In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...
Entitled "It's Game Time," the Carousel pop-up features items that basketball court-inspired fashion for all ages to playful outdoor entertaining finds and more. The pop-up will be open within the sto...
Warner Bros. Pictures partnered with Kraft Mac & Cheese to celebrate the release of SPACE JAM: A NEW LEGACY.
The partnership consisted of Warner Bros. working with Kraft to launch Kraft M...
Verizon is expanding its in-stadium 5G partnerships through new deals with the National Hockey League and 15 more National Basketball Association teams this week.
The carrier will use the NHL partner...
Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...
The NBA and Reddit partnered in a deal that saw offically licensed NBA content and highlights shown on the r/ NBA reddit page.
The deal between the NBA and Reddit also saw a new series of AMAs (Ask...
Hulu announced that a new expansive, nine-part Original docuseries chronicling the history of the storied Los Angeles Lakers franchise will join the Hulu Originals lineup. The project comes to Hulu fr...
The NBA and Marvel have partnered together to produce a Marvel themed NBA broadcast that was called "The Arena of Heroes".
The game was broadcasted on Disney owned alternative ESPN channels such as...
The National Basketball Association (NBA) has agreed a new content and ad sales partnership with social media platform Reddit.
Details of the arrangement were published on the Social Media Today webs...
Disney-owned ESPN announced it will broadcast the Golden State Warriors and New Orleans Pelicans game during a Marvel-themed telecast entitled “Arena of Heroes” on May 3. The game’s traditional ...
The NBA has launched a new fan-facing portal for advanced metrics called CourtOptix that is powered by Microsoft Azure and will offer new insights on expected shot value, shot efficiency, success vers...
NBA veteran Wilson Chandler has signed a virtual shoe deal with CryptoKickers, a virtual fashion startup selling digital sneakers as NFTs. The footwear collectibles are verified on the Ethereum blockc...
The National Basketball Association’s Brooklyn Nets have continued their extensive revamp both on and off the court by creating the new premium courtside lounge at Barclays Center, the Crown Club.
...
The National Basketball Associations Phoenix Suns and leading US gaming operator FanDuel will open a retail sportsbook inside Phoenix Suns Arena as part of an expansive agreement.
Following the leg...
US sports broadcasting giant ESPN will offer its first betting-focused broadcast for a National Basketball Association (NBA) game on 14th April.
The game between the Brooklyn Nets and Philadelphia 76...
Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps baseball cards. Topps is selling the new NFT baseball cards through...
The first National Basketball Association (NBA) basketball training centre in China, jointly developed by the league's Chinese arm and the Mission Hills Group, has officially opened.
The campus at th...
Miami Heat. AmericanAirlines Arena will be renamed FTX Arena beginning with the 2021-22 season as part of a 19-year sponsorship agreement worth $135 million, according to the Sun-Sentinel.
FTX.us was...
With COVID-19 testing becoming more available and more vaccines being administered, the NBA expects all arenas to be at full capacity next season and is hopeful that it can safely welcome additional f...
In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...
The Clorox Company, a global leader in public health and disinfection, and the National Basketball Association (NBA) today announced a multiyear agreement that makes Clorox® the Official Cleaning Par...
Dapper Labs, the maker of the National Basketball Association’s (NBA) much talked-about Top Shot digital collectibles, has seen its valuation hit a reported US$2.6 billion after securing a fresh rou...
Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.
...
The NBA teamed with clothing company Canada Goose on a multi-year partnership.
The partnership consisted of the NBA collaborating with Canada Goose to make Canada Goose the Proud Outerwear Partner ...
This year’s National Basketball Association (NBA) All-Star Game averaged a combined 5.94 million viewers across US networks TNT and TBS, a year-on-year (YoY) fall of 18 per cent, according to Nielse...
The NBA and Mondelez International announced a multiyear licensing and marketing partnership that will make the conglomerate behind Oreo, Chips Ahoy!, Nutter Butter, Ritz Crackers, Trident and Sour P...
Mark Cuban says that the Dallas Mavericks are now accepting Dogecoin cryptocurrency as payment for tickets and merchandise. Dogecoin will be accepted via cryptocurrency payment service BitPay, which h...
Nike is celebrating this year’s NBA All-Star Game with a special drop.
On March 7, ahead of the big event, the sportswear giant will drop a “Play for the Future” sneaker collection at Nike.com,...
Canada Goose Holdings Inc on Tuesday announced a multi-year partnership with the National Basketball Association (NBA) that makes the luxury parka maker an outerwear partner for the annual NBA All-Sta...
Shopify’s announcement is coming as retail brands express a growing interest in esports. In its 2020 market report, which was published in February 2020, the games and esports data company Newzoo es...
The National Basketball Association has renewed its sponsorship deal with PepsiCo, with the company retaining key league rights in both the soft drink and chip categories.
The multiyear marketing par...
Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) today announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA”...
NBA Top Shot is the future of the trading card market. Virtual packs can be purchased and either 'showcased' or re-sold on the virtual marketplace with some highlights currently selling for as much as...
With the Lakers’ three-year contract with Wish expiring, the team has hired the sports business agency Sportfive to secure the team’s jersey patch sponsor for the 2021-2022 NBA season. The agency ...
The National Basketball Association’s (NBA) Golden State Warriors have teamed up with audience engagement platform LiveLike and technology services company Accenture to launch a new second-screen ex...
The NBA teamed with lifestyle brand CASETiFY on a partnership that created exciting and customized merchandise for NBA fans.
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