Esport Tournament Organizer BLAST Gears Up With Nike
Esports - Fashion - Gaming

Global esports tournament organiser BLAST Premier has partnered with clothing and sportswear brand Nike for a merchandise project. The two companies will launch a co-branded collection of merchandise...

Esports Insider
June 30, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

Lululemon Unveils Workout Hijabs
Fashion - Retail

The athletic apparel, accessories and footwear retailer quietly unveiled its latest creation last week: Lululemon hijabs. The head coverings are worn by some Muslim women in public. As a result, Lulu...

Yahoo! News
June 13, 2022

Apple Original Films and Nike Set Multi-Year Deal on Sports Fi...
Branding - Sports - Streaming

Apple Original Films has set a first-look feature deal with Nike’s Waffle Iron Entertainment and Makeready, to develop and produce sports films. The companies will team up to deliver a slate of fil...

Deadline
June 10, 2022

Wingstop Drops Exclusive Nike Footwear
Dining - Fashion

Wingstop is expanding into the fashion game for a limited time. The fast casual released limited-edition Lemon Pepper 1's, designed in partnership with The Shoe Surgeon, a Los Angeles-based company th...

QSR Magazine
June 2, 2022

Ben Affleck, Matt Damon Reunite for Film About Nike’s Quest ...
Fashion - Sports - Theatrical

Ben Affleck can’t stop reuniting with his famous partners. The Oscar winner and co-screenwriter of “Good Will Hunting” is re-teaming with his Boston bestie Matt Damon on a new feature film from ...

Variety
April 21, 2022

Billie Eilish Partners With Nike For Earth-Friendly Air Force ...
Fashion - Music

Collaborations with music artists have played a significant role in Nike‘s strategy to cater to the public, and a pop superstar who is slowly building up her footwear catalog is Billie Eilish. http...

Hypebeast
April 11, 2022

Skater Brian Anderson Collabs With Polaroid For Nike SB Dunk L...
Fashion

The latest SB project Anderson is connected to is its Dunk Low collaboration with Polaroid, which was released on April 5 through select skate shops, and hits the Nike SNKRS app on April 12 for $120. ...

Complex
April 8, 2022

PacSun Launches Resale Program With ThredUp
Online - Retail

PacSun, a retail chain with a strong Gen Z consumer base, is launching a resale program powered by ThredUp. The retailer on Tuesday announced the launch of “Pre-Loved Pac,” a new program that wil...

Footwear News
April 5, 2022

Nike Asked Kids to Build a Virtual World Devoted to Air Max
Fashion - Gaming - Online - Tech

Nike’s Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later, the brand faces a challenge: how do you make the shoe relevant to a younger generati...

Adweek
March 28, 2022

Nike and Vanessa Bryant Partner to Honor the Legacy of Kobe B...
Fashion - Sports

Nike and Vanessa Bryant, the wife of the late NBA icon Kobe Bryant, have entered into a partnership. The athletic giant announced late today that a new chapter of collaborating with the Bryant family...

Footwear News
March 25, 2022

Eminem’s Shady Record Nike Air Max 97 For Sale
Music - Retail

A limited-edition pair of Eminem Shady Records x Nike Air Max 97 have been put up for sale at The RealReal ahead of Air Max Day 2022. The rare sneakers — which were first released as a part of a ch...

HYPEBEAST
March 24, 2022

Athletic Shoe Brand Ryka Is Launching a Line of Sneakers Made ...
Fashion

Ryka is living up to its mantra of “made for women.” The athletic label, which is a division of Caleres, has created the first so-called maternity sneaker collection, made especially for expectan...

Footwear News
March 23, 2022

Nearly 7 Million People Have Visited Nike’s Metaverse St...
Fashion - Gaming - Online - Sports

Nike claims that nearly 7 million people from around the world have visited Nikeland, its metaverse store, since it opened five months ago. There is a lot of brand hesitancy around the metaverse, due...

