Blue’s Clues & You
Opportunities - Television

Everyone is invited to play with Blue, a preschool-aged puppy with a clue... three, actually! Each day, Blue leaves paw prints on three objects arond her house to communicate what activity she wants t...

June 11, 2021

Lay Lay
Music - Opportunities

Alaya High, a.k.a. “that girl Lay Lay,” is a 13-year-old music prodigy who has captured the world with her infectious energy and sharp rhymes. Among her millions of followers are famous fans like ...

June 2, 2021

Puma and Nickelodeon Release ‘Rugrats’ Collection
Fashion - Television

Puma is paying tribute to the favorite adventure-loving babies of the 1990s. The sportswear company has teamed up with Nickelodeon to release a Rugrats collaboration in honor of the beloved series’...

Footwear News
May 25, 2021

Nickelodeon Preps Avatar, SpongeBob Podcasts
Podcasts - Podcasts - Television

Nickelodeon has partnered with iHeartRadio to create a slate of new podcasts based on its popular brands, starting with Avatar: The Last Airbender (pictured) and SpongeBob SquarePants. Nick will also ...

May 18, 2021

New Television Marketing Opportunities For Your Brand
Automotive - Beverages - CPG - Dining - Health & Beauty

Start planning your next partnership with television marketing opportunities! Television marketing opportunities have only taken on an increased role in people's lives with everyone confined to the...

Andrew Gormley
May 10, 2021

Nickelodeon & SpongeBob Shows Drive Paramount+ Subscriber...
Streaming - Television

Nickelodeon has emerged as one of the most popular content hubs on Paramount Plus, offering ViacomCBS a flashback to the good old days when it dominated the linear cable kids TV business. The stickin...

May 6, 2021

Rugrats’ Returns With a New 3D Look in Paramount+ Traile...
Streaming Nickelodeon and Paramount+ released a new trailer for their upcoming Rugrats series. The trailer features reimagined, 3D versions of Tommy Pickles and the ...

May 6, 2021

Hulu’s Live TV Gets Nickelodeon, Comedy Central, MTV, and Ot...
Streaming - Tech

Hulu’s live TV service is finally getting nine new ViacomCBS channels — Comedy Central, BET, Nickelodeon, Nick Jr., VH1, CMT, MTV, TV Land, and Paramount Network — as part of its regular $64.99 ...

May 3, 2021

Paw Patrol
Opportunities - Television

The world's leading preschool IP, PAW Patrol is not slowing down: with global thematics planned, new pups and gadgets, an 8th season greenlit and its first feature film premiering in August 2021!

April 30, 2021

Earth Day Roundup: Kidcos Went Green
CPG - Streaming - Television - Toys

Earth Day 2021 might look a little different than usual, with so many children stuck at home. But that hasn’t slowed down a raft of new green initiatives the industry is rolling out. Kids are very ...

April 23, 2021

Opportunities - Streaming - Television - Toys

He's selfish, sarcastic, lazy, yet surprisingly endearing – he's Garfield! His passion for food and sleep and his aversion to exercise are legendary.

April 19, 2021

SpongeBob SquarePants
CPG - Opportunities - Streaming - Television - Toys

SpongeBob is a global evergreen icon and pop-culture mainstay for 20 years and counting.  Now, as we expand and explore the world of Bikini Bottom, we enter a new era for SpongeBob and quite poss...

April 12, 2021

New York Islanders and Nickelodeon Team Up for Second-Screen E...
Branding - Sports - Tech - Television

The National Hockey League’s (NHL) New York Islanders are working with ViacomCBS-owned children’s network Nickelodeon on a multi-platform experience for their fixture with the Pittsburgh Penguins ...

Sports Pro Media
March 30, 2021

The Beauty of 78.5 Million Followers
Branding - Fashion - Health & Beauty - Influencers - Online

Rae’s deal with Ipsy was but a small part of a major shift in the beauty industry, which is nowhere more complex, and profitable, than the United States. As with gaming, it’s the interactivity of...

Mattel, Barbie Heads to Unscripted, Competition TV
Television - Toys

Barbie Fashion Battle will feature 12 adult designers, divided into two "fashion houses" headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in ...

The Hollywood Reporter
March 23, 2021

Nickelodeon’s New Slate Leans on Social Media, Buddy Comedie...

Nickelodeon’s new slate is packed with social media-focused content and, oddly, characters named Ruby. At its upfront presentation yesterday, the kidcaster unveiled four upcoming shows in addition ...

March 19, 2021

Paula Kaplan Set to depart Viacom
Streaming - Television

Kidscreen has confirmed that Paula Kaplan, EVP of talent and development for Nickelodeon and Viacom Digital Studios, is leaving the kidcaster. A new exec will be brought in to fill the vacant role sh...

March 17, 2021

Baby Shark’s Big Show!
Opportunities - Streaming - Television

Baby Shark's Big Show! from Nickelodeon follows Baby Shark and his best friend William as they journey on fun-filled comedic adventures

March 4, 2021

Nickelodeon’s Brand-new Preschool Series Baby Shark’s Big ...
Partnerships - Streaming - Television

Nickelodeon’s brand-new preschool series Baby Shark’s Big Show! will make a splash with its spring premieres, beginning Friday, March 26, at 12:30 p.m. (ET/PT), when preschoolers can join the pop ...

Business Wire
March 3, 2021

Nickelodeon & Mattel Partner on Monster High TV Projects
Television - Toys

Nickelodeon and Mattel have teamed up on two projects featuring the Clawdeen Wolf, Draculaura and Frankie Stein characters. The ViacomCBS-owned network will premiere the two projects in 2022. The an...

