Smirnoff shows up big for NFL kickoff celebrating fans with ne...
Beverages - CPG - Press Releases - Sports

Smirnoff is raising the stakes like never before this NFL season with a playbook designed to celebrate the heartbeat of the game, the fans. The World's No. 1 Vodka is taking over the 2023 season start...

Trent Turquand
 September 8, 2023

#nfl #smirnoff

FanDuel delivers an early win to NFL fans for kick off
Gaming - Press Releases - Sports

FanDuel, North America's premier online gaming company and an Official Sports Betting Partner of the National Football League (NFL), is joining forces with YouTube to offer FanDuel customers a limited...

Trent Turquand
 August 21, 2023

#fanduel #nfl

Pepsi Zero Sugar takes the field as the “official zero o...
Beverages - CPG - Press Releases - Sports

With the kickoff to the NFL season approaching, football fans will see a lot more zeroes on the gridiron this year as players will be able to don a jersey sporting the No. 0 for the first time in NFL ...

Trent Turquand
 August 9, 2023

#nfl #pepsi

NFL, Saweetie, Intuit Bring First-Ever Super Bowl Concert to R...
Live Entertainment - Music - Press Releases - Tech

Today, the National Football League announced plans for the Saweetie Super Bowl Concert Presented by Intuit on Roblox. Starring Warner Records hip-hop artist Saweetie, the free virtual concert will be...

Sasha Villalobos
 February 3, 2023

#intuit #nfl #roblox #saweetie

Little Caesars Love Kitchen Partners With NFL for Two Servings...
Dining - Non-Profit - Press Releases - Sports

Little Caesars® Pizza, the Official Pizza Sponsor of the National Football League (NFL), is building on the pizza chain's long history of philanthropy through a charitable giving partnership with the...

Nicholas Fox
 February 2, 2023

#boys-girls-clubs-of-america #little-caesars #nfl

YouTube to Pay $2.5 Billion Per Year for Sunday Ticket
Sports - Streaming - Television

YouTube is closing in on a deal for Sunday Ticket, the out-of-market package that DirecTV has exclusively broadcast since 1994, when it debuted. John Ourand of Sports Business Journal reports that You...

NBC Sports
December 21, 2022

#apple #cbs #directtv #fox #google

NFL, Food Network Team for Tailgate Competition Series Hosted ...
Sports - Television

Food Network is teaming up with the NFL for a new primetime competition series that celebrates the art of tailgating. In the six-episode “NFL Tailgate Takedown,” hosts Sunny Anderson and New Engl...

Variety
November 28, 2022

#food-network #nfl

Gillette Kicks Off First NFL Live Broadcast Mixed-Reality Comm...
Branding - CPG - Health & Beauty - Household - Live Entertainment

Procter & Gamble’s Gillette will host the NFL’s first live broadcast mixed-reality commercial today (Oct. 24) in an effort to promote its new GilletteLabs with Exfoliating Bar product, accordi...

Marketing Dive
October 24, 2022

#gillette #nfl #procter-gamble

Captain Morgan Adds Some Spice to its Ads
Beverages - Branding - CPG - Live Entertainment - Online

Diageo-owned Captain Morgan is leveraging the company’s status as the Official Spirits Sponsor of the NFL to add some excitement to sports viewing with a new campaign, “Great Things Happen When Yo...

MarketingDive
October 20, 2022

#captain-morgan #diageo #nfl

NFL and iHeartMedia Announce Podcast Partnership’s Exciting ...
Partnerships - Podcasts - Podcasts - Press Releases - Sports

NEW YORK--(BUSINESS WIRE)--The National Football League and iHeartMedia today announce the NFL Podcast Network’s fall programming lineup. With the 2022 regular season underway, the NFL and iHeartMed...

Faisal Hussain
 October 18, 2022

#iheart #nfl

Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

#apple-music #nfl

Apple Music to Sponsor Super Bowl Halftime Show Amidst Push In...
Live Entertainment - Music - Sponsorships - Sports

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime sho...

The Verge
September 23, 2022

#apple-music #nfl #super-bowl

Thursday Night Football on Prime Video Sponsors Are Ready for ...
Dining - Live Entertainment - Online - Press Releases - Retail

DraftKings and Little Caesars join Amazon to deliver a thrilling NFL experience to fans starting with the September 15 game Today, Prime Video announced that DraftKings Inc. (Nasdaq: DKNG) and Little...

Sasha Villalobos
 September 14, 2022

#amazon-prime #draftkings #little-caesars #nfl

NFL’s First Comedy Show, Hosted by SNL Alum Taran Killam...
Sports - Streaming - Television - Travel

Amazon will bow a new laugh lead-in for its exclusive “Thursday Night Football” NFL games package, enlisting “Saturday Night Live” alum Taran Killam as the host of “The NFL Pile On” — th...

