Starbucks Files for Stadium Naming Rights
Beverages - Branding - Dining - Sports

In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...

Reuters
June 14, 2021

Verizon Expands In-Stadium Partnerships with NHL and NBA
Electronics - Sports - Tech

Verizon is expanding its in-stadium 5G partnerships through new deals with the National Hockey League and 15 more National Basketball Association teams this week. The carrier will use the NHL partner...

Adweek
May 24, 2021

Hasbro & Franklin Sports Relaunch NERF Sports
Sports - Toys

Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports. The reinvented NERF Sports brand kicks off with a spring l...

The Toy Book
May 3, 2021

NHL, WarnerMedia Strike 7-Year Deal That Puts Live Games on HB...
Sports - Streaming

Hockey is going somewhere it has never been before. WarnerMedia gained rights to show live NHL games on its two big cable networks, TBS and TNT, as well as its new streaming hub, HBO Max, in a seven-...

Variety
April 27, 2021

NHL Sells Remainder of Broadcast Rights to TNT
Branding - Sports - Television

In an agreement yet to be made official, the NHL will reportedly enter into a seven-year national broadcasting partnership with Turner Sports, finalizing a total U.S. television package that was bolst...

Yahoo! Sports
April 27, 2021

Report: NHL Could Introduce Jersey Sponsorships from 2022/23 S...
Branding - Sponsorships - Sports

The National Hockey League (NHL) could introduce jersey sponsorships as early as the 2022/23 season, according to Sports Business Journal (SBJ). The absence of fans in arenas has already seen the Nor...

Sports Pro Media
April 19, 2021

Sponsorship Market Dynamics Favor Premium Sports Brands in the...
Branding - Sponsorships - Sports

In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...

Sport Business
April 7, 2021

Betway Extends US Reach by Partnering with NBA, NHL Franchises
Branding - Sponsorships - Sports

Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises. ...

Sport Business
March 25, 2021

NHL Returns to the Ice with New Assets and Upsurge in Sponsors...
Branding - Sponsorships - Sports - Streaming

The NHL expects to surpass its sponsorship revenue projection for the 2020-21 season, despite the effects of the Covid-19 pandemic on the inventory available to its sponsors. “The number of proacti...

Sport Business
March 19, 2021

N.H.L. Returns to ESPN in a 7-Year Deal With an Emphasis on St...
Branding - Online - Sports - Streaming - Television

After an absence of 16 years, the National Hockey League is returning to ESPN. The Walt Disney Company, which owns ESPN and ABC, announced Wednesday that it had signed a seven-year rights agreement w...

New York Times
March 11, 2021

Report: NHL and ESPN Agree to Seven-Year US Broadcast Deal
Sports - Streaming - Television

NHL’s exclusive US broadcast deal with NBC, which pays US$200m a year, expires at end of 2020/21 season. The next cycle will reportedly see ESPN split the rights with another media company, with the...

Sports Pro
March 10, 2021

Vegas Golden Knights Cancel Partnership Following Intense Back...
Sponsorships - Sports

On Wednesday, the NHL’s Vegas Golden Knights announced that they had begun a multiyear partnership with UpickTrade.com, a website based in Guadalajara, Mexico, that sells game picks. As part of the ...

Awful Announcing
March 1, 2021

NHL Looks to Engage Supporters with Fan Skills at Home Social ...
Online - Sports

The National Hockey League is looking to engage its supporters by launching the NHL Fan Skills at Home challenge on Instagram and TikTok. Starting March 1, and running through April 28, the initiativ...

Sport Business
March 1, 2021

NHL Announces Partnership with DreamHack Sports Games
Esports - Sponsorships - Sports

The NHL has tapped DreamHack Sports Games to operate live and online esports competitions and events for its NHL Gaming World Championship brand in a multi-year deal. In addition to operating events a...

eSports Observer
February 24, 2021

Labatt Turns Cases of Beer into NHL Arenas with Snapchat Lens
Beverages - Branding - Online - Sports - Tech

Beer brand Labatt USA is teaming with Snap and four NHL teams on an augmented reality (AR) experience, per details emailed to Marketing Dive. The teams included are the Pittsburgh Penguins, Philadelph...

