Nike’s New NFT Drop Will Connect Virtual Sneakers to Rea...
Fashion - Finance - Online - Partnerships - Retail

Nike already dominates the sale of major brand NFT sales, and now it's working with its virtual collectibles design studio RTFKT to connect virtual sneakers to real ones. The Cryptokicks iRL collecti...

December 8, 2022

Macy’s Launches Parade Metaverse Experience and Invites Fans...
Attractions - Live Entertainment - Non-Profit - Online - Partnerships

NEW YORK--(BUSINESS WIRE)--The Macy’s Thanksgiving Day Parade®, the nation’s most beloved holiday event, returns to the web3 virtual world this holiday season with a brand-new Parade experience t...

Faisal Hussain
November 21, 2022

GameStop Launches NFT Marketplace
Finance - Gaming - Online - Press Releases - Retail

GRAPEVINE, Texas--(BUSINESS WIRE)--GameStop Corp. (NYSE: GME) (“GameStop” or the “Company”) today announced that it has launched its non-fungible token (“NFT”) marketplace to allow gamers,...

Faisal Hussain
July 12, 2022

Macy’s Takes July Fourth Bonanza to Web3 with Free NFT Drop
Live Entertainment - Tech

Macy’s is tying a nonfungible token (NFT) component into its Fourth of July celebration this year as it recognizes the growing prevalence of Web3, according to a press release. The retailer is rele...

Marketing Dive
June 22, 2022

Lowe’s to Help Builders Create a New World of Possibilit...
Gaming - Household - Online - Partnerships - Press Releases

MOORESVILLE, N.C., June 21, 2022 /PRNewswire/ -- Lowe's has been at the forefront of building in the real world for more than 100 years and today announced it will begin helping builders of the meta...

Faisal Hussain
June 22, 2022

Prada Joining Top Luxury Brands in Web3 With Ethereum NFTs
Fashion - Finance - Online - Retail - Tech

Luxury brands like Gucci, Balmain, and Balenciaga are getting into all things crypto, and Prada is joining the crowd with the release of its own NFTs. Prada will be launching 100 Ethereum NFTs this T...

June 2, 2022

Happy Jack Releases NFT Collection with Sweet To Raise Money f...
Finance - Non-Profit - Online - Partnerships - Press Releases

NEW YORK, May 2, 2022 /PRNewswire/ -- Happy Jack, a nonprofit organization and lifestyle brand challenging the stigmas and prejudices around mental health, has announced the release of a second NF...

Faisal Hussain
May 17, 2022

Inside Pacsun’s Omnichannel Metaverse Strategy
Fashion - Gaming - Online - Retail - Tech

While some brands are inching into the metaverse, others are going all in. Pacsun, the California-based clothing brand, falls in the latter category. Pacsun’s spring 2022 campaign focuses on escapi...

May 5, 2022

Coca-Cola Creations Gaming-Inspired Coca-Cola Zero Sugar Byte
Beverages - Gaming - Online - Press Releases - Tech

From the Metaverse to IRL: Coca-Cola® Creations Opens Portal to Gaming-Inspired Coca-Cola®  Zero Sugar Byte Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the s...

Faisal Hussain
April 5, 2022

Wrangler Announces First-of-its-kind NFT, That Links the Metav...
Fashion - Finance - Music - Online - Partnerships

GREENSBORO, N.C.--(BUSINESS WIRE)--Wrangler®, a brand that has spent the last 75 years dedicated to creating the world’s best denim, is kicking off its milestone anniversary focused on the next fro...

Faisal Hussain
February 23, 2022

Come on Down and Get THE PRICE IS RIGHT NFTs
Finance - Television

To celebrate its 50th season, “The Price Is Right” is launching its first ever non-fungible tokens. The NFTs will feature real-world benefits and include rare items. What Happened: Fremantle, a g...

February 10, 2022

The PUPPY BOWL is Issuing NFTs

Animal Planet is courting crypto fans ahead of its annual Super Bowl-themed “Puppy Bowl.” For the full story, visit  Ad Age -

Ad Age
January 11, 2022

Fanatics Bets Big on Trading Card Boom
Retail - Sports

Fanatics has acquired Topps' trading card and collectibles business for roughly $500 million. Fanatics, the world's largest seller of licensed sports apparel, is now the dominant player in the booming...

