Global esports tournament organiser BLAST Premier has partnered with clothing and sportswear brand Nike for a merchandise project.
The two companies will launch a co-branded collection of merchandise...
Pickleball is turning out to be a smash hit and brands are looking to cash in.
Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...
The athletic apparel, accessories and footwear retailer quietly unveiled its latest creation last week: Lululemon hijabs.
The head coverings are worn by some Muslim women in public. As a result, Lulu...
Apple Original Films has set a first-look feature deal with Nike’s Waffle Iron Entertainment and Makeready, to develop and produce sports films.
The companies will team up to deliver a slate of fil...
Wingstop is expanding into the fashion game for a limited time. The fast casual released limited-edition Lemon Pepper 1's, designed in partnership with The Shoe Surgeon, a Los Angeles-based company th...
Ben Affleck can’t stop reuniting with his famous partners. The Oscar winner and co-screenwriter of “Good Will Hunting” is re-teaming with his Boston bestie Matt Damon on a new feature film from ...
Collaborations with music artists have played a significant role in Nike‘s strategy to cater to the public, and a pop superstar who is slowly building up her footwear catalog is Billie Eilish.
http...
PacSun, a retail chain with a strong Gen Z consumer base, is launching a resale program powered by ThredUp.
The retailer on Tuesday announced the launch of “Pre-Loved Pac,” a new program that wil...
Nike’s Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later, the brand faces a challenge: how do you make the shoe relevant to a younger generati...
Nike and Vanessa Bryant, the wife of the late NBA icon Kobe Bryant, have entered into a partnership.
The athletic giant announced late today that a new chapter of collaborating with the Bryant family...
Ryka is living up to its mantra of “made for women.”
The athletic label, which is a division of Caleres, has created the first so-called maternity sneaker collection, made especially for expectan...
Nike claims that nearly 7 million people from around the world have visited Nikeland, its metaverse store, since it opened five months ago.
There is a lot of brand hesitancy around the metaverse, due...
In pursuit of a direct-to-consumer strategy, Nike will begin testing Jordan-branded stores in North America in fiscal 2023. Chief Financial Officer Matt Friend said it is also using Nike stores to inv...
With Women’s History Month here, eBay is delivering a range of iconic sneakers that were created either by or for women.
With a goal of celebrating the influence of women on sneaker culture, the pl...
Nike has once again teamed up with the OHSU Doernbecher Children’s Hospital to deliver a new Doernbecher Freestyle program hitting shelves soon.
The sportswear giant and the children’s hospital r...
Foot Locker expects its amount of Nike product to "decline meaningfully" as Nike accelerates its DTC strategy. Nike is Foot Locker's largest supplier.
For 2022, Nike will make up 60% of Foot Locker's...
LeBron James is kicking off National Cereal Day next month in colorful style, thanks to a new collaboration with Fruity Pebbles and Nike. March 7 will see the release of the legendary NBA player’s l...
Following the preview of the special-edition black colorway, UNO and Nike’s Zoom Freak 3 in both green and yellow have surfaced to further celebrate the beloved card game’s 50th-anniversary. Teami...
Nike is releasing an SB Dunk Low inspired by Bart Simpson, the eldest son and mischievous hell-raiser of the Simpson family. Bart joins father Homer and mother Marge in the family of SB Dunk drops, al...
In anticipation of the ACRONYM x Nike (NYSE:NKE +1.90%) Blazer Low release, San Francisco-based retailer The Darkside Initiative has launched a microsite featuring exclusive promo items.
The microsit...
Amazon and Nike are considering bids to acquire fitness company Peloton, according to reports Friday from The Wall Street Journal and Financial Times. Other suitors could include Apple or private equi...
PITTSBURGH, Jan. 31, 2022 /PRNewswire/ -- In celebration of National Girls & Women in Sports Day (Feb. 2), DICK'S Sporting Goods (NYSE:DKS) today announced it will serve as the presenting sponso...
Nike is reassuring consumers and investors that it will manage through supply chain problems moving forward.
The company on Wednesday outlined advancements and investments that have set up the compan...
These major brands and other top shoe and clothing labels are all cutting back on the number of outside retailers that carry their goods, and concentrating their efforts on getting customers to buy di...
The apparel giant just announced the acquisition of RTFKT Studios, which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture a...
Earlier this month, Nike (NYSE:NKE +0.02%) filed a handful of new trademarks for the release of branded virtual sneakers and apparel which essentially confirmed that it would be expanding its initiati...
Financial terms of the deal have not been disclosed, but the national soccer governing body described it as the ‘largest commercial agreement in US Soccer history’ and ‘one of Nike’s largest s...
In celebration of its 50th anniversary, UNO decided to pair up with Nike (NYSE:NKE -0.01%) to commemorate the moment with a special Air Force 1 Low release. While the sportswear powerhouse has chalked...
Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...
Serena Williams has momentarily stepped off the court, but she’s still putting her best foot forward in partnership with Nike. The tennis star, who previously collaborated with the Swoosh on Off-Whi...
A successful tactic that Nike (NYSE:NKE -6.03%) uses to drive energy behind its brand is through collaborations and partnerships with some of the biggest cultural icons of our time, especially those w...
In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly.
That’s why so many brands are flockin...
As she embarks on a two-shoe collaboration with Jordan Brand, Billie Eilish riffs on her own precious childhood memories, individual style, and ethical beliefs, creating something that is — as a who...
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