Marketing Dive
February 16, 2021

NHL teams with Amazon to give Fans Data-Driven Viewing Experie...
Branding - Online - Sports - Streaming - Tech

NHL to build cloud-based enterprise video platform to efficiently store, catalogue and access archive footage. Partnership will leverage league’s Puck and Player Tracking (PPY) system to deliver adv...

Sports Pro
February 11, 2021

New York to Allow 10 Percent Attendance at Venues
Sports

New York Governor Andrew Cuomo has implemented a new measure in which sports and entertainment venues around the state can have limited fan attendance beginning later this month, an important step bac...

Sport Business
February 11, 2021

NHL Gets Equity Stake in PointsBet as Part of Sports Betting D...
Branding - Gaming - Sports - Television

The National Hockey League (NHL) has secured an equity stake in PointsBet as part of a broader partnership with the Australian sports betting operator. The wider deal sees PointsBet become the fourth...

Sports Pro
February 10, 2021

NHL offers stop-gap solutions to COVID-19 related revenue loss
Branding - Sports

The National Hockey League’s move to introduce division and helmet sponsors for the 2020-21 season represents a means for the league and its teams to maintain crucial income streams in the immediate...

Sports Business
January 15, 2021

NHL considers selling helmet sponsorships to boost revenue
Sports

The report suggested that selling ads on helmets could serve as a trial to test the market ahead of the previously mooted introduction of jersey sponsorship. If confirmed, it could represent an import...

Sports Pro Media
December 14, 2020

Why US sports TV ratings have been down during the pandemic
Sports - Television

“You can’t watch everything at once.” The NBA, NHL and MLB all suffered double-digit domestic viewership declines this year as rescheduled seasons and events were squeezed into the second half o...

Sports Pro Media
December 14, 2020

New Jersey trending to approve esports gambling
Esports

The esports and betting industries have become closer than ever throughout the course of this year. A great number of betting companies, as well as bettors themselves, turned to esports after the pand...

Esports Insider
December 7, 2020

Sinclair partnership with Bally’s for naming rights to Fox S...
Sports - Television

For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions. Tags: S...

Awful Announcing
November 20, 2020

NHL, UFC Reach Multiyear Contract Renewals with EA Sports
Gaming - Sports

"We've just launched our most successful game to date and EA keeps proving there's room to grow and introduce new fans to the sport." For the full story, visit Bleacher Report  -  https://bleache...

Bleacher Report
November 5, 2020

Sports leagues are betting on augmented reality
Sports - Tech

Sports leagues are turning to technology to bring fans closer to the game, even if they’re physically distant. For the full story, visit CNBC  -  https://www.cnbc.com/2020/11/01/tech-augmented-...

CNBC
November 1, 2020

Fan Engagement, Media Partnerships Will Drive Sports Betting D...
Sports

Activity is expected to remain hotly competitive in the media space in light of mega-deals between PointsBet and NBC Universal, FanDuel and Turner Sports For the full story, visit Sports Handle  -...

Sports Handle
October 28, 2020

Behind the Slump in TV Sports Ratings
Sports - Television

A crowded menu, cord cutting and other factors... For the full story, visit Hollywood Reporter  -  https://www.hollywoodreporter.com/live-feed/behind-the-slump-in-tv-sports-ratings

Hollywood Reporter
October 22, 2020

LA Kings & LA Galaxy sign deal with new Esports partner
Esports - Sports

This is a new category for the LA Kings and LA Galaxy and the Company’s first partnership with an MLS and NHL team. For the full story, visit LA Galaxy  -  https://www.lagalaxy.com/post/2020/10...

LA Galaxy
October 13, 2020

NHL turns to new ad tech to make up for missed revenue due to ...
Sports

After bubble experiment, NHL turns to new ad tech to make up for missed revenue due to coronavirus. It wasn’t easy and most likely will result in hundreds of millions in losses due to Covid-19. F...

CNBC
October 7, 2020

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