Nielsen Rejects Demand From Major Networks for Ratings Audit
Streaming - Television

Nielsen has flatly rejected demands from major networks for an outside audit of its TV ratings for the past year amid complaints the measurement company has undercounted viewers during the pandemic lo...

Variety
April 19, 2021

TV Networks Demand Nielsen Submit to Audit Over Coronavirus Au...
Streaming - Television

CBS, ABC, NBC and other TV networks want the company that audits their audiences every day to submit to an audit of its own. The VAB, an industry group that represents the TV networks to Madison Aven...

Variety
April 15, 2021

Under Scrutiny, Nielsen Defends Coronavirus Count of TV Audien...
Streaming - Television

The media industry’s go-to authority for measuring audiences acknowledged on Friday that the recent coronavirus pandemic bent its yardstick, but maintained nothing is broken. Nielsen, under fire fro...

Variety
April 12, 2021

Roku’s Advertising Ambitions Just Got Even Bigger With New N...
Streaming

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acqu...

The Verge
March 2, 2021

Nielsen Sets Timetable for Cross-Platform Media Measurement
Streaming - Television - Theatrical

The company plans to roll out its more comprehensive ratings currency starting in late 2022. Nielsen is preparing to move into the future — or the present — of TV ratings measurement. The comp...

The Hollywood Reporter
December 8, 2020

Former Wells Fargo CMO Joins Nielsen
Finance - Publishing

Marketing veteran Jamie Moldafsky, who most recently served as CMO of Wells Fargo, is joining Nielsen as chief marketing and communications officer. In her new role, effective immediately, Moldafsky ...

Adweek
December 2, 2020

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