Special Olympics and Microsoft Team Up to Build Global Inclusi...
Esports - Gaming - Influencers - Non-Profit - Partnerships

10 AUGUST – WASHINGTON, D.C., USA: Special Olympics announced the launch of the inaugural esports experience Gaming for Inclusion presented by Microsoft. From 12 – 14 September, Special Olympics...

Faisal Hussain
August 17, 2021

NBA, iHeartMedia to Produce 20-Plus Podcasts Under Multiyear D...
Podcasts - Podcasts - Sports

The National Basketball Association is doing a full-court press on podcasts: The league announced a multiyear partnership with iHeartMedia to coproduce and launch more than 20 new hoops-oriented podca...

July 28, 2021

NBA Finals Ratings Shine Bright for ABC
Sports - Television

CBS, NBC and Fox tied for second place behind ABC’s NBA Finals. ABC cruised to a Thursday ratings victory thanks to Game 2 of the 2021 NBA Finals. The home team Phoenix Suns won Game 2 118-108. Pho...

The Wrap
July 9, 2021

Taco Bell & NBA Team Up for Flamin’ Hot Taco Promotion
Dining - Sports - Television

IRVINE, Calif., July 1, 2021 /PRNewswire/ -- Everybody is rooting for a comeback these days, and Taco Bell is taking it to the next level during this year’s NBA Finals, presented by YouTube TV, intr...

AP News
July 1, 2021

Starbucks Files for Stadium Naming Rights
Beverages - Branding - Dining - Sports

In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...

June 14, 2021

New ‘Space Jam’ Themed Pop-Up Opens at Bloomingdal...
Attractions - Fashion - Retail - Streaming - Tech

Entitled "It's Game Time," the Carousel pop-up features items that basketball court-inspired fashion for all ages to playful outdoor entertaining finds and more. The pop-up will be open within the sto...

June 8, 2021

Space Jam: A New Legacy | Kraft
CPG - Partnerships - Streaming - Theatrical

Warner Bros. Pictures partnered with Kraft Mac & Cheese to celebrate the release of SPACE JAM: A NEW LEGACY.  The partnership consisted of Warner Bros. working with Kraft to launch Kraft M...

Verizon Expands In-Stadium Partnerships with NHL and NBA
Electronics - Sports - Tech

Verizon is expanding its in-stadium 5G partnerships through new deals with the National Hockey League and 15 more National Basketball Association teams this week. The carrier will use the NHL partner...

May 24, 2021

Fortnite & NBA Announce Crossover Event with New Trailer

https://www.youtube.com/watch?v=Z189RXBXfGg Check out the trailer for the Fortnite x NBA crossover which brings basketball's best into the Item Shop and Fortnite Creative, and with Team Battles, a un...

May 20, 2021

Yahoo Sports Expected to Continue Streaming NFL Games
Sports - Streaming - Tech

Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...

May 19, 2021

EBay Taps into NFT Frenzy, Allows Sale on Platform
Finance - Online

Ebay on Tuesday allowed the sale of non-fungible tokens for digital collectibles like trading cards, images or video clips on its platform, the first e-commerce company to tap into the recent frenzy a...

May 12, 2021

NBA | Reddit
Online - Partnerships - Sports

The NBA and Reddit partnered in a deal that saw offically licensed NBA content and highlights shown on the r/ NBA reddit page. The deal between the NBA and Reddit also saw a new series of AMAs (Ask...

NBA | Reddit
May 12, 2021

Hulu Scores 9-Part Lakers Docuseries with Director Antoine Fuq...
Sports - Streaming - Television

Hulu announced that a new expansive, nine-part Original docuseries chronicling the history of the storied Los Angeles Lakers franchise will join the Hulu Originals lineup. The project comes to Hulu fr...

May 11, 2021

NBA | Marvel
Partnerships - Sports - Television

The NBA and Marvel have partnered together to produce a Marvel themed NBA broadcast that was called "The Arena of Heroes". The game was broadcasted on Disney owned alternative ESPN channels such as...

NBA | Marvel
May 5, 2021

NBA Joins Forces with Reddit in Content and Ad Sales Partnersh...
Online - Sports

The National Basketball Association (NBA) has agreed a new content and ad sales partnership with social media platform Reddit. Details of the arrangement were published on the Social Media Today webs...

Sports Pro Media
April 27, 2021

ESPN to Air Marvel-Themed NBA Game
Sports - Television

Disney-owned ESPN announced it will broadcast the Golden State Warriors and New Orleans Pelicans game during a Marvel-themed telecast entitled “Arena of Heroes” on May 3. The game’s traditional ...

April 23, 2021

NBA, Microsoft Launch Advanced Stat Platform for Fans
Electronics - Sports - Tech

The NBA has launched a new fan-facing portal for advanced metrics called CourtOptix that is powered by Microsoft Azure and will offer new insights on expected shot value, shot efficiency, success vers...

Sport Techie
April 23, 2021

CryptoKickers Signs Wilson Chandler to Virtual Shoe Deal
Finance - Sports - Tech

NBA veteran Wilson Chandler has signed a virtual shoe deal with CryptoKickers, a virtual fashion startup selling digital sneakers as NFTs. The footwear collectibles are verified on the Ethereum blockc...

Sport Techie
April 21, 2021

Nets Create Crown Club Premium Space at Barclays Center
Dining - Sports

The National Basketball Association’s Brooklyn Nets have continued their extensive revamp both on and off the court by creating the new premium courtside lounge at Barclays Center, the Crown Club. ...

Sport Business
April 21, 2021

Suns, FanDuel to Open Sportsbook Inside Phoenix Suns Arena
Gaming - Sports

The National Basketball Association’s Phoenix Suns and leading US gaming operator FanDuel will open a retail sportsbook inside Phoenix Suns Arena as part of an expansive agreement. Following the leg...