January 5, 2022

Adidas’ First NFT Drop Made $23 Million
Fashion - Finance - Online - Retail - Tech

Over the weekend, Adidas' first NFT effort made over $23 million in Ethereum, from a $15.5 million Early Access phase and $7.5 million in general sales. It wasn’t entirely smooth sailing — Adidas ...

December 21, 2021

CRAZY FROG – The Original Viral Hit Creator Returns…
Classic Characters - Music - Press Releases

BERLIN, Dec. 9, 2021 /PRNewswire/ -- New single TRICKY on 10th December - online hereNew video online here from 10th DecemberOfficial Crazy Frog NFT release via METABEATS on 23rd December Re...

Faisal Hussain
December 14, 2021

Nike Just Bought a Virtual Shoe Company That Makes NFTs and Sn...
Fashion - Online - Retail - Tech

The apparel giant just announced the acquisition of RTFKT Studios, which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture a...

The Verge
December 14, 2021

McDonald’s USA Unveils First-Ever NFT to Celebrate 40th ...
Dining - Finance - Press Releases

CHICAGO, Oct. 28, 2021 /PRNewswire/ -- McRib season is almost here, and no one is more excited than the McRib superfans that eagerly anticipate its return to McDonald's menu each year. From slidin...

October 29, 2021

Slim Jim Partners with Crypto-Enabled DogeDrip to Offer New, B...
CPG - Fashion - Finance - Partnerships - Press Releases

CHICAGO, Oct. 12, 2021 /PRNewswire/ -- Slim Jim, America's iconic protein snack, continues its support of the Doge community and its mission to Do Only Good Every Day with the launch of Doge-th...

Faisal Hussain
October 18, 2021

TWIX Brings Iconic Rivalry To The NFT Space
CPG - Finance - Press Releases

NEWARK, N.J., Oct. 14, 2021 /PRNewswire/ -- Today, Mars Wrigley's TWIX® announced it's putting the "fun" in non-fungible token (NFT) as Left TWIX and Right TWIX bring their iconic, joyful rivalr...

Faisal Hussain
October 14, 2021

DC to Give Away Free NFTs for FanDome
Finance - Publishing - Streaming - Television - Theatrical

DC FanDome is already expected to have comic book fans buzzing thanks to a new trailer for The Batman, the first footage from The Flash movie and more. Now fans have another incentive to attend the on...

Hollywood Reporter
September 29, 2021

Burger King’s NFT Strategy Matures Beyond Stunts Toward ...
Dining - Finance - Tech

Burger King partnered with nonfungible token (NFT) marketplace Sweet on a set-completion game that aims to elevate the technology from digital art-based marketing stunt into a tool for consumer engage...

September 23, 2021

Funko Launches First NFTs with Ninja Turtles
Finance - Toys

Funko just revealed its first set of digital Pop! collectibles, which will officially launch on Aug. 3. Dubbed “Digital Pops!,” these collectibles will be offered in packs starting at $9.99. Each...

Pop Insider
July 30, 2021

Lionsgate, DraftKings & Tom Brady Announce NFT Partnershi...
Finance - Sports - Theatrical

On Wednesday, the non-fungible token (NFT) platform called Autograph, co-founded by the Super Bowl champion, Tom Brady, announced a strategic partnership with the companies Draftkings and Lionsgate. D...
July 22, 2021

Warner Bros. Gets in the NFT Game with Space Jam
Streaming - Theatrical

Warner Bros. has partnered with new NFT (non-fungible token) social platform Nifty’s to launch a limited-edition Space Jam collection featuring characters from its upcoming Space Jam: A New Legacy m...

July 13, 2021

MLB & Candy Digital Offer Los Angeles Dodgers NFT World S...
Finance - Online - Sports

Major League Baseball and Fanatics-owned Candy Digital will release another NFT and attach some perks to lure collectors. The parties will offer an exclusive nonfungible token honoring the Los Angele...

July 9, 2021

Katy Perry to Drop NFT Collection Later This Year
Finance - Live Entertainment - Music

Pop music star Katy Perry announced Wednesday that she’s dropping a non-fungible token (NFT) collection, as well as her purchase of a minority stake in Theta Labs, a firm focused on decentralizing p...