March 2, 2021

Nickelodeon Partners With Network 10
Streaming - Television

Nickelodeon International and Australian free-to-air broadcaster Network 10 are working together for the first time on a new live-action series called Taylor’s Island (working title). Produced by F...

March 2, 2021

What Broadcasters Renewed in February

Nickelodeon is banking on preschool in a big way with its four latest renewals. The kidcaster has ordered more of The Adventures of Paddington with a 26 x half-hour second season that launched on Febr...

March 1, 2021

Nickelodeon Plans a Kids Upfront That Really Is For Children
Streaming - Television

Many kids love to watch TV, but have little desire to learn the intricacies of the business behind it. Nickelodeon aims to change that dynamic. The ViacomCBS kids-media giant will host a showcase on ...

February 23, 2021

Paw Patrol,’ ‘Blue’s Clues’ Among Nick...
Streaming - Television

The ViacomCBS-backed linear cable network has also added 'Baby Shark' shorts in advance of the debut for 'Baby Shark's Big Show.' As the market for preschool programming continues explode, Nickelodeon...

Hollywood Reporter
February 18, 2021

Nick, Awesomeness Get in the Groove with JoJo Siwa
Streaming - Television

Nickelodeon and Awesomeness are turning up the volume with their new live-action musical The J Team. Starring and executive produced by social media star JoJo Siwa, this feature-length film focuses on...

February 4, 2021

An Inside Look at ViacomCBS’s Kids Studio
Streaming - Television

For more than 15 years, Nina Hahn has served as SVP of production and development for ViacomCBS International Media Networks (VIMN). During her tenure, she has worked in direct partnership with Nickel...

February 3, 2021

How Kids’ Television Became the Most Heated Front in the Str...
Streaming - Television

Hollywood’s demand for streaming content is putting kids media creators and producers squarely at the adult’s table. The world of kids TV has long been thought to be a peaceful one, a place where...

January 27, 2021

Chris Rose expands his role at ViacomCBS
Streaming - Television

Chris Rose is taking on more responsibility in a role expansion that will see him serve as VP of production and development for both Nickelodeon and ViacomCBS International Studios Kids (VIS KIDS). S...

January 26, 2021

Paramount Plus to Launch March 4 in U.S. and Latin America
Streaming - Television

ViacomCBS has set March 4 as the launch date for Paramount Plus, the company’s effort to join the direct-to-consumer streaming revolution alongside its larger rivals. The subscription service will ...

January 19, 2021

Nickelodeon’s NFL Wild Card broadcast draws over 2 Milli...
Sports - Television

Nickelodeon’s kid-friendly broadcast of Sunday’s National Football League (NFL) wild card game between the New Orleans Saints and Chicago Bears averaged 2.06 million viewers, making it the most-wa...

SportsPro Media
January 13, 2021

Slime, Spongebob steal show in Nickelodeon’s broadcast o...
Sports - Television

What would make NFL wild-card weekend more fun? Slime and Spongebob Squarepants, of course. Nickelodeon and CBS partnered to broadcast their own family-friendly version of Sunday's matchup between th...

January 11, 2021

SpongeBob SquarePants comes to Madden 21
Gaming - Sports - Television

Madden now has a SpongeBob SquarePants-themed field so you can live out your dreams of playing football in a virtual Bikini Bottom. The SpongeBob Reef-Top, which will only be available in Madden’s a...

The Verge
January 11, 2021

Hasbro to celebrate Peppa’s 10th anniversary all year
Fashion - Publishing - Retail - Television

The celebrations will kick off on March 1 with “Best Of” episodes of Peppa Pig airing Monday through Thursday at 8-9 a.m. EST on Nickelodeon. The week will conclude with a brand new, four-part ser...

The Toy Book
January 8, 2021

Hulu Inks ViacomCBS Deal to Add 14 Cable Networks to Live TV P...
Streaming - Television

Disney’s Hulu + Live TV subscribers will — finally — get Comedy Central, MTV, Nick, BET and other legacy Viacom cable channels as part of their lineup. ViacomCBS announced a new multiyear distr...

January 4, 2021

20-in-20 Television Marketing Partnerships: Nickelodeon
Partnership Blogs - Partnerships - Television - Toys

Last Call is celebrating the holidays with the 20in20 countdown of the television marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, ...

Earl Schultz
December 23, 2020

20-in-20: Showcasing 20 Marketing Partnerships from 2020’...
Gaming - Listicles - Non-Profit - Partnership Blogs - Partnerships

Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...

Faisal Hussain
December 20, 2020

CBS Sports and Nickelodeon team up for NFL Wild Card Game on N...
Sports - Streaming - Television

CBS Sports and Nickelodeon are getting kids and families into the game with a special slime-filled presentation of the National Football League’s Wild Card game on Sunday, Jan. 10, at 4:30 p.m. (ET)...

December 15, 2020

ViacomCBS Breaks Down Workforce Demographic; Launches New Dive...
Streaming - Television - Theatrical

ViacomCBS is launching a dedicated diversity and inclusion website that sheds light, for the first time, on the combined company’s workforce demographics following the merger of Viacom and CBS, Vari...

December 14, 2020

CBS All Access adds Nick content and parental features
Streaming - Television

In the lead-up to its Paramount+ rebrand, ViacomCBS streamer CBS All Access has added a raft of kids programming from its Nickelodeon and Nick Jr. libraries, and launched new family features. Nearl...

December 10, 2020

JoJo Siwa
Opportunities - Streaming - Television

Nickelodeon superstar JoJo Siwa is a YouTube sensation, pop star, dancer, entrepreneur, social media influencer and The New York Times bestselling author.

November 30, 2020

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