Nielsen is changing the way it measures TV ads.
The ratings service — which has been under pressure from advertisers and broadcasters to upgrade its offerings — is set to roll out a new commercia...
Viewers are increasingly ditching broadcast entertainment for streaming, Nielsen is being challenged as the default for metrics and tech giants are siphoning ad dollars once spent on linear television...
NBCUniversal is on a quest to find something often believed elusive: a new system of measuring TV audiences who don’t always use traditional television to watch their favorite shows. Rather than go ...
Nielsen has flatly rejected demands from major networks for an outside audit of its TV ratings for the past year amid complaints the measurement company has undercounted viewers during the pandemic lo...
CBS, ABC, NBC and other TV networks want the company that audits their audiences every day to submit to an audit of its own.
The VAB, an industry group that represents the TV networks to Madison Aven...
The media industrys go-to authority for measuring audiences acknowledged on Friday that the recent coronavirus pandemic bent its yardstick, but maintained nothing is broken.
Nielsen, under fire fro...
The company plans to roll out its more comprehensive ratings currency starting in late 2022.
Nielsen is preparing to move into the future — or the present — of TV ratings measurement.
The comp...
Marketing veteran Jamie Moldafsky, who most recently served as CMO of Wells Fargo, is joining Nielsen as chief marketing and communications officer.
In her new role, effective immediately, Moldafsky ...
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