PUMA, Foot Locker and Pokémon GO Team Up for 400+ PokéStops ...
Classic Characters - Fashion - Gaming - Online - Retail

Celebrating the PUMA x Pokémon collection, Niantic is partnering with The Pokémon Company International, PUMA and Foot Locker Inc. to turn 400 Foot Locker, Champs Sports and Kid’s Foot Locker stor...

Go Nintendo
November 30, 2022

Pokémon Go Maker Niantic Labs Acquires Augmented Reality Firm...
Electronics - Tech

Niantic Labs is acquiring augmented reality firm 8th Wall in the Pokémon Go creator’s quest to build out its platform for developers to produce their own AR games. Niantic said that 8th Wall’s t...

Ad Week
March 16, 2022

Ed Sheeran Teases Pokemon Go Crossover
Gaming - Music

In a pop-culture crossover that you probably didn’t see coming, Ed Sheeran has just revealed on his Twitter account that he is taking part in some sort of Pokémon Go event. Sheeran isn’t the first...

Radio Times
November 16, 2021

Pokémon Go Surpasses $5B in Revenue from Player Spending

Pokémon Go players have spent $5 billion on the AR game in the five years since it launched, according to a report from Sensor Tower. Analytics firm Sensor Tower, which provides data on mobile apps a...

July 7, 2021

‘Pokémon Go’ Turns 5: Why AR’s Defining Game is Bigger ...
Gaming - Tech

Tuesday marks the fifth anniversary of the launch of Pokémon Go, the video game that brought players out of their homes and changed the way people think about augmented reality. While Pokémon Go wa...

Fast Company
July 6, 2021

Pokémon Go Fest 2021 Will Have Global In-Person Events
Gaming - Live Entertainment

This year’s Pokémon Go Fest will be virtual, but developer Niantic and The Pokémon Company are also hosting a series of real-world, in-person celebrations on July 17 — the first day of Go Fest ...

July 2, 2021

Pokémon Go Creator Niantic Takes on Transformers Next
Gaming - Toys

Niantic, known best for its work on augmented reality games Pokémon Go, Ingress, and Harry Potter: Wizards Unite, is tackling the Transformers next. A new AR game called Transformers: Heavy Metal is ...

June 14, 2021

This Year’s Pokémon Go Fest is Also a Music Festival
Gaming - Music - Streaming

Pokémon Go Fest is just a few weeks away, and this year, the annual event is also going to be a music festival. During the event, you’ll pick one of two Pikachu — Pikachu Rock Star or Pikachu Pop...

The Verge
May 27, 2021

Pokémon Go Fest Returns Globally This July
Gaming - Tech

The annual Pokémon Go Fest is back again this summer, scheduled for July 17th and 18th. Last year’s event was held online due to the COVID-19 pandemic, instead of taking place in person in select c...

The Verge
April 28, 2021

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2024 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.