting for a comeback these days, and Taco Bell is taking it to the next level during this year’s NBA Finals, presented by YouTube TV, intr...
In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...
Entitled "It's Game Time," the Carousel pop-up features items that basketball court-inspired fashion for all ages to playful outdoor entertaining finds and more. The pop-up will be open within the sto...
Warner Bros. Pictures partnered with Kraft Mac & Cheese to celebrate the release of SPACE JAM: A NEW LEGACY.
The partnership consisted of Warner Bros. working with Kraft to launch Kraft M...
Verizon is expanding its in-stadium 5G partnerships through new deals with the National Hockey League and 15 more National Basketball Association teams this week.
The carrier will use the NHL partner...
Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...
The NBA and Reddit partnered in a deal that saw offically licensed NBA content and highlights shown on the r/ NBA reddit page.
The deal between the NBA and Reddit also saw a new series of AMAs (Ask...
Hulu announced that a new expansive, nine-part Original docuseries chronicling the history of the storied Los Angeles Lakers franchise will join the Hulu Originals lineup. The project comes to Hulu fr...
The NBA and Marvel have partnered together to produce a Marvel themed NBA broadcast that was called "The Arena of Heroes".
The game was broadcasted on Disney owned alternative ESPN channels such as...
The National Basketball Association (NBA) has agreed a new content and ad sales partnership with social media platform Reddit.
Details of the arrangement were published on the Social Media Today webs...
Disney-owned ESPN announced it will broadcast the Golden State Warriors and New Orleans Pelicans game during a Marvel-themed telecast entitled “Arena of Heroes” on May 3. The game’s traditional ...
The NBA has launched a new fan-facing portal for advanced metrics called CourtOptix that is powered by Microsoft Azure and will offer new insights on expected shot value, shot efficiency, success vers...
NBA veteran Wilson Chandler has signed a virtual shoe deal with CryptoKickers, a virtual fashion startup selling digital sneakers as NFTs. The footwear collectibles are verified on the Ethereum blockc...
The National Basketball Association’s Brooklyn Nets have continued their extensive revamp both on and off the court by creating the new premium courtside lounge at Barclays Center, the Crown Club.
...
The National Basketball Associations Phoenix Suns and leading US gaming operator FanDuel will open a retail sportsbook inside Phoenix Suns Arena as part of an expansive agreement.
Following the leg...
US sports broadcasting giant ESPN will offer its first betting-focused broadcast for a National Basketball Association (NBA) game on 14th April.
The game between the Brooklyn Nets and Philadelphia 76...
Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps baseball cards. Topps is selling the new NFT baseball cards through...
The first National Basketball Association (NBA) basketball training centre in China, jointly developed by the league's Chinese arm and the Mission Hills Group, has officially opened.
The campus at th...
Miami Heat. AmericanAirlines Arena will be renamed FTX Arena beginning with the 2021-22 season as part of a 19-year sponsorship agreement worth $135 million, according to the Sun-Sentinel.
FTX.us was...
With COVID-19 testing becoming more available and more vaccines being administered, the NBA expects all arenas to be at full capacity next season and is hopeful that it can safely welcome additional f...
In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...
The Clorox Company, a global leader in public health and disinfection, and the National Basketball Association (NBA) today announced a multiyear agreement that makes Clorox® the Official Cleaning Par...
Dapper Labs, the maker of the National Basketball Association’s (NBA) much talked-about Top Shot digital collectibles, has seen its valuation hit a reported US$2.6 billion after securing a fresh rou...
Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.
...
The NBA teamed with clothing company Canada Goose on a multi-year partnership.
The partnership consisted of the NBA collaborating with Canada Goose to make Canada Goose the Proud Outerwear Partner ...
This year’s National Basketball Association (NBA) All-Star Game averaged a combined 5.94 million viewers across US networks TNT and TBS, a year-on-year (YoY) fall of 18 per cent, according to Nielse...
The NBA and Mondelez International announced a multiyear licensing and marketing partnership that will make the conglomerate behind Oreo, Chips Ahoy!, Nutter Butter, Ritz Crackers, Trident and Sour P...
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