Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

Apple Music to Sponsor Super Bowl Halftime Show Amidst Push In...
Live Entertainment - Music - Sponsorships - Sports

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime sho...

The Verge
September 23, 2022

Thursday Night Football on Prime Video Sponsors Are Ready for ...
Dining - Live Entertainment - Online - Press Releases - Retail

DraftKings and Little Caesars join Amazon to deliver a thrilling NFL experience to fans starting with the September 15 game Today, Prime Video announced that DraftKings Inc. (Nasdaq: DKNG) and Little...

Sasha Villalobos
September 14, 2022

Campbell’s Chunky Unveils ‘Chunky Sacks HungerR...
CPG - Non-Profit - Press Releases - Sports

CAMDEN, N.J., Sept. 8, 2022 /PRNewswire/ -- For 25 years, Campbell's® Chunky® has answered the call to fight food insecurity in partnership with the NFL. To further inspire NFL fans to join the figh...

Nicholas Fox
September 8, 2022

NFL’s First Comedy Show, Hosted by SNL Alum Taran Killam...
Sports - Streaming - Television - Travel

Amazon will bow a new laugh lead-in for its exclusive “Thursday Night Football” NFL games package, enlisting “Saturday Night Live” alum Taran Killam as the host of “The NFL Pile On” — th...

Variety
September 8, 2022

Nickelodeon and NFL Bring Slimetime Back to Primetime with Sec...
Live Entertainment - Press Releases - Sports - Streaming - Television

HOLLYWOOD, Calif., Aug. 31, 2022 /PRNewswire/ -- Nickelodeon and the NFL, in conjunction with CBS Sports, are bringing Slimetime back to primetime for a second season of the Sports Emmy Award-nominate...

Angelina Luspo
August 31, 2022

Bud Light ‘Cracks Open’ NFL Season by Celebrating ...
Beverages - Branding - CPG - Live Entertainment - Online

The official beer sponsor of the NFL is bringing fans closer to the game they love with "Kickoff Beers," refreshed limited-edition team packaging, and a new NFT project For 21+ NFL fans, the season s...

Sasha Villalobos
August 30, 2022

Pepsi Gears up for 2022 Football Season with New Pepsi Gametim...
Beverages - Branding - CPG - Household - Live Entertainment

Brand Brings #BetterWithPepsi Campaign to the Gridiron with Football Watching-Themed Spots Featuring Pepsi Zero Sugar On the heels of renewing its nearly four-decade partnership with the NFL earlier ...

Sasha Villalobos
August 18, 2022

Igloo and NFL Announce New Officially Licensed KoolTunes, the ...
Household - Partnerships - Press Releases - Retail - Sports

KATY, Texas--(BUSINESS WIRE)--Today, Igloo announced its continued official licensing partnership with the National Football League and revealed the first NFL KoolTunes lineup of Playmate coolers wit...

Faisal Hussain
August 16, 2022

National Football League Launches NFL+
Press Releases - Sports - Streaming

LOS ANGELES, July 25, 2022 /PRNewswire/ -- NFL+ – the National Football League's exclusive video streaming subscription service – officially launches TODAY. With NFL+, fans can take their g...

Faisal Hussain
July 25, 2022

Make-A-Wish and ESPN Announce the Return of the “My Wish...
Non-Profit - Partnerships - Press Releases - Sports - Streaming

PHOENIX, July 14, 2022 /PRNewswire/ -- Make-A-Wish® and ESPN® announced today that that the 15th season of the "My Wish" series will return to SportsCenter on Sunday, July 17. The multi-day ser...

Faisal Hussain
July 14, 2022

Amazon Celebrates Prime Members With New, Exclusive Offers and...
Dining - Electronics - Online - Partnerships - Press Releases

SEATTLE--(BUSINESS WIRE)--Ahead of Prime’s biggest savings event exclusively for members, Prime Day on July 12-13, Amazon announced new offers and experiences exclusively for members. Starting today...