The Block
July 1, 2021

Mattel Drives into NFTs with Hot Wheels

Mattel is gearing up to launch its first non-fungible tokens (NFTs). They’ll take the form of three exclusive digital Hot Wheels cars that will be offered up at auction on the Mattel Creations e-com...

June 17, 2021

Dave & Busters Enters NFT Craze with New Digital Image Pr...
Live Entertainment - Tech

Restaurant and entertainment chain Dave & Buster’s announced Wednesday (June 9) that its new Digital Collectibles Prize program will allow customers to redeem tickets won for non-fungible token ...

June 9, 2021

Domino’s Urges Customers Not to Buy NFTs From the Noid
Dining - Finance

Recent Noid innovations featured in the latest Domino's television campaign, such as the infamous Pizza Crusher, Pizza Slayzer and giant Noid Balloon Blockade, haven't stopped tech-savvy Domino's from...

June 8, 2021

After $750k+ NFT, ‘Charlie Bit My Finger’ Will Dis...

The 55-second clip of a toddler happily munching on his brother’s hand is being pulled from YouTube after being auctioned off as an NFT this past Sunday. The clip was at the center of an hours-long ...

May 24, 2021

5 NFT Tips for Content Companies & Creators
Finance - Influencers - Music - Streaming - Tech

When NFTs are coupled with content, they open lucrative revenue opportunities for the owners, creators and distributors of that content. Here’s just some of their applications in the ente...

May 5, 2021

Warner Music Invests in Virtual Concert Tech
Music - Online - Streaming - Tech

WMG announced its investment into tech company Genies to develop avatars and create NFTs for Warner artists. That came three months after Warner pumped an eight-figure sum into social gaming platform ...

General Mills Auctions NFTs to Promote Return of Chocolate Dun...
CPG - Retail - Tech

General Mills is auctioning 10 original digital artworks to celebrate the return of Chocolate Dunkaroos snacks and raise money for charity. The illustrations are in the form of nonfungible tokens (NFT...

Marketing Dive
April 29, 2021

Golden State Warriors First Sports Team to Launch Own NFT Coll...
Sports - Tech

The National Basketball Association’s (NBA) Golden State Warriors are looking to capitalise on the surging interest in digital collectibles by becoming the first professional sports team to launch t...

Sports Pro Media
April 28, 2021

CryptoKickers Signs Wilson Chandler to Virtual Shoe Deal
Finance - Sports - Tech

NBA veteran Wilson Chandler has signed a virtual shoe deal with CryptoKickers, a virtual fashion startup selling digital sneakers as NFTs. The footwear collectibles are verified on the Ethereum blockc...

Sport Techie
April 21, 2021

NFT Prices are Plummeting. What Could this Mean for the Art Wo...
Fashion - Finance - Tech

Scam, pyramid scheme and tech speculation bubble -- such have been the more cynical responses to the meteoric rise of the NFT (non-fungible token) market. So has the boom gone bust already? Perhaps, ...

CNN Style
April 19, 2021

Sotheby’s CEO explains why NFTs are the future
Finance - Tech

Despite what Pete Davidson's rap spoof suggests, NFT isn't just for crazy kids with cash to burn. You want proof? You can buy them at Sotheby's. The market for the unique digital collectibles remains...

April 16, 2021

Topps is Releasing Official NFT Baseball Cards on April 20th
Finance - Sports - Tech

Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps baseball cards. Topps is selling the new NFT baseball cards through...

The Verge
April 12, 2021

WWE Drops The Undertaker NFTs Ahead of WrestleMania
Finance - Sports - Tech

WWE released its first set of NFTs over the weekend to coincide with its WrestleMania event in Tampa. The non-fungible tokens commemorate the career of The Undertaker, the iconic wrestling character w...

Sport Techie
April 12, 2021

NFT Gold Rush: Here’s Why Everyone Is Talking About Non-...

The crypto market moves in waves. Bitcoin remains the undisputed blockchain industry leader, but as the major banks and investment funds accumulate BTC, retail investors always try to find “the next...

April 8, 2021

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