Sport Business
April 16, 2021

ESPN to Offer First NBA Betting Broadcast
Sports - Streaming - Tech - Television

US sports broadcasting giant ESPN will offer its first betting-focused broadcast for a National Basketball Association (NBA) game on 14th April. The game between the Brooklyn Nets and Philadelphia 76...

Sports Pro Media
April 13, 2021

Topps is Releasing Official NFT Baseball Cards on April 20th
Finance - Sports - Tech

Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps baseball cards. Topps is selling the new NFT baseball cards through...

The Verge
April 12, 2021

NBA Opens Basketball Training Center in China

The first National Basketball Association (NBA) basketball training centre in China, jointly developed by the league's Chinese arm and the Mission Hills Group, has officially opened. The campus at th...

Sports Pro Media
April 12, 2021

Miami Heat Bet on Crypto With $135M Naming Rights Deal
Finance - Sponsorships - Sports

Miami Heat. AmericanAirlines Arena will be renamed FTX Arena beginning with the 2021-22 season as part of a 19-year sponsorship agreement worth $135 million, according to the Sun-Sentinel. FTX.us was...

Sports Techie
April 9, 2021

NBA Expects Full Arenas for 2021-22 Season
Health & Beauty - Sports

With COVID-19 testing becoming more available and more vaccines being administered, the NBA expects all arenas to be at full capacity next season and is hopeful that it can safely welcome additional f...

April 7, 2021

Sponsorship Market Dynamics Favor Premium Sports Brands in the...
Branding - Sponsorships - Sports

In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...

Sport Business
April 7, 2021

Clorox Named Official Cleaning Partner of the NBA & WNBA
Branding - CPG - Health & Beauty - Sports

The Clorox Company, a global leader in public health and disinfection, and the National Basketball Association (NBA) today announced a multiyear agreement that makes Clorox® the Official Cleaning Par...

April 6, 2021

Top Shot NFT-Maker Dapper Labs Secures $305M in Fresh Capital
Finance - Sports - Tech

Dapper Labs, the maker of the National Basketball Association’s (NBA) much talked-about Top Shot digital collectibles, has seen its valuation hit a reported US$2.6 billion after securing a fresh rou...

Sports Pro Media
April 2, 2021

Clorox Bets Big on Not Going Back to Normal
CPG - Household - Retail

It’s a pivotal moment for a company that had its fortunes lifted overnight by the pandemic—joining the likes of Zoom and Instacart. Clorox’s portfolio, a lineup that spans pool cleaners to pet o...

March 26, 2021

Betway Extends US Reach by Partnering with NBA, NHL Franchises
Branding - Sponsorships - Sports

Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises. ...

Sport Business
March 25, 2021

NBA and Canada Goose
Fashion - Partnerships - Sports

The NBA teamed with clothing company Canada Goose on a multi-year partnership. The partnership consisted of the NBA collaborating with Canada Goose to make Canada Goose the Proud Outerwear Partner ...

NBA and Canada Goose
March 18, 2021

NBA All-Star Game Viewership Falls 18% to 5.94 Million
Sports - Television

This year’s National Basketball Association (NBA) All-Star Game averaged a combined 5.94 million viewers across US networks TNT and TBS, a year-on-year (YoY) fall of 18 per cent, according to Nielse...

March 10, 2021

NBA, Mondelez Reach Multiyear Marketing, Licensing Partnership
Branding - CPG - Sports

The NBA and Mondelez International announced a multiyear licensing and marketing partnership that will make the conglomerate behind Oreo, Chips Ahoy!, Nutter Butter, Ritz Crackers, Trident and Sour P...

March 10, 2021

The NBA Will Play a Key Role in Snap’s Quest for 50% Revenue...
Online - Sports

It’s labeled the perfect 360 relationship, and Snap plays a considerable part in helping the National Basketball Association entertain its young audience. This weekend, the NBA is tamping down ...

March 5, 2021

Mark Cuban, Mavericks Accepting Dogecoin for Tickets, Merchand...
Sports - Tech

Mark Cuban says that the Dallas Mavericks are now accepting Dogecoin cryptocurrency as payment for tickets and merchandise. Dogecoin will be accepted via cryptocurrency payment service BitPay, which h...

Sport Techie
March 5, 2021

Nike Celebrates the 2021 NBA All-Star Game with ‘Play fo...
Fashion - Sports

Nike is celebrating this year’s NBA All-Star Game with a special drop. On March 7, ahead of the big event, the sportswear giant will drop a “Play for the Future” sneaker collection at Nike.com,...

Footwear News
March 4, 2021

NBA, Canada Goose Announce Multi-Year Partnership
Fashion - Sports

Canada Goose Holdings Inc on Tuesday announced a multi-year partnership with the National Basketball Association (NBA) that makes the luxury parka maker an outerwear partner for the annual NBA All-Sta...

Business of Fashion
March 3, 2021

Why Shopify is Investing in Esports
Esports - Gaming - Online - Tech

Shopify’s announcement is coming as retail brands express a growing interest in esports. In its 2020 market report, which was published in February 2020, the games and esports data company Newzoo es...

Modern Retail
March 2, 2021

NBA, PepsiCo Renew Sponsorship Deal
Beverages - Branding - CPG - Sports

The National Basketball Association has renewed its sponsorship deal with PepsiCo, with the company retaining key league rights in both the soft drink and chip categories. The multiyear marketing par...

Sport Business
March 1, 2021

Hennessy Becomes the NBA’s First Global Spirits Partner
Beverages - Branding - Sports

Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) today announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA”...

February 26, 2021

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