Streaming Of NCAA Men’s Basketball Tournament Nearly Doubled...
Sports - Streaming

Roku, one of the dominant U.S. streaming providers, says viewing on its platform of the NCAA Men’s Basketball Tournament rose 75% over 2019 levels. TV streaming reach, defined as the number of Roku...

Deadline
April 7, 2021

Coke Ads Insert Different Flavors into Memorable Basketball Mo...
Beverages - Branding - CPG - Influencers - Sports

Coca-Cola launched a multichannel campaign for its flavored colas that includes TV commercials during March Madness and a social influencer push. The "Unbelievably Delicious" effort highlights Coca-Co...

Marketing Dive
March 29, 2021

Dwayne Johnson Unveils ‘Black Adam’ Summer 2022 Release Da...
Theatrical

This afternoon just before the UCLA vs. Alabama NCAA tournament game, Dwayne Johnson unveiled the release date for his New Line/DC superhero movie Black Adam: July 29, 2022. Johnson appeared in a sho...

Deadline
March 29, 2021

With $1 Billion on the Line, March Madness is Ready for its Co...
Sports - Streaming - Television

The NCAA men’s basketball tournament begins this week after last year’s cancelation due to the pandemic. CBS Sports and Turner Sports could bring in more than $1 billion in advertisement for the N...

CNBC
March 16, 2021

Yuengling and DraftKings Announce Official Collaboration
Beverages - Branding - CPG - Online - Sports

Yuengling & Son, Inc., America's Oldest Brewery®, announced this week its collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fan...

Yogonet
March 11, 2021

Jersey Mike’s Becomes Title Sponsor of the Naismith Trophy
Dining - Sports

As a marketing partner, Jersey Mike’s will become the “Official Sub Sandwich” of the Naismith Awards, Naismith Trophy and the Atlanta Tipoff Club. For the full story, visit QSR Magazine  - ...

QSR Magazine
October 29, 2020

NCAA finalizing how to allow college athletes to be compensate...
Sports

College athletes can promote products and services as long as they do not conflict with current school or NCAA guidelines. Athletes can also operate a GoFundMe (or similar crowdsourcing) campaign for ...

Sports Illustrated
October 14, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.