On the last day of the turbulent 2020-21 television season amidst a year of pandemic and programming chaos, we have once again learned you don’t tug on Superman’s cape, you don’t spit into the w...
The Philadelphia Eagles and Life Brand partnered in a multiyer deal that offers unique solutions to help build and protect personal and corporate brands.
The deal saw LifeBrand employs AI-pow...
On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...
Yahoo Sports expects to continue streaming NFL games this fall, a source with knowledge of the company’s plans tells SportTechie. NFL games have streamed on the Yahoo Sports mobile app since 2017 th...
The 2020-21 TV season isn’t over yet, but CBS has claimed the crown in total viewers for the 13th consecutive year.
The Eye network on Thursday projected it will end the pandemic-battered season wi...
The NFL and mobile gaming platform Skillz are accepting applications for the Game Developer Challenge co-hosted by the two organizations. Developers have until May 31 to submit their concept for an NF...
Bud Light today unveils its Bud Light Summer Stimmy, a tongue-in-cheek stimulus proposal that will dole out $10 million in prizes and experiences this summer.
https://www.youtube.com/watch?v=7nt-5egV...
The National Football League (NFL) has joined forces with audio social platform Clubhouse to produce exclusive programming throughout the week of this year’s draft.
The 2021 NFL Draft, which is tak...
The National Football League (NFL) and Hulu have announced a new multi-year carriage agreement to bring NFL Network and NFL RedZone to the Disney-owned streaming platform’s live subscription service...
The National Football League (NFL) has partnered with audio media company iHeartMedia to launch a podcast network.
The move will see iHeartMedia distribute the NFL’s existing podcasts, including sh...
The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week’s NFL Draft.
The NFL team-themed ap...
The National Football League today announced its first-ever U.S. sportsbook partnerships as Caesars Entertainment, DraftKings and FanDuel have reached agreements to become Official Sports Betting Part...
The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL.
Central to this partne...
In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...
With more Instagram users shifting towards TikTok, Instagram is doing just about everything within its power to get users back onto their platform, including one of their more recent updates, Instagra...
The National Football League (NFL) and Amazon have grown their relationship through an expanded merchandise partnership that will see ‘thousands of officially licensed products’ made available on ...
After securing a bumper collection of new domestic broadcast rights deals worth some $110 billion, the US business outlet reports that the NFL is trying to align its new data partnership with the medi...
After being forced to stage a fully virtual Draft last year due to the Covid-19 pandemic, the National Football League will return to a sense of normality by allowing a limited number of prospects, me...
The National Football League (NFL) has confirmed long-term broadcast rights agreements with its domestic media partners CBS, ESPN/ABC, Fox, NBC and Amazon.
The new deals, which cover TV and digital p...
US sports media giant ESPN has confirmed it is interested in acquiring the National Football League’s (NFL) Sunday Ticket out-of-market package.
AT&T currently has the Sunday Ticket rights, pay...
NFL executives are currently reaching out to potential partners about developing a digital collectibles strategy, according to Sports Business Journal. Teams have reportedly been instructed to not mak...
NFL star Rob Gronkowski has launched his own set of NFTs (non-fungible tokens) for fans to buy through auction. The digital trading cards commemorate each of Gronkowski’s four Super Bowl victories a...
TikTok is looking to expand its live sports content, according to Jenna McNaney, the short-form social video platform’s sports and gaming partnerships lead.
Speaking at SportsPro’s 2021 OTT Summi...
The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service.
The deal could reportedly cost ...
Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL.
Hasbro’s new five-year contract with Epic Games w...
Amazon-owned Twitch had grown steadily since its 2011 launch, but the coronavirus pandemic led to a significant surge in viewership as homebound consumers seek fresh programming to stay entertained. W...
The National Hockey League’s (NHL) next domestic broadcast deal will be split across two broadcasters, with one of those likely to receive an exclusive streaming package, according to the New York P...
Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m)
NFL replaced seat coverings with LED message boards for sh...
Behind the Scenes Leading up to the Big Game
My name is Andrew Gormley and I am The L.A. Office's spring 2021 intern, working specifically on the MarketingPartnership.com Student site and membershi...
CBS’ multiplatform broadcast of Super Bowl LV fell below the 100 million viewer threshold but set a record for streaming viewing on Sunday, according to Nielsen Live+Same Day fast affiliate ratings....
While Tom Brady receives much of the attention for winning his seventh Super Bowl, and becoming only the second QB to win it for two different franchises, viewership for the Feb. 7 NFL title game won ...
Disney will not host its traditional post-game Super Bowl victory parade at Walt Disney World or Disneyland this year, due to the pandemic. But the company is still planning to film its "I'm Going to ...
During the Super Bowl LV Halftime Show, The Weeknd wore a fully hand-embroidered jacket with crystals, realized by the Givenchy Haute Couture atelier in Paris. A feat of savoir-faire, it required four...
The Super Bowl LV game itself turned out to be a blowout — a runaway victory for Tom Brady’s Bucanneers and a dispiriting defeat for Patrick Mahomes’ Chiefs. But the ads once again jumped into t...
In a letter to President Joe Biden, National Football League Commissioner Roger Goodell offered all 30 of the league's stadiums to be used as mass vaccination sites.
Goodell said the NFL and its team...
People watching from home should expect to see quite a few flat, unmoving “fans” in the stands. According to the official attendance numbers the NFL released Tuesday morning, there will be more ca...
The in-demand exec who pulled off June’s BET Awards — the first pandemic-era marquee TV event not filmed over Zoom — also discusses his upcoming gigs putting on the Grammys and the Oscars while ...
US telecommunications giant Verizon has unveiled a range of 5G-powered features for this year’s Super Bowl, designed to elevate the fan experience for those watching the event at home or at Raymond ...
US sportswear brand Under Armour has made another move to scale back its sports marketing commitments by calling time on its on-field licensing deal with the National Football League (NFL), according ...
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