NFL Signs First-Ever Spirits Deal with Diageo
Beverages - Sports

It will include all of Diageo’s spirits portfolio, although the company plans to focus primarily on the Smirnoff, Crown Royal and Captain Morgan Spiced Rum brands at the start. Its Guinness beer is ...

CNBC
June 16, 2021

2020-21 TV Season Rankings In a Year Like No Other
Television

On the last day of the turbulent 2020-21 television season amidst a year of pandemic and programming chaos, we have once again learned you don’t tug on Superman’s cape, you don’t spit into the w...

Deadline
May 27, 2021

Philadelphia Eagles | Life Brand
Finance - Partnerships - Sports - Tech

The Philadelphia Eagles and Life Brand  partnered in a multiyer deal that offers unique solutions to help build and protect personal and corporate brands. The deal saw LifeBrand employs AI-pow...

Eagles | Life Brand
May 25, 2021

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

Yahoo Sports Expected to Continue Streaming NFL Games
Sports - Streaming - Tech

Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...

SportTechie
May 19, 2021

Super Bowl, ‘The Equalizer,’ Harry and Meghan Keep CBS on ...
Television

The 2020-21 TV season isn’t over yet, but CBS has claimed the crown in total viewers for the 13th consecutive year. The Eye network on Thursday projected it will end the pandemic-battered season wi...

Variety
April 29, 2021

NFL Looking for Mobile Esports Game to Launch Before 2022 Seas...
Gaming - Sports - Tech

The NFL and mobile gaming platform Skillz are accepting applications for the Game Developer Challenge co-hosted by the two organizations. Developers have until May 31 to submit their concept for an NF...

Sport Techie
April 29, 2021

Bud Light Offering $10M in Prizes for Summer Stimulus
Beverages - Branding - Influencers

Bud Light today unveils its Bud Light Summer Stimmy, a tongue-in-cheek stimulus proposal that will dole out $10 million in prizes and experiences this summer. https://www.youtube.com/watch?v=7nt-5egV...

MarketingDive
April 27, 2021

NFL Joins Clubhouse for Draft Week Programming
Branding - Sports - Tech

The National Football League (NFL) has joined forces with audio social platform Clubhouse to produce exclusive programming throughout the week of this year’s draft. The 2021 NFL Draft, which is tak...

Sports Pro Media
April 26, 2021

Hulu Adds NFL Network and RedZone to Live Service
Sports - Streaming

The National Football League (NFL) and Hulu have announced a new multi-year carriage agreement to bring NFL Network and NFL RedZone to the Disney-owned streaming platform’s live subscription service...

Sports Pro Media
April 21, 2021

NFL Teams With iHeartMedia to Build Out Podcast Network
Branding - Podcasts - Podcasts - Sports

The National Football League (NFL) has partnered with audio media company iHeartMedia to launch a podcast network. The move will see iHeartMedia distribute the NFL’s existing podcasts, including sh...

Sports Pro Media
April 20, 2021

NFL, Disney Unveil Co-Branded Junk Food Clothing Apparel Line
Branding - Online - Retail - Sports

The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week’s NFL Draft. The NFL team-themed ap...

Sport Business
April 20, 2021

NFL Announces Tri-Exclusive Official Sports Betting Partners
Branding - Gaming - Sports

The National Football League today announced its first-ever U.S. sportsbook partnerships as Caesars Entertainment, DraftKings and FanDuel have reached agreements to become Official Sports Betting Part...

NFL
April 16, 2021

NFL Brings in Cisco as Official Technology Partner
Branding - Sports - Tech

The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL. Central to this partne...

Sport Business
April 13, 2021

Sponsorship Market Dynamics Favor Premium Sports Brands in the...
Branding - Sponsorships - Sports

In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...

Sport Business
April 7, 2021

4 Reasons Why You Need to Be Making Instagram Reels in 2021
Household - Online - Tech

With more Instagram users shifting towards TikTok, Instagram is doing just about everything within its power to get users back onto their platform, including one of their more recent updates, Instagra...

Entrepreneur
April 5, 2021

NFL and Amazon Grow Ties with Expanded Merchandise Partnership
Online - Retail - Sports

The National Football League (NFL) and Amazon have grown their relationship through an expanded merchandise partnership that will see ‘thousands of officially licensed products’ made available on ...

Sports Pro Media
March 25, 2021

Report: NFL Wants $100 Million a Year From Next Data Deal
Branding - Sports - Tech

After securing a bumper collection of new domestic broadcast rights deals worth some $110 billion, the US business outlet reports that the NFL is trying to align its new data partnership with the medi...

Sports Pro
March 23, 2021

2021 NFL Draft to Include Select In-Person Prospects, Fans
Sports - Travel

After being forced to stage a fully virtual Draft last year due to the Covid-19 pandemic, the National Football League will return to a sense of normality by allowing a limited number of prospects, me...

Sport Business
March 22, 2021

NFL Confirms 11 Year, $110 Billion Rights with ESPN, CBS, FOX,...
Sports - Streaming - Television

The National Football League (NFL) has confirmed long-term broadcast rights agreements with its domestic media partners CBS, ESPN/ABC, Fox, NBC and Amazon. The new deals, which cover TV and digital p...

Sports Pro
March 19, 2021

ESPN Confirms NFL Sunday Ticket Interest
Sports - Streaming - Television

US sports media giant ESPN has confirmed it is interested in acquiring the National Football League’s (NFL) Sunday Ticket out-of-market package. AT&T currently has the Sunday Ticket rights, pay...