The Drum
March 22, 2022

Continuing With its DTC Pivot, Nike Plans Stand-Alone Jordan S...
Fashion - Retail

In pursuit of a direct-to-consumer strategy, Nike will begin testing Jordan-branded stores in North America in fiscal 2023. Chief Financial Officer Matt Friend said it is also using Nike stores to inv...

RetailDive
March 22, 2022

More LeBron James and Fruity Pebbles Shoe Design Announced
Fashion - Sports

LeBron James continues to honor the fan-favorite cereal in his latest Nike (NYSE:NKE -0.31%) release. Just last month, the “Fruity Pebbles” series takes on the Nike LeBron 19 Low silhouette in “...

HYPEBEAST
March 4, 2022

eBay Will Celebrate Women’s History Month With New ‘Trailb...
Fashion - Online - Retail

With Women’s History Month here, eBay is delivering a range of iconic sneakers that were created either by or for women. With a goal of celebrating the influence of women on sneaker culture, the pl...

Footwear News
March 1, 2022

Nike Unveils New Sneaker Collection That’s Designed by Kids ...
Fashion

Nike has once again teamed up with the OHSU Doernbecher Children’s Hospital to deliver a new Doernbecher Freestyle program hitting shelves soon. The sportswear giant and the children’s hospital r...

Footwear News
February 28, 2022

Nike Moves Away from Foot Locker in Shift to DTC
Fashion - Online - Retail

Foot Locker expects its amount of Nike product to "decline meaningfully" as Nike accelerates its DTC strategy. Nike is Foot Locker's largest supplier. For 2022, Nike will make up 60% of Foot Locker's...

RetailDive
February 28, 2022

LeBron James Creates Color-Changing Nike Sneakers With Fruity ...
CPG - Fashion - Sports

LeBron James is kicking off National Cereal Day next month in colorful style, thanks to a new collaboration with Fruity Pebbles and Nike. March 7 will see the release of the legendary NBA player’s l...

Footwear News
February 25, 2022

UNO and Nike Collaborated for a New Zoom Freak 3 in Green and ...
Fashion - Sports - Toys

Following the preview of the special-edition black colorway, UNO and Nike’s Zoom Freak 3 in both green and yellow have surfaced to further celebrate the beloved card game’s 50th-anniversary. Teami...

HYPEBEAST
February 18, 2022

Official Images Of The Nike SB Dunk Low “Bart Simpson”
Fashion - Retail

Nike is releasing an SB Dunk Low inspired by Bart Simpson, the eldest son and mischievous hell-raiser of the Simpson family. Bart joins father Homer and mother Marge in the family of SB Dunk drops, al...

Sneaker News
February 15, 2022

The Darkside Initiative Releases Exclusive ACRONYM x Nike Acce...
Fashion

In anticipation of the ACRONYM x Nike (NYSE:NKE +1.90%) Blazer Low release, San Francisco-based retailer The Darkside Initiative has launched a microsite featuring exclusive promo items. The microsit...

HYPERBEAST
February 10, 2022

Nike, Amazon Reportedly Considering Peloton Acquisition
Health & Beauty - Online - Retail - Tech

Amazon and Nike are considering bids to acquire fitness company Peloton, according to reports Friday from The Wall Street Journal and Financial Times. Other suitors could include Apple or private equi...

RetailDive
February 7, 2022

DICK’S Sporting Goods Champions National Girls & Wo...
CPG - Non-Profit - Online - Partnerships - Press Releases

PITTSBURGH, Jan. 31, 2022 /PRNewswire/ -- In celebration of National Girls & Women in Sports Day (Feb. 2), DICK'S Sporting Goods (NYSE:DKS) today announced it will serve as the presenting sponso...

Faisal Hussain
January 31, 2022

Nike Brings FlyEase Solutions to Kids Footwear and Apparel
Fashion - Retail

One of kids’ most magical attributes is spontaneity — when they get the urge to run, jump and dance, it’s gotta happen right now. Nike’s new Dynamo Go and Play Pack collection is out to help ...