Variety
September 8, 2022

#amazon #carnival-cruises #nfl

Campbell’s Chunky Unveils ‘Chunky Sacks HungerR...
CPG - Non-Profit - Press Releases - Sports

CAMDEN, N.J., Sept. 8, 2022 /PRNewswire/ -- For 25 years, Campbell's® Chunky® has answered the call to fight food insecurity in partnership with the NFL. To further inspire NFL fans to join the figh...

Nicholas Fox
 September 8, 2022

#campbells #feeding-america #nfl

Nickelodeon and NFL Bring Slimetime Back to Primetime with Sec...
Live Entertainment - Press Releases - Sports - Streaming - Television

HOLLYWOOD, Calif., Aug. 31, 2022 /PRNewswire/ -- Nickelodeon and the NFL, in conjunction with CBS Sports, are bringing Slimetime back to primetime for a second season of the Sports Emmy Award-nominate...

Angelina Luspo
 August 31, 2022

#nfl #nickelodeon

Bud Light ‘Cracks Open’ NFL Season by Celebrating ...
Beverages - Branding - CPG - Live Entertainment - Online

The official beer sponsor of the NFL is bringing fans closer to the game they love with "Kickoff Beers," refreshed limited-edition team packaging, and a new NFT project For 21+ NFL fans, the season s...

Sasha Villalobos
 August 30, 2022

#ab-inbev #bud-light #nfl

Pepsi Gears up for 2022 Football Season with New Pepsi Gametim...
Beverages - Branding - CPG - Household - Live Entertainment

Brand Brings #BetterWithPepsi Campaign to the Gridiron with Football Watching-Themed Spots Featuring Pepsi Zero Sugar On the heels of renewing its nearly four-decade partnership with the NFL earlier ...

Sasha Villalobos
 August 18, 2022

#nfl #pepsico

Igloo and NFL Announce New Officially Licensed KoolTunes, the ...
Household - Partnerships - Press Releases - Retail - Sports

KATY, Texas--(BUSINESS WIRE)--Today, Igloo announced its continued official licensing partnership with the National Football League and revealed the first NFL KoolTunes lineup of Playmate coolers wit...

Faisal Hussain
 August 16, 2022

#igloo #national-football-league #nfl #playmate

National Football League Launches NFL+
Press Releases - Sports - Streaming

LOS ANGELES, July 25, 2022 /PRNewswire/ -- NFL+ – the National Football League's exclusive video streaming subscription service – officially launches TODAY. With NFL+, fans can take their g...

Faisal Hussain
 July 25, 2022

#national-football-league #nfl

Make-A-Wish and ESPN Announce the Return of the “My Wish...
Non-Profit - Partnerships - Press Releases - Sports - Streaming

PHOENIX, July 14, 2022 /PRNewswire/ -- Make-A-Wish® and ESPN® announced today that that the 15th season of the "My Wish" series will return to SportsCenter on Sunday, July 17. The multi-day ser...

Faisal Hussain
 July 14, 2022

#disney #espn #make-a-wish #mlb #nba

Amazon Celebrates Prime Members With New, Exclusive Offers and...
Dining - Electronics - Online - Partnerships - Press Releases

SEATTLE--(BUSINESS WIRE)--Ahead of Prime’s biggest savings event exclusively for members, Prime Day on July 12-13, Amazon announced new offers and experiences exclusively for members. Starting today...

Faisal Hussain
 July 6, 2022

#amazon #grubhub #mrbeast #nfl #prime

Little Caesars is the New Official Pizza Sponsor of the NFL
Dining - Press Releases - Sponsorships - Sports

DETROIT, June 14, 2022 /PRNewswire/ -- Little Caesars, the third largest pizza chain in the world and home of the famous HOT-N-READY® pizza, and the NFL today announced a multi-year partnership that ...

Nicholas Fox
 June 14, 2022

#little-caesars #nfl

Fanatics Collectibles and Topps Announce Comprehensive College...
Partnerships - Press Releases - Publishing - Retail - Sports

NEW YORK, June 9, 2022 /PRNewswire/ -- Today, Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broa...

Faisal Hussain
 June 9, 2022

#fanatics #mlb #nba #ncaa #nfl

E. & J. Gallo Winery Announced As Official Wine Sponsor O...
Beverages - Press Releases - Sponsorships - Sports

NEW YORK and MODESTO, Calif., June 8, 2022 /PRNewswire/ -- Today, the National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the ...

Nicholas Fox
 June 8, 2022

#e-j-winery #nfl

Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Beverages - Live Entertainment - Music - Sports - Television

Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s...

Adweek
May 25, 2022

#nfl #pepsi #super-bowl

NFL and National Domestic Violence Hotline Renew Partnership
Non-Profit - Sports

NEW YORK -- The NFL and The National Domestic Violence Hotline have renewed their partnership for three years through a grant from the league. An agreement with RALIANCE also has been extended. April...

