New ‘Space Jam’ Themed Pop-Up Opens at Bloomingdal...
Attractions - Fashion - Retail - Streaming - Tech

Entitled "It's Game Time," the Carousel pop-up features items that basketball court-inspired fashion for all ages to playful outdoor entertaining finds and more. The pop-up will be open within the sto...

amNY
June 8, 2021

Nike & Converse Debut ‘Space Jam: A New Legacy̵...
Fashion - Streaming - Theatrical

Nike and Converse have officially paired up with the upcoming feature film starring Nike athlete LeBron James and the whole Looney Tunes cast. Ahead of the movie’s release on July 16, the two brands...

Footwear News
June 8, 2021

Nike Stands With Naomi Osaka After French Open Exit
Fashion - Sports

On Monday, tennis star and Nike athlete Naomi Osaka pulled out of the 2021 French Open citing mental health reasons. The move comes after she announced last week her decision not to speak to media dur...

Footwear News
June 2, 2021

Fanatics Opens First LA Store in Partnership with Paris Saint-...
Fashion - Retail - Sports

The sports merchandise company opened a store dedicated to Paris Saint-Germain in the Westfield Century City Mall. The store sells PSG apparel featuring LA-inspired clothing from its partnership with ...

CNBC
May 27, 2021

Naomi Osaka Debuts Second Nike Collection
Fashion - Retail - Sports

Naomi Osaka’s second apparel collection, as well as a look at her French Open outfit, is here. Today, Nike unveiled the details behind its collaboration with the four-time Grand Slam champion, whos...

Footwear News
May 25, 2021

Sony | Nike
Fashion - Gaming - Partnerships

Sony teamed up with Nike to launch exclusive sneakers based on PlayStation 5. To promote and celebrate the PlayStation 5, Sony collaborated with Nike as well as basketball player Paul George on the...

Sony | Nike
May 11, 2021

Sony & Nike Team Up for New PS5-themed Paul George Sneake...
Electronics - Fashion - Gaming - Sports

Nike, Sony, and basketball player Paul George have collaborated on another pair of sneakers, the PG 5, with help from PS5 designer Yujin Morisawa. According to Sony, “the colors of the shoe are heav...

The Verge
May 6, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

VinePair
April 27, 2021

Simone Biles Leaving Nike to Partner with Gap’s Athleta
Fashion - Influencers - Retail - Sports

Simone Biles is leaving Nike to join Athleta, which will help sponsor a post-Olympics tour that she's organizing herself, rather than one that's usually run by USA Gymnastics. The deal, announced Fri...

ESPN
April 23, 2021

Kobe Bryant’s Estate Ends Nike Partnership
Retail - Sports

The late basketball star's widow, Vanessa Bryant, revealed the news on Monday night. The Kobe Bryant estate has decided to not renew their partnership with Nike, the late NBA star's widow, Vanessa, co...

Hollywood Reporter
April 20, 2021

Nike Launches ‘Refurbished’ in Stores to Buy Back ...
Fashion

Nike Refurbished extends the lifespan for three types of footwear: like new (maybe worn for a day or two before being returned), gently worn (a little longer) and cosmetically flawed (think: something...

Nike
April 13, 2021

As Demand Soars, Crocs is Breaking Up with Longtime Retailers
Fashion - Retail

The company, which saw wholesale revenues grow 52% in the fourth quarter, said it would prioritize partners and retailers who are aligned with its strategy and positioning in the marketplace. Last yea...

Footwear News
April 12, 2021

Nike, Chipotle, and Crocs Top Brand Popularity Chart with Teen...
Branding - Dining - Retail

Nike has retained its No. 1 spot in the minds of U.S. teenagers for more than a decade, and strengthened that lead by 200 basis points year over year to 27%, according to Piper Sandler's most recent s...

CNBC
April 9, 2021

Nike Partners with HomeCourt, Adds Kyrie Irving Drills & ...
Electronics - Sports - Tech

Nike has partnered with basketball and soccer training app HomeCourt to add drills inspired by Nike athletes into the motion-tracking app. Brooklyn Nets guard Kyrie Irving will be the first to debut i...

Sport Techie
April 6, 2021

Nike Stops Selling to DSW, Urban Outfitters, Shoe Show & ...
Fashion - Retail

Nike is cutting ties with DSW, Urban Outfitters, Shoe Show and more retailers as it doubles down on its Consumer Direct offense strategy. They are also dropping Big Five Sporting Goods, Dunham’s Spo...

Footwear News
March 26, 2021

NFL and Amazon Grow Ties with Expanded Merchandise Partnership
Online - Retail - Sports

The National Football League (NFL) and Amazon have grown their relationship through an expanded merchandise partnership that will see ‘thousands of officially licensed products’ made available on ...

Sports Pro Media
March 25, 2021

Which Retailers Are the Most Innovative in the Business?
Branding - Retail

All the companies on Fast Company’s list of the 10 most innovative retailers of 2021 all found success during the pandemic helping deliver the “immersive, seamless experiences” increasingly dema...

RetailWire
March 17, 2021

Nike sets out Five-Year Roadmap for More Diverse Workforce

Nike has unveiled a new five-year roadmap for global impact as the US sportswear giant looks to build out a more diverse and inclusive organisation. For the first time, Nike will tie executive compen...

Sports Pro
March 15, 2021

Are Hats the New Sneakers?
Fashion

I used to dress from the bottom up. I would get my sneakers first and everything else came after. But now, I find myself, putting on a hat first,” says Tab Hunter, a 32-year-old, Queens-dwelling str...


March 5, 2021

Nike Celebrates the 2021 NBA All-Star Game with ‘Play fo...
Fashion - Sports

Nike is celebrating this year’s NBA All-Star Game with a special drop. On March 7, ahead of the big event, the sportswear giant will drop a “Play for the Future” sneaker collection at Nike.com,...