Nike News
January 25, 2022

Nike Plans To Start Using Robots For Production In Combat Of S...
Fashion - Tech

Nike is reassuring consumers and investors that it will manage through supply chain problems moving forward. The company on Wednesday outlined advancements and investments that have set up the compan...

Footwear News
January 21, 2022

Why Nike, Adidas and Ralph Lauren Stuff is Getting Tougher to ...
Fashion

These major brands and other top shoe and clothing labels are all cutting back on the number of outside retailers that carry their goods, and concentrating their efforts on getting customers to buy di...

CNN Business
January 11, 2022

Nike Just Bought a Virtual Shoe Company That Makes NFTs and Sn...
Fashion - Online - Retail - Tech

The apparel giant just announced the acquisition of RTFKT Studios, which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture a...

The Verge
December 14, 2021

Nike Announces Details for Its Immersive NIKELAND 3D Space on ...
Gaming - Retail

Earlier this month, Nike (NYSE:NKE +0.02%) filed a handful of new trademarks for the release of branded virtual sneakers and apparel which essentially confirmed that it would be expanding its initiati...

HypeBeast
November 19, 2021

Nike Postpones Release of Travis Scott’s Latest Sneaker
Music - Retail

Nike has postponed the release of its latest sneaker collaboration with Travis Scott following the Astroworld concert tragedy that left 10 people dead. "Out of respect for everyone impacted by the tr...

CNN
November 16, 2021

US Soccer Seals ‘Record’ Nike Partnership Extension
Sponsorships - Sports

Financial terms of the deal have not been disclosed, but the national soccer governing body described it as the ‘largest commercial agreement in US Soccer history’ and ‘one of Nike’s largest s...

Sports Pro Media
November 11, 2021

Nike and Dick’s Sporting Goods Integrate Loyalty Program
Retail

Nike and Dick’s Sporting Goods are stepping up efforts to work together at a time when a number of athletic apparel brands, including Nike, are relying less on wholesale partners. In a first step, ...

CNBC
November 5, 2021

UNO Links Up With Nike to Drop a Special Edition Air Force 1 L...
Fashion - Toys

In celebration of its 50th anniversary, UNO decided to pair up with Nike (NYSE:NKE -0.01%) to commemorate the moment with a special Air Force 1 Low release. While the sportswear powerhouse has chalked...

HypeBeast
October 20, 2021

Macy’s Teams Up with Fanatics
Fashion - Retail - Sports

Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...

RetailDive
October 13, 2021

Supreme x Nike Cross Trainer Low Fall 2021 Collaboration
Fashion

Following the drop of its Fall 2021 Tee range, Supreme is has returned to its major collaboration series for the season with its latest Nike footwear release. This time around, the New York imprint ha...

HypeBeast
October 12, 2021

Serena Williams’ Nike Air Force 1 LXX Aneaker is Luxe and La...
Fashion - Sports

Serena Williams has momentarily stepped off the court, but she’s still putting her best foot forward in partnership with Nike. The tennis star, who previously collaborated with the Swoosh on Off-Whi...

Input
September 29, 2021

Megan Thee Stallion is the Star of Nike’s Latest Campaig...
Fashion - Music

A successful tactic that Nike (NYSE:NKE -6.03%) uses to drive energy behind its brand is through collaborations and partnerships with some of the biggest cultural icons of our time, especially those w...

HypeBeast
September 24, 2021

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

Adweek
September 23, 2021

Billie Eilish Officially Unveils Her 100% Vegan Air Jordan Col...
Fashion - Music

As she embarks on a two-shoe collaboration with Jordan Brand, Billie Eilish riffs on her own precious childhood memories, individual style, and ethical beliefs, creating something that is — as a who...

Sneaker News
September 21, 2021

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