UNO Links Up With Nike to Drop a Special Edition Air Force 1 L...
Fashion - Toys

In celebration of its 50th anniversary, UNO decided to pair up with Nike (NYSE:NKE -0.01%) to commemorate the moment with a special Air Force 1 Low release. While the sportswear powerhouse has chalked...

HypeBeast
October 20, 2021

Macy’s Teams Up with Fanatics
Fashion - Retail - Sports

Sports fans will soon have more ways to celebrate their favorite teams at Macy's. The exclusive partnership with Fanatics expands the department store's assortment of fan gear, apparel and hardgoods, ...

RetailDive
October 13, 2021

Supreme x Nike Cross Trainer Low Fall 2021 Collaboration
Fashion

Following the drop of its Fall 2021 Tee range, Supreme is has returned to its major collaboration series for the season with its latest Nike footwear release. This time around, the New York imprint ha...

HypeBeast
October 12, 2021

Serena Williams’ Nike Air Force 1 LXX Aneaker is Luxe and La...
Fashion - Sports

Serena Williams has momentarily stepped off the court, but she’s still putting her best foot forward in partnership with Nike. The tennis star, who previously collaborated with the Swoosh on Off-Whi...

Input
September 29, 2021

Megan Thee Stallion is the Star of Nike’s Latest Campaig...
Fashion - Music

A successful tactic that Nike (NYSE:NKE -6.03%) uses to drive energy behind its brand is through collaborations and partnerships with some of the biggest cultural icons of our time, especially those w...

HypeBeast
September 24, 2021

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

Adweek
September 23, 2021

Billie Eilish Officially Unveils Her 100% Vegan Air Jordan Col...
Fashion - Music

As she embarks on a two-shoe collaboration with Jordan Brand, Billie Eilish riffs on her own precious childhood memories, individual style, and ethical beliefs, creating something that is — as a who...

Sneaker News
September 21, 2021

Tennis Star Naomi Osaka Partners with Levi to Launch New Upcyc...
Fashion - Sports

Naomi Osaka has collaborated with the clothing brand to revive the all-time favorites by focusing on vintage and upcycled denim, including reworked Levi's Trucker Jackets, vintage men's Levi's jeans, ...

Amo Mama
August 31, 2021

Allbirds Launches Activewear Line Ahead of Planned IPO
Fashion - Retail

The sustainable shoe brand Allbirds is debuting a collection of activewear, making it the latest entrant into a hotly competitive category. With Allbirds, reducing carbon emissions and being environm...

CNBC
August 18, 2021

Serena Williams & Nike Drop First Collection from Design ...
Fashion - Sports

Two years after revealing the Serena Williams Design Crew apprenticeship program, Nike is set to deliver its first collection, which features four footwear selections. The SWDC1 Collection, according...

Footwear News
August 18, 2021

Olympic Athlete TikToks Bring Fashion Brands Along for the Rid...
Fashion - Health & Beauty - Influencers - Online - Retail

At the Tokyo 2020 Olympics, TikTok is front and center. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s rugby team have been taking to TikTok to show what life i...

Glossy
August 4, 2021

Wilson Opens First Store Amid DTC Expansion
Fashion - Online - Retail - Sports

Wilson is capitalizing on its well-known status as a sporting goods manufacturer to pursue a more DTC strategy for its products, including opening several flagship stores. In addition to the Chicago l...

RetailDive
July 16, 2021

Triller Pivots to Long-Form Videos, Shoppable Livestreams with...
Online - Retail - Tech

Triller has ramped up the creation of long-form videos that pair influencers with brands as the social video app seeks to differentiate its platform from chief rival TikTok. The lengthier programming ...

MarketingDive
July 16, 2021

Naomi Osaka’s Barbie is Dressed in Nike & Already S...
Fashion - Sports - Toys

Tennis champion Naomi Osaka now has her own line of Barbie dolls. The 23-year-old star became a part of Mattel Inc's push to make its iconic toy line more diverse with dolls based on different role mo...