Sports Pro
March 19, 2021

NFL Pondering Approach to Digital Collectibles
Sports - Tech

NFL executives are currently reaching out to potential partners about developing a digital collectibles strategy, according to Sports Business Journal. Teams have reportedly been instructed to not mak...

Sport Techie
March 18, 2021

Rob Gronkowski to Auction NFT Digital Collectibles
Finance - Online - Sports - Tech

NFL star Rob Gronkowski has launched his own set of NFTs (non-fungible tokens) for fans to buy through auction. The digital trading cards commemorate each of Gronkowski’s four Super Bowl victories a...

Sport Techie
March 10, 2021

TikTok Keen to “Explore” More Live Sports Streaming
Influencers - Online - Sports - Streaming

TikTok is looking to expand its live sports content, according to Jenna McNaney, the short-form social video platform’s sports and gaming partnerships lead. Speaking at SportsPro’s 2021 OTT Summi...

SportsPro
March 5, 2021

NFL and Amazon Nearing $1 Billion Exclusive Rights Deal
Sports - Streaming - Television

The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service. The deal could reportedly cost ...

Sports Pro
March 4, 2021

Hasbro Expands Fortnite Deal, NFL Flag to Use NERF Footballs
Branding - Gaming - Sports

Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL. Hasbro’s new five-year contract with Epic Games w...

Sport Techie
March 1, 2021

Twitch Reaches Beyond Gaming
Branding - Streaming

Amazon-owned Twitch had grown steadily since its 2011 launch, but the coronavirus pandemic led to a significant surge in viewership as homebound consumers seek fresh programming to stay entertained. W...

Marketing Dive
February 19, 2021

NHL to carve out live streaming package for next US rights cyc...
Sports - Streaming - Television

The National Hockey League’s (NHL) next domestic broadcast deal will be split across two broadcasters, with one of those likely to receive an exclusive streaming package, according to the New York P...

Sports Pro
February 19, 2021

Study: Super Bowl Generates US$95.8m in Media Value for Top Fi...
Branding - Sports - Television

Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m) NFL replaced seat coverings with LED message boards for sh...

Sports Pro Media
February 17, 2021

Live from the Super Bowl Fan Experience
Attractions - Live Entertainment - Special Event Blogs - Sports

Behind the Scenes Leading up to the Big Game My name is Andrew Gormley and I am The L.A. Office's spring 2021 intern, working specifically on the MarketingPartnership.com Student site and membershi...

Andrew Gormley
February 10, 2021

CBS’ Super Bowl LV Telecast Draws About 92 Million Viewers, ...
Sports - Streaming - Television

CBS’ multiplatform broadcast of Super Bowl LV fell below the 100 million viewer threshold but set a record for streaming viewing on Sunday, according to Nielsen Live+Same Day fast affiliate ratings....

Variety
February 9, 2021

Report: Super Bowl LV Household Viewership Down 15%
Sports - Television

While Tom Brady receives much of the attention for winning his seventh Super Bowl, and becoming only the second QB to win it for two different franchises, viewership for the Feb. 7 NFL title game won ...

Media Play News
February 9, 2021

How the ‘I’m Going to Disney World’ Super Bo...
Attractions - Branding

Disney will not host its traditional post-game Super Bowl victory parade at Walt Disney World or Disneyland this year, due to the pandemic. But the company is still planning to film its "I'm Going to ...

Theme Park Insider
February 8, 2021

Givenchy Dresses The Weeknd For 55th Super Bowl Halftime Show
Health & Beauty - Sports - Television

During the Super Bowl LV Halftime Show, The Weeknd wore a fully hand-embroidered jacket with crystals, realized by the Givenchy Haute Couture atelier in Paris. A feat of savoir-faire, it required four...

PR Newswire
February 8, 2021

Super Bowl 2021 Ads: Here Are the Most-Watched Spots on YouTub...
Branding - CPG - Sports - Television

The Super Bowl LV game itself turned out to be a blowout — a runaway victory for Tom Brady’s Bucanneers and a dispiriting defeat for Patrick Mahomes’ Chiefs. But the ads once again jumped into t...

Variety
February 8, 2021

NFL Stadiums Offered as Mass COVID-19 Vaccination Sites
Health & Beauty - Sports

In a letter to President Joe Biden, National Football League Commissioner Roger Goodell offered all 30 of the league's stadiums to be used as mass vaccination sites. Goodell said the NFL and its team...

Business Insider
February 8, 2021

More Fan Cutouts than Actual Fans at Super Bowl 55
Sports - Television

People watching from home should expect to see quite a few flat, unmoving “fans” in the stands. According to the official attendance numbers the NFL released Tuesday morning, there will be more ca...

Yahoo! Sports
February 5, 2021

Producing Super Bowl Halftime Show Amid a Pandemic
Sports

The in-demand exec who pulled off June’s BET Awards — the first pandemic-era marquee TV event not filmed over Zoom — also discusses his upcoming gigs putting on the Grammys and the Oscars while ...

Hollywood Reporter
February 5, 2021

Verizon Offers Super Bowl Viewers 5G Interactive Experiences
Electronics - Sports - Streaming - Tech

US telecommunications giant Verizon has unveiled a range of 5G-powered features for this year’s Super Bowl, designed to elevate the fan experience for those watching the event at home or at Raymond ...

Sports Pro
February 4, 2021

Under Armour Calls Time on NFL Licensing Deal in Latest Market...
Branding - Sports

US sportswear brand Under Armour has made another move to scale back its sports marketing commitments by calling time on its on-field licensing deal with the National Football League (NFL), according ...

Sports Pro
February 4, 2021

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