Faisal Hussain
July 6, 2022

Little Caesars is the New Official Pizza Sponsor of the NFL
Dining - Press Releases - Sponsorships - Sports

DETROIT, June 14, 2022 /PRNewswire/ -- Little Caesars, the third largest pizza chain in the world and home of the famous HOT-N-READY® pizza, and the NFL today announced a multi-year partnership that ...

Nicholas Fox
June 14, 2022

Fanatics Collectibles and Topps Announce Comprehensive College...
Partnerships - Press Releases - Publishing - Retail - Sports

NEW YORK, June 9, 2022 /PRNewswire/ -- Today, Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broa...

Faisal Hussain
June 9, 2022

E. & J. Gallo Winery Announced As Official Wine Sponsor O...
Beverages - Press Releases - Sponsorships - Sports

NEW YORK and MODESTO, Calif., June 8, 2022 /PRNewswire/ -- Today, the National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the ...

Nicholas Fox
June 8, 2022

Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Beverages - Live Entertainment - Music - Sports - Television

Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s...

Adweek
May 25, 2022

NFL and National Domestic Violence Hotline Renew Partnership
Non-Profit - Sports

NEW YORK -- The NFL and The National Domestic Violence Hotline have renewed their partnership for three years through a grant from the league. An agreement with RALIANCE also has been extended. April...

NFL
April 22, 2022

Anheuser-Busch’s ‘National Recycling League’...
Beverages - Partnerships - Press Releases - Sports - Television

ST. LOUIS, April 12, 2022 /PRNewswire/ -- As one of the country's largest sponsors of live sports and entertainment, Anheuser-Busch is uniting its sports team partners – including Major League Bas...

Faisal Hussain
April 12, 2022

National Football League Announces Partnership with StatusPRO ...
Gaming - Partnerships - Press Releases - Sports - Tech

NEW YORK & MIAMI--(BUSINESS WIRE)--The National Football League (NFL) and StatusPRO, Inc., a sports technology and gaming company that uses real-time player data to create authentic extended reali...

Faisal Hussain
March 23, 2022

Fanatics Expands Empire With Purchase of Throwback Jersey Reta...
Fashion - Retail

Fanatics, known for its sports apparel and more, has teamed up with a host of celebrities, including the rapper Jay-Z and the D’Amelio family of TikTok fame, to buy the brand merchandising company M...

The New York Times
February 18, 2022

The Planters Brand Returns to the Big Game With Comedic Duo Ke...
CPG - Press Releases - Sports - Television

AUSTIN, Minn., Jan. 24, 2022 /PRNewswire/ -- The maker of the PLANTERS® brand is returning to the Big Game. This year, the brand is teaming up with comedic duo Ken Jeong and Joel McHale to fe...

Faisal Hussain
January 24, 2022

Lay’s Celebrates Football Fandom With Golden Grounds: A ...
CPG - Partnerships - Press Releases - Sports

PLANO, Texas, Jan. 11, 2022 /PRNewswire/ -- Football fans know there's no place quite like their favorite NFL team's home field – the hallowed grounds where the passion of the game comes to life....

Faisal Hussain
January 21, 2022

NFL & Nickelodeon Reveal Super Bowl Merch Collaboration
Sports - Television

NFL and Nickelodeon are hitting the gridiron once again with the launch of their joint apparel collection ahead of Super Wild Card Weekend. This time last year, NFL debuted their Nickelodeon special f...

HypeBeast
January 11, 2022

Fanatics Bets Big on Trading Card Boom
Retail - Sports

Fanatics has acquired Topps' trading card and collectibles business for roughly $500 million. Fanatics, the world's largest seller of licensed sports apparel, is now the dominant player in the booming...

Axios
January 5, 2022

Darius Rucker’s NFL Fanatics Deal Spins Hootie Into Hood...
Fashion - Music - Sports

Three-time Grammy winner Darius Rucker is teaming up with the National Football League and Fanatics to launch a new line of licensed NFL apparel. The collection, which features items for all 32 teams...