NFL
April 22, 2022

#national-domestic-violence-hotline #nfl

Anheuser-Busch’s ‘National Recycling League’...
Beverages - Partnerships - Press Releases - Sports - Television

ST. LOUIS, April 12, 2022 /PRNewswire/ -- As one of the country's largest sponsors of live sports and entertainment, Anheuser-Busch is uniting its sports team partners – including Major League Bas...

Faisal Hussain
 April 12, 2022

#anheuser-busch #bud-light #budweiser #keep-america-beautiful #michelob-ultra

National Football League Announces Partnership with StatusPRO ...
Gaming - Partnerships - Press Releases - Sports - Tech

NEW YORK & MIAMI--(BUSINESS WIRE)--The National Football League (NFL) and StatusPRO, Inc., a sports technology and gaming company that uses real-time player data to create authentic extended reali...

Faisal Hussain
 March 23, 2022

#meta-quest #nfl #playstation-vr #statuspro

Fanatics Expands Empire With Purchase of Throwback Jersey Reta...
Fashion - Retail

Fanatics, known for its sports apparel and more, has teamed up with a host of celebrities, including the rapper Jay-Z and the D’Amelio family of TikTok fame, to buy the brand merchandising company M...

The New York Times
February 18, 2022

#damelio #fanatics #jay-z #maverick-carter #meek-mill

The Planters Brand Returns to the Big Game With Comedic Duo Ke...
CPG - Press Releases - Sports - Television

AUSTIN, Minn., Jan. 24, 2022 /PRNewswire/ -- The maker of the PLANTERS® brand is returning to the Big Game. This year, the brand is teaming up with comedic duo Ken Jeong and Joel McHale to fe...

Faisal Hussain
 January 24, 2022

#hormel-foods #nfl #planters #super-bowl

Lay’s Celebrates Football Fandom With Golden Grounds: A ...
CPG - Partnerships - Press Releases - Sports

PLANO, Texas, Jan. 11, 2022 /PRNewswire/ -- Football fans know there's no place quite like their favorite NFL team's home field – the hallowed grounds where the passion of the game comes to life....

Faisal Hussain
 January 21, 2022

#lays #nfl #pepsico

NFL & Nickelodeon Reveal Super Bowl Merch Collaboration
Sports - Television

NFL and Nickelodeon are hitting the gridiron once again with the launch of their joint apparel collection ahead of Super Wild Card Weekend. This time last year, NFL debuted their Nickelodeon special f...

HypeBeast
January 11, 2022

#cbs-sports #nfl #nickelodeon

Fanatics Bets Big on Trading Card Boom
Retail - Sports

Fanatics has acquired Topps' trading card and collectibles business for roughly $500 million. Fanatics, the world's largest seller of licensed sports apparel, is now the dominant player in the booming...

Axios
January 5, 2022

#fanatics #mlb #nba #nfl #nft

Darius Rucker’s NFL Fanatics Deal Spins Hootie Into Hood...
Fashion - Music - Sports

Three-time Grammy winner Darius Rucker is teaming up with the National Football League and Fanatics to launch a new line of licensed NFL apparel. The collection, which features items for all 32 teams...

Sportico
November 15, 2021

#darius-rucker #fanatics #nfl

Macy’s Teams Up with Fanatics
Fashion - Retail - Sports

Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...

RetailDive
October 13, 2021

#adidas #fanatics #macys #mlb #nba

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar to ...
Music - Sports

The first Super Bowl in Los Angeles this century will feature a star-studded halftime show befitting of Hollywood. Pepsi, the NFL and Roc Nation announced Thursday that Dr. Dre, Snoop Dogg, Eminem, M...

NFL
October 1, 2021

#dr-dre #eminem #kendrick-lamar #mary-j-blige #nfl

Nickelodeon, CBS Sports, & NFL Team Up for Weekly Footbal...
Sports - Television

On the heels of success last year with NFL Wild Card Game on Nickelodeon, which brought in more than two million viewers, Nick, CBS Sports and the National Football League (NFL) are hitting the field ...

Kidscreen
September 13, 2021

#cbs-sports #nfl #nickelodeon

Dapper Dan and Pepsi Connect on ‘Made for Football Watching...
Fashion - Sports

Dapper Dan and Pepsi are putting a luxurious spin on NFL game nights. As part of New York Fashion Week, the Harlem couturier and beverage giant will officially launch their “Made for Football Watchi...

Complex
September 9, 2021

#dapper-dan #nfl #pepsi

BIC Teams Up With Fashion Model Football Fan Chanel Iman to La...
Fashion - Partnerships - Press Releases - Sports

SHELTON, Conn., Sept. 8, 2021 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, is helping football fans across the country gear up for the 2021 NFL season kickoff with the l...

Abby Calcara
 September 8, 2021

#amazon #bic #chanel-iman #nfl

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