The National Hockey League’s move to introduce division and helmet sponsors for the 2020-21 season represents a means for the league and its teams to maintain crucial income streams in the immediate...
The report suggested that selling ads on helmets could serve as a trial to test the market ahead of the previously mooted introduction of jersey sponsorship. If confirmed, it could represent an import...
“You can’t watch everything at once.” The NBA, NHL and MLB all suffered double-digit domestic viewership declines this year as rescheduled seasons and events were squeezed into the second half o...
The esports and betting industries have become closer than ever throughout the course of this year. A great number of betting companies, as well as bettors themselves, turned to esports after the pand...
For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions.
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"We've just launched our most successful game to date and EA keeps proving there's room to grow and introduce new fans to the sport."
For the full story, visit Bleacher Report - https://bleache...
Activity is expected to remain hotly competitive in the media space in light of mega-deals between PointsBet and NBC Universal, FanDuel and Turner Sports
For the full story, visit Sports Handle -...
A crowded menu, cord cutting and other factors...
For the full story, visit Hollywood Reporter - https://www.hollywoodreporter.com/live-feed/behind-the-slump-in-tv-sports-ratings
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