Little Caesars is the New Official Pizza Sponsor of the NFL
Dining - Press Releases - Sponsorships - Sports

DETROIT, June 14, 2022 /PRNewswire/ -- Little Caesars, the third largest pizza chain in the world and home of the famous HOT-N-READY® pizza, and the NFL today announced a multi-year partnership that ...

Nicholas Fox
June 14, 2022

Fanatics Collectibles and Topps Announce Comprehensive College...
Partnerships - Press Releases - Publishing - Retail - Sports

NEW YORK, June 9, 2022 /PRNewswire/ -- Today, Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broa...

Faisal Hussain
June 9, 2022

E. & J. Gallo Winery Announced As Official Wine Sponsor O...
Beverages - Press Releases - Sponsorships - Sports

NEW YORK and MODESTO, Calif., June 8, 2022 /PRNewswire/ -- Today, the National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the ...

Nicholas Fox
June 8, 2022

Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Beverages - Live Entertainment - Music - Sports - Television

Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s...

May 25, 2022

NFL and National Domestic Violence Hotline Renew Partnership
Non-Profit - Sports

NEW YORK -- The NFL and The National Domestic Violence Hotline have renewed their partnership for three years through a grant from the league. An agreement with RALIANCE also has been extended. April...

April 22, 2022

Anheuser-Busch’s ‘National Recycling League’...
Beverages - Partnerships - Press Releases - Sports - Television

ST. LOUIS, April 12, 2022 /PRNewswire/ -- As one of the country's largest sponsors of live sports and entertainment, Anheuser-Busch is uniting its sports team partners – including Major League Bas...

Faisal Hussain
April 12, 2022

National Football League Announces Partnership with StatusPRO ...
Gaming - Partnerships - Press Releases - Sports - Tech

NEW YORK & MIAMI--(BUSINESS WIRE)--The National Football League (NFL) and StatusPRO, Inc., a sports technology and gaming company that uses real-time player data to create authentic extended reali...

Faisal Hussain
March 23, 2022

Fanatics Expands Empire With Purchase of Throwback Jersey Reta...
Fashion - Retail

Fanatics, known for its sports apparel and more, has teamed up with a host of celebrities, including the rapper Jay-Z and the D’Amelio family of TikTok fame, to buy the brand merchandising company M...

The New York Times
February 18, 2022

The Planters Brand Returns to the Big Game With Comedic Duo Ke...
CPG - Press Releases - Sports - Television

AUSTIN, Minn., Jan. 24, 2022 /PRNewswire/ -- The maker of the PLANTERS® brand is returning to the Big Game. This year, the brand is teaming up with comedic duo Ken Jeong and Joel McHale to fe...

Faisal Hussain
January 24, 2022

Lay’s Celebrates Football Fandom With Golden Grounds: A ...
CPG - Partnerships - Press Releases - Sports

PLANO, Texas, Jan. 11, 2022 /PRNewswire/ -- Football fans know there's no place quite like their favorite NFL team's home field – the hallowed grounds where the passion of the game comes to life....

Faisal Hussain
January 21, 2022

NFL & Nickelodeon Reveal Super Bowl Merch Collaboration
Sports - Television

NFL and Nickelodeon are hitting the gridiron once again with the launch of their joint apparel collection ahead of Super Wild Card Weekend. This time last year, NFL debuted their Nickelodeon special f...

January 11, 2022

Fanatics Bets Big on Trading Card Boom
Retail - Sports

Fanatics has acquired Topps' trading card and collectibles business for roughly $500 million. Fanatics, the world's largest seller of licensed sports apparel, is now the dominant player in the booming...

January 5, 2022

Darius Rucker’s NFL Fanatics Deal Spins Hootie Into Hood...
Fashion - Music - Sports

Three-time Grammy winner Darius Rucker is teaming up with the National Football League and Fanatics to launch a new line of licensed NFL apparel. The collection, which features items for all 32 teams...

November 15, 2021

Macy’s Teams Up with Fanatics
Fashion - Retail - Sports

Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...

October 13, 2021

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar to ...
Music - Sports

The first Super Bowl in Los Angeles this century will feature a star-studded halftime show befitting of Hollywood. Pepsi, the NFL and Roc Nation announced Thursday that Dr. Dre, Snoop Dogg, Eminem, M...

October 1, 2021

Nickelodeon, CBS Sports, & NFL Team Up for Weekly Footbal...
Sports - Television

On the heels of success last year with NFL Wild Card Game on Nickelodeon, which brought in more than two million viewers, Nick, CBS Sports and the National Football League (NFL) are hitting the field ...

September 13, 2021

Dapper Dan and Pepsi Connect on ‘Made for Football Watching...
Fashion - Sports

Dapper Dan and Pepsi are putting a luxurious spin on NFL game nights. As part of New York Fashion Week, the Harlem couturier and beverage giant will officially launch their “Made for Football Watchi...

September 9, 2021

BIC Teams Up With Fashion Model Football Fan Chanel Iman to La...
Fashion - Partnerships - Press Releases - Sports

SHELTON, Conn., Sept. 8, 2021 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, is helping football fans across the country gear up for the 2021 NFL season kickoff with the l...

Abby Calcara
September 8, 2021

USA Today Network Launches USA Today Sports+ Premium Subscript...
Online - Sports - Streaming

Gannett Co., Inc. (NYSE: GCI) today announced the launch of USA TODAY Sports+, an all-new premium digital subscription experience. USA TODAY Sports+ enables subscribers to curate and customize their l...