Sportico
November 15, 2021

Macy’s Teams Up with Fanatics
Fashion - Retail - Sports

Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...

RetailDive
October 13, 2021

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar to ...
Music - Sports

The first Super Bowl in Los Angeles this century will feature a star-studded halftime show befitting of Hollywood. Pepsi, the NFL and Roc Nation announced Thursday that Dr. Dre, Snoop Dogg, Eminem, M...

NFL
October 1, 2021

Nickelodeon, CBS Sports, & NFL Team Up for Weekly Footbal...
Sports - Television

On the heels of success last year with NFL Wild Card Game on Nickelodeon, which brought in more than two million viewers, Nick, CBS Sports and the National Football League (NFL) are hitting the field ...

Kidscreen
September 13, 2021

Dapper Dan and Pepsi Connect on ‘Made for Football Watching...
Fashion - Sports

Dapper Dan and Pepsi are putting a luxurious spin on NFL game nights. As part of New York Fashion Week, the Harlem couturier and beverage giant will officially launch their “Made for Football Watchi...

Complex
September 9, 2021

BIC Teams Up With Fashion Model Football Fan Chanel Iman to La...
Fashion - Partnerships - Press Releases - Sports

SHELTON, Conn., Sept. 8, 2021 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, is helping football fans across the country gear up for the 2021 NFL season kickoff with the l...

Abby Calcara
September 8, 2021

USA Today Network Launches USA Today Sports+ Premium Subscript...
Online - Sports - Streaming

Gannett Co., Inc. (NYSE: GCI) today announced the launch of USA TODAY Sports+, an all-new premium digital subscription experience. USA TODAY Sports+ enables subscribers to curate and customize their l...

Business WIre
September 7, 2021

Tide and the NFL Inspire Fans to Make a Positive Impact and #T...
CPG - Household - Sports

CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 laundry detergent brand, announced today that it is joining forces with another iconic brand – the National Football League (NFL) – to motivate ...

Faisal Hussain
August 31, 2021

Six Flags Gets Into the Credit Card Business with Visa & ...
Attractions - Finance - Live Entertainment

Six Flags today announced a new co-branded credit card that offers extra rewards for purchases at its theme parks. The Credit One Bank Six Flags Rewards Visa offers cardholders reward points equal to...

Theme Park Insider
June 23, 2021

NFL Signs First-Ever Spirits Deal with Diageo
Beverages - Sports

It will include all of Diageo’s spirits portfolio, although the company plans to focus primarily on the Smirnoff, Crown Royal and Captain Morgan Spiced Rum brands at the start. Its Guinness beer is ...

CNBC
June 16, 2021

2020-21 TV Season Rankings In a Year Like No Other
Television

On the last day of the turbulent 2020-21 television season amidst a year of pandemic and programming chaos, we have once again learned you don’t tug on Superman’s cape, you don’t spit into the w...

Deadline
May 27, 2021

Philadelphia Eagles | Life Brand
Finance - Partnerships - Sports - Tech

The Philadelphia Eagles and Life Brand  partnered in a multiyer deal that offers unique solutions to help build and protect personal and corporate brands. The deal saw LifeBrand employs AI-pow...

Eagles | Life Brand
May 25, 2021

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

Yahoo Sports Expected to Continue Streaming NFL Games
Sports - Streaming - Tech

Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...

SportTechie
May 19, 2021

Super Bowl, ‘The Equalizer,’ Harry and Meghan Keep CBS on ...
Television

The 2020-21 TV season isn’t over yet, but CBS has claimed the crown in total viewers for the 13th consecutive year. The Eye network on Thursday projected it will end the pandemic-battered season wi...

Variety
April 29, 2021

NFL Looking for Mobile Esports Game to Launch Before 2022 Seas...
Gaming - Sports - Tech

The NFL and mobile gaming platform Skillz are accepting applications for the Game Developer Challenge co-hosted by the two organizations. Developers have until May 31 to submit their concept for an NF...

Sport Techie
April 29, 2021

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