SagerStrong Foundation Partners with Bentley through 2023 NBA ...
Attractions - Automotive - Non-Profit - Sports

The SagerStrong foundation, created by late sports reporter Craig Sager and his wife, Stacy, recently announced a partnership with Bentley through the 2023 NBA All-Star Game. A SagerStrong-branded Be...

Make-A-Wish and ESPN Announce the Return of the “My Wish...
Non-Profit - Partnerships - Press Releases - Sports - Streaming

PHOENIX, July 14, 2022 /PRNewswire/ -- Make-A-Wish® and ESPN® announced today that that the 15th season of the "My Wish" series will return to SportsCenter on Sunday, July 17. The multi-day ser...

Faisal Hussain
July 14, 2022

Answer The Call: NBA All-Star Devin Booker Unveiled as NBA 2K2...
Esports - Gaming - Non-Profit - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 ye...

Faisal Hussain
July 7, 2022

Hasbro Teams Up With the NBA and NBPA for the Return of Starti...
Partnerships - Press Releases - Sports - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Today, Hasbro, Inc., has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly an...

Faisal Hussain
July 1, 2022

Fanatics Collectibles and Topps Announce Comprehensive College...
Partnerships - Press Releases - Publishing - Retail - Sports

NEW YORK, June 9, 2022 /PRNewswire/ -- Today, Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broa...

Faisal Hussain
June 9, 2022

Fanatics Expands Empire With Purchase of Throwback Jersey Reta...
Fashion - Retail

Fanatics, known for its sports apparel and more, has teamed up with a host of celebrities, including the rapper Jay-Z and the D’Amelio family of TikTok fame, to buy the brand merchandising company M...

The New York Times
February 18, 2022

MTV and Junkfood Clothing Unveil NBA All-Star Game Capsule
Fashion - Sports

Junk Food Clothing has partnered with quintessential ’80s entertainment cable channel MTV and the NBA for a nostalgic capsule collection for the upcoming All-Star game. The collection gives fans an...

February 18, 2022

Wilson and Tiffany & Co. Reveal a Co-Branded Ball for NBA...
Fashion - Sports

Following a joint Blue Box, Circa 3021 series, Daniel Arsham and Tiffany & Co. reunite for a co-branded Tiffany Blue basketball. As the creative director of the Cavaliers, Daniel Arsham brought a...

February 16, 2022

Fanatics Bets Big on Trading Card Boom
Retail - Sports

Fanatics has acquired Topps' trading card and collectibles business for roughly $500 million. Fanatics, the world's largest seller of licensed sports apparel, is now the dominant player in the booming...

January 5, 2022

NBA Snaps Up Coinbase As First Crypto Partner
Sponsorships - Sports

The agreement sees Coinbase become the North American basketball league’s first ever cryptocurrency partner. Coinbase also becomes the exclusive cryptocurrency platform of the Women’s National Bas...

SportsPro Media
October 20, 2021

Google Boosts NBA Partnership with Pixel 6
Branding - Electronics - Sports - Tech - Television

Over the years, Google has aggressively sponsored the NBA, and that’s increasing for the league’s “75th anniversary season.” The company is specifically using the NBA and basketball as an opp...

October 19, 2021

Macy’s Teams Up with Fanatics
Fashion - Retail - Sports

Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...

October 13, 2021

NBA, ColourPop Team on Makeup Collection
Health & Beauty - Sports

The NBA is making a foray into beauty. The professional basketball league is teaming with ColourPop on a beauty collaboration that pays homage to six of its beloved teams — the Boston Celtics, the ...

Yahoo Life
October 11, 2021

Drake Launches OVO x NBA Themed Collection Featuring Classic F...
Fashion - Music - Sports

Toronto Raptors Global Ambassador and Certified Lover Boy Drake has launched a new line of NBA-themed gear in collaboration with OVO. The new range is an "exclusive capsule collection celebrating six...

NBA Canadae
September 30, 2021

Special Olympics and Microsoft Team Up to Build Global Inclusi...
Esports - Gaming - Influencers - Non-Profit - Partnerships

10 AUGUST – WASHINGTON, D.C., USA: Special Olympics announced the launch of the inaugural esports experience Gaming for Inclusion presented by Microsoft. From 12 – 14 September, Special Olympics...

Faisal Hussain
August 17, 2021

NBA, iHeartMedia to Produce 20-Plus Podcasts Under Multiyear D...
Podcasts - Podcasts - Sports

The National Basketball Association is doing a full-court press on podcasts: The league announced a multiyear partnership with iHeartMedia to coproduce and launch more than 20 new hoops-oriented podca...

July 28, 2021

NBA Finals Ratings Shine Bright for ABC
Sports - Television

CBS, NBC and Fox tied for second place behind ABC’s NBA Finals. ABC cruised to a Thursday ratings victory thanks to Game 2 of the 2021 NBA Finals. The home team Phoenix Suns won Game 2 118-108. Pho...

The Wrap
July 9, 2021

Taco Bell & NBA Team Up for Flamin’ Hot Taco Promotion
Dining - Sports - Television

IRVINE, Calif., July 1, 2021 /PRNewswire/ -- Everybody is rooting for a comeback these days, and Taco Bell is taking it to the next level during this year’s NBA Finals, presented by YouTube TV, intr...

AP News
July 1, 2021

Starbucks Files for Stadium Naming Rights
Beverages - Branding - Dining - Sports

In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...

June 14, 2021

New ‘Space Jam’ Themed Pop-Up Opens at Bloomingdal...
Attractions - Fashion - Retail - Streaming - Tech

Entitled "It's Game Time," the Carousel pop-up features items that basketball court-inspired fashion for all ages to playful outdoor entertaining finds and more. The pop-up will be open within the sto...