Business WIre
September 7, 2021

Tide and the NFL Inspire Fans to Make a Positive Impact and #T...
CPG - Household - Sports

CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 laundry detergent brand, announced today that it is joining forces with another iconic brand – the National Football League (NFL) – to motivate ...

Faisal Hussain
August 31, 2021

Six Flags Gets Into the Credit Card Business with Visa & ...
Attractions - Finance - Live Entertainment

Six Flags today announced a new co-branded credit card that offers extra rewards for purchases at its theme parks. The Credit One Bank Six Flags Rewards Visa offers cardholders reward points equal to...

Theme Park Insider
June 23, 2021

NFL Signs First-Ever Spirits Deal with Diageo
Beverages - Sports

It will include all of Diageo’s spirits portfolio, although the company plans to focus primarily on the Smirnoff, Crown Royal and Captain Morgan Spiced Rum brands at the start. Its Guinness beer is ...

June 16, 2021

2020-21 TV Season Rankings In a Year Like No Other

On the last day of the turbulent 2020-21 television season amidst a year of pandemic and programming chaos, we have once again learned you don’t tug on Superman’s cape, you don’t spit into the w...

May 27, 2021

Philadelphia Eagles | Life Brand
Finance - Partnerships - Sports - Tech

The Philadelphia Eagles and Life Brand  partnered in a multiyer deal that offers unique solutions to help build and protect personal and corporate brands. The deal saw LifeBrand employs AI-pow...

Eagles | Life Brand
May 25, 2021

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

Yahoo Sports Expected to Continue Streaming NFL Games
Sports - Streaming - Tech

Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...

May 19, 2021

Super Bowl, ‘The Equalizer,’ Harry and Meghan Keep CBS on ...

The 2020-21 TV season isn’t over yet, but CBS has claimed the crown in total viewers for the 13th consecutive year. The Eye network on Thursday projected it will end the pandemic-battered season wi...

April 29, 2021

NFL Looking for Mobile Esports Game to Launch Before 2022 Seas...
Gaming - Sports - Tech

The NFL and mobile gaming platform Skillz are accepting applications for the Game Developer Challenge co-hosted by the two organizations. Developers have until May 31 to submit their concept for an NF...

Sport Techie
April 29, 2021

Bud Light Offering $10M in Prizes for Summer Stimulus
Beverages - Branding - Influencers

Bud Light today unveils its Bud Light Summer Stimmy, a tongue-in-cheek stimulus proposal that will dole out $10 million in prizes and experiences this summer.

April 27, 2021

NFL Joins Clubhouse for Draft Week Programming
Branding - Sports - Tech

The National Football League (NFL) has joined forces with audio social platform Clubhouse to produce exclusive programming throughout the week of this year’s draft. The 2021 NFL Draft, which is tak...

Sports Pro Media
April 26, 2021

Hulu Adds NFL Network and RedZone to Live Service
Sports - Streaming

The National Football League (NFL) and Hulu have announced a new multi-year carriage agreement to bring NFL Network and NFL RedZone to the Disney-owned streaming platform’s live subscription service...

Sports Pro Media
April 21, 2021

NFL Teams With iHeartMedia to Build Out Podcast Network
Branding - Podcasts - Podcasts - Sports

The National Football League (NFL) has partnered with audio media company iHeartMedia to launch a podcast network. The move will see iHeartMedia distribute the NFL’s existing podcasts, including sh...

Sports Pro Media
April 20, 2021

NFL, Disney Unveil Co-Branded Junk Food Clothing Apparel Line
Branding - Online - Retail - Sports

The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week’s NFL Draft. The NFL team-themed ap...

Sport Business
April 20, 2021

NFL Announces Tri-Exclusive Official Sports Betting Partners
Branding - Gaming - Sports

The National Football League today announced its first-ever U.S. sportsbook partnerships as Caesars Entertainment, DraftKings and FanDuel have reached agreements to become Official Sports Betting Part...

April 16, 2021

NFL Brings in Cisco as Official Technology Partner
Branding - Sports - Tech

The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL. Central to this partne...

Sport Business
April 13, 2021

Sponsorship Market Dynamics Favor Premium Sports Brands in the...
Branding - Sponsorships - Sports

In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...

Sport Business
April 7, 2021

4 Reasons Why You Need to Be Making Instagram Reels in 2021
Household - Online - Tech

With more Instagram users shifting towards TikTok, Instagram is doing just about everything within its power to get users back onto their platform, including one of their more recent updates, Instagra...

April 5, 2021

NFL and Amazon Grow Ties with Expanded Merchandise Partnership
Online - Retail - Sports

The National Football League (NFL) and Amazon have grown their relationship through an expanded merchandise partnership that will see ‘thousands of officially licensed products’ made available on ...

Sports Pro Media
March 25, 2021

Report: NFL Wants $100 Million a Year From Next Data Deal
Branding - Sports - Tech

After securing a bumper collection of new domestic broadcast rights deals worth some $110 billion, the US business outlet reports that the NFL is trying to align its new data partnership with the medi...

Sports Pro
March 23, 2021

2021 NFL Draft to Include Select In-Person Prospects, Fans
Sports - Travel

After being forced to stage a fully virtual Draft last year due to the Covid-19 pandemic, the National Football League will return to a sense of normality by allowing a limited number of prospects, me...

Sport Business
March 22, 2021

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