NHL offers stop-gap solutions to COVID-19 related revenue loss
Branding - Sports

The National Hockey League’s move to introduce division and helmet sponsors for the 2020-21 season represents a means for the league and its teams to maintain crucial income streams in the immediate...

Sports Business
January 15, 2021

NHL considers selling helmet sponsorships to boost revenue
Sports

The report suggested that selling ads on helmets could serve as a trial to test the market ahead of the previously mooted introduction of jersey sponsorship. If confirmed, it could represent an import...

Sports Pro Media
December 14, 2020

Why US sports TV ratings have been down during the pandemic
Sports - Television

“You can’t watch everything at once.” The NBA, NHL and MLB all suffered double-digit domestic viewership declines this year as rescheduled seasons and events were squeezed into the second half o...

Sports Pro Media
December 14, 2020

New Jersey trending to approve esports gambling
Esports

The esports and betting industries have become closer than ever throughout the course of this year. A great number of betting companies, as well as bettors themselves, turned to esports after the pand...

Esports Insider
December 7, 2020

Sinclair partnership with Bally’s for naming rights to Fox S...
Sports - Television

For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions. Tags: S...

Awful Announcing
November 20, 2020

NHL, UFC Reach Multiyear Contract Renewals with EA Sports
Gaming - Sports

"We've just launched our most successful game to date and EA keeps proving there's room to grow and introduce new fans to the sport." For the full story, visit Bleacher Report  -  https://bleache...

Bleacher Report
November 5, 2020

Sports leagues are betting on augmented reality
Sports - Tech

Sports leagues are turning to technology to bring fans closer to the game, even if they’re physically distant. For the full story, visit CNBC  -  https://www.cnbc.com/2020/11/01/tech-augmented-...

CNBC
November 1, 2020

Fan Engagement, Media Partnerships Will Drive Sports Betting D...
Sports

Activity is expected to remain hotly competitive in the media space in light of mega-deals between PointsBet and NBC Universal, FanDuel and Turner Sports For the full story, visit Sports Handle  -...

Sports Handle
October 28, 2020

Behind the Slump in TV Sports Ratings
Sports - Television

A crowded menu, cord cutting and other factors... For the full story, visit Hollywood Reporter  -  https://www.hollywoodreporter.com/live-feed/behind-the-slump-in-tv-sports-ratings

Hollywood Reporter
October 22, 2020

LA Kings & LA Galaxy sign deal with new Esports partner
Esports - Sports

This is a new category for the LA Kings and LA Galaxy and the Company’s first partnership with an MLS and NHL team. For the full story, visit LA Galaxy  -  https://www.lagalaxy.com/post/2020/10...

LA Galaxy
October 13, 2020

NHL turns to new ad tech to make up for missed revenue due to ...
Sports

After bubble experiment, NHL turns to new ad tech to make up for missed revenue due to coronavirus. It wasn’t easy and most likely will result in hundreds of millions in losses due to Covid-19. F...

CNBC
October 7, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.