Neilsen to Begin Tracking Ratings for Individual Ads

Nielsen is changing the way it measures TV ads. The ratings service — which has been under pressure from advertisers and broadcasters to upgrade its offerings — is set to roll out a new commercia...

Hollywood Reporter
November 22, 2021

$60B in TV Ads in Flux Amid Streaming & Changing Viewer H...
Streaming - Television

Viewers are increasingly ditching broadcast entertainment for streaming, Nielsen is being challenged as the default for metrics and tech giants are siphoning ad dollars once spent on linear television...

Hollywood Reporter
October 15, 2021

NBCU Seeks New TV Audience Measurement By Recruiting Advertise...
Streaming - Television

NBCUniversal is on a quest to find something often believed elusive: a new system of measuring TV audiences who don’t always use traditional television to watch their favorite shows. Rather than go ...

October 14, 2021

Nielsen Rejects Demand From Major Networks for Ratings Audit
Streaming - Television

Nielsen has flatly rejected demands from major networks for an outside audit of its TV ratings for the past year amid complaints the measurement company has undercounted viewers during the pandemic lo...

April 19, 2021

TV Networks Demand Nielsen Submit to Audit Over Coronavirus Au...
Streaming - Television

CBS, ABC, NBC and other TV networks want the company that audits their audiences every day to submit to an audit of its own. The VAB, an industry group that represents the TV networks to Madison Aven...

April 15, 2021

Under Scrutiny, Nielsen Defends Coronavirus Count of TV Audien...
Streaming - Television

The media industry’s go-to authority for measuring audiences acknowledged on Friday that the recent coronavirus pandemic bent its yardstick, but maintained nothing is broken. Nielsen, under fire fro...

April 12, 2021

Roku’s Advertising Ambitions Just Got Even Bigger With New N...

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acqu...

The Verge
March 2, 2021

Nielsen Sets Timetable for Cross-Platform Media Measurement
Streaming - Television - Theatrical

The company plans to roll out its more comprehensive ratings currency starting in late 2022. Nielsen is preparing to move into the future — or the present — of TV ratings measurement. The comp...

The Hollywood Reporter
December 8, 2020

Former Wells Fargo CMO Joins Nielsen
Finance - Publishing

Marketing veteran Jamie Moldafsky, who most recently served as CMO of Wells Fargo, is joining Nielsen as chief marketing and communications officer. In her new role, effective immediately, Moldafsky ...

December 2, 2020

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