Newsweek
July 14, 2021

New ‘Space Jam’ Themed Pop-Up Opens at Bloomingdal...
Attractions - Fashion - Retail - Streaming - Tech

Entitled "It's Game Time," the Carousel pop-up features items that basketball court-inspired fashion for all ages to playful outdoor entertaining finds and more. The pop-up will be open within the sto...

amNY
June 8, 2021

Nike & Converse Debut ‘Space Jam: A New Legacy̵...
Fashion - Streaming - Theatrical

Nike and Converse have officially paired up with the upcoming feature film starring Nike athlete LeBron James and the whole Looney Tunes cast. Ahead of the movie’s release on July 16, the two brands...

Footwear News
June 8, 2021

Nike Stands With Naomi Osaka After French Open Exit
Fashion - Sports

On Monday, tennis star and Nike athlete Naomi Osaka pulled out of the 2021 French Open citing mental health reasons. The move comes after she announced last week her decision not to speak to media dur...

Footwear News
June 2, 2021

Fanatics Opens First LA Store in Partnership with Paris Saint-...
Fashion - Retail - Sports

The sports merchandise company opened a store dedicated to Paris Saint-Germain in the Westfield Century City Mall. The store sells PSG apparel featuring LA-inspired clothing from its partnership with ...

CNBC
May 27, 2021

Naomi Osaka Debuts Second Nike Collection
Fashion - Retail - Sports

Naomi Osaka’s second apparel collection, as well as a look at her French Open outfit, is here. Today, Nike unveiled the details behind its collaboration with the four-time Grand Slam champion, whos...

Footwear News
May 25, 2021

Sony | Nike
Fashion - Gaming - Partnerships

Sony teamed up with Nike to launch exclusive sneakers based on PlayStation 5. To promote and celebrate the PlayStation 5, Sony collaborated with Nike as well as basketball player Paul George on the...

Sony | Nike
May 11, 2021

Sony & Nike Team Up for New PS5-themed Paul George Sneake...
Electronics - Fashion - Gaming - Sports

Nike, Sony, and basketball player Paul George have collaborated on another pair of sneakers, the PG 5, with help from PS5 designer Yujin Morisawa. According to Sony, “the colors of the shoe are heav...

The Verge
May 6, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

VinePair
April 27, 2021

Simone Biles Leaving Nike to Partner with Gap’s Athleta
Fashion - Influencers - Retail - Sports

Simone Biles is leaving Nike to join Athleta, which will help sponsor a post-Olympics tour that she's organizing herself, rather than one that's usually run by USA Gymnastics. The deal, announced Fri...

ESPN
April 23, 2021

Kobe Bryant’s Estate Ends Nike Partnership
Retail - Sports

The late basketball star's widow, Vanessa Bryant, revealed the news on Monday night. The Kobe Bryant estate has decided to not renew their partnership with Nike, the late NBA star's widow, Vanessa, co...

Hollywood Reporter
April 20, 2021

Nike Launches ‘Refurbished’ in Stores to Buy Back ...
Fashion

Nike Refurbished extends the lifespan for three types of footwear: like new (maybe worn for a day or two before being returned), gently worn (a little longer) and cosmetically flawed (think: something...

Nike
April 13, 2021

As Demand Soars, Crocs is Breaking Up with Longtime Retailers
Fashion - Retail

The company, which saw wholesale revenues grow 52% in the fourth quarter, said it would prioritize partners and retailers who are aligned with its strategy and positioning in the marketplace. Last yea...

Footwear News
April 12, 2021

Nike, Chipotle, and Crocs Top Brand Popularity Chart with Teen...
Branding - Dining - Retail

Nike has retained its No. 1 spot in the minds of U.S. teenagers for more than a decade, and strengthened that lead by 200 basis points year over year to 27%, according to Piper Sandler's most recent s...