Footwear News
March 4, 2021

Nike partners With Supreme on Nike SB Dunk Shoe
Fashion

After delivering a set of Air Max Goadome boots in January, longtime collaborators Supreme and Nike are back with a new four-shoe lineup. Releasing as part of the skatewear brand’s spring/summer ...


March 1, 2021

Can Allbirds Live Up to Its $1 Billion Valuation?
Fashion - Retail

Allbirds is part of the boom in direct-to-consumer brands that act as maker and retailer, avoiding the low margins of selling wholesale. Investors fell in love with the business model and threw cash a...

Bloomberg
February 22, 2021

Nike, Lowes, Dunkin’ and Other Brands Experiential Marke...
Branding - Dining - Retail

As the world moves into its second year of pandemic-related restrictions, experiential marketing is attempting a comeback just in time for Valentine's Day, with marketers including Dunkin', White Cast...

Marketing Dive
February 12, 2021

Nike Workers to Wear Clear Masks After Deaf Customer’s S...
Retail

Nike has agreed to provide employees in its California stores with transparent face masks and pen and paper to accommodate customers who are deaf and hearing-impaired for as long as its COVID-19 polic...

HRDive
February 11, 2021

Under Armour Shares Rise as Retailer Reports Surprise Profit f...
Fashion - Retail

Under Armour on Wednesday reported a surprise profit for the holiday quarter, with sales boosted by strong digital growth and expenses kept in check. The retailer has been one key beneficiary during ...

CNBC
February 10, 2021

Nike to Connect All Data Touchpoints with New Acquisition
Fashion - Tech

Nike Inc. continues to fuel its digital momentum with the acquisition of data integration platform Datalogue. The sportswear giant announced today that it snapped up the New York-based startup, which...

Footwear News
February 9, 2021

9 Provocative Retail Predictions for 2021
Retail

Mumbai-based D2C brand SUGAR Cosmetics has raised about $21 Mn in its Series C funding round led by Elevation Capital (formerly SAIF Partners), which has reportedly doubled its valuation to over $10...

Forbes
February 5, 2021

Nike taps comfort trend with the launch of Go FlyEase, a no la...
Fashion

Nike is unveiling its first pair of slip-on sneakers without laces, hoping to enjoy some of the same momentum that rivals like Crocs and Vans have seen during the pandemic, as more consumers gravitate...

CNBC
February 1, 2021

A guide to: Apparel brands in esports
Esports - Fashion - Sponsorships

For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want ...

Esports Insider
February 1, 2021

Nike Dunk Museum Proves That Next-Level Retail Partnerships ar...
Fashion - Retail

How do retailers effectively collaborate with Nike in 2021? Snipes has one compelling answer. The European sneaker retailer — which has been building its business in the U.S. since its 2019 acquisi...

Footwear News
January 27, 2021

The Valentine’s day-themed Nike Air Force 1 Low ‘Love Lett...
Fashion

Nike will soon release a brand new iteration of the Air Force 1 Low that’s perfect for Valentine’s Day. The Swoosh shared images of the Nike Air Force 1 Low “Love Letter,” a new style that sp...

Footwear News
January 27, 2021

Nike Live Pushes Small-Format Expansion
Fashion - Retail

A digital vending machine dubbed the "Unlock Box," which lets members redeem free products and gifts, will be a feature of the store, as it has in others. Customers will also be able to text store ass...

RetailDive
January 22, 2021

Concepts and Converse Team Up to Celebrate the History of Bask...
Fashion - Retail

Concepts was born in Massachusetts, which is also the birthplace of basketball. To celebrate their shared home, the retailer teamed up with Converse on a two-shoe collection celebrating the sport’s ...

Footwear News
January 14, 2021

Supreme partners with Nike on Snakeskin Air Max Goadome Boots
Fashion

Longtime collaborators Supreme and Nike have teamed up again, this time introducing a set of Air Max Goadome boots just in time for winter. The popular streetwear label confirmed on Instagram that it...

Footwear News
January 12, 2021

Future Of Retail: The Store As A Hub Model And The Consumer Is...
Retail

The year 2020 was an unprecedented test of adaptability for brands and retailers and a year that transformed consumer behavior. Retailers including Target, Nike, Williams Sonoma, and Best Buy (to...

Forbes
January 4, 2021

Top Sneaker Partnerships of 2020
Fashion

Although the year presented a seemingly endless amount of challenges, it did produce several of the best sneaker collaborations in recent memory. Arguably the years best projects came from New Balanc...

Footwear News
December 24, 2020

Nate Robinson partners with StockX in light of loss to Jake Pa...
Branding - Fashion

StockX revealed its “Find Your Win” campaign today starring Robinson, where the three-time NBA Slam Dunk Contest champion discusses the importance of losses and how they make eventual victories fe...

Foot Wear News
December 23, 2020

Ebay partners with Lakers’ Anthony Davis on AR ‘Sa...
Fashion - Influencers

EBay this week is hosting a mobile augmented reality (AR) sweepstakes called "Santa Sneaker Drop" that gives people a chance to win coveted pairs of shoes. The online marketplace partnered with NBA st...

Marketing Dive
December 23, 2020

20-in-20 Television Marketing Partnerships: Nickelodeon
Partnership Blogs - Partnerships - Television - Toys

Last Call is celebrating the holidays with the 20in20 countdown of the television marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, ...

Earl Schultz
December 23, 2020

Drake’s NOCTA x Nike Apparel Is Dropping Soon
Fashion - Music

At the start of the month, Nike and Drake announced the arrival of the NOCTA brand. And before month’s end, the first apparel drop will hit the SNKRS app. The highlight of the first NOCTA drop is...

Footwear News
December 14, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.