June 8, 2021

Space Jam: A New Legacy | Kraft
CPG - Partnerships - Streaming - Theatrical

Warner Bros. Pictures partnered with Kraft Mac & Cheese to celebrate the release of SPACE JAM: A NEW LEGACY.  The partnership consisted of Warner Bros. working with Kraft to launch Kraft M...

Verizon Expands In-Stadium Partnerships with NHL and NBA
Electronics - Sports - Tech

Verizon is expanding its in-stadium 5G partnerships through new deals with the National Hockey League and 15 more National Basketball Association teams this week. The carrier will use the NHL partner...

May 24, 2021

Fortnite & NBA Announce Crossover Event with New Trailer
Gaming Check out the trailer for the Fortnite x NBA crossover which brings basketball's best into the Item Shop and Fortnite Creative, and with Team Battles, a un...

May 20, 2021

Yahoo Sports Expected to Continue Streaming NFL Games
Sports - Streaming - Tech

Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...

May 19, 2021

EBay Taps into NFT Frenzy, Allows Sale on Platform
Finance - Online

Ebay on Tuesday allowed the sale of non-fungible tokens for digital collectibles like trading cards, images or video clips on its platform, the first e-commerce company to tap into the recent frenzy a...

May 12, 2021

NBA | Reddit
Online - Partnerships - Sports

The NBA and Reddit partnered in a deal that saw offically licensed NBA content and highlights shown on the r/ NBA reddit page. The deal between the NBA and Reddit also saw a new series of AMAs (Ask...

NBA | Reddit
May 12, 2021

Hulu Scores 9-Part Lakers Docuseries with Director Antoine Fuq...
Sports - Streaming - Television

Hulu announced that a new expansive, nine-part Original docuseries chronicling the history of the storied Los Angeles Lakers franchise will join the Hulu Originals lineup. The project comes to Hulu fr...

May 11, 2021

NBA | Marvel
Partnerships - Sports - Television

The NBA and Marvel have partnered together to produce a Marvel themed NBA broadcast that was called "The Arena of Heroes". The game was broadcasted on Disney owned alternative ESPN channels such as...

NBA | Marvel
May 5, 2021

NBA Joins Forces with Reddit in Content and Ad Sales Partnersh...
Online - Sports

The National Basketball Association (NBA) has agreed a new content and ad sales partnership with social media platform Reddit. Details of the arrangement were published on the Social Media Today webs...

Sports Pro Media
April 27, 2021

ESPN to Air Marvel-Themed NBA Game
Sports - Television

Disney-owned ESPN announced it will broadcast the Golden State Warriors and New Orleans Pelicans game during a Marvel-themed telecast entitled “Arena of Heroes” on May 3. The game’s traditional ...

April 23, 2021

NBA, Microsoft Launch Advanced Stat Platform for Fans
Electronics - Sports - Tech

The NBA has launched a new fan-facing portal for advanced metrics called CourtOptix that is powered by Microsoft Azure and will offer new insights on expected shot value, shot efficiency, success vers...

Sport Techie
April 23, 2021

CryptoKickers Signs Wilson Chandler to Virtual Shoe Deal
Finance - Sports - Tech

NBA veteran Wilson Chandler has signed a virtual shoe deal with CryptoKickers, a virtual fashion startup selling digital sneakers as NFTs. The footwear collectibles are verified on the Ethereum blockc...

Sport Techie
April 21, 2021

Nets Create Crown Club Premium Space at Barclays Center
Dining - Sports

The National Basketball Association’s Brooklyn Nets have continued their extensive revamp both on and off the court by creating the new premium courtside lounge at Barclays Center, the Crown Club. ...

Sport Business
April 21, 2021

Suns, FanDuel to Open Sportsbook Inside Phoenix Suns Arena
Gaming - Sports

The National Basketball Association’s Phoenix Suns and leading US gaming operator FanDuel will open a retail sportsbook inside Phoenix Suns Arena as part of an expansive agreement. Following the leg...

Sport Business
April 16, 2021

ESPN to Offer First NBA Betting Broadcast
Sports - Streaming - Tech - Television

US sports broadcasting giant ESPN will offer its first betting-focused broadcast for a National Basketball Association (NBA) game on 14th April. The game between the Brooklyn Nets and Philadelphia 76...

Sports Pro Media
April 13, 2021

Topps is Releasing Official NFT Baseball Cards on April 20th
Finance - Sports - Tech

Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps baseball cards. Topps is selling the new NFT baseball cards through...

The Verge
April 12, 2021

NBA Opens Basketball Training Center in China

The first National Basketball Association (NBA) basketball training centre in China, jointly developed by the league's Chinese arm and the Mission Hills Group, has officially opened. The campus at th...

Sports Pro Media
April 12, 2021

Miami Heat Bet on Crypto With $135M Naming Rights Deal
Finance - Sponsorships - Sports

Miami Heat. AmericanAirlines Arena will be renamed FTX Arena beginning with the 2021-22 season as part of a 19-year sponsorship agreement worth $135 million, according to the Sun-Sentinel. was...

Sports Techie
April 9, 2021

NBA Expects Full Arenas for 2021-22 Season
Health & Beauty - Sports

With COVID-19 testing becoming more available and more vaccines being administered, the NBA expects all arenas to be at full capacity next season and is hopeful that it can safely welcome additional f...

April 7, 2021

Sponsorship Market Dynamics Favor Premium Sports Brands in the...
Branding - Sponsorships - Sports

In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...

Sport Business
April 7, 2021

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