CNBC
April 9, 2021

Nike Partners with HomeCourt, Adds Kyrie Irving Drills & ...
Electronics - Sports - Tech

Nike has partnered with basketball and soccer training app HomeCourt to add drills inspired by Nike athletes into the motion-tracking app. Brooklyn Nets guard Kyrie Irving will be the first to debut i...

Sport Techie
April 6, 2021

Nike Stops Selling to DSW, Urban Outfitters, Shoe Show & ...
Fashion - Retail

Nike is cutting ties with DSW, Urban Outfitters, Shoe Show and more retailers as it doubles down on its Consumer Direct offense strategy. They are also dropping Big Five Sporting Goods, Dunham’s Spo...

Footwear News
March 26, 2021

NFL and Amazon Grow Ties with Expanded Merchandise Partnership
Online - Retail - Sports

The National Football League (NFL) and Amazon have grown their relationship through an expanded merchandise partnership that will see ‘thousands of officially licensed products’ made available on ...

Sports Pro Media
March 25, 2021

Which Retailers Are the Most Innovative in the Business?
Branding - Retail

All the companies on Fast Company’s list of the 10 most innovative retailers of 2021 all found success during the pandemic helping deliver the “immersive, seamless experiences” increasingly dema...

RetailWire
March 17, 2021

Nike sets out Five-Year Roadmap for More Diverse Workforce

Nike has unveiled a new five-year roadmap for global impact as the US sportswear giant looks to build out a more diverse and inclusive organisation. For the first time, Nike will tie executive compen...

Sports Pro
March 15, 2021

Are Hats the New Sneakers?
Fashion

I used to dress from the bottom up. I would get my sneakers first and everything else came after. But now, I find myself, putting on a hat first,” says Tab Hunter, a 32-year-old, Queens-dwelling str...


March 5, 2021

Nike Celebrates the 2021 NBA All-Star Game with ‘Play fo...
Fashion - Sports

Nike is celebrating this year’s NBA All-Star Game with a special drop. On March 7, ahead of the big event, the sportswear giant will drop a “Play for the Future” sneaker collection at Nike.com,...

Footwear News
March 4, 2021

Nike partners With Supreme on Nike SB Dunk Shoe
Fashion

After delivering a set of Air Max Goadome boots in January, longtime collaborators Supreme and Nike are back with a new four-shoe lineup. Releasing as part of the skatewear brand’s spring/summer ...


March 1, 2021

Can Allbirds Live Up to Its $1 Billion Valuation?
Fashion - Retail

Allbirds is part of the boom in direct-to-consumer brands that act as maker and retailer, avoiding the low margins of selling wholesale. Investors fell in love with the business model and threw cash a...

Bloomberg
February 22, 2021

Nike, Lowes, Dunkin’ and Other Brands Experiential Marke...
Branding - Dining - Retail

As the world moves into its second year of pandemic-related restrictions, experiential marketing is attempting a comeback just in time for Valentine's Day, with marketers including Dunkin', White Cast...

Marketing Dive
February 12, 2021

Nike Workers to Wear Clear Masks After Deaf Customer’s S...
Retail

Nike has agreed to provide employees in its California stores with transparent face masks and pen and paper to accommodate customers who are deaf and hearing-impaired for as long as its COVID-19 polic...

HRDive
February 11, 2021

Under Armour Shares Rise as Retailer Reports Surprise Profit f...
Fashion - Retail

Under Armour on Wednesday reported a surprise profit for the holiday quarter, with sales boosted by strong digital growth and expenses kept in check. The retailer has been one key beneficiary during ...

CNBC
February 10, 2021

Nike to Connect All Data Touchpoints with New Acquisition
Fashion - Tech

Nike Inc. continues to fuel its digital momentum with the acquisition of data integration platform Datalogue. The sportswear giant announced today that it snapped up the New York-based startup, which...

Footwear News
February 9, 2021

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