In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...
Verizon is expanding its in-stadium 5G partnerships through new deals with the National Hockey League and 15 more National Basketball Association teams this week.
The carrier will use the NHL partner...
Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports.
The reinvented NERF Sports brand kicks off with a spring l...
Hockey is going somewhere it has never been before.
WarnerMedia gained rights to show live NHL games on its two big cable networks, TBS and TNT, as well as its new streaming hub, HBO Max, in a seven-...
In an agreement yet to be made official, the NHL will reportedly enter into a seven-year national broadcasting partnership with Turner Sports, finalizing a total U.S. television package that was bolst...
The National Hockey League (NHL) could introduce jersey sponsorships as early as the 2022/23 season, according to Sports Business Journal (SBJ).
The absence of fans in arenas has already seen the Nor...
In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...
Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.
...
The NHL expects to surpass its sponsorship revenue projection for the 2020-21 season, despite the effects of the Covid-19 pandemic on the inventory available to its sponsors.
“The number of proacti...
After an absence of 16 years, the National Hockey League is returning to ESPN.
The Walt Disney Company, which owns ESPN and ABC, announced Wednesday that it had signed a seven-year rights agreement w...
NHL’s exclusive US broadcast deal with NBC, which pays US$200m a year, expires at end of 2020/21 season.
The next cycle will reportedly see ESPN split the rights with another media company, with the...
On Wednesday, the NHL’s Vegas Golden Knights announced that they had begun a multiyear partnership with UpickTrade.com, a website based in Guadalajara, Mexico, that sells game picks. As part of the ...
The National Hockey League is looking to engage its supporters by launching the NHL Fan Skills at Home challenge on Instagram and TikTok.
Starting March 1, and running through April 28, the initiativ...
The NHL has tapped DreamHack Sports Games to operate live and online esports competitions and events for its NHL Gaming World Championship brand in a multi-year deal. In addition to operating events a...
Beer brand Labatt USA is teaming with Snap and four NHL teams on an augmented reality (AR) experience, per details emailed to Marketing Dive. The teams included are the Pittsburgh Penguins, Philadelph...
NHL to build cloud-based enterprise video platform to efficiently store, catalogue and access archive footage.
Partnership will leverage league’s Puck and Player Tracking (PPY) system to deliver adv...
New York Governor Andrew Cuomo has implemented a new measure in which sports and entertainment venues around the state can have limited fan attendance beginning later this month, an important step bac...
The National Hockey League (NHL) has secured an equity stake in PointsBet as part of a broader partnership with the Australian sports betting operator.
The wider deal sees PointsBet become the fourth...
The National Hockey League’s move to introduce division and helmet sponsors for the 2020-21 season represents a means for the league and its teams to maintain crucial income streams in the immediate...
The report suggested that selling ads on helmets could serve as a trial to test the market ahead of the previously mooted introduction of jersey sponsorship. If confirmed, it could represent an import...
“You can’t watch everything at once.” The NBA, NHL and MLB all suffered double-digit domestic viewership declines this year as rescheduled seasons and events were squeezed into the second half o...
The esports and betting industries have become closer than ever throughout the course of this year. A great number of betting companies, as well as bettors themselves, turned to esports after the pand...
For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions.
Tags: S...
"We've just launched our most successful game to date and EA keeps proving there's room to grow and introduce new fans to the sport."
For the full story, visit Bleacher Report - https://bleache...
Activity is expected to remain hotly competitive in the media space in light of mega-deals between PointsBet and NBC Universal, FanDuel and Turner Sports
For the full story, visit Sports Handle -...
A crowded menu, cord cutting and other factors...
For the full story, visit Hollywood Reporter - https://www.hollywoodreporter.com/live-feed/behind-the-slump-in-tv-sports-ratings
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