New Balance and London-Based Label Aries Announce New Capsule

London-based label Aries has continued its running collaboration with New Balance, partnering with the label to release a new running collection. The capsule features a selection of athletic gear, new...

March 28, 2022

eBay Will Celebrate Women’s History Month With New ‘Trailb...
Fashion - Online - Retail

With Women’s History Month here, eBay is delivering a range of iconic sneakers that were created either by or for women. With a goal of celebrating the influence of women on sneaker culture, the pl...

Footwear News
March 1, 2022

New Balance Celebrates Lunar New Year with Release of Shoe wit...

When February rolls around, sportswear brands will typically commemorate Lunar New Year by dropping festive footwear colorways that nod to the annual holiday. This year, the New Balance team has rolle...

February 7, 2022

Levi’s & New Balance Reunite for Denim-Inspired Sho...

Few brands have an Americana legacy that’s as rich as Levi’s or New Balance. Therefore, it only makes sense that the San Fransisco-based denim purveyor and the Boston-based footwear mavens have te...

July 28, 2021

Miller Lite | New Balance
Beverages - Fashion - Partnerships

Miller Lite teamed with New Balance on a Father's Day promotion that created a "shoe koozie." The partnership consisted of Miller Lite collaborating with New Balance to develop the "Shoezie" which ...

Top Sneaker Partnerships of 2020

Although the year presented a seemingly endless amount of challenges, it did produce several of the best sneaker collaborations in recent memory. Arguably the years best projects came from New Balanc...

Footwear News
December 24, 2020

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