Nerf Reveals First-Ever Official Mascot

Hasbro is expanding the NERF team with the brand’s first-ever official mascot. Personifying the playful spirit that NERF encourages, Murph is made entirely of NERF foam darts from head to toe. The...

Toy Book
June 21, 2022

Hasbro Celebrates THE BOOK OF BOBA FETT with New Nerf Blaster
Streaming - Toys

Hasbro‘s Nerf, has just teased a new toy blaster based on Boba Fett‘s EE-3 carbine rifle. Celebrating Disney+’s The Book of Boba Fett, this blaster comes in a colorway themed on Boba Fett’s a...

January 13, 2022

Supreme & NERF Collab on Custom Blaster
Fashion - Toys

Supreme and its Spring/Summer ‘21 output has been rife with many different collaborators including KAWS, Emilio Pucci, Vans and others. And to close out the month of June, the streetwear giant is li...

July 1, 2021

Quarantine Toy Sales Bump Outlasts Lockdowns

Lockdowns in the US may have come to an end, but it looks like the toy sales bump they inspired is sticking around. Between January and April 2021, US toy sales grew by 27% compared to the same period...

June 9, 2021

Reebok & Hasbro Release New Nerf Sneaker Collection
Fashion - Toys

Reebok and Hasbro are at it again. The heritage athletic brand and the toy company are joining forces for the second time to bring out your inner child with the release of a four sneaker collection m...

Footwear News
June 4, 2021

Nerf Seeking Chief TikTok Officer to Tap into App’s Gen ...
CPG - Influencers - Toys

A newcomer to TikTok, Nerf is angling to have its account take off quickly by hiring a young consumer familiar with the platform favored among U.S. teens. The Hasbro line had only posted four videos o...

Marketing Dive
March 29, 2021

Hasbro Expands Fortnite Deal, NFL Flag to Use NERF Footballs
Branding - Gaming - Sports

Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL. Hasbro’s new five-year contract with Epic Games w...

Sport Techie
March 1, 2021

2021 Video Game Releases
Blog Post - Gaming - Opportunity Blogs

These are some of the highly anticipated video games for 2021! 2020 saw a huge increase in video game sales and players, and 2021 looks to be even better for video games and the gaming industry as a w...

Angelina Luspo
January 19, 2021

Nerf takes aim at The Mandalorian with its latest Star Wars ri...
Streaming - Toys

The Nerf Amban Phase-pulse blaster rifle is more than four feet long, and costs $120. The Mandalorian has used plenty of awesome weapons and gadgets over his two seasons of adventure, but the Jawa-...

December 7